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RESEARCH PAPERS 151

Boards and Company Performance Research -


Challenges the Conventional Wisdom
Lex Donaldson and James H. Davis

T here is a belief that companies would


perform better if their boards of directors
were to be made up of independent out-
To this end, the board should be composed
mainly of independent outsiders (i.e. non-
executives) and should have an independent
siders, that is non-executives. Research to outsider (i.e. non-executive) as the chair-
date challenges that idea. The research re- person of the board. This prescription flows
sults overall fail to find the expected superior from several premises. One is that boards
effects of having a board composed mostly of traditionally are supposed to have this func-
non-executive outsiders who are indepen- tion of directing management and represent-
dent of executive management. There is even ing outside owners, and that this is legally
some evidence that company performance expected (Tricker, 1984). A second premise
may benefit from boards of mostly executive is that the board needs to safeguard the
members. interests of owners, especially outside
Internationally there is a large, though by owners, against managers who will serve
no means conclusive, literature on corporate their own interests at the expense of these
governance. We shall attempt to highlight owners (Berle and Means, 1932; Williamson,
a few salient points from the results of re- 1985). This view is often called agency theory
search into corporate governance. The results and has become popular in academic circles
of this research tend not to support the idea (Jensen and Meckling, 1976).A third premise
that a board of directors independent of man- is that boards should represent all the stake-
agement produces better outcomes for the holders: owners, employees, unions, women,
corporation. It provides no basis for prescrib- minorities, native people, consumers, sup-
ing that corporations must have a board pliers, government, community and so on
composed of mainly non-executive directors. (Buchanan, 1958). All these views support
Moreover, there is some evidence that non- the necessity of an independent board. Thus,
executive boards produce worse outcomes there is much agreement among academics
for their companies. Therefore we believe and policy commentators in the community
that it would be unwise at the present time to about the proper function and shape of the
go along with calls to require boards of cor- board.
porations to be dominated by non-executives. However, many corporations have govern-
We would caution against this prescription - ance structures that depart substantially from
pending decisive evidence that non-executive the ideal of the independent board e.g. they
dominated boards produce positive out- actually have many directors who are execu-
comes. tives or an executive as chair of the board. Thedominant
Kesner and Dalton (1986) document these perspective is that
breaches and argue that they lead to many boardsofdirectors
The theory of the independent board contemporary failings in the conduct of
corporations, because these corporations lack should be
The dominant perspective is that boards of an independent board that effectively con- independent of
directors should be independent of man- trols management. Writing in the U.S. management
agement (e.g. Jensen and Meckling, 1976; national context, they provocatively contrast
Williamson, 1985; Kesner and Dalton, 1986). the constitutional checks and balances of the

0 Basil Blackwell Ltd. 1994. 108 Cowley Rd, Oxford OX4 1JF
and 238 Main St, Cambridge, MA 02142, USA. Volume 2 Number 3 July 1994
152 CORPORATE GOVERNANCE

U.S.government with the lack thereof in the and to higher performance on most indicators
governance structures of many corporations: in the study of Rechner and Dalton (1988).
What would happen if the President of the Kesner (1987) also found that having a
U.S.were also Chief Justice of the Supreme higher proportion of insiders (i.e. executives)
Court? And half the remaining justices on the board leads to higher return to in-
were members of the President's staff? vestors in subsequent years and, for com-
Our system of checks and balances would panies in high growth industries, to higher
obviously be dealt a death blow. But isn't profitability in subsequent years. The use of
an analogous, unsettling scenario being time-lagged data here lends support to the
played out in some corporations? (Kesner idea that board structure is a cause of com-
and Dalton, 1986: 17) pany performance. This study is particularly
interesting since Kesner is one of the most
The question is whether the lack of an inde- trenchant academic critics of the executive-
pendent board of directors in a corporation dominated board (see above), but even her
produces the adverse outcomes presumed in study supports the executive-dominated
theory. board.
The research literature on boards contains A study by Chaganti et a1 (1985) found nil
some studies which consist of asking direc- effect of board outsiders on the probability of
tors for their views on the effectiveness of the firm going bankrupt. Similarly, Pearce
boards. These studies are often seen as (1983) found no relationship between board
unilluminating since they record socially outsiders and firm performance.
approved responses, platitudes and state- In the study by Pearce and Zahra (1992:
ments of the conventional wisdom, and re- 431) board outsiders has a positive effect on
main at the level of opinion. More useful are subsequent company performance, but so
those studies which examine the effects of too does having more directors, whether out-
boards in terms of their outcomes, to see siders or insiders. This means that directors
whether they really have the general effects of both inside and outside kind have a posi-
claimed. It is these "hard data" studies which tive impact on company performance and so
will be drawn upon here. the study fails to support the contention that
Research of this sort into the outcomes of insiders have a negative impact. The study
boards has been conducted for at least thirty findings should be coded as equivocal.
years now (Vance, 1964). Guided by the re- The point has been made that not all non-
research has sought ceived theory, much of the research has executive directors are really independent of
to show that boards sought to show that boards independent of executive management since some are tied to
independent of management produce positive outcomes the executives through being retired execu-
such as higher profit and shareholder returns tives of the company or consultants or con-
management whereas boards dependent on management tractors to the company or family connections
produce positive produce negative outcomes. The research (Kesner and Dalton, 1986; Kosnik, 1987).
outcomes results have been surprising, however. However, Pearce and Zahra (1992: 431) found
that the effect of such executive-affiliated
directors on company performance was
The independent board and about the same as the effect of independent
corporate performance directors. (Similarly, Cochran et a1 (1985: 670)
also found that distinguishing really inde-
Studies examine the composition of the direc- pendent from pseudo-independent directors
tors and also whether the board chair is the had no effect on their results, as discussed
CEO or a non-executive. The empirical re- below.) Thus, distinguishing independent
search studies have failed to find any con- from non-independent, non-executive direc-
sistent support for the proposition that tors does not affect the results.
independent boards lead to better outcomes Baysinger and Butler (1985) employed a
such as greater profit or shareholder wealth. detailed system of categories to distinguish
between the various types of directors and
Directors produced a tightly defined group of inde-
pendent directors. Having more such inde-
Studies of directors have found mostly that pendents on a board was shown to lead to
having boards mainly composed of executive higher company performance ten years later.
managers leads to superior economic per- Thus, their results provide support for the
formance for the company and shareholders. role of outsiders in raising company perform-
Having a board composed predominantly of ance. However, Vance (1978) also used a
executives leads to higher corporate perform- system of detailed categories of different
ance in the empirical study of Sullivan (1988) types of directors and he also used a long

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RESEARCH PAPERS 153

time-lag, yet found that insiders raised per- cant only for accounting measures). Chaganti
formance and outsiders lowered it - the et a1 (1985) find a nil effect of the non-
opposite of Baysinger and Butler (1985). executive chair on the probability of the firm
Ezzamel and Watson (1993), in a study of going bankrupt. Thus, overall, the findings
UK companies, found a positive relationship are mixed on the effect of an independent,
between outsider, independent directors and non-executive board chair on performance.
profit growth (after controlling for division- Molz (1988) has combined both the vari-
alization of the management organization). ables of the proportion of insider directors
Since directors and profit growth appear to and the executive chair, together with several
be measured for the same time period there other aspects of board structure (e.g. number
may be some causation from profit to direc- of meetings, CEO tenure and minority groups
tors, nonetheless their study should be coded on board) that are mutually associated, into a
as support for the independent board. scale. Conceptually, this measures whether
Thus, overall, there is limited evidence the board is managerial or pluralist. Such a
from these studies that outsider, independent multi-item scale would be expected to enjoy there is limited
(i.e. non-executive) directors raise company greater reliability than the simpler measures, evidence from these
performance and returns to share-holders. such as percentage insiders, that are usually studies that
Four studies found positive or mostly positive used in research on boards, and so the results outsider,
relations between insiders and company per- should be more valid. However, Molz (1988) independent (i. e.
formance (Kesner, 1987; Rechner and Dalton, found no relationship between this scale and
1988; Sullivan, 1988; Vance, 1978), two company performance. non-execu t ive)
studies found nil effect (Chaganti et al, 1985; On both directors and chair, studies fail to directors raise
Pearce, 1983), one study had equivocal find- find consistent support for the superiority of company
ings (Pearce and Zahra, 1992) and two the non-executives. Thus, there is at the performance and
studies found a negative effect on company present time no basis to assert the superiority returns to
performance (Baysinger and Butler, 1985; of the non-executive oriented board. Hence
Ezzamel and Watson, 1993). The proposition the widely shared assumption about the de- share- holders
that company performance is raised by sirability of a board mainly of non-executives
having more outsider (i.e. non-executive) receives no overall support from the research
directors is not supported by this research studies. Indeed the research studies call the
overall which rather calls into question the theory into question.
supposed superiority of the outsider and This is all the more remarkable given that
supposed inferiority of the insider. most researchers into boards have had as
their prior belief the notion that independent
boards are good (e.g. Kesner, 1987; Chaganti
Board chair et al, 1985). The failure of research to con-
Studies of the board chair have produced sistently support the prior theory, and the
mixed findings about whether a non-executive numerous contradictory findings, is remarked
chair is superior to an executive chair, with upon by the reviews of this literature (Zahra
no consistent pattern overall. Two studies and Pearce, 1989).
show that having the board of directors Despite these results, agency theory has
chaired by a person who is independent of continued to be a fertile source of ideas about
the executive management leads to higher how managers in the large corporations
performance than when the board is chaired benefit themselves to the cost of the outside
by the top executive (Rechner and Dalton, owners (Jensen and Meckling, 1976).
1991; Berg and Smith, 1978). However, the
findings of the first study hold only for ac-
counting measures of performance (Rechner The independent board and diversification
and Dalton, 1991), but not for stock market
measures of returns to shareholders (Rechner Whereas owners are held to want their com-
and Dalton, 1989). The Berg and Smith (1978) panies to accept risk - to gain returns -
result suffers from inconsistency in the find- managers are held to seek to minimise risks
ings as between the text and the tables (re- for their corporation, preferring safe enjoy-
porting a negative effect of an executive chair ment of their status (Baysingeret al, 1991; Hill
in the text (Berg and Smith, 1978: 35) and a and Snell, 1988). This leads managers to
positive effect in the table (Berg and Smith, diversify the corporation, forsaking profit for
1978: Table A l ) ) . Thus, this study should be stability and larger size with consequent en-
coded as equivocal. hanced status and salary. Thus, the expec-
Donaldson and Davis (1991) show the op- tation is that boards composed mainly of
posite i.e. superior performance of boards executives will lead their corporations to
with executive chairs (though this is signifi- diversify. However, the empirical studies

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154 CORPORATE GOVERNANCE

show the opposite, namely that mainly non- executive-oriented boards (Kesner and John-
executive boards are more likely to have their son, 1990). Neither the percentage of insiders
corporations diverse (Baysinger et al, 1991; nor having a dual CEO-chair was related to
Hill and Snell, 1988). Thus, the agency theory success of the prosecution (Kesner and John-
idea that managers propel their corporations son, 1990). It appears that executive domi-
into ruinous diversification is not supported. nation increases the suspicion with which a
board is viewed but that there is no greater
level of actual guilt.
The independent board and R&D
agency theory Similarly, agency theory holds that managers Conclusions on the independent board
holds that are risk averse also in R&D. They will seek
to avoid the embarrassment of large R&D Overall, the agency theory that non-executive
managers are risk boards produce more positive outcomes is
projects turning out to be fruitless, and
averse also in R 6 D managers will therefore fail to spend on not supported. These studies yield at least as
R&D, leading to a dearth of innovation much support for the contrary proposition
(Baysinger et al, 1991; Hill and Snell, 1988). that mainly executive boards are beneficial to
A board mainly of non-executives will stop the corporation and its shareholders.
this risk aversion, ensuring adequate corpor-
ate R&D. However, the two empirical studies The independent board and takeovers
both find the opposite, that corporate R&D is
greater under a board mainly of executives There is, however, one aspect on which the
(Baysinger et al, 1991; Hill and Snell, 1988). agency theory literature has been more
Again, the agency theory idea of risk aversion successful to date. This is on the topic of
is not borne out in reality. corporate takeovers. Agency theory holds
that corporate takeovers dislodge manage-
ments who are failing in their duty to share-
The independent board and corporate illegality holders. Anything which blocks takeovers
therefore helps entrench unworthy manage-
Presently there is a concern about lapses in ment. One such is where the corporation
corporate ethics and about corporations resists a takeover bid by paying greenmail.
breaking the law. Once again, a board mainly This buys off the raider but pays a high price
composed of executives is seen as lacking the for the shares bought from him or her, thus
objectivity to curb such corporate delin- dispersing the wealth of the shareholder as
quency. The expectation is that a board well as protecting incumbent management.
mainly of non-executives will resist breaches The expectation is that a board mainly of
in the law (Gautschi and Jones, 1987). How- managers will pay the greenmail whereas a
ever, of the two empirical studies, neither mainly non-executive board will not. A study
offers any support for the idea that non- finds that executive oriented boards are more
executive directors or chairpersons of the likely to pay greenmail (Kosnik, 1987, 1990).
main board are more likely to keep the cor- This supports agency theory.
poration lawful (Gautschi and Jones, 1987; While managers may resist takeovers, this
Kesner et al, 1986). In fact, one study found does not prove that managers are entrenched
that the more outsider (i.e. non-executive) to the detriment of the corporation and its
board members, the more illegal acts by the shareholders. Moreover, it assumes rather
corporation (Gautschi and Jones, 1987). than demonstrates the benefits of takeovers,
the value of which have been debated. Some
The independent board and breach of incumbent managers who have resisted take-
fiduciay responsibility overs see raiders as destroyers of productive
assets and as saddling corporations with
Boards that are executive dominated may be ruinous levels of debt. Thus, the full meaning
perceived as more likely to fail to meet their of the takeover study has yet to be estab-
fiduciary responsibilitiesbecause of their lack lished.
of independence from management. Kesner “Golden parachutes’’ are payments guaran-
and Johnson (1990) show that boards have teed to be paid to executives in the event that
higher probability of being sued for failing to their company is taken-over. Such payments
maintain their fiduciary responsibilities the are seen as symptomatic of entrenched execu-
greater the percentage of insiders and where tives arranging a large consolation prize for
the board chair is also the CEO, that is, the themselves in case a change of control jeopar-
more executives dominate the board. How- dises their continuing consumption of cor-
ever, executive dominated boards are no porate perquisites. A non-executive domi-
more likely to be found guilty than non- nated board is held to be a safeguard for the

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RESEARCH PAPERS 155

interest of shareholders that will resist adop- people. Many researchers have gone in with
tion of “golden parachutes”. Contrary to this a commitment to the superiority of the out-
expectation, Cochran et al (1985) found that side, non-executive board. Since studies with
golden parachutes were less likely to be negative findings may be harder to publish,
adopted the more insiders (i.e. executives) the researchers have had incentive to per-
were board directors. Thus, outsiders (i.e. severe to identlfy method problems, etc., in
non-executives) on the board were not a their studies and so eventually produce the
bulwark against the adoption of this benefit expected findings. As these uncomfortable
for executives. Similar results have been findings have existed in the published litera-
attained by Singh and Harianto (1989) giving ture for about thirty years (from Vance, 1964
enhanced confidence to the finding of Coch- onwards), there has been time for their resol-
ran et al (1985). Unlike greenmail, golden ution. Despite all this, many contrary find-
parachute adoption is not forestalled by a ings remain. Thus, the failure of thirty years
strong, independent board controlling man- of research to support the prevailing theories
agement in the way agency theory postulates. about the benefits of the “strong, indepen-
dent” board is striking, and suggests caution
Other outsiders on the board in prescribing such boards as solutions to
problems.
In contrast to agency theory, the stakeholder The failure to find consistent, positive
model of boards argues that boards need to effects of a non-executive dominated board
contain not only managers and owners but on company performance raises a disturbing
the stakeholder
also other people who represent the com- question about the fundamental issue of model of boards
munity more widely. The implication is that having a board at all. The whole idea of a argues that boards
inclusion of these other people will lead to board of directors is that a group of people need to contain not
many benefits, including, but not restricted called directors are needed to sit over on top only managers and
to, greater profit and shareholder wealth. of the managers and direct the company. Yet owners but also
However, the inclusion of people who reflect the expected positive benefit of having non-
social issues had no effect on profit in two executives as directors or as board chair has other people who
studies (Vance, 1978; Molz, 1988). This re- not been clearly supported by the research. represent the
search on the stakeholder view seems not to Executive dominated boards often produce as community
support the idea that including a wider set of good company performance as non-executive
stakeholders raises profit. The results from dominated boards or sometimes better per-
these studies must be regarded as tentative formance. But even if non-executive domi-
and further research is desirable. There may nated boards lead to company performance
be other kinds of benefits, different from equal to executive dominated boards then
profit, such as improving the way the corpor- this is an uncomfortable fact. A board com-
ation treats the kinds of people who are posed of executives is really just a manage-
normally excluded from the board, but this ment committee and a large company may
requires further research to ascertain any have many committees in which the man-
validity. agers of the company meet. A board of direc-
tors only takes on a really distinct nature if
Reflections on the research into the effects some of the directors are not executives and
of board structures so the board meeting is not just another
management meeting. Yet if non-executive
Yet again we have been forced to record that dominated boards perform no better than
the research to date fails to support some executive dominated ones then the whole
strongly held beliefs. The literature on boards rationale for having a board becomes suspect.
is unusual in the extent to which prior beliefs The company may just as well have a monthly
and expectations from theory are challenged committee meeting of its senior managers.
rather than confirmed. It is possible that Since the company may have one of these
there may be some deficiency in the method- already having a board composed of execu-
ologies of these studies, such as sample or tives is just a duplication. Thus, there may be
uncontrolled factors which is producing no point in having a board of directors.
anomalies. Certainly there is a need for more Abolishing the board would economise on
research into boards to try to ascertain time and effort presently wasted by executive
whether there are problems underlying the management putting on the monthly ritual.
present findings. Yet these troublesome find- This at least is an issue that deserves further
ings crop up frequently and over many sub- investigation and discussion in the on-going
topics. It is rare for mere anomalies or quirks research and debate about boards. (One re-
to be so recurrent. Again, these strange find- search topic is whether executive dominated
ings have been produced by many different boards that have a minority of non-executives

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156 CORPORATE GOVERNANCE

lead to better company performance than their board fitted these contingencies
boards solely of company executives.) (Pfeffer, 1972). The more regulated the
There are other functions that are claimed industry, the more outsiders the board
to be made by a board of non-executive, out- tended to have - to help the regulation, to
side directors, including legitimation of the reassure regulators or to help the company
corporation (Parsons, 1961).This legitimating control the regulators (Pfeffer, 1972).And the
function would be expected to contribute more the company fitted this pattern, the
positively to organizational performance and better its profit. Also, there is a similar role
so the studies reviewed herein overall cast played by the factors of debt and size, though
some doubt that the non-executive board weaker in magnitude. Companies with more
makes this contribution. debt have more outsiders, including more
lawyers, and this is seen as helping obtain
debt financing (Pfeffer, 1972). Again, the
companies which fitted the pattern had better
profits, and this is interpreted as being a
Some positive findings result of the fit. Finally larger sized com-
panies had more outsiders on their boards.
And this is seen as reflecting their need to
From all this research, are there any signs of reach out and control the society through
how to build a more effective board? There cooptation of diverse constituencies (Pfeffer,
are some. 1972). Again companies which fitted this
Chaganti et al (1985)found that the likeli- pattern had better profits. Thus, the optimal
hood of a company going bankrupt was effective board is created by fitting the design
lower for companies with larger size boards of the board to the contingency factors of
i.e. ten or more directors (whether executive regulation, debt and company size (Pfeffer,
or non-executive). Again Pearce and Zahra 1972).
(1992)found that larger sized boards led to The Pfeffer (1972)contingency model of the
greater subsequent performance. These two board is based on the idea of boards as mech-
findings both support the notion that boards anisms to coopt external bodies on which the
need to be of sufficient size to have wide corporation is dependent e.g. banks (see
enough expertise. In the study of Pearce and Pfeffer and Salancik, 1978). These findings
Zahra (1992), the effect of board size was a lend no obvious support to the agency theory
little greater than the effect of outsiders on of boards being needed to control managers.
company performance. This suggests that it (For a critical discussion of the cooptation
is the number of directors not their indepen- theory of boards see Donaldson, forthcoming).
dence from management that is the crucial A study of corporate illegality discovered
factor. This undermines the interpretation of that corporations were less likely to break the
board size that it signifies a control role i.e. law if their executive committee (not the main
strength through numbers for the directors to board) contained more outsiders (Gautschi
check the CEO at the board meetings. Thus, and Jones, 1987). This supports the view that
larger boards may promote company profit- outsiders are needed to provide an indepen-
ability and perhaps also shareholder returns, dent check on management. However, the
though further research is required. But any outsiders need to be on the executive com-
such effect appears to be unrelated to the mittee. This body is more intimately involved
supposed need for boards to provide an inde- in the management of the corporation, and
pendent control on management that is may meet more frequently than the main
asserted by both agency theorists and policy board. While the main board is superior in
reformers. authority to the executive committee, it lacks
There may be some situations where the the access to detail of the executive com-
non-executive board is superior and some mittee. This may argue that the main board,
situations where the executive oriented board by its remoteness and more part-time nature,
is superior. This kind of idea is appealing to is a less effective means of controlling man-
academicians, and has worked in many other agement than the executive committee which
topics in management theory. It is known as is more involved with management.
the contingency approach and aims to ident- Despite the positive results obtained in
~ factors upon which an effect of board these studies, there is apparently a dearth of
structure on performance is contingent. follow-up studies, so they remain uncon-
Pfeffer (1972) identified three such con- firmed and may be spurious. At the present
tingency factors that determine which board time it would be unfounded to prescribe from
structure is optimal: regulation, debt and these one-off studies. The findings remain
size. Corporations were more profitable if tantalising and deserve further research.

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RESEARCH PAPERS 157

Nationality of studies independent outside director is an amateur.


The executives are full-timers, frequently
Almost all of the findings quoted above are with years of experience in that corporation.
for studies of U.S. corporations. There is a These amateur outsiders face the near im-
need to conduct research in companies of possible task of controlling expert insiders.
other nationalities to ascertain whether these Awareness of this deficiency has led to
findings hold internationally. suggestions that directors should give much
Thus, we await the results of cross-national more time. In particular, it has been sug-
research into the effects of boards. Nonethe- gested in Australia that the non-executive
less, the concerns about corporate govern- chair of a large corporation should give three
ance are widely shared today in many coun- days a week to that company i.e. 60 per cent
tries around the world. This has produced of the work week. If the directors worked
the body of U.S.research referred to above. 100 per cent for the company this would
In deliberations in any country it seems undoubtedly solve the time problem, and
prudent to draw on the results of that re- they would become expert in the company.
search, certainly until there is any evidence The problem is that they would have become
that it fails to generalise to that country. a new set of executives of the company.
Thus, the board would be composed of
executives and would have lost the outside,
Inherent problems with board design independent quality. The interests of the
directors would have become those of man-
As we have seen, that research does not agement. Thus, there seems no way out of
encourage belief in the efficacy of the the conundrum that outside, independent research does not
"strong, independent board" as the cure directors are part-timers who lack expertise,
for recent ills. Why might this be? There are whereas executive directors are full-timers encourage belief in
two broad reasons why company profit and who lack independence. the efficacy of the
II
shareholder returns may not be raised Perhaps the relationship between directors Strong,
through an independent, non-executive and managers works because it is a harmoni- independent board"
dominated board: such a board may not be ous collaboration. Well if it is, but what if
able to check management or such a board it is not? The issue posed in the present-day
may not be required to check management. climate is what happens if things are not right
We will consider each reason in turn. and if management needs controlling? More-
over, managers may seek to conceal the truth
Board unable to check management from outside directors. Outside directors
who sense that all may not be well will typi-
In the U.S.the full board of directors meets cally ask questions of the management at the
on average 7.3 times a year for 3 hours each board meeting. However, management may
meeting (Bacon, 1993: 23, Tables 5 and 6). give replies which are less than fully truthful.
Such full board meetings occupy 70 per cent It is precisely an incompetent or devious
of the time that directors spend on board management which requires control. Yet
duties on average (Bacon, 1993: 22, Table 3). such a management will fob off the questions
The other 30 per cent of the time is spent on from the outside directors. Thus, the non-
committees of the board (e.g. audit, nomi- expert, outside board director is actually
nating). Thus full board committees total unable to act effectively when needed i.e. to
31 hours a year, on average; this is an average apply control to a wayward management.
of 2.6 hours a month. If, for the sake of esti- The non-executive board of directors is, by its
mation, one adds to that an equal amount of design, an ineffective control device.
time for the director to read his or her board Lately there seems some popularity to the
papers and handle board business between notion that the board can control the manage-
meetings, then this makes a total of about ment if given appropriate information which
five hours each month spent by the non- identifies a few key parameters of corporate
executive director on their board meeting performance related to its corporate strategy.
activity. Such a small amount of time makes The prescription offered is to redesign the
it difficult for any outside, non-executive information to the board. However, once
director to be fully informed about the affairs again the board depends on management in
of a large, complex, fast-moving corporation. practice to devise indicators and supply infor-
The time problem alone makes it infeasible mation. Again, an incompetent management
that non-executives can control much better may fail to have accurate, timely information
informed executives. available.
Moreover, the independent, outsider lacks Traditionally outside auditors are supposed
a background in that company. Thus, the to help furnish the board with valid infor-

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158 CORPORATE GOVERNANCE

mation. Yet this can fail, and the spectre has several months at the behest of the board.
been raised of audit firms colluding with They would be like consulting firms, but with
incumbent management against the board. a more critical bent, and would serve the
Newspaper discussion of corporations select- board. However, in practice executive man-
ing appropriate auditors has fuelled public agement might soon become their de facto
disquiet about the value and independence of pay-masters, undermining their indepen-
outside auditors. dence. Such investigations are also costly, in
Another contemporary prescription on fees and in executive time and attention in
offer is that boards should focus on setting dealing with recurrent investigations.
strategy. This echoes earlier notions about Another solution offered to the conundrum
the role of the board to set policy leaving the of the board is to have as outside directors
details of administration to management. But CEOs of other companies, who thereby bring
again, devious, incompetent or careless man- real experience. However, they lack knowl-
agement will not execute policy or strategy edge of the target company. Also academic
satisfactorily. And it is difficult to separate critics have argued that if managers in
policy from administration, or strategy from general are wayward, then it is in the in-
tactics and implementation. Strategy is not a terests of CEOs not to act aggressively on
grand idea developed separately from prac- outside boards, for fear of exciting the same
tice. Sound strategy involves a knowledge of from their own board (Kesner and Dalton,
strengths and weaknesses regarding the 1986). Thus, cross-membership by CEOs is
company, its products, production processes, seen as a sort of trade union of CEOs, which
personnel, customers, costs, prices and com- once again compromises board independence.
petitors. This information comes from in- Research shows that having executives from
volvement with the firm. The management other companies on the board tends to lower
have this and the outside board do not. Thus, effectiveness (Vance, 1978). If the board is to
it would be hazardous for outside directors to free itself from dependence on its manage-
insist on a policy or strategy independent of ment it may not completely achieve this by
the management. The more usual process becoming dependent on other managements.
may be for outside directors to react to the The board of directors is supposed to direct
proposal of management and contribute its company. The problem is that it is ex-
through discussion. This is fine if manage- tremely difficult for such a body to direct.
ment are sound. But if they are not, the This uncomfortable fact has been evident for
outsiders lack a basis to enforce an alternate many years to many who have analysed the
strategy which is valid. board. Tricker (1984) tells us that the board of
A further, related suggestion is that there directors was an invention in Britain in the
should be professional directors. Such a mid-nineteenth century at the time of the
person is an outside director of, say, five creation of the joint stock company, to safe-
companies and gives each one day per week. guard the outside shareholders from internal
This improves the time allotted, from the management. It appears to be a device that
usual one day per month to one day per week, does not work to anything like the degree
but it is still much less than the full-time envisaged.
management. Moreover, such professional A limitation of this present line of reason-
directors have surely been in existence in a ing is that, while it explains why executive
number of countries for many years without dominated boards fail to produce higher per-
obvious great benefit. formance (i.e. because the boards cannot
It has been further suggested that the lack provide an effective check on management),
of information might be made good through it fails to explain why the executive domi-
the professional director hiring one or two nated board is sometimes observed to lead to
assistants to help him or her keep track of his lower performance. The idea of the board as
or her companies. This might be an attractive an ineffectual check upon management
post for a bright young MBA graduate, before would be expected to lead to zero relation-
moving on. This is a novel idea, however, we ship between executive domination and per-
again face the problem that examinations formance. A negative relationship between
from the outside rely on information about board executives and performance necessi-
the company which its managers choose to tates a different theory for its explanation and
make available. to this we now turn.
A development of this idea might be to
have specialist corporate investigation firms. Board check on management not required
They would field a team of various specialists
(law, accounting, management etc.) who The alternate possibility is that boards may
would work on an in-depth investigation for not be required to check management be-

Volume 2 Number 3 July 1994 0 Basil Blackwell Ltd. 1994


RESEARCH PAPERS 159

cause management is trustworthy and not duce better outcomes for the corporation.
misappropriating the corporate profit and The studies of profit and shareholder wealth
shareholder wealth. fail to yield consistent evidence in favour of
The theory that is the opposite to agency non-executive dominated boards - with some
theory is stezuurdship theory. In the area of studies showing executive dominated boards
corporate governance, stewardship theory to be superior. Again, contrary to theory, stewardship theory
argues that managers are good stewards of executive dominated boards are no more argues that
the corporation and diligently work to attain likely to lead to bankruptcy, to conglomerate managers are good
high levels of corporate profit and share- diversification, to under-investment in R&D,
holder returns (Donaldson, 1990; Donaldson to corporate illegality, or to failure of fiduciary stewards of the
and Davis, 1991). Managers are principally responsibility. Thus, there is no basis to corporation and
motivated by achievement and responsibility prescribe that boards should be non-executive diligently work to
needs (McClelland, 1961; Porter, 1964). Thus, dominated. The part-time nature of the non- attain high levels of
organizational financial performance and executives makes it difficult for them to exer- corporate profit and
shareholder wealth will be maximised by cise control over management where needed.
empowering managers to exercise unencum- However, the nature of managers in general
share-holder
bered authority and responsibility. Such an may be more benign than the presently returns
arrangement most fully fits with their needs fashionable control-oriented theories war-
thus maximising motivation. It also avoids rant. Given the needs of managers for
the role conflict and role ambiguity that arises responsible, self-directed work, organiz-
when authority and responsibility are unclear ations may be better served to free managers
or diluted. By having executives compose a from subservience to non-executive domi-
majority of the board of directors and by nated boards. Moves to impose non-executive
having the chief executive chair the board boards on companies in the belief that this
executives are empowered and motivated would thereby raise their performance are to
(Donaldson, 1990; Donaldson and Davis, be viewed as courting danger.
1991).Thus, executive dominated boards will
lead to higher corporate performance and
shareholder returns.
Stewardship theory is supported both by References
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present empirical findings lend some support Baysinger, Bany D. and Butler, Henry N. (1985) manageria1
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that independent, non-executive boards pro- izational economics and management theory',

0 Basil Blackwell Ltd. 1994 Volume 2 Number 3 July 1994


160 CORPORATE GOVERNANCE

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A Sociological Reader. New York: Holt, Rinehart University of London.
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Internal versus External Orientations to Financial University of Notre Dame, Indiana. He
Measures of Strategic Performance’, Strategic holds a Ph.D. from the University of Iowa.
Management Journal, 4, 4, pp. 297-306.

Volume 2 Number 3 July 1994 0 Basil Blackwell Ltd. 19

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