PESTLE Matrix - Century Pacific Food, Inc,
POLITICAL
 Cross-border conditions vary
greatly, yet Century Pacific
Food Company needs to
maintain ahead with all
regulations and advancements
to respond appropriately to all
those modifications and
changes.
 The FDA governs the Century
Pacific Food, Inc. so that a
solid characteristic of the FDA-
established laws can be
upheld consistently.
SOCIAL
 Being a global brand, Century
Pacific Food, Inc, needs to
frequently display itself so that
consumers may identify it as
something that unites people
globally.
 Since Century Pacific Food
Inc. manufactures packaged
goods and is required to
comply with the severe and
pronounced differences among
communities worldwide, the
ECONOMICAL
 No matter what kind of trade it is, the
state of the economy has the most
effect on a company.
 Due to economic crisis, businesses
have had to significantly reorganize
their financial revenue and marketing
strategies,
 The company had to reconsider how
insert themselves in the market and
undergo internal downsizing because
of decreased in revenue.
TECHNOLOGICAL
 Interaction with the customers resulted
in real-time results due to the use of
social media, because of this, the
company must adapt to the ever-
changing views of today’s generation
of people and how they could continue
to improve their brand using modern
technology.
 Social media is one of the ways
Century Pacific Food, Inc, used to
promote their brand and products and
easily one of the fastest ways to gain
 company has a substantial popularity and awareness to the
influence on social issues. public.
LEGAL ENVIRONMENTAL

 Compliance with the  The use of unrestricted overfishing and

established social norms will
be a part of the company's
legally enforceable
agreements.
 Major canneries of tuna in the
Philippines continues to lack in
giving clients with both fairly
and sustainably obtained tuna,
the sole method to enhance it
is to adhere to both domestic
and international law.
the adoption of unsustainable
techniques for harvesting deep-sea
fish are also causes for concern.
 Environmentalist suggests using more
ethical methods of catching tuna or
fishing, such as pole and line, handline
to tuna companies and processors.

IMPLICATIONS:

Political

 Century Pacific Food Company operates in multiple countries with diverse

regulatory environments. Consequently, the company must constantly monitor
and adapt to changes in regulations and advancements to remain compliant and
competitive across different borders. This suggests that the company needs to
invest resources in staying informed about the varying conditions in each country
where it operates and be proactive in adjusting its strategies and practices
accordingly.
 Century Pacific Food, Inc. operates within the regulatory framework established
by the FDA (Food and Drug Administration). This suggests that the company
must adhere to FDA regulations and standards governing food production,
 labeling, safety, and other relevant aspects. This implies a commitment to quality
control, safety standards, and compliance with relevant laws and regulations in
the food industry, which can contribute to consumer trust and confidence in the
company's products.

Economical

 overall health and performance of the economy significantly influence businesses

across various industries and types of trade. Regardless of whether a company
engages in domestic or international trade, the state of the economy can
influence demand for its products or services, production costs, market
competitiveness, access to financing, and overall business performance.
 economic crises force businesses to undergo substantial restructuring of their
financial and marketing strategies. This suggests that during times of economic
downturn, companies may experience decreased consumer spending, disrupted
supply chains, reduced access to credit, and other challenges that impact their
revenue streams and market competitiveness.
 the company faced financial difficulties, likely due to a decrease in revenue,
which prompted it to reassess its market positioning and undergo internal
downsizing. This suggests that declining revenue may have led to financial
strain, making it necessary for the company to adjust its business strategy and
streamline its operations to remain viable.

Social

 Century Pacific Food, Inc. recognizes the importance of maintaining a strong

global presence to cultivate a sense of unity among consumers worldwide. This
suggests that the company views itself not only as a provider of food products
but also as a symbol of connection and shared experiences across different
cultures and regions.
 as a manufacturer of packaged goods with a global presence, wields significant
influence over social issues. This suggests that the company's operations,
product offerings, and business practices can impact various aspects of society,
 including but not limited to environmental sustainability, public health, labor
practices, and cultural norms.

Technological

 By engaging with customers on social media, the company gains direct access to
their thoughts, reactions, and sentiments regarding its products, services, and
brand image. This real-time interaction allows the company to swiftly address
customer concerns, capitalize on positive feedback, and adapt its strategies to
align with changing consumer expectations.
 By utilizing social media channels, Century Pacific Food, Inc. can effectively
showcase its brand identity, highlight its product offerings, and engage directly
with consumers in real-time. This allows the company to cultivate a strong online
presence, build brand awareness, and foster positive relationships with its target
audience.

Legal

 By including compliance with social norms in its legal agreements, the company
demonstrates a commitment to ethical conduct, social responsibility, and respect
for cultural values. This implies that the company values its reputation and seeks
to mitigate potential risks associated with non-compliance or controversy related
to social issues.
 improving the situation requires a multi-faceted approach that goes beyond mere
compliance with laws. It suggests that canneries need to prioritize sustainability
and fairness in their sourcing practices, perhaps by implementing certifications
and investing in sustainable fishing practices, or supporting initiatives aimed at
improving labor conditions in the industry.

Environmental

 current fishing practices may not be environmentally responsible and could lead
to the depletion of fish stocks, disruption of marine habitats, and negative
impacts on biodiversity.
 traditional fishing practices, such as pole and line or handline fishing, are being
promoted as alternatives to more destructive methods, such as large-scale
industrial fishing or purse seine nets. By suggesting these ethical methods to
tuna companies and processors, environmentalists are advocating for practices
that minimize bycatch, reduce habitat damage, and promote the conservation of
marine ecosystems.