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an in-depth analysis of consumer purchasing behavior whilst examining the specific factors that
affect the process of product consumption. The concept of Consumer Buying Behaviour based
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Indian Retail Industry. The drift will in fact be not towards smaller cell phones but towards cell
phones with enhanced potential and bigger screens. At present, Consumer behaviour is commonly
influenced by social, psychoanalytic and economical approaches. Unsurprisingly, the two paradigms
differ in their views on the benefits derived from consumption and the objectives that underscore
consumer research. Despite this fact, there are still some general differences between the female and
male shopping behavior. However, only writing the flaws of present methods are not good enough,
you have to prove your claim with authentic evidence or reference sources. High cost of the services
was the most significant cause lessening the amount of possible consumers. Consequently, it might
not be useful for them to implement even if the technology has the prospective of getting better
output or product value. Habitual Buying Behaviour Contrariwise, in this type of buying behaviour
consumers have lesser levels of involvements. Furthermore, the inductive research approach, which
provides greater flexibility, provides the researcher with the opportunity to modify the research
emphasis depending on the accumulated findings throughout the research process Easterby-Smith et
al. Factors such as the trade name, size, model, characteristics, display or colour can add to a raise or
decline in the social reputation of the owner. Documents similar to impact on the literature published.
Quantitative methods, such as surveys and experiments, can also be used to collect and analyze data
on consumer behavior. With the intention of recovering high-priced investments in innovative
manufacturing technologies, firms want to be assured that there will be income in the future to pay
for the investment, as a method of lessening the risk inherent in the implementation choice. The
primary data was gained by utilizing structured questionnaire that was collected from consumers.
The examination of the economic theories is helpful in identifying the consumer behaviour from the
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particular society, representing that they have the identical taste for technology. Fishbein's 1967
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