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  • Int Analysis-Part 1-Value Chain Anlysis

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    m23msa109
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    The document discusses performing an internal analysis of a firm to understand competitive advantage and formulate strategy. It mentions McKinsey's generic value chain framework and uses Cadbury (Oreo) versus Parle as an example to explore competitive advantage through internal analysis.

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    3. Int Analysis-Part 1-Value Chain Anlysis

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    The document discusses performing an internal analysis of a firm to understand competitive advantage and formulate strategy. It mentions McKinsey's generic value chain framework and uses Cadbury (Oreo) versus Parle as an example to explore competitive advantage through internal analysis.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views18 pages

    Int Analysis-Part 1-Value Chain Anlysis

    Uploaded by

    m23msa109
    The document discusses performing an internal analysis of a firm to understand competitive advantage and formulate strategy. It mentions McKinsey's generic value chain framework and uses Cadbury (Oreo) versus Parle as an example to explore competitive advantage through internal analysis.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 18

    What’s Next… (after external Analysis)

    Dr. Jitesh Mohnot


    Why do some firms perform better than the others?
    Internal Analysis of the firm: Towards Strategy Formulation
    An Important term…

    Competitive Advantage

    What does it Mean???


    McKinsey Generic value chain framework

    Source: https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/enduring-ideas-the-
    business-system#
    Cadbury (Oreo) versus Parle

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