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Design Brief Template

This design brief is for a brochure promoting school registration for KB Miftahul Husna school. The brochure needs to be completed within 2 days with a budget of Rp. 150,000. It should include photos of students, the school name, and registration requirements. The target audience is parents. The key message is to provide information about the school and registration process. The tone should be competent, kind, and economical. The brochure will include the school's logo, name, photos of school activities, and colors. The workflow includes submitting 2 initial designs, revising based on client feedback, and 2 additional revisions before final delivery. References and assets will be provided.

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suripurwasih52
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166 views2 pages

Design Brief Template

This design brief is for a brochure promoting school registration for KB Miftahul Husna school. The brochure needs to be completed within 2 days with a budget of Rp. 150,000. It should include photos of students, the school name, and registration requirements. The target audience is parents. The key message is to provide information about the school and registration process. The tone should be competent, kind, and economical. The brochure will include the school's logo, name, photos of school activities, and colors. The workflow includes submitting 2 initial designs, revising based on client feedback, and 2 additional revisions before final delivery. References and assets will be provided.

Uploaded by

suripurwasih52
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Design Brief (basic template)

Brief date: (insert date the brief made/summarized/approved by both parties)

Basic information

Project name: Brosur Pendaftaran Sekolah


Client’s brand: KB Miftahul Husna
Client person in
charge/PIC:

Contact details: 082272723544

Project overview

Project objective(s) Foto Anak Anak Sekolah, Nama Sekolah, Persyaratan

Deliverables Ukuran Instagram Story, File Jpg or PNG

Timeline 2 Days

Budget Rp. 150.000

Brand, product and market overview

Brand overview Brosur Sekolah, berisi Nama sekolah alamat dan lain lain

Product Brosur ini berisi penyampaian informasi mengenai sekolah, informasi


overview pendaftaran dll

Target Audience Target untuk Orang tua

Key Message Message you want to deliver to the target audience.

Tone of Voice Kompeten, Baik, dan Ekonomis

Competition Share what you like or dislike over the competition‘s design/event/campaign

Design references

DOs and DONT’s Branding guideline, if any.


Must-haves/mandatory design elements.
Must NOT have. Eg, don’t use Helvetica font.

Visual Preferences Preferences, likes and dislikes. Samples of published design


Text Text to be included in the design

Visual elements Checklist of visual elements to be provided by the client:


◎ Logo
◎ Nama Sekolah
◎ Foto Kegiatan Sekolah
◎ Warna
Checklist of visual elements to be provided by designer:
◎ Animasi dll

Additional Information:
Additional information about the project. For example:
Agreed workflow: (1) first draft consists of 2 design styles→ (2) continue to design upon client’s
approval on the first draft→ (3) two times revisions after the design delivered → final delivery.
Designer presence required to present upon date xxx.

List of attachments:
List of files for design reference and/or to be used in the design. Eg. branding guideline, existing
campaign design, logo, stock photos.

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