Discourse as
Social Interaction
Discourse Studies:
A Multidisciplinary Introduction
Volume 2
edited by
Teun A. van Dijk
8
SAGE Publications
London * Thousnd a * New Delhi230 Discouse as Social teraction
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9
Discourse and Culture
Cliff Goddard and Anna Wierzbicka
Discourse and Caltre Stator
In diferent societies people not only peak isnt languages and dale
they se thom in radally lve was Ip sme sods, nomal
‘conversations brisle with dsgresnent,Wices ae raised, emotions art
‘onpieuonsly vented In other, peopl taionly avoid contention, speak
inmd and even tones, and guard agaist any expmue ofthe inner
‘sve. In some parts of he word i i consiered ery bad fo speak when
‘nober person ie aig, we oes ths san expected pt of 2 co-
Sonversatioalit' work Un some etre i de rue fo oko and
tater sbicensiy with some people but to go though be not ying =
Single word to ober
‘Beosinng aod explaining such caltrespecic ways of speaking ithe
tale couse and elt’ ses, If task whieh can be approaied
fiom many diferent direction, wing many diflrnt methods, but most
‘Solr agree that i goes beyond merely describing speech pattern
[haviour tems, The preter challenge Sto sow the Hake between
‘parclar ways of speaking and the cule ofthe people nvlved. To do
{hs of cous, we have toe able oextaish herent ciara vases
and pres Indepeodendy of the speech patterns theme” Sich
idence can come frm may soureh ining surveys OF Ineviews
Shout atitdes, observations of chi-aising practices, the proverbs and
Common syinge of the cater, semantic says of cla Ley words
hi wider cultural asaya
"Ati al crosrctral esearch, the overiing methodlopc! problem
is etaooontre bas that he danger that our undestandig of the
scours practic of other alter wil be diored if we view tem
through the prism of ovr om etre pce pacts aod concep Thee
isa ped to find univer, anguagendepenent perspective on down
actor td on eltual wales
a this chapter we et survey varity fillet approaches fo culture
sd course ste, the ake «cst look at cultural aspects of course
in fv unrelated eltres Uspanes, Maly, Pa, Yanan, EN.
Th thir way, wecaa draw out some ofthe ain dimensions of rosea
‘ation in donem2 Discourse a8 Socal eration
‘Aw Overview ofthe Fld
“This metiondetcrites lerent approaches to dacous ang alte sta,
suggeiag at ey can be itgated wile the ‘ctrl spt ame
‘work which hase roots crosruiral semantics
The Edaoeraphy of Communication
‘The mot infenial aproac to dicours and clue studies is known as
the ethnography of cmmniation Iwas founded by Del Hynes (1962)
and was further developed by him, John Gumperz, and oter in the 19708
(Gurnpere and. Hymes, 1986, fst published 197% Bauman and Shere,
1074). This was a ime when ioguste thorsing was dominated by
CChomky'sconeepts of pammar and of linguist competes, notions
focused on the srctral aspects of language rater tha on Ianguage in
te. Hynes enphasoed that to be a open speaker call for Bch
Imore than grammatical knowlege. It means Knowing how To speak in
faltraly appropriate ways fo dierent people aboot diferent things in
iret stings. He cise the tem ‘ommunicave competency’ 10 take
in llth things slong withthe knowedge of langage oct ee
‘Blun-Kua, Chapter 2 this volune)
[Ar a may of dying conmuniave competent, Hymes mggetd
research shoud focut on what he calle the "speech events of dierent
fale, Thse are eutrally recogni activin involving speck for
lnsance, in Eaglsh gossip wasn, a semon, ab intro, or «co
taminaion in cour. Actually, activites lke thse don't merely vale
‘peaking, but are conse by speaking in appropiate nap ad tgs
{0 certain Lids of people. Hymes reasoned that part of bats a cull
fempetent speaker is undestaning the speech events recognize by that
full, and be laid out a framework of he dimensions of «communicate
vent iis called the SPEAKING fiemework esas fhe letersin tht
Stord can he ed ata mnemonic; but note that the componente dos
Tolow in order of taporance,
seting and cee (where and when dost happes)
parttpant (ho i tking pat)
fds (hat d the parcpants want 0 ace?)
Sc sequence (what aid and one)
ey (aha is the emotional! tone, for example serous, sorowfl
lige heared?)
Instrumentals (what are the ‘chanel’, for example verb
Strie, andthe soe, or example nnguen, speach ss?)
1 ora of ntracton and ntpreton (Why shoud people act ike
‘tign
gene (ht ind of spose event)
Discourse and Calire 233
"thaographes of communication have documeote he patesing of pach
iets ina wide range of elterer. Their favoured methods of ating data
fre patipan observation and conaulation with rate qeakes Often
they" anoversking difleener from European norms For eas
mong the Wolf of Wet Alta (vine 197) exchanging eretings (ye
oF dhammant) is a highly statues route. Bebid the forme
Sstations, the pring of God, the quesions and answers about the
Whreabous tad health of famly members, there are compet ula
‘sumptions about oil rank and appeopatstebaviur between unequal
‘Avcltral outsider would ever reali i ba each. reving exchange
{stables the rele rankings of th parcpants. Axx Wolo prover ptt
Te "When two persons pet each othe, ove has share, he ker Bas lor”
‘Among te Apache (Basso, I97D, peng behaviour takes a raicaly