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    Money Make
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    The document discusses integrated marketing communication strategies for several brands, including message strategies, executional styles, and appeals styles. The message strategies include cognitive, affective, and mixed cognitive/emotional approaches. Executional styles incorporate slice of life scenarios, animation, and authoritative tones. Appeals leverage emotional, rational, and mixed emotional/rational styles.

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    Presentation1 (1)

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    The document discusses integrated marketing communication strategies for several brands, including message strategies, executional styles, and appeals styles. The message strategies include cognitive, affective, and mixed cognitive/emotional approaches. Executional styles incorporate slice of life scenarios, animation, and authoritative tones. Appeals leverage emotional, rational, and mixed emotional/rational styles.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    3 views8 pages

    Presentation 1

    Uploaded by

    Money Make
    The document discusses integrated marketing communication strategies for several brands, including message strategies, executional styles, and appeals styles. The message strategies include cognitive, affective, and mixed cognitive/emotional approaches. Executional styles incorporate slice of life scenarios, animation, and authoritative tones. Appeals leverage emotional, rational, and mixed emotional/rational styles.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    INTERGRATED

    MARKETING
    COMMUNICATION
    PSDA1
    • Message strategy: cognitive strategy

    • Executional style: "slice of life" Execution style

    • Appeals style: emotional and rational


    Britannia (eat
    healthy, think
    better)
    • Message strategy:
    cognitive strategy
    • Executional style:
    animation, slice of life,
    dramatization and
    authoritative approaches
    • Appeals style: emotional
    • Message Strategy: Affective Strategy
    • Executional Style: Animation, slice of life ,
    Dramatization and Authoritative
    approaches
    • Appeal Style : emotional and rational
    H&M AND QUALITY AT ITS
    BEST PRICE
    • Message Strategy: Cognitive Strategy
    • Executional style slice or life and authoritative
    approaches
    • Appeals Style emotional and ration
    Message Strategy: Cognitive Strategy
    Executional Style : Emotional style
    Appeals Style: Emotional and Rational
    • Message Strategy: Affective
    strategy
    • Executional Strategy: slice of
    life
    • Appeal Used: Informative and
    Rational appeal

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