National University Of Modern Languages

SUBMITTED TO SIR KAMRAN BAIS

SUBMITTED BY MATEEN AHMED

ROLL NO 2222005

DATE 21st MARCH , 2024

CLASS BBA V-A EVENING

SUBJECT STRATEGIC MARKETING

ASSIGNMENT NUMBER 1
 SWOT Analysis of NUML compared to other Universities in
Islamabad
Strengths:

 NUML, being a public university, offers significantly lower tuition fees compared to
most private universities in Islamabad.
 NUML boasts a diverse range of undergraduate and graduate programs across
various disciplines, including languages, management sciences, social sciences,
engineering, and computer science.
 NUML is renowned for its language programs, offering instruction in over 21
languages, a unique advantage in Islamabad.
 As a well-established university, NUML has a vast alumni network that can be a
valuable resource for students seeking career guidance and job opportunities.

Weaknesses:

 Compared to some private universities, NUML's infrastructure, such as classrooms

and facilities, might be less modern or well-equipped.
 Public universities often have larger class sizes, potentially leading to less individual
attention from professors.
 While research is conducted at NUML, it might be less prominent compared to some
research-intensive private universities.
 Public funding might limit the number of scholarships available compared to some
private institutions.

Opportunities:

 NUML has the opportunity to improve its infrastructure and facilities to match the
standards of private universities.
 Developing a robust online learning platform can attract students from a wider
geographical area and cater to working professionals.
 NUML can collaborate with national and international research institutions to
enhance its research output and attract top faculty.
 Building stronger ties with local businesses can provide internship and career
placement opportunities for students.

Threats:

 Islamabad has a growing number of established private universities offering diverse

programs and potentially more modern facilities.
 Government funding fluctuations can impact the quality of education and resources
available at NUML.
 Students might be drawn to private universities offering smaller class sizes,
 specialized programs, and more scholarships.
 Competitive salaries and research opportunities at other institutions could lead to
faculty departures from NUML.