Assignment 2 Highlighted SWOT Analysis

Strengths:

- PST is recognized as a leader in quality, performance, and technological innovation.

- K2-Tape achieved positive sales growth even in economic downturn.
- PST has a very strong relationship with its distributors.
- K2-Tape has a patent for adhesive technology.
- PST has a very experienced and well-trained sales force.

Weaknesses:

- PST’s sales team lacked in servicing existing and new business for K2-Tape.
- Abundance and variety of tapes causes confusion for consumers.
- Distributors indicated a 20% lower satisfaction rate from K2-Tape sales force efforts.
- Internal disagreements about whether to add a lower quality and cheaper product.
- Limited distribution channels and geographic presence

Opportunities:

- The construction market is forecasted to be the fastest growing sector (6.1%) from 2012-
2017, and it generates high demand for adhesives.
- Minimal start-up costs associated with starting production of a down-market product.
- The manufacturing and assembly market expect moderate growth and demand for
adhesives.
- Competitors saw success in economy grade products, demonstrating demand.
- Potential for product differentiation

Threats:

- The Boston market is known for its lack of brand loyalty.

- Boston customers are extremely price sensitive and subject to go for cheaper options.
- Competitors like Tensile entering the market with great success.
- Other substitutes such as glues and other household adhesives.
- There’s been a net 4% decline in adhesive demand in the packaging market.

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