MEHWISH JABEEN Digital Marketing Manager | Growth Hacking | Data Analysis (© metwtehusmant62@gmallcom (a htperrwnlskedn cometh usman-aSba047087 © tm source=charedutm.campaign=share, vakutm.content=proflekutm_medium=android app 1 Punjab, Pakistan SUMMARY ‘Motivated Digital Marketing Manager with over 3 years of experience in diving user acquisition and growth through strategie paid campaigns. Expert in data analysis, creative optimization, and cross functional Collaboration to achieve business objectives. Proven track record of scaling ‘campaigns and enhancing RO) EXPERIENCE Senior Digital Marketing Specialist FSDIGITECH @ov2027- Pst _@ Pe Pokison Led the development and exeeution of comprehensive digital marketing ‘campaigns actors Meta, Googe and TikTok increasing uber acquisition by 45 iin 12 month + Managed a SS00K quarterly budget for psd acquisition channels, optimizing spend tara 20% improvement in RORS. -_Implamented advance targeting andvetageting strategies that reduced GPAby 20% while increasing conversion rtes by 15% > Conducted A/B testing on over 100 ad creatives, identifying top performers that led toa 75% increase in engagement -_ Gblborted with esse funcional ems to shi marketing efforts with product launches, reauling ina 40% mereaneinproduct adoption * Analyzed campaign data to provide actionable insights, leading to @ ‘strategic pivot that captured a new user segment and contributed to a. 35m ncreanein marketshare. EDUCATION Master of Mathematics Punjab University Lahore 8 01/2015-01/2017 9 Punjab, Pakistan Master's of science and education Islamia University of Bahawalpur § 01/2018-01/2021 9 Punjab, Pakistan ACHIEVEMENTS Fy 48% User Acquistion increase ‘Spearheaded digital marketing initiatives at Teehinnovte fat eats 40 neensein tee acqastion PF 30% OAS improvement Optimized ad spend across digital See ets Ranga Sot improvement nRORS "7 Market Share Expansion Identified and captured a new user ‘segment, contbuting to a 35% increase in rrarket share @ Conversion Rate Optimization Implemented a successful landing page ‘optimization strategy, iting conversion rates by 18%. SKILLS Data Analysis ald Acquisition Retargeting _ROAS Optimization (Creative Testing Cross-Functional Collaboration Google Analytics Looker _Appsfiyer Meta Advertising Google Ads TikTok Ads Snapchat Ads ‘Apple Search Ads SQL ‘Adobe titustrator Adobe Photoshop CERTIFICATION ‘Advanced Google Analytics Focused on mastering Google Analytics for deep insights into user behavior, provided by Google.