Maribalm Natural Product

Business Plan

KBS, kmitl
BBA year 3, Business plan

Propose to the advisor

Asst. Prof. Dr. Sorasak Tangthong
 - TABLE OF CONTENTS -
03 ABout Product “maribalm” 05 Marketing Strategy
● Maribalm product ● Marketing mix (4ps)
● vision, mission, goal, objective. ● STP marketing
● Marketing (2cs)
12 business analysis
● SWOT analysis 26 Financial Plan
● TOWS Matrix ● Salary expenses
● PESTEL Analysis ● Expenses
● Porter’s five forcE model analysis ● startup funds
● Business model canvas ● Fixed operating expenses
● Brand awareness ● Product pricing
● Maribalm’s supplier ● projected sales forecast
● Supply chain ● income statement
● Operational plan ● balance sheet
● Organization structure & Job ● cash flow statement
Description and salary ● breakeven analysis
About product : Maribalm

Maribalm is a natural handmade hemp skin

product whose unique formula carries the
CBD to the skin, bringing a relief for various
unpleasant skin conditions. The carefully
selected ingredients help to moisturize and
maintain the natural protective barrier of skin.

3
 Vision
Maribalm will be a company that
produces pain relief products for
consumers by considering the good
quality and preserving nature,
providing relaxation to consumers,
and friendly with the environment.
goal
Maribalm will be the first place
of cannabis balm in Thailand
MisSion
To be a brand new market that
connects people by natural
health care
Objective
- To achieve customer satisfaction
- To produce better natural products
- To deliver the finest and most
effective CBD products
4
Marketing
Strategy

5
 Marketing Mix (4Ps)
Product
Packaging
ingredient
● CBD ● Chili Herbal
● Beeswax ● Turmeric Herbal
● Phlai Oil ● Mongoose Herbel
● Peppermint
Herbal

Packaging
ingredient
● CBD ● Turmeric Herbal
● Phlai Oil ● Mongoose Herbel
● Peppermint
Herbal
● Chili Herbal

6
 Marketing Mix (4Ps)
Price

Stick 15 g. Large aluminium Pain relieving

COST 70 BAHT cartridge 50 G. patch 8 G.
PRICE 180 baht COST 190 BAHT 10 patches/tube
PRICE 350 baht COST 180 BAHT
PRICE 290 baht
7
 Marketing Mix (4Ps)
PLACE (online platform)

WATSONs
Instragram
FACEbook

260 branches
IN BANGKOK

website
8
 Marketing Mix (4Ps)

Promotions
promotion poster design

Buy products over ฿700 will

01 get free shipping

Buy both stick and large

02 cartridge together, get special
price from ฿ 530 to ฿ 500

9
 Segmentation
Demographic
Age: 20 years and above.
Gender: All genders
Income: Every level of income
Geographic
Thailand
Psychological
People who would like to try for a
new product and support an
environmental-friendly product.
Behavioural
Relaxation and pain relief
STP Marketing
Positioning
Emotional: Natural feeling
Functional: relieving the pain
by natural ingredients
Differentiation: CBD extract
Target Market
MASS MARKET:
- People who have muscle
pain
- People who would like to
try for a new product.
10
 Marketing (2Cs) :
Customer
● People who are 20 years and above.
● People who have muscle pain.
● People who want a product that is natural, safe, and consistent.
● People who want to recover after strenuous exercise.
● People who needs relief from the discomforts of daily life.
● People who love the cooling/heating feeling of a standard
muscle balm, but you also want to get a topical
serving of CBD at the same time.

Competitor INDirect competitor: Direct competitor:

11
business
Analysis

12
 SWOT ANALYSIS
Strengths
Weakness
Eco friendly.
New alternatives.
Wide possibilities
of usage. No brand image in the market.
No storefront (only online shop)

Opportunity
First mover in the market.
With the product being a
Threat
novelty product in our Mindset of consumer
home market, it results in towards cannabis.
fewer competitors. Regulation Structure.
13
 TOWS matrix
Strengths + Opportunity
According to the government
acception/law of cannabis,
Maribalm becomes a new
alternative CBD product.
Strengths + Threats
CBD has medicinal properties and
benefit about release the pain.
Therefore, Maribalm will bring the
new mindset of cannabis to
customers.
Weakness + Opportunity
Maribalm is a new business in a
new market segment, so
Maribalm can be the first mover
and has less competitors.
Weakness + Threats
About the brand image of our
product which is new in the
market, customers will decide to
choose for the recognized brands
14
 PESTEL Analysis

- Government - Overall - Social media - Internet - Relationship - Environment

policy. economic views. connectivity with al legislation
- Labor laws. situaion. - Health utility. recycling. - Future
- Environment - Economic consciousness. - The ways in - Attitudes to legislation
laws. growth. - Consumer which the changes
- Future - Strength of attitudes and consumers environment - Health and
taxation consumer opinions. make from the safety
policy. spending. - Law changes purchases. government,
affecting media and
social factors. consumers.
- Relationship
with global
warming.

15
 Porter’s five force model analysis
Threat from new entrants
(Medium)
Competitive rivalry (Low)
Few competitors who produce the
balm with cannabis.
Bargaining power of suppliers
(High)
According to the limited suppliers of
CBD, the suppliers can increase the
price of CBD easily.
CBD is very new in the market and
customers have low reliable in the
product.
Threat from substitutes products
(Low)
The CBD balm product has less
substitute product because it is a
new entry product.
Bargaining power of buyers
(Medium)
Even the price is lower than the imported
products, the consumers will consider relying
on the international product than the
domestic one. 16
 Key Partners
BUsiness model canvas
- Original Equipment Customer Relationships
Manufacturer (production) - Social Media ( Facebook,
- Specialty Store (Watsons) Instagram and website)
- Promotions (discount)
Key Activities Value Propositions - Advertisement
- Produce in large volume - Natural standard
- Advertising quality Channels
- Product distribution - Suitable price - Online platform
- Development of new product - Legal product - Specialty Store (Watson)

Key Resources Customer Segments

- Research and development
- Original Equipment Manufacturer - Age group of 20 years and
(OEM) above.
- Financial resources - People who have muscle pain.

Cost Structure Revenue Streams

- Advertising Cost - Online platform
- Office building (Rent) - Specialty Store (Watsons)
- Labour
- OEM cost
17
 brand awareness

Infographic: A graphic virtual presentation of maribalm product, make

customer interested and remember the product as a quote of ‘No more
pain, Gain more natural’ to remind them that our product help relieve
pain by natural ingredients (Posted in Facebook, Instagram, Website)

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brand awareness
Advertising via Facebook Ads
Using Facebook Ads will deliver
advertising to the audience
(sponsored appear on the timeline)
and can be set how many times
people will see this ads and leave for
how many day to see it again.

Create content by using trend and

#hashtag.

#maribalm #nopaingainnature

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Maribalm’s Supplier
Healthland Biogenesis Co., Ltd.

Healthland Biogenesis aiming to bring health and

beauty products to distribution in the country and
abroad, apart from providing cosmetic manufacturing
services (OEM).

Junetty Laboratory Co., Ltd.

Junetty Laboratory is a manufacturer of cosmeceutical,

skincare, collagen and weight loss supplement
complete from research of finance by a specialized team
including manufacturing processes to success a
customer needs.

20
 Supply chain Customers

Suppliers IN BANGKOK

OEM

Suppliers
Customers
21
 operational plan

market Business Supplier MANUFACTURING

R&D
analysis plan Finding (OEM)

Sales Logistics Customer

Promoting
service

22
Organization structure (year 1 and 2)
Manager

sales and Production

purchasing
marketing staff Management
administrator
Supervisor

Worker

23
Organization structure (year 3)
Manager

sales and Production

purchasing marketing Management
administrator supervisor Supervisor

Worker Worker

24
 Job Description and salary
Manage and control the ovarall company and resources.
Manager Salary: ฿ 21,000 / month

Purchasing Manage and controll the company's financial and accounting.

Administrator Salary: ฿ 15,000 / month

Sales & marketing Take orders and make marketing plans for the company.
Salary: ฿ 18,000 / month
supervisor
Production management Maintain and manage productsand supervise product stock.
Salary: ฿ 16,000 / month
Supervisor
Packing products for delivery to customers.
Worker (Production) Salary: ฿ 9,900 / month

Worker Contact customers and receive orders from customers.

Salary: ฿ 9,900 / month
(SAles & marketing)
25
Financial planning
and analysis
1. Startup Funds
2. Income Statement
3. Balance Sheet
4. Cash Flow
5. Break Even Analysis

26
Salary expenses

27
expenses

28
Startup funds

29
 fixed operating expenses

(year 1 and 2)

(year 3)
30
PRODUCT pricing

31
Projected Sales forecast

32
Income statement year 1 (2022)

33
Income statement (year 2) (2023)

34
Income statement year 3 (2024)

35
 SUmmary
income
statement 36
Balance sheet of maribalm

37
Cash flow statement
Year 1

38
Cash flow statement
Year 2

39
Cash flow statement
Year 3

40
 break even analysis (year 1)

large cartridge balm stick

Pain relieving patch 41

 break even analysis (year 2)

large cartridge balm stick

Pain relieving patch 42

 break even analysis (year 3)

large cartridge balm stick

Pain relieving patch 43

 break even analysis (Maribalm)

Maribalm year 1 Maribalm year 2

Maribalm year 3 44
Gantt chart

45
Gantt chart

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 References
Supplier
https://health-land.co.th/
http://www.junettylab.com/
Outsourcing
https://www.greenproksp.co.th/
Competitor
https://www.lazarusnaturals.com
https://papaandbarkley.com/
https://lordjones.com/
https://www.abhaithaiherb.com/
https://www.tigerbalm.com/th/
https://www.zambuk.co.th/home.php
https://goldencup.co.th/th/
https://www.reunrom.com/en/
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 Thank you !
Group members
1. Phichamon Tongtan 61100491
2. Premwaraporn Wongmeesutthirak 61100496
3. Theethat Chansilapin 61100518
4. Yadawadee Artyuth 61100526
5. Junyaporn Kalawantawanich 61100606
6. Sura Songsaard 61100614

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