V1

MARKET Year Month SUBTYPE Sales Volume Sales Value
Japan 2018 1 Bracelet 10 £10,280

Japan 2018 1 Ring 19 £21,850
Japan 2018 1 Necklace 23 £36,795
Japan 2018 1 Accessory - £0
Japan 2018 1 Hair band 322 £492,216
Japan 2018 2 Ring 25 £28,035
Japan 2018 2 Hair band 348 £513,050
Japan 2018 3 Ring 31 £33,793
Japan 2018 3 Hair band 346 £515,273
Japan 2018 4 Ring 18 £19,256
Japan 2018 4 Necklce 7 £12,601
Japan 2018 4 Hair band 284 £423,523
Japan 2018 5 Ring 26 £30,546
Japan 2018 5 Hair band 230 £365,409
Japan 2018 6 Ring 32 £37,469
Japan 2018 6 Hair band 324 £502,215
Japan 2018 7 Ring 14 £16,182
Japan 2018 7 Hair band 199 £297,981
Japan 2018 8 Ring 20 £26,596
Japan 2018 8 Hair band 215 £313,480
Japan 2018 9 Ring 18 £22,025
Japan 2018 9 Hair band 462 £663,920
Japan 2018 10 Ring 2 £2,038
Japan 2018 10 Necklace 22 £33,534
Japan 2018 10 Hair band 221 £318,728
Japan 2018 11 Ring 17 £19,909
Japan 2018 11 Necklace 19 £26,442
Japan 2018 11 Hair band 202 £291,227
Japan 2018 12 Bracelet 23 £23,224
Japan 2018 12 Ring 35 £39,457
Japan 2018 12 Necklace 18 £27,338
Japan 2018 12 Hair band 357 £531,249
Japan 2019 1 Ring 28 £29,128
Japan 2019 1 Hair band 212 £324,077
Japan 2019 2 R+D94ng 14 £14,634
Japan 2019 2 Hair band 221 £328,945
Japan 2019 3 Ring 20 £21,572
Japan 2019 3 Hair band 246 £355,883
Japan 2019 4 Ring 10 £11,206
Japan 2019 4 Hair band 195 £289,676
Japan 2019 5 Ring 17 £22,870
Japan 2019 5 Hair band 175 £285,402
Japan 2019 6 Ring 12 £15,631
Japan 2019 6 Accessory 2 £3,684
Japan 2019 6 Hair band 610 £1,011,205
Japan 2019 7 Ring 24 £29,053
Japan 2019 7 Hair band 262 £404,475
Japan 2019 8 Ring 27 £28,572
Japan 2019 8 Hair band 226 £332,496
Japan 2019 9 Ring 49 £47,400
Japan 2019 9 Hair band 396 £569,780
Japan 2019 10 Bracelet 16 £16,035
Japan 2019 10 Ring 15 £13,604
Japan 2019 10 Necklace 23 £33,441
Japan 2019 10 Hair band 177 £246,546
Japan 2019 11 Bracelet 27 £26,765
Japan 2019 11 Ring 12 £10,993
Japan 2019 11 Necklace 46 £79,273
Japan 2019 11 Hair band 138 £205,648
Japan 2019 12 Bracelet 25 £26,593
Japan 2019 12 Ring 18 £17,734
Japan 2019 12 Necklace 44 £84,613
Japan 2019 12 Hair band 237 £367,155
Japan 2020 1 Ring 5 £5,148
Japan 2020 1 Hairband 178 £272,781
Japan 2020 2 Ring 12 £11,765
Japan 2020 2 Hair band 182 £288,085
Japan 2020 3 Ring 8 £7,853
Japan 2020 3 Hair band 173 £270,694
Japan 2020 4 Ring 1 £885
Japan 2020 4 Hair band 152 £229,389
Japan 2020 5 Ring 6 £9,705
Japan 2020 5 Hair band 129 £205,105
Japan 2020 6 Ring 7 £9,758
Japan 2020 6 Necklace 69 £121,800
Japan 2020 6 Hair band 227 £351,005
Japan 2020 7 Ring 5 £7,019
Japan 2020 7 Hair band 101 £150,138
Japan 2020 8 Ring 11 £12,087
Japan 2020 8 Hair band 103 £147,647
Japan 2020 9 Ring 28 £29,977
Japan 2020 9 Hair band 159 £229,632
Japan 2020 10 Bracelet 15 £15,453
Japan 2020 10 Ring 12 £13,228
Japan 2020 10 Hair band 92 £121,117
Japan 2020 11 Bracelet 19 £18,710
Japan 2020 11 Ring 9 £9,151
Japan 2020 11 Necklace 13 £22,741
Japan 2020 11 Hair band 126 £165,938
Japan 2020 12 Bracelet 16 £21,308
Japan 2020 12 Ring 12 £13,653
Japan 2020 12 Necklace 16 £27,695
Japan 2020 12 Hair band 176 £235,388
United Kingdom 2018 1 Bracelet 90 £66,827
United Kingdom 2018 1 Ring 22 £14,200
United Kingdom 2018 1 Necklace 45 £46,230
United Kingdom 2018 1 Accessory 1 £1,495
United Kingdom 2018 1 Hair band 17 £13,609
United Kingdom 2019 10 Hair band 1 £500
United Kingdom 2020 6 Hair band - £0
USA 2018 1 Bracelet 131 £132,156
USA 2018 1 Ring 42 £40,361
USA 2018 1 Necklace 111 £149,436
USA 2018 1 Accessory -1 -£2,129
USA 2018 1 Hair band 88 £104,620
USA 2018 2 Bracelet 127 £132,657
USA 2018 2 Ring 45 £45,185
USA 2018 2 Necklace 88 £120,464
USA 2018 2 Accessory 1 £2,362
USA 2018 2 Hair band 100 £131,843
USA 2018 3 Bracelet 81 £74,595
USA 2018 3 Ring 30 £26,707
USA 2018 3 Necklace 64 £79,271
USA 2018 3 Hair band 88 £104,025
USA 2018 4 Bracelet 58 £51,647
USA 2018 4 Ring 22 £21,342
USA 2018 4 Necklace 50 £68,285
USA 2018 4 Accessory 1 £911
USA 2018 4 Hair band 58 £72,205
USA 2018 4 Ankle bracelet 10 £2,500
USA 2018 5 Bracelet 84 £88,268
USA 2018 5 Ring 27 £26,962
USA 2018 5 Necklace 81 £110,682
USA 2018 5 Hair band 94 £128,998
USA 2018 6 Bracelet 126 £137,729
USA 2018 6 Ring 34 £33,693
USA 2018 6 Necklace 111 £162,996
USA 2018 6 Hair band 107 £160,340
USA 2018 7 Bracelet 112 £108,241
USA 2018 7 Ring 40 £41,478
USA 2018 7 Necklace 99 £137,865
USA 2018 7 Hair band 71 £93,038
USA 2018 8 Bracelet 112 £106,015
USA 2018 8 Ring 27 £27,350
USA 2018 8 Necklace 72 £93,861
USA 2018 8 Hair band 111 £125,998
USA 2018 9 Bracelet 137 £129,589
USA 2018 9 Ring 48 £58,384
USA 2018 9 Necklace 83 £100,737
USA 2018 9 Hair band 104 £120,520
USA 2018 10 Bracelet 75 £66,992
USA 2018 10 Ring 21 £22,385
USA 2018 10 Necklace 40 £49,941
USA 2018 10 Hair band 86 £96,036
USA 2018 11 Bracelet 99 £86,028
USA 2018 11 Ring 37 £40,787
USA 2018 11 Necklace 75 £95,897
USA 2018 11 Hair band 107 £121,820
USA 2018 12 Bracelet 128 £118,663
USA 2018 12 Ring 58 £61,824
USA 2018 12 Necklace 68 £94,462
USA 2018 12 Hair band 175 £198,336
USA 2019 1 Bracelet 113 £103,200
USA 2019 1 Ring 42 £46,657
USA 2019 1 Necklace 57 £69,873
USA 2019 1 Hair band 108 £130,009
USA 2019 2 Bracelet 165 £155,807
USA 2019 2 Ring 51 £51,213
USA 2019 2 Necklace 73 £91,243
USA 2019 2 Hair band 108 £130,060
USA 2019 3 Bracelet 153 £150,146
USA 2019 3 Ring 25 £27,010
USA 2019 3 Necklace 38 £45,654
USA 2019 3 Hair band 73 £76,449
USA 2019 4 Bracelet 117 £116,108
USA 2019 4 Ring 23 £23,538
USA 2019 4 Necklace 24 £48,183
USA 2019 4 Hair band 67 £74,840
USA 2019 5 Bracelet 141 £142,035
USA 2019 5 Ring 43 £46,634
USA 2019 5 Necklace 39 £50,364
USA 2019 5 Hair band 131 £145,293
USA 2019 6 Bracelet 178 £160,486
USA 2019 6 Ring 52 £51,371
USA 2019 6 Necklace 61 £78,958
USA 2019 6 Hair band 112 £130,389
USA 2019 7 Bracelet 160 £139,814
USA 2019 7 Ring 34 £35,885
USA 2019 7 Necklace 57 £77,491
USA 2019 7 Hair band 69 £80,652
USA 2019 8 Bracelet 137 £122,941
USA 2019 8 Ring 27 £30,380
USA 2019 8 Necklace 35 £71,614
USA 2019 8 Accessory 10 £19,918
USA 2019 8 Hair band 89 £95,601
USA 2019 9 Bracelet 140 £134,080
USA 2019 9 Ring 31 £26,190
USA 2019 9 Necklace 43 £49,681
USA 2019 9 Accessory 19 £36,142
USA 2019 9 Hair band 43 £46,887
USA 2019 10 Bracelet 122 £119,049
USA 2019 10 Ring 13 £10,584
USA 2019 10 Necklace 18 £20,559
USA 2019 10 Accessory 5 £11,302
USA 2019 10 Hair band 84 £87,336
USA 2019 11 Bracelet 123 £114,076
USA 2019 11 Ring 11 £9,075
USA 2019 11 Necklace 39 £54,094
USA 2019 11 Accessory -1 -£1,660
USA 2019 11 Hair band 54 £62,559
USA 2019 12 Bracelet 186 £177,091
USA 2019 12 Ring 17 £15,715
USA 2019 12 Necklace 64 £89,338
USA 2019 12 Hair band 61 £75,012
USA 2020 1 Bracelet 172 £174,856
USA 2020 1 Ring 4 £3,004
US 2020 1 Necklace 57 £81,705
US 2020 1 Accessory 2 £4,105
US 2020 1 Hair band 42 £49,621
US 2020 2 Bracelet 212 USD 214,390
US 2020 2 Ring 12 £9,489
US 2020 2 Necklace 71 USD 121,498
US 2020 2 Accessory 29 USD 60,303
US 2020 2 Hair band 53 USD 62,958
USA 2020 3 Bracelet 188 USD 189,640
USA 2020 3 Ring 3 USD 3,848
USA 2020 3 Necklace 66 £96,497
USA 2020 3 Accessory 14 £26,233
USA 2020 3 Hair band 33 £36,436
USA 2020 4 Bracelet 153 -£167,972
USA 2020 4 Ring 12 £14,369
USA 2020 4 Necklace 33 £46,688
USA 2020 4 Accessory 15 £25,684
USA 2020 4 Hair band 18 £20,060
USA 2020 5 Bracelet 192 £189,949
USA 2020 5 Ring 15 £18,253
USA 2020 5 Necklace 60 £90,032
USA 2020 5 Accessory 26 £47,912
USA 2020 5 Hair band 52 £53,762
USA 2020 6 Bracelet 299 £301,124
USA 2020 6 Ring 9 £10,763
USA 2020 6 Necklace 92 £133,501
USA 2020 6 Accessory 36 £70,119
USA 2020 6 Hair band 56 £58,265
USA 2020 7 Bracelet 277 £278,454
USA 2020 7 Ring 14 £14,512
USA 2020 7 Necklace 59 £81,210
USA 2020 7 Accessory 29 £54,480
USA 2020 7 Hair band 31 £31,935
USA 2020 8 Bracelet 192 £207,496
USA 2020 8 Ring 4 £4,164
USA 2020 8 Necklace 48 £64,103
USA 2020 8 Accessory 11 £19,253
USA 2020 8 Hairband 30 £28,859
USA 2020 9 Bracelet 264 £294,464
USA 2020 9 Ring 24 £25,631
USA 2020 9 Necklace 34 £46,126
USA 2020 9 Accessory 20 £34,997
USA 2020 9 Hairband 78 £73,150
USA 2020 10 Bracelet 131 £142,804
USA 2020 10 Ring 10 £9,577
USA 2020 10 Necklace 19 £23,273
USA 2020 10 Accessory 16 £27,493
USA 2020 10 Hairband 60 £59,662
USA 2020 11 Bracelet 180 £186,354
USA 2020 11 Rng 12 £13,409
USA 2030 11 Necklace 26 £36,247
USA 2020 11 Accessory 18 £35,814
USA 2020 11 Hairband 33 £32,922
USA 2020 12 Bracelet 104 £99,853
USA 2020 12 Ring 13 £14,615
USA 2020 12 Necklace 18 £45,698
USA 2020 12 Accessory 26 £47,151
USA 2020 12 Hairband 27 £28,761
Data Year
Sum of Sales Volume Sum of Sales Value (£)
Month 2018 2019 2020 2018 2019
Jan 921 757 671 1130076.44 874613.82
Feb 961 874 815 1177381.3 983675.78
March 885 870 795 1059922.31 948787.47
April 747 644 633 850250.32 762149.4
May 763 787 908 977122.46 929959.76
June 1031 1333 1234 1345447.35 1775571.3
July 754 859 854 908012.42 1028321.95
Aug 767 793 705 890289.63 932342.24
Sept 1144 1093 956 1380851.32 1230021.03
Oct 587 560 501 689466.86 628349.71
Nov 689 598 594 792089.91 677058.26
Dec 1077 868 533 1274697.71 1020628.41
Total Result 10326 10036 9199 12475608.03 11791479.13
Total Sum of Sales Volume Total Sum of Sales Value (£)
2020
794773.77 2349 2799464.03
1032117.48 2650 3193174.56
947830.27 2550 2956540.05
762519.67 2024 2374919.39
1060177.79 2458 2967260.01
1446305.67 3598 4567324.32
963145.72 2467 2899480.09
783033.43 2265 2605665.3
1151916.2 3193 3762788.55
560401.19 1648 1878217.76
673851.68 1881 2142999.85
661289.29 2478 2956615.41
10837362.16 29561 35104449.32
Data SUBTYPE
Sum of Sales Volume
Year Quarter Accessory Bracelet Hair band Necklac
2018 15 2582 5029 1732
Quarter 1 9 662 1361 470
Quarter 2 1 621 1195 488
Quarter 3 3 701 1270 455
Quarter 4 2 598 1203 319
2019 121 3653 4191 1147
Quarter 1 2 940 1000 316
Quarter 2 11 943 1314 275
Quarter 3 91 962 1110 284
Quarter 4 17 808 767 272
2020 440 4814 2346 1147
Quarter 1 81 1051 678 367
Quarter 2 138 1516 640 383
Quarter 3 112 1433 508 292
Quarter 4 109 814 520 105
Total Result 576 11049 11566 4026
Sum of Sales Value (£)
Ring Accessory Bracelet Hair band Necklace
968 21311.48 2265844.7 6969882.4 2279354.85
265 11212.41 596980.45 1918522.6 597603.96
236 911.09 542507.01 1735816.88 672402.1
236 5364.51 623076.02 1709123.57 598268.5
231 3823.47 503281.22 1606419.35 411080.29
924 216503.35 3220874.21 5943247.95 1562376.94
243 4147.16 799770.21 1373347.02 396778.87
221 20017.77 880926.47 1956962.45 386252.72
298 156416.99 840814.01 1552814.19 373281.3
162 35921.43 699363.52 1060124.29 406064.05
452 805773.85 4611805.74 3231754.25 1782750.18
104 151735.5 966154.64 994249.48 585919.19
98 254491.5 1399824.01 922110.48 593409.02
170 202291.8 1449456.37 665901.82 430918.95
80 197255.05 796370.72 649492.47 172503.02
2344 1043588.68 10098524.65 16144884.6 5624481.97
Total Sum of Sales Volume Total Sum of Sales Value (£)
Ring
939214.6 10326 12475608
243060.63 2767 3367380.05
221183.05 2541 3172820.13
243320.77 2665 3179153.37
231650.15 2353 2756254.48
848476.68 10036 11791479
233033.81 2501 2807077.07
223521.05 2764 3467680.46
267358.73 2745 3190685.22
124563.09 2026 2326036.38
405278.14 9199 10837362
76662.71 2281 2774721.52
99168.12 2775 3269003.13
149526.41 2515 2898095.35
79920.9 1628 1895542.16
2192969.42 29561 35104449
Data MARKET
Sum of Sales Volume
Year Quarter Japan United Kin
2018 4168 2303
Quarter 1 1188 577
Quarter 2 1014 664
Quarter 3 1032 614
Quarter 4 934 448
2019 4085 2247
Quarter 1 892 601
Quarter 2 1201 567
Quarter 3 1204 640
Quarter 4 788 439
2020 2782 2583
Quarter 1 747 576
Quarter 2 824 883
Quarter 3 675 725
Quarter 4 536 399
Total Result 11035 7133
Sum of Sales Value (£) Total Sum of Sales Vol Total Sum of Sales Valu
USA Japan United Kingdom USA
3855 6121066.37 1933005.56 4421536.1 10326 12475608
1002 1746972.16 470865.48 1149542.41 2767 3367380
863 1539189.11 567073.01 1066558.01 2541 3172820
1019 1504393.31 526319.16 1148440.9 2665 3179153
971 1330511.79 368747.91 1056994.78 2353 2756254
3704 6002611.52 1794417.09 3994450.52 10036 11791479
1008 1269046.77 456561.63 1081468.67 2501 2807077
996 1876259.57 508051.62 1083369.27 2764 3467680
901 1709749.02 502575.68 978360.52 2745 3190685
799 1147556.16 327228.16 851252.06 2026 2326036
3834 4132431.05 2259426.14 4445504.97 9199 10837362
958 1174799.03 465339.89 1134582.6 2281 2774722
1068 1267486.65 753063.48 1248453 2775 3269003
1115 966392.34 672867.93 1258835.08 2515 2898095
693 723753.03 368154.84 803634.29 1628 1895542
11393 16256108.94 5986848.79 12861491.59 29561 35104449
Total Sum of Sales Value (£)
Sum of Sales Value (£)
Row Labels Japan United Kingdo USA Grand Total
2018 6121066.37 1933005.56 4421536.1 12475608.03
2019 6002611.52 1794417.09 3994450.52 11791479.13
2020 4132431.05 2259426.14 4445504.97 10837362.16
Grand Total 16256108.94 5986848.79 12861491.59 35104449.32
Market Trend
6121066.37
6002611.52
4421536.1
3994450.52 4132431.05 4445504.97 Japan

United Kingdom
Value
1933005.56
USA
1794417.09 2259426.14
2018
2019
2020
Year
4445504.97 Japan
United Kingdom
USA
14
Sum of Sales Value (£) Column Labels
Row Labels Japan United Ki USA Grand Total Com
Accessory 305179.9 163317.7 575091.1 1043589
Japa
Bracelet 901162.7 3880094 5317268 10098525
14000000
Hairband 12616480 399147.8 3129257 16144885
Necklace 1743503 1003451 2877528 5624482 12000000
Ring 689784.1 540838.6 962346.7 2192969 10000000
Grand Total 16256109 5986849 12861492 35104449 8000000
Sales Value
6000000
4000000
2000000
0
Acces
Comparison of Category Performance in Markets
Japan United Kingdom USA
14000000
12000000
10000000
8000000
6000000
4000000
2000000
0
Accessory
Bracelet
Hairband
Necklace
Ring
Sub Type
Sum of Sales Value (£) Sum of Sales Volume
Japan 1267486.65 824
April 326486.49 210 700000
May 365330.18 234
June 575669.98 380 600000
United Kingdom 753063.48 883 500000

April 161261.19 192
May 294939.17 329 400000
Sales Value
June 296863.12 362
300000
USA 1248453 1068
April 274771.99 231 200000
May 399908.44 345
100000
June 573772.57 492
Grand Total 3269003.13 2775 0
700000 UK’s Marketing Campaign Impact and its Comparison with other Markets
600000
500000
400000
Sales Value
300000
200000
100000
0
Japan April Japan May Japan June United United United USA April USA May USA J
Kingdom Kingdom Kingdom
April May June
Month and Market
Sum of Sales Value (£) Sum of Sales Volume

er Markets 600
500
400
Sales Volume
300
200
100
0
USA April USA May USA June

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MARKET Year Month SUBTYPE Sales Volume Sales Value

Japan 2018 1 Bracelet 10 £10,280

3994450.52 4132431.05 4445504.97 Japan

United Kingdom 753063.48 883 500000

Sum of Sales Value (£) Sum of Sales Volume

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