Pengantar Bisnis

CSR (Corporate Social Responsibility) is a form of concern for a business to the external
environment of a business through various activities carried out in the context of protecting
the environment, community norms, participation in development, care and various forms of
social other.
A. CONFLICT WITH COMMUNITY INTEREST
The production process of a business often causes a conflict of interest (society with
company), occurs at various levels of the company (large, medium, or small), and these
collisions often occur because companies cause pollution (air, water, waste, sound and even
mental health). Classification of the driving aspects of responsibility social responsibility in
carrying out social responsibility, companies are required to avoid business ethics.
B. PUBLICATION OF SOCIAL RESPONSIBILITY
Social issues that encourage the implementation of social responsibility in a business can be
classified into 5, namely:
1. Application of Humanitarian Orientation Management.
The application of management will lead to harmonious, harmonious, and balance
between business people and from outsiders. These benefits are, as following:
a. Increased employee working capital resulting in improved morale and work
productivity.
b. There is the participation of subordinates and the emergence of a sense of
belonging so as to create participatory management conditions.
c. Decrease in employee absenteeism due to work comfort as a result pleasant and
good working relationship.
2. Ecology and the Environmental Conservation Movement. Ecology that focuses on the
balance between humans and nature. The environment is heavily influenced by the
production process. For example, rampant logging for industrial raw materials,
hunting for snake skins, fishing by using explosives
3. Energy Saving. Massive energy consumption from natural resources such as coal, oil,
and gas has happened a lot. Awareness that these natural resources cannot be updated
has encouraged the implementation of efficiency processes and the search for
replacements The SDA uses solar, wind, water and sea power.
4. Participation in National Development. Awareness of the business community
towards the success of development is very necessary. With this awareness, it will
help the government to deal with the problem of unemployment by involving the use
of existing labor.
5. The Consumerism Movement. The following are the goals of this consumerism
movement:
a. Get real attention and action from the business community on complaints
consumers for their business practices.
b. Implementation of realistic and educational advertising or advertising strategies
and not mislead the public.
c. Discussion panels were held between representatives of consumers and producers.