Ngô Phương Uyên - 2121003385 - BTCN

Google AdWords
Search Term Report

© www.excel-skills.com 2,455 23,890 10.3% 22,280 9.08 126
Conversion
Search term Clicks Impressions CTR Cost Avg. CPC s
statement of cash flow 365 4,670 8.0% 1,154 3.16 30

management accounting 140 2,280 6.0% 1,611 11.50 25
online financial accounts software 320 3,940 8.0% 3,125 9.77 20
statement of cash flow software 435 4,110 11.0% 2,418 5.56 12
business plan projections software 30 150 20.0% 157 5.25 7
valuation software 10 20 50.0% 9 0.90 6
simple company valuation calculator 15 40 38.0% 229 15.28 4
accounting software 10 20 50.0% 125 12.54 4
programs that compile financial accounts 5 10 50.0% 36 7.12 3
cc financial accounts software 5 10 50.0% 35 7.08 3
valuation calculation 5 10 50.0% 75 15.08 3
bank approved financial accounts 5 10 50.0% 24 4.80 2
accounting worksheet 5 10 50.0% 53 10.60 2
preparation of ifrs financial accounts 5 10 50.0% 47 9.44 2
best company valuation software 5 20 25.0% 93 18.64 1
compiling financial accounts 5 20 25.0% 25 5.00 1
business plan projection software free 5 50 10.0% 12 2.36 1
management accounts software 165 1,250 13.0% 1,933 11.72 -
financial accounting software 115 800 14.0% 1,254 10.91 -
financial accounts software 45 530 8.0% 1,173 26.06 -
cc valuation software 35 130 27.0% 875 24.99 -
business plan projection software 130 1,020 13.0% 699 5.38 -
annual financial accounts software 30 370 8.0% 677 22.58 -
company valuation calculator 35 230 15.0% 653 18.67 -
company valuation software 25 280 9.0% 648 25.91 -
business plan forecast software 160 1,480 11.0% 605 3.78 -
management account software 45 140 32.0% 476 10.57 -
cash flow software 85 910 9.0% 472 5.55 -
annual financial accounts software 50 590 8.0% 456 9.11 -
company valuation calculator 30 230 13.0% 450 14.99 -
sme financial accounts software 25 80 31.0% 419 16.75 -
discounted cash flow valuation 15 100 15.0% 404 26.93 -
software for financial accounts preparation 15 60 25.0% 399 26.59 -
financial accounts software 15 60 25.0% 389 25.95 -
accounting management software 10 20 50.0% 377 37.74 -
financial accounts software for accountants 10 10 100.0% 358 35.76 -
projected cash flow software 45 220 20.0% 334 7.43 -
59,807 176.82 5.1% 2.68 59,807
Total conv. Cost / Invoice

value conv. Conv. rate ROI Keyword Status Value
7,515 38.47 8.0% 6.51 exact match 7,515.00

4,875 64.42 18.0% 3.03 exact match 4,875.00
30,660 156.25 6.0% 9.81 no 30,660.00
3,660 201.50 3.0% 1.51 exact match 3,660.00
1,229 22.49 23.0% 7.81 no 1,229.00
1,053 1.50 60.0% 117.00 exact match 1,053.00
2,280 57.30 27.0% 9.95 no 2,280.00
1,404 31.35 40.0% 11.20 exact match 1,404.00
1,053 11.87 60.0% 29.58 no 1,053.00
1,053 11.80 60.0% 29.75 no 1,053.00
527 25.13 60.0% 6.99 exact match 527.00
1,404 12.00 40.0% 58.50 no 1,404.00
351 26.50 40.0% 6.62 exact match 351.00
351 23.60 40.0% 7.44 no 351.00
1,760 93.20 20.0% 18.88 no 1,760.00
351 25.00 20.0% 14.04 no 351.00
281 11.80 20.0% 23.81 no 281.00
- - 0.0% - exact match -
- - 0.0% - no -
- - 0.0% - no -
- - 0.0% - no -
- - 0.0% - no -
- - 0.0% - no -
- - 0.0% - no -
- - 0.0% - no -
- - 0.0% - no -
- - 0.0% - no -
- - 0.0% - no -
Month Campaign Ad Group Device Clicks Impressions
1/1/2020 Campaign 1 Ad Group 1.1 Desktop 80 9,758

1/1/2020 Campaign 1 Ad Group 1.1 Mobile 34 2,927
1/1/2020 Campaign 1 Ad Group 1.1 Tablet 40 3,900
1/1/2020 Campaign 1 Ad Group 1.2 Desktop 6 122
1/1/2020 Campaign 1 Ad Group 1.2 Mobile 3 37
1/1/2020 Campaign 1 Ad Group 1.2 Tablet - 120
1/1/2020 Campaign 4 Ad Group 4.1 Desktop - 172
1/1/2020 Campaign 5 Ad Group 5.1 Desktop - 50
1/1/2020 Campaign 5 Ad Group 5.1 Mobile - 15
2/1/2020 Campaign 1 Ad Group 1.3 Tablet - 1,780
2/1/2020 Campaign 2 Ad Group 2.1 Tablet 120 820
63,774 1,920,684
4,067,123,076 3,689,027,027,856
Cost Conversions Total Conv. Value
24.74 19 741.00 BÀI LÀM

13.61 8 356.00
12.00 5 180.00
9.60 1 35.00 Đặt: X1 = Clicks; X2 = Impressions; X3= Cost; X4= Co
5.28 - 17.00 Sức mạnh tương quan giữa các biến Xn với biến Y:
- - - Clicks và Total conva value
15.34 7 263.00 Impressions và Total conva value
8.44 3 126.00 Costs và Total conva value
- - - Coversions và Total conva value
74.66 5 173.00
41.06 2 83.00 Phương trình hồi quy: y = ax + b
- - -
51.24 14 504.00 x1 -> y
28.18 6 242.00 x2 -> y
24.60 6 216.00 x4 -> y
8.08 - -
4.44 - - Dự báo
- - - Dựa vào phương trình Y1 có thể dự báo được total
- - - Dựa vào phương trình Y2 có thể dự báo được total
14.36 - - Dựa vào phương trình Y4 có thể dự báo được total
- - -
30.74 4 144.00
- - -
- - - Hệ số quyết định ( r bình)
- - - r1 bình
9.90 - - r2 bình
5.45 - - r4 bình
- - -
3.40 - -
1.87 - -
- - -
77.04 51 1,989.00
42.37 20 955.00
24.00 10 345.00
70.90 3 99.00
39.00 1 48.00
- - -
80.04 21 756.00
44.02 8 363.00
- - -
214.60 15 518.00
118.03 6 249.00
123.80 14 483.00
132.26 35 1,260.00
72.74 14 605.00
118.00 20 720.00
173.60 3 99.00
95.48 1 48.00
- - -
5.10 5 180.00
- - -
211.54 4 132.00
102.20 3 99.00
232.02 33 1,188.00
212.00 35 1,260.00
0.34 - -
0.19 - -
- - -
181.96 7 263.00
100.08 3 126.00
- - -
50.28 6 234.00
27.65 2 112.00
- - -
39.48 20 720.00
21.71 8 346.00
3.00 3 108.00
25.70 1 33.00
14.14 - 16.00
- - -
297.70 34 1,173.00
163.74 14 563.00
28.40 6 216.00
174.04 12 396.00
95.72 5 190.00
257.20 12 414.00
231.82 35 1,208.00
127.50 14 580.00
41.40 6 216.00
167.96 3 95.00
92.38 1 46.00
- - -
4.28 3 32.00
- - -
157.82 3 99.00
56.80 1 33.00
340.02 35 1,208.00
36.20 5 180.00
0.64 1 36.00
0.35 - 17.00
- - -
218.64 6 207.00
120.25 2 99.00
122.60 2 69.00
141.46 7 252.00
77.80 3 121.00
71.00 10 390.00
78.92 43 1,677.00
43.41 17 805.00
8.60 4 150.00
32.36 2 66.00
17.80 1 32.00
- - -
314.20 33 1,188.00
172.81 13 570.00
47.60 5 180.00
343.36 22 759.00
188.85 9 364.00
72.40 5 173.00
326.74 40 1,380.00
179.71 16 662.00
186.00 22 792.00
93.78 2 66.00
51.58 1 32.00
147.40 2 63.00
12.84 6 216.00
19.20 3 108.00
172.56 4 132.00
113.00 2 66.00
332.82 38 1,368.00
157.00 17 612.00
85.90 7 263.00
47.25 3 126.00
- - -
309.18 6 207.00
170.05 2 99.00
256.60 8 288.00
224.58 8 288.00
123.52 3 138.00
349.40 11 396.00
270.82 76 2,964.00
148.95 30 1,423.00
139.80 38 1,482.00
35.72 2 66.00
19.65 1 32.00
64.20 2 69.00
242.06 25 900.00
133.13 10 432.00
90.40 12 432.00
318.54 14 462.00
175.20 6 222.00
106.60 6 207.00
650.44 48 1,656.00
357.74 19 795.00
212.20 19 684.00
200.42 3 99.00
110.23 1 48.00
- - -
111.26 21 756.00
53.20 7 252.00
174.84 4 132.00
55.00 2 66.00
303.96 29 1,044.00
46.80 6 216.00
637.40 26 936.00
350.57 10 449.00
1,100.80 45 1,620.00
416.18 6 207.00
228.90 2 99.00
438.60 7 242.00
355.84 8 276.00
195.71 3 132.00
389.80 11 396.00
514.98 143 5,363.00
283.24 57 2,574.00
157.00 54 2,025.00
54.94 2 66.00
30.22 1 32.00
- - -
327.90 38 1,368.00
180.35 15 657.00
220.80 23 828.00
412.70 18 594.00
226.99 7 285.00
76.40 12 414.00
881.22 66 2,277.00
484.67 26 1,093.00
185.80 21 725.00
276.72 4 126.00
152.20 2 60.00
15.40 1 32.00
236.36 40 1,440.00
78.80 12 432.00
271.30 7 231.00
- - -
495.74 45 1,553.00
454.00 36 1,242.00
999.30 45 1,620.00
549.62 18 778.00
1,073.80 40 1,440.00
492.66 7 242.00
270.96 3 116.00
198.80 4 138.00
456.78 11 380.00
251.23 4 182.00
409.20 10 345.00
263.06 94 3,384.00
144.68 38 1,624.00
128.60 46 1,656.00
37.24 2 66.00
20.48 1 32.00
- - -
548.32 52 1,872.00
301.58 21 899.00
429.60 32 1,152.00
286.54 19 627.00
157.60 8 301.00
9.00 4 132.00
482.54 65 2,243.00
265.40 26 1,077.00
219.60 32 1,152.00
220.80 4 126.00
121.44 2 60.00
135.80 3 99.00
376.02 52 1,872.00
203.80 21 725.00
186.58 6 189.00
101.40 3 95.00
496.62 41 1,415.00
207.00 13 449.00
415.36 32 1,152.00
228.45 13 553.00
339.80 29 1,044.00
480.08 7 242.00
264.04 3 116.00
396.80 5 173.00
230.46 11 380.00
126.75 4 182.00
200.20 7 242.00
334.60 117 4,212.00
184.03 47 2,022.00
192.20 56 2,016.00
64.44 3 99.00
35.44 1 48.00
- - -
540.14 45 1,553.00
297.08 18 745.00
220.40 25 900.00
331.32 23 759.00
182.23 9 364.00
213.80 12 414.00
646.58 77 2,657.00
355.62 31 1,275.00
229.40 31 1,070.00
251.90 5 158.00
138.55 2 76.00
24.80 1 32.00
423.28 53 1,908.00
155.60 17 612.00
136.36 5 165.00
- - -
410.70 35 1,208.00
337.80 30 1,035.00
540.90 39 1,404.00
297.50 16 674.00
429.80 40 1,440.00
494.34 7 242.00
271.89 3 116.00
- - -
273.76 10 345.00
150.57 4 166.00
144.00 4 138.00
253.14 89 3,204.00
139.23 36 1,538.00
167.40 60 2,160.00
25.24 2 66.00
13.88 1 32.00
- - -
599.78 54 1,863.00
329.88 22 894.00
387.60 36 1,242.00
354.80 23 759.00
195.14 9 364.00
94.00 8 276.00
345.54 50 1,725.00
190.05 20 828.00
229.00 38 1,311.00
262.18 6 198.00
144.20 2 95.00
- - -
352.52 44 1,584.00
445.60 28 966.00
252.78 8 264.00
196.20 5 165.00
457.72 34 1,173.00
165.40 12 414.00
221.92 25 900.00
122.06 10 432.00
260.40 27 972.00
796.56 12 414.00
438.11 5 199.00
243.00 4 138.00
280.30 11 380.00
154.17 4 182.00
409.60 13 449.00
408.26 138 4,968.00
224.54 55 2,385.00
187.80 69 2,381.00
33.96 2 66.00
18.68 1 32.00
- - -
735.06 65 2,243.00
404.28 26 1,077.00
545.60 34 1,173.00
474.54 25 825.00
261.00 10 396.00
243.00 14 462.00
402.58 55 1,898.00
221.42 22 911.00
117.60 20 690.00
171.58 3 99.00
94.37 1 48.00
6.40 1 32.00
482.36 57 2,052.00
395.00 40 1,380.00
197.14 7 231.00
298.60 4 132.00
438.94 31 1,070.00
260.20 18 621.00
257.32 28 1,008.00
141.53 11 484.00
174.20 17 612.00
481.40 7 242.00
264.77 3 116.00
1,241.40 15 495.00
338.12 11 380.00
185.97 4 182.00
279.80 11 380.00
213.96 81 3,038.00
117.68 32 1,458.00
125.40 40 1,440.00
30.68 2 66.00
16.87 1 32.00
1.00 1 33.00
487.86 47 1,622.00
268.32 19 779.00
181.20 10 345.00
499.84 29 957.00
274.91 12 459.00
167.80 8 264.00
356.28 52 1,794.00
195.95 21 861.00
105.20 11 380.00
271.08 5 158.00
149.09 2 76.00
- - -
430.56 53 1,908.00
151.80 17 587.00
196.72 8 264.00
221.20 8 264.00
462.96 38 1,311.00
193.40 10 345.00
202.30 24 900.00
111.27 10 432.00
453.80 41 1,476.00
443.68 5 165.00
244.02 2 79.00
587.40 7 231.00
404.44 13 449.00
222.44 5 216.00
164.80 10 345.00
84.32 31 1,116.00
46.38 12 536.00
76.00 26 936.00
18.98 2 69.00
10.44 1 33.00
11.20 2 66.00
173.50 20 690.00
95.43 8 331.00
66.00 10 345.00
235.52 18 621.00
129.54 7 298.00
30.20 8 276.00
118.92 22 759.00
65.41 9 364.00
71.40 14 483.00
169.48 4 132.00
93.21 2 63.00
- - -
302.46 31 1,116.00
185.80 17 587.00
66.94 2 66.00
- - -
286.52 21 725.00
195.60 16 552.00
54.82 7 263.00
30.15 3 126.00
62.60 9 324.00
346.64 4 132.00
190.65 2 63.00
174.80 2 66.00
238.68 9 324.00
131.27 4 156.00
353.60 12 414.00
215.68 63 2,363.00
118.62 25 1,134.00
139.00 38 1,368.00
21.42 2 66.00
11.78 1 32.00
- - -
268.72 22 759.00
147.80 9 364.00
253.60 15 518.00
328.20 18 594.00
180.51 7 285.00
176.40 9 297.00
219.54 29 1,001.00
120.75 12 480.00
89.60 15 518.00
177.86 4 132.00
97.82 2 63.00
33.20 1 32.00
418.94 34 1,224.00
383.00 30 1,035.00
160.12 5 165.00
2.80 2 66.00
406.44 30 1,035.00
247.80 21 756.00
336.02 34 1,224.00
184.81 14 588.00
174.20 16 576.00
161.98 2 66.00
89.09 1 32.00
180.00 1 33.00
525.86 15 518.00
289.22 6 249.00
477.40 20 660.00
163.06 46 1,725.00
89.68 18 828.00
53.00 10 360.00
36.22 2 66.00
19.92 1 32.00
80.40 2 63.00
200.14 12 414.00
110.08 5 199.00
192.80 15 518.00
316.56 22 726.00
174.11 9 348.00
340.60 16 552.00
293.56 41 1,415.00
161.46 16 679.00
170.40 25 900.00
70.74 2 66.00
38.91 1 32.00
- - -
258.78 21 756.00
281.60 26 936.00
183.08 6 198.00
67.60 1 33.00
444.40 32 1,152.00
49.00 6 216.00
286.70 33 1,188.00
157.69 13 570.00
125.20 11 396.00
325.02 3 99.00
178.76 1 48.00
- - -
715.62 19 656.00
393.59 8 315.00
328.00 8 264.00
138.88 41 1,538.00
76.38 16 738.00
240.80 52 1,872.00
32.76 2 66.00
18.02 1 32.00
17.60 1 33.00
306.16 18 621.00
168.39 7 298.00
95.60 6 198.00
288.44 21 693.00
158.64 8 333.00
171.60 10 330.00
442.54 59 2,036.00
243.40 24 977.00
345.20 45 1,553.00
149.92 4 126.00
82.46 2 60.00
283.30 23 828.00
224.00 12 432.00
245.36 6 198.00
92.40 3 99.00
283.20 18 621.00
41.80 3 104.00
96.62 21 788.00
53.14 8 378.00
87.80 21 788.00
187.18 3 99.00
102.95 1 48.00
142.60 1 33.00
449.58 17 587.00
247.27 7 282.00
532.00 19 656.00
68.60 14 504.00
37.73 6 242.00
20.00 5 173.00
36.22 1 33.00
19.92 - 16.00
135.40 3 99.00
217.08 10 345.00
119.39 4 166.00
133.60 5 165.00
332.62 23 759.00
182.94 9 364.00
204.40 17 587.00
351.78 42 1,449.00
193.48 17 696.00
256.40 28 966.00
135.54 3 95.00
74.55 1 46.00
- - -
89.35 6 190.00
5.70 1 35.00
164.25 4 132.00
124.90 3 83.00
42.35 4 121.00
1.25 - -
97.98 23 863.00
53.89 9 414.00
40.20 10 360.00
284.52 5 165.00
156.49 2 79.00
284.00 4 132.00
337.50 15 518.00
185.63 6 249.00
157.60 5 165.00
100,056 7,901 288,841
10,011,285,182 62,425,801 83,429,123,281
mpressions; X3= Cost; X4= Coversions; Y= total conv value
giữa các biến Xn với biến Y:
r1 0.949 Mối tương quan giữa hai biến dương mạnh mẽ; khi Clicks tăng thì Total conv value tăng
r2 0.808 Mối tương quan giữa hai biến dương vừa phải; Khi Impression tăng thì Total conv value tăng
r3 0.508 Có ít mối tương quan giữa hai biến
r4 0.996 Mối tương quan giữa hai biến dương mạnh mẽ; khi Conversions tăng thì Total conv value tăng
a b Phương trình
Err:508 Err:508 y1 = 4.898x1 - 44.838
Err:508 Err:508 y2 = 0.083x2 + 244.709
Err:508 Err:508 y4 = 36.389x4 + 2.53
Y1 có thể dự báo được total conv Value khi có giá trị Clicks tùy ý
Y2 có thể dự báo được total conv Value khi có giá trị Impression tùy ý
Y4 có thể dự báo được total conv Value khi có giá trị Conversions tùy ý
Err:508 0.902 90,2% sự thay đổi trong Total Conv. Value là do sự thay đổi về Clicks
Err:508 0.653 65,3% sự thay đổi trong Total Conv. Value là do sự thay đổi về Impressions
Err:508 0.992 99,2% sự thay đổi trong Total Conv. Value là do sự thay đổi về Conversions
nv value tăng
al conv value tăng
otal conv value tăng

Ngô Phương Uyên - 2121003385 - BTCN

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Ngô Phương Uyên - 2121003385 - BTCN

Uploaded by

Copyright:

Available Formats

Google AdWords

Search Term Report

statement of cash flow 365 4,670 8.0% 1,154 3.16 30

Total conv. Cost / Invoice

7,515 38.47 8.0% 6.51 exact match 7,515.00

1/1/2020 Campaign 1 Ad Group 1.1 Desktop 80 9,758

24.74 19 741.00 BÀI LÀM

otal conv value tăng

You might also like