POLITICS

Science and Technology is an indispensable part of the market economy, playing a key
role in promoting innovation, improving productivity, quality, efficiency and
competitiveness of the economy.
In the context of the 4.0 Industrial Revolution and international integration, mobilize
maximum resources from the private and international sectors to help accelerate the pace
of change. New products and services with high technology integration, creating
favorable conditions for businesses to quickly participate in the global value chain and
dominate domestic and international markets.
ECONOMIC
It is predicted that global growth in the period 2023-2027 will decrease from 2.7% to
2.6% after events such as Russia's invasion of Ukraine, the COVID-2023 epidemic, and
other problems such as inflation and supply chain bottlenecks are creating a volatile
situation.
Source: Kearny

Vietnam's economy is predicted to decline in 2024

It is predicted that in 2024 the GDP of developed countries will also decrease sharply
 Even though the economy is in recession, customer needs are still the same, they
just cut back on spending. Businesses need to choose appropriate solutions and
promote suitable products on popular platforms.
SOCIAL
Young people today tend to catch trends very quickly. But these trends often here today,
gone tomorrow.

Tet is a traditional Vietnamese culture, according to Tiktok’s report, 83% of people think
about family reunion and 72% of people want to go home to celebrate Tet. Tet is also
considered the biggest shopping season of the year

Tech & Electronics accounts for 55% in TikTok user’s Tet shopping basket.
 A campaign that strongly targets consumer psychology this Tet holiday, combined
with intelligently capturing trends.