International Market and Business Forecasting

Business Development Strategy Based on

Market Evaluation - Project 2
STUDENT NAME:
BATCH:
TEACHER:

eVersity
Case Study on GlobalTech Innovations
Background:
GlobalTech Innovations is a leading player in the renewable energy sector, headquartered in Sydney, Australia. Founded in 2012, the company focuses on
providing cutting-edge solar and wind energy solutions. The team of 200 professionals is dedicated to innovation, sustainability, and making renewable energy
accessible and efficient.
Products:
1. SolarX: A next-generation solar panel system with smart energy storage.
2. WindMate: Advanced wind turbines for commercial and residential use.
3. EcoGrid: A software solution for smart energy management and grid analytics.
Current Market Position:
 Revenue: AUD 80 million in the last fiscal year
 Market Share: 12% in the renewable energy solutions market in Australia
 Customer Base: Over 2,000 installations across Australia, serving both residential and commercial clients
 Competitive Advantage: High-efficiency products, exceptional customer service, and strong sustainability practices
International Presence:
 Successful pilot projects in New Zealand and Singapore
 Exploring expansion opportunities in Europe and North America
Challenges:
1. Increasing competition from traditional energy companies entering the renewable sector
2. Regulatory complexities in international markets, especially in the EU and the US
3. Keeping pace with technological advancements and reducing production costs
Recent Developments:
 Secured a government grant for research and development in battery technology
 Partnership with GreenLogistics, a supply chain company, to lower carbon emissions in logistics

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 MARKET ANALYSIS TABLE TEMPLATE – TASK 1

Parameter Description Findings Recommendations

Market Size Total market size in units or currency

Market Growth Year-over-year growth rate in %

Rate

Market Profitability ROI, net margins, etc.

Distribution Online, Retail, Wholesale, etc.

Channels

Market Trends Upcoming changes in market

Key Success Factors Factors essential for business success

This template was provided by eVersity for the purpose of this project. All entries and content are the responsibility of the student.

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 SWOT ANALYSIS TEMPLATE – TASK 2

Strengths Weaknesses Opportunities Threats

This template was provided by eVersity for the purpose of this project. All entries and content are the responsibility of the student.

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 BUSINESS DEVELOPMENT STRATEGY BASED ON MARKET EVALUATION TEMPLATE – TASK 3

Section Description Input

Title Business Development Strategy
for [Organisation Name you
have chosen for Project 1]

Introduction Brief overview of the

organisation and its industry.

Market Position Current market position of the

Analysis organisation, strengths, and
weaknesses.
Summary of findings from
Task 1

International Market Sources of international market

Information information and key findings
Evaluation from the evaluation.

SWOT Analysis Identified threats and

opportunities based on the
evaluation. Summary of
findings from Task 2

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 BUSINESS DEVELOPMENT STRATEGY BASED ON MARKET EVALUATION TEMPLATE

Section Description Input

Business Development Detailed proposed strategy
Strategy for business development and
rationale for the strategy.
Resource allocation
Risk Assessment and
mitigation

Conclusion Summary of the evaluation

and proposed strategy.

References List of sources used for

research.

This template was provided by eVersity for the purpose of this project. All entries and content are the responsibility of the student.

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Presentation Outline Template (Task 4)
1. Title Slide
 Project Title
 Team Members
 Date
2. Introduction
 Brief background on GlobalTech Innovations
 Importance of international expansion
3. Market Analysis
 Key takeaways from your market analysis
4. SWOT Analysis
 Summary of SWOT findings
5. Business Development Strategy
 Brief outline of proposed steps and strategies
6. Conclusion
 Summary and next steps
7. Q&A
8. References
 Any sources cited

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