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DESCRIPTION OF THE TASK – WHAT YOU ARE BEING ASKED TO DO?

1. Introduce the purpose and structure of the report including brief overview of the
company you have chosen.

2. Apply strategic management process models/frameworks to your selected company

3. From the analysis in point 2, critically evaluate the global strategies of your company
in international markets.

4. Analyse the different entry strategies your company adopts for international expansion.

5. Recommend strategies to increase the company’s competitiveness in international

markets.
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Table of Contents Page No.

Introduction………………………………………………………………… 2

XYZ overview………………………… ………………………………………………… X

Application of strategic management process models/frameworks to

XYZ…………………………………………………………………………… 5
Company’s goals, Vision, and Mission.
External analysis-
Internal analysis

Evaluation of global strategies of XYZ…………………………………….10

Business strategy
Corporate strategy
Global strategy

Entry Strategies in International Markets ………………………………..15

Recommended strategies to increase XZY competitiveness in international

markets …………………………………………………………………...…17

Conclusion………………………………………………………………… X

References…………………………………………………………………. X

Appendix (optional)…………………………………………………………. X
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Report

1. Introduction
1.1 Overview of selected company

2. Application of strategic management process

models/frameworks to XYZ.
2.1 Company’s goals, vision, and mission
2.1.1 Environmental analysis with subheadings
2.1.2 Internal analysis with subheadings

3. Evaluate global strategies of XZY

4. Entry strategies in international markets

5. Recommend any two strategies to increase the company’s

international competitiveness.

Conclusion