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Evaluations”, Journal of Marketing Research, Vol. XIV, pp. 538-55.
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Proposal Integrated Marketing Communications Proposal IMC 610 Final Project: IMC Plan for
Kmart featuring Adam Levine IMC 610 Final Project: IMC Plan for Kmart featuring Adam Levine
Hoan thi?n qu?n tr. The campaign concept, as explained before will be around “Bing, your search
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race and to grab the attention of the mass, the advertising.