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A model explaining the impact of different factors on online shopping intentions and behavior is
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It further highlights some illustrative research perspectives from which IoT can be studied by IS
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This study is start with objective of buying decision process of Fast Moving Consumer Goods.
Marketers have debated its role in marketing and initially saw it mainly as a communication tool. The
influence of interactivity and online store atmospherics of a 3-D retail store in Second Life on
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shopper perspective Khurshida Makhmudova The purpose of this research is to contribute to a
greater understanding and new knowledge in the conceptual area of Shopper marketing from a
shopper's perspective Today, there is not much available research of the shoppers’ perspective of
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Literature Review For Later 50% (4) 50% found this document useful (4 votes) 4K views 2 pages
Literature Review Uploaded by Satish Nagireddy AI-enhanced description Online shopping portals
are witnessing a whopping 200% growth in the sale of electronic items every year. Subsequently,
integrated targeted communications and online services are delivered to cater to their individual
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Internet have opened us to many possibilities and helped us to save more of our time with this fast
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Electronic Commerce - Simple English Wikipedia, The Free. However, we are just now beginning to
understand how complicated and important it is to understand the habits of shoppers. Aided by an
amazing expansion in the World Wide Web, the Internet revolution has swiftly and extensively
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