Professional Documents
Culture Documents
November, 2023
Bahir Dar
Chapter One: Introduction
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Project-Definitions & Descriptions
1. A project is an exception
2. Unique Activities
3. Specific deadlines and goals
4. The desired result is identified
5. Connected Activities/Interdependencies
6. Complex Activities
7. Sequence activities
8. Progressive Elaboration
9. Within Budget
10. According to Specification
11. High Degree of Activity
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12. Conflict
13. Life Cycle
14. High level of uncertainty & risk
15. Teamwork/multi-skill
16. Irreversible
1. A project is an exception.
2. Unique Activities
A project has never happened before, and it will never happen again under
the same conditions (time and space, outputs or deliverables etc).
Something is always different each time the activities of a project are
repeated.
3. Specific deadlines and goals
Projects have identifiable starting and stopping points with well known
goals and activities.
However, projects may often have intended and unintended social,
economic and environmental impacts that far outlast the projects
themselves.
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That means that rather than producing a specific outcome, a series of
recurring routines are aimed at ensuring the flow of outcomes (e.g., reports)
from one period to another
5. Connected Activities/Interdependencies.
6. Complex Activities
The activities that make up the project are not simple and repetitive acts
like painting the house, washing the car, or loading the delivery truck.
They are complex, example, designing an intuitive user interface to an
application system.
7. Sequence of Activities
8. Progressive elaboration
Project scope will be broadly described early in the project and becomes
more explicit and detailed as the project team develops better and more
complete understanding of the objectives and deliverables.
We learn more and more about the project as it goes on
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9. Within Budget
12. Conflict
Projects require a team of people with different skills to get the job done
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16. Irreversibility
1. The quest for change: dissatisfaction with the present and/or pressure or
incentive for different tomorrow;
2. Change involves investment/commitment of resources to realize the
objectives.
3. The scarcity of resources and unlimited development/ business needs;
4. Investment is all about resource commitment into the future, which is less
predictable and high risk involved
5. The costs and benefits are temporally spread and particularly the large part
of the costs are incurred earlier and the benefits are generated later on
6. In such a situation decision-making is not simple and perfect
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(1) Manufacturing Projects:
1. new investment
National Plan
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Set overall growth and development target for a country
Policy
It is a concept (usually in a written document), whereby the
government or a political party will determine decisions, actions and
other matters that will prove advantages to society in general.
Sector policy
Agriculture policy: technology-based intensification of smallholder
agriculture, .
Health policy: assurance of accessibility of health care for all segments
of the population
Strategy
Approaches undertaken to achieve the stated policies. eg. ADLI
Programs
They are planned-continuous or ongoing development or investment
activities that are not generally time bound.
aim at improving the public welfare
assumes decision making at national/organizational level.
may consist of a number of projects with distinctly specified time and
resource.
Project
the means through which development targets (programs) are
converted into tangible benefits for the project beneficiaries.
Examples
Programs
Rural development program,
General Education quality Improvement program ,
Health extension program,
Public service reform program …
Projects
Water Supply projects,
Teacher Development projects,
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Ethiopia Health Centre Renovation and Coordination project
Project Program
Differences Has specific real/geographic unit • May not have specific area
Is specific in objectives/ purpose • Has got general objectives
Has specific targets groups • May not have specific target
Has clearly determined and groups
allocated fund • May not have clear and
Has specific life time detailed financial allocation
• May not have specific time of
ending (open ended)
If there is no organic link between plans, policies, and projects, then the
effectiveness and efficiency of investment decisions could be compromised.
Promoting projects without having development policies and plans will lead to
scattered/dispersed and unorganized development endeavors.
Policies and plans without projects mean non-implementation, paper tiger
decision making
The organic link between plan, program and project
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Furthermore project needs to be SMART
A. Technical Aspect
B. Commercial Aspect
C. Institutional Aspect
D. Financial Aspect
E. Economical Aspect
F. Social Aspects
G. Environmental Aspects
A. Technical Aspect
This aspect may include the works of engineers, soil scientists and
agronomists in case of, say, agricultural projects.
The technical analysis is concerned with the projects inputs (supplies) and
outputs of real goods and services and the technology of production and
processing.
It is analysis of the technical and engineering aspects of a project to be
done continuously when a project is formulated.
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It seeks to determine whether the prerequisites for the successful
commissioning of the project have been considered and reasonably good
choices have been made with respect to location, size, process, etc.
Here all physical quantity of inputs and outputs will be determined for the
estimation of costs and benefits of the project
Provides the technical basis for all other aspects of a project study, since a
technically unfeasible project cannot be promoted.
The main and challenging task in this technical analysis is to identify the
appropriate technology for the objective the project is intended to meet.
Poor technical analysis will result in under or over- estimation of quantities related
to inputs required by and outputs of the project.
Further analysis based on these estimates would eventually lead to spurious cost
and benefit estimates.
Care must also be taken in assessing alternative designs and techniques.
The project’s expected life time must also be determined carefully for it has
greater implication on its overall analysis and preparation.
All these require creative, committed and competent specialists from different
fields.
It also requires coordination among these specialists, as every technical aspect is
interrelated and interacting.
B. Commercial/Market/ Aspects
Here the primary task is to identify the need and estimate the nominal and
effective demand of the visualized product or service.
This aspect analysis needs to ensure the existence of effective demand at
remunerative price.
It also assesses possible means in which the market will absorb the output without
affecting the output price and if it price inevitably be affected, we would have to
assess its magnitude.
Market analysis is basically concerned with:
1. What is the product/service to be undertaken?
• What is the specific need which is the basis for the product/service?
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• Are there alternative ways of satisfying the need?
• Have there been noticeable changes in the nature & structure of needs?
2. What would be the aggregate demand of the proposed product/service in
future?
3. What would be the market share of the project under appraisal?
4. What is the ongoing and competitive selling price?
5. Will the realization of the project affect the selling price(s) of the
products/services?
6. What are the marketing strategies that enable the firm to enter into a market
and capture adequate market size?
To answer the above two questions the kinds of information required
are:
1. Consumption trends in the past and the present level
2. Past and present supply positions
3. Production possibilities and constraints
4. Imports and exports
5. Structure and competition
6. Cost structure
7.Elasticity of demand
8. Consumer behavior, intentions, attitudes, preferences, and requirements
9. Distribution channels and marketing policies in use
10. Administrative, technical, and legal constraints.
All aspects related to demand and supply of inputs and outputs must be
examined
C. Institutional-Organizational-Managerial
A project must be related properly to the institutional structure of the
country or region where the project is to be carried.
Examples include the land tenure system, use of local institutions such as Idir
or Debbo
Similarly, managerial issues are critical for successful completion of
projects.
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Thus, the project analyst must examine the ability of available staff to identify
whether they have the capacity to carry out the managerial needs of the
project.
It aims at answering the following questions:
Is the organizational set-up of the project adequate? It is about organization
chart of the implementing agency.
Will project be provided with competent personnel to manage it? It aims at
ensuring that adequate project staff can be recruited locally or overseas.
There are three organizational levels:
i. Top management
ii. Middle management, and
iii. Supervisory management
Even if the right staff is available, their success will depend mostly on the
institutional set-up
the relationship between the various organizations involved with the
implementing agency.
Therefore Appraising a project therefore includes appraisal of the project
related institutions like subsidiary companies, ministries, headquarters,
banks, transport companies and others.
Here we need to answer the following questions
What are the regulations or procedures?
What are the policies – that favor & disfavor the project?
Once the right institutions to facilitate project implementation are available,
the project should be implemented by competent, responsible and
committed managers.
This requires arrangement of adequate incentives to attract competent
managers.
Managerial appointment should be a function of competence and
commitment, not a function of race, tribe, creed or political opinion.
D. Financial Aspects
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It seeks to ascertain whether the proposed project will be financially viable
to meet the burden of servicing debt and satisfy the return expectations of
those who provide the equity capital.
It concerned with the financial effects of the proposed project on each of its
participants (firms, farmers/workers, government etc.)
The analysts need to identify the projects
financial efficiency,
incentive impact to the participants in the project,
Creditworthiness and liquidity (say, could the firm have enough
working capital?).
The financial analysis establishes the magnitude of costs of investment,
production and overheads and magnitude of benefits.
This analysis will be the basis for evaluating the project profitability.
Project profitability depends on a comparison of costs versus revenues
using realistic market prices of materials, labor and outputs.
This aspects, deals about:
1. Investment outlay and costs of the project
2. Means & source of finance, credit terms, interest rates,
3. Cost of capital
4. Projected profitability
5. Break-even point
6. Cash flows of the project
7. Investment worthiness judged in terms of various criteria of merit
8. Projected financial position
9. Level of financial risk
Financial analysis must generate future financial statements such as:
income statement,
balance sheet and
Uses-and-source-of-fund statement.
After these statements are produced, analysts can undertake different
financial ratio analysis so as to ascertain financial feasibility.
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The financial analysis must clearly show fund flows in each period in the
project life.
E. Economic Aspects
It is primarily concerned with the determination of the likelihood of the
proposed project, and hence the committing of scares resources, by
justifying the significance of the project from the whole economy point of
view (the society as a whole).
In such evaluation the focus is on the social costs and benefits of a
project, which may often be different from its monetary or financial costs,
and benefits.
The financial analysis views the project form the participants (or owners)
point of view, while the economic analysis form the society’s point of view.
Here decision makers are concerned about the investment of scarce capital
and other resources that will best further national objectives.
Financial analysis uses projected market prices to value inputs and
outputs
Economic analysis uses ‘economic prices’ or ‘shadow prices’ or
‘efficiency prices’ to better approximate the opportunity costs of an input –
the amount the economy must give up if the resource is transferred from its
present use to the project.
Similarly, to value project’s output, economic analysis uses the marginal
value of a given output to approximate the real value – the value that
consumers place on that commodity.
Thus economic analysis requires adjustment of market prices, which may
not reflect the real value of resources and outputs, into economic prices.
It also requires determination of economic prices of those goods that might
not have market prices but that involve commitment of real resources.
F. Social Aspects
Although the economic analysis will determine the amount of income
stream generated over and above the costs of labor and other inputs, it does
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not specify who actually receive it and hence it does not deal about issue
of income distribution.
So the social aspect analysis should address the income distribution
implications of a project.
Other closely related aspects as
employment opportunities,
gender aspects,
stimulating or competing effects with other sectors, and
other desired objectives must be considered.
The issues of social analysis
1. The attitude and the likely response of the beneficiary ;
2. The existence of potential implementation capacities or organization within
communities;
3. The cultural factors related to the implementation and outcomes of the
project;
4. The political factors;
5. Income distribution implications of the project,
6. Employment creation:
7. Issues of balanced regional development,
8. The displacement impact of the project
9. The gender implication of the adopted technology;
10. Environmental impacts etc.
G. Environmental aspects
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Environmental impact of a project refers to the effect of a project on the
world of animals, plants, water, air, and humans existing in the project
area.
Ecological analysis should be done particularly for major projects, which
have significant ecological implications like power plants and irrigation
schemes, and environmental polluting industries.
Environmental
Environmental impact assessment is important because economic benefits
that may be generated from the project can be counter-balanced by
undesirable environmental effects.
The key questions raised in ecological analysis are:
What is the likely damage caused by the project to the environment?
What is the cost of restoration measures required to ensure that the
damage to the environment is contained within acceptable limits?
1.5 Project life cycle-Models
A project life cycle is a sequence of events or activities, in which a project
follows.
These events, stages or phases can be divided into several equally valid
ways, depending on the executing agency or parties involved.
For the time being we can have the following
Baum Project Cycle (World Bank)
UNIDO Cycle
DEPSA Model
1.5.1 Baum Project Cycle (World Bank)
The first basic model of a project cycle was that of Baum developed in 1970,
It has been adopted by the World Bank and initially recognized four main
stages, namely
1. Identification
2. Preparation
3. Appraisal and selection
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4. Implementation
At a later stage in 1978 the author has added another stage called
“Evaluation “thus making the stages 5.
5. Evaluation
1.5.2 UNIDO cycle
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b. Post project evaluation/appraisal/
c. Replacement/rehabilitation
d. Expansion/innovation
Throughout project cycle, the primary concern of the analyst is
consider alternatives,
evaluate them, and
make decision as to which of them should be advanced to the next
stage.
If it is decided to proceed to the next stage, the results (outputs) of a given
stage serve as part of the input of the next sage.
1.5.3 The DEPSA Model
In Ethiopia, Development Project Studies Authority (DEPSA) made certain
efforts and developed a model for Project life cycle which is known as DEPSA’s
Project life cycle.
This life cycle comprises three major phases. They are:
1. Pre-investment phase
2. Investment and
3. Operation
4. Each of these phases may be divided into different stages.
1. Pre- investment Phase
a. Identification Stage
b. Formulation Stage
Pre-feasibility study
Feasibility study
c. Appraisal
Appraisal
Decision
2. Investment Phase
Implementation
Tendering negotiation and contractual
Detailed engineering design
Construction, erection and commissioning
3. Operation Phase
Operation
Ex-post evaluation
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2. Chapter Two: Generation and Screening of Project
Ideas
Identifying suitable project ideas is the most important step in the whole
process of project preparation.
The search for promising project ideas is the first step towards
establishing a successful venture.
The key to success lies in getting into the right business in the right
time.
The objective is to identify investment opportunities which are feasible
and promising.
Generation of an idea of producing a new product, new business, requires
imagination sensitivity to environmental changes and
The realistic assessment of what the firm can do?
A project is not a product or commodity to be purchased.
It has a promise as well as a risk.
An idea regarding a required intervention in a specific area to address
identified problem is formed and developed.
It usually come up through discussions with specialists and local leaders in a
community need based issues.
Generally project ideas are generated depending on:
Consumer needs
Market demand
Resource availability
Technology
Natural calamity
SWOT analysis
Political considerations etc.
A project idea should be SMART:
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S – Specific objective
M – Measurable
A – Achievable
R – Realistic
T – Time bounded
Project identification should be an integral part of the Macro-planning exercise
of the state with sectored information and strategies as the main source of the
ideas.
Project ideas should be in general aim at overcoming constraints on the national
development effort.
Good project ideas are the key to success.
The sources of project ideas can be categorized into
o Micro level source
o Macro level source
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2. Constraints in the development process due to shortages of essential
infrastructural facilities, etc.
3. Unusual events such as droughts, flood, earthquakes,
4. General surveys, resource potential surveys, regional studies, master plans;
5. Multilateral or bilateral development agencies;
6. Government decision to correct social and regional inequalities.
2.2 Monitoring the Environment
Basically a promising investment idea enables a firm to exploit opportunities
in the environment by drawing on its competitive strengths.
Hence the firm must systematically monitor the environment and asses its
competitive abilities.
For the purposes of monitoring the business environment may be divided
into six broad sectors.
Economic Sector
Government sector
Technological sector
Socio-demographic sector
Competition sector
Supply sector
Economic Sector
State of the economy
Overall rate of growth
Growth rate of primary, secondary, and territory sectors
Cyclical fluctuations
Linkage with the world economy
Trade surplus/deficits balance of payment situation
Government Sector
Industrial policy
Government programs and projects
Tax frame work
Subsidies, incentives, and concessions
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Import and export policies
Financing norms
Lending conditions of financial institutions and commercial banks
Technological Sector
Emergence of new technologies
Access to technical know-how, foreign as well as local
Receptiveness on the part of industry
Socio-demographic Sector
Population trends
Age shifts in population
Income distribution
Educational profile Employment of women
Attitudes toward consumption and investment
Competition Sector
Number of firms in the Industry
Degree of homogeneity and differentiation among products
Entry barriers
Comparison with substitutes in terms of quality, price, appeal, and
functional performance
Marketing policies and practices
Supplier Sector
Availability and cost of raw materials
Availability and cost of energy
2.3 Profit Potential of Industries: Porter Model
According to this model
Effective industry analyses are products of careful study and
interpretation of data & information from multiple sources.
Because of globalization, international markets and rivalries must be
included in the firm’s analyses.
In fact, research shows that
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in some industries, international variables are more important than
domestic ones as determinants of strategic competitiveness.
because of the development of global markets, a country’s borders no
longer restrict industry structures.
Movement into international markets enhances the chances of
success for new ventures as well as established firms.
Using Porter’s analysis firms are likely to generate
higher profits if the industry:
Is difficult to enter.
There is limited rivalry.
Buyers are relatively weak.
Suppliers are relatively weak.
There are few substitutes.
Firms are likely to generate low profit if:
The industry is easy to enter.
There is a high degree of rivalry between firms within industry.
Buyers are strong.
Suppliers are strong.
It is easy to switch to alternatives.
Following study of the five forces of competition, the firm can develop the
insights required to determine an industry’s attractiveness in terms of its
potential to earn adequate or superior returns on its invested capital.
In general, the stronger competitive forces are, the lower the profit potential
for an industry’s firms.
An unattractive industry has
low entry barriers,
suppliers and buyers with strong bargaining positions,
strong competitive threats from product substitutes, and
intense rivalry among competitors.
2.4 Scouting for Project Ideas
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Project ideas can be sketched to its desire (to solve an existing problem or to
satisfy an unmet societal need).
To find out the unmet need, one should do environmental scan.
The factors to be considered in scouting for PI are
political-legal factors,
economic factors,
Socio-demographic factors,
technological factors and
competition factors.
If these factors are favorable for the enterprise, this can be
good opportunities for the development of entrepreneur.
Scouting
Political Legal Factors
Industry Policy of Government,
its taxation regime,
its programs and
export-import policy
Economic Factors
state of economy,
growth rate of the country,
market conditions,
natural endowment,
exchange rate fluctuations and
inflation trends
Socio-demographic Factors
Population trends,
age distribution,
income distribution,
education profile of the population,
the kind of family structure and
the life cycle of the families.
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Technological Factors
The rapid emergence of technology (technological innovation)
The rate of diffusion of new technology in the customers.
Competition Factors
competitive pressure from suppliers and buyers or from the
competitors itself
If is low, then there are more chances for the growth of new products
and services.
2.5 Preliminary Screening
Once a list of project ideas has been put forward, the first step is select one
or more of them as potentially promising.
This calls for quick preliminary screening by experienced professionals who
could also modify some of the proposals.
At this stage, the screening criteria are vague and rough, that becomes
specific and refined as project planning advances
during the preliminary screening we have eliminate ideas which are not
promising
In this stage one is required to look into the following aspects
1. Compatibility with the promoter
2. Consistency with government priorities
3. Availability of inputs:
4. Adequacy of the market
5. Reasonableness of cost:
6. Acceptability of risk level:
1. Compatibility with the promoter:
The idea must be compatible with the interest, personality, and resources of
the entrepreneur.
it should fit to the personality of the entrepreneur;
it should be accessible to him and
it should offer him the prospect growth and high return on the invested
capital.
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2. Consistency with government priorities:
The project idea must be feasible given the national goals and governments
regularity framework.
The questions to be raised in this context are:
Is the project consistent with national goals and priorities?
Are there any environmental effects contrary to government regulation?
Can the foreign exchange requirements of the project be easily
accommodated?
Will there be any difficulty in obtaining the license for the project?
3. Availability of inputs:
The resources and inputs required for the project must be reasonably
assured.
Here the following questions need to be answered.
Are capital requirements of the project within manageable limits?
Can the technical know- how required for the project be obtained?
Are the new materials required for the project available domestically
at a reasonable cost?
If the materials have to imported, will there be problems?
Is the power supply for the project reasonably obtainable from
external sources and Captive power sources?
4. Adequacy of the market:
The size of the present market must offer the prospect of adequate sales
volume.
Further there should be a potential for growth and reasonable return on
investment.
Here the following factors have to be examined;
Total present domestic market
Competitors and their market shares
Exports markets
Sales and distribution system
Projected increase in consumption
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Barriers to the entry of new units
Economic, Social and demographic trends favorable to increased
consumption
Patent protection
5. Reasonableness of cost:
The cost structure of the proposed project must enable it to realize an
acceptable profit with a price.
The following should be examined in this regard:
Cost of material inputs
Labor costs
Factory overheads
General administration expenses
Selling and distribution cost
Service cost
Economies of scale
6. Acceptability of risk level:
The desirability of a project critically dependent on the risk characterizing
in the assessment of risk the following factors should be considered:
Business cycles
Technological changes
Competition from substitute
Competition from imports
Government control over price and distribution
During the preliminary selection, the analyst should eliminate project
proposals that
Technically unsound and risky
Have no market for the output
Have inadequate supply of inputs
Are very costly in relation to benefits and
Assume over ambitious sales and profitability.
2.6 Project Rating Index (PRI)
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The PRI is a simple and easy-to-use tool for measuring the degree of scope
development on building projects.
Here critical elements within a scope definition package are described in
detail.
This provides project team members a checklist or tool for determining the
definition of a project at the time of analysis.
The tool could then be used in predicting future project success or failure in
terms of cost, schedule, and changes.
It allows project teams to focus on problem areas or scopes. It is used at
multiple stages in the front end planning process.
PRI provides a means for an individual or a team to estimate the position of
industrial development during pre-project preparation and to find out a
score that corresponds to its level of definition.
Project Rating Index (PRI) can be develop from:
Earlier Construction Industry Institute (CII) research,
Research team expertise,
Scope development packages from companies;
Brainstorming, affinity determining,
Workshop of project managers and estimate.
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become better aligned,
provide transparency on identified gaps,
equip all project stakeholders to better mitigate risks identified in PRI
reviews,
predict potential issues, and
Overcome costly problems.
There are three industry-validated PRI models (templates)
a. Industrial Projects
The Industrial template is targeted for projects that provide an output in
terms of assemblies, sub-assemblies, chemical compounds, electricity, food
or other marketable goods.
Examples power plants, chemical plants, oil & gas production,
refineries, water and waste treatment, and manufacturing facilities.
b. Building Projects
It is designed for commercial building projects.
Examples offices, schools, medical facilities, institutional buildings,
warehouses, parking structures and research facilities.
c. Infrastructure Projects
It is targeted for projects that involve construction with extensive public
interface and environmental impact considerations.
Examples include railways, highways, pipelines, transmission and
distribution and canals.
2.7 Corporate Appraisal
It is a secondary look at the project report by a team of professionals, who
were not participated in the preparation of the study but qualified and
experienced to evaluate such studies.
It is an independent assessment of the project to identify the weaknesses
and strengths of the study that have a bearing on the decision to invest,
and/or to finance the project.
Appraisal is the comprehensive and systematic assessment or
reexamination of all aspects of the project before implementation
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It addresses particularly issues like:
Specificity of objectives;
Clarity of problems;
Methodology;
Project specific factors.
The prime objective of project appraisal is
To identify the weaknesses that have bearing on decision-making and
To identify means of strengthening it adequately to ensure final success of
the project.
Generally it is to improve and restore the project.
The techniques applied to appraise the project center on all project
aspects.
A widely used project appraisal criteria classified as
1. Non-discounting criteria
the payback period and
the accounting rate of return
2. Discounting criteria
the net present value,
the internal rate of return, and
the benefit cost ratio.
To apply the various appraisal criteria suitable cut off values (hurdle rate,
target rate, and cost of capital) have to be specified.
These are influenced by the level of risk pursued and it remains the most
intractable part of the project evaluation exercise.
When the appraisal is completed, the findings and final recommendations
are put together in the form of an appraisal report.
The recommendation may be to
approve,
re-formulate,
postpone, or
Discard the project under review.
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the health of the company to be financed,
the returns obtained by equity holders
the protection of its creditors
industries in which it will be carried out and
Its implications for the economy as a whole.
The Appraiser will ask the following questions
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Chapter Three: PFS: Market and Demand Analysis
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the entire market. But he qualified the fact that there is a need for
promotional work.
Given importance of market and demand analysis, it should be carried out in
orderly & systematic manner.
The key steps in market and demand analysis are:
Situational analysis and specification of objectives
Collection of information
Conduct of market survey
Characterization of the market
Demand forecasting
Market planning
3.1 Situational Analysis and Specification of Objectives
In order to get a feel for the relationship b/n the product and its market, the
project analyst may talk to consumers, competitors, middlemen, and other
in the industry.
He/she may also look at
the preferences & purchasing power of consumer’s,
actions & strategies of competitors and
Practices of middlemen/distributors, whole sellers & retailers.
If such a situational analysis generates enough data to measure the market
and get a reliable projection of the demand and revenues a formal study
may not need to be undertaken.
In order to carry out such a study it is necessary to spell out its objective
clearly and comprehensively.
A helpful way of spelling out the objectives would be to structure the
objective in the form of questions.
Example: suppose a given project aims producing wheat
Here the market and demand analysis objective may be to answer some of
the following questions.
Who are the buyers of this product? (Consumers)
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What is the total current demand for wheat?
How is the demand distributed over the year and geographically?
What price will the consumers be willing to pay for the product?
How can consumers be convinced that wheat could be substituted for
other foodstuffs?
What channels of distributions are most suited for the product?
What trade margins will induce distributors to carry it out?
What are the possible immediate sales?
Collection of Data
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Industry specific sources of data etc.
Special survey provides a very effective method of investigating a market.
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Conduct of Market Survey
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7. Unsatisfied needs
8. Attitudes toward various products
9. Distributive trade practices and preferences
10. Satisfaction with existing products
Price
Consumers
Supply of competition
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Government Policy
There are many possible methods for forecasting future demand for a product.
Simple study of import statistics, possibly backed up by a survey among
local consumers will give a fairly clear idea of the size of the future market.
May be necessary to pursue the investigation further, possibly using
advanced econometric techniques.
Between these two extremes there exists a whole range of methods from
which to choose, depending on:
The nature of the market studies;
The quality and quantities of the data available;
The degree of accuracy to be achieved.
After gathering the relevant information about various aspects of the market
and demand an attempt may be made to estimate future demand.
The most commonly used methods include:
1. Projection of the trend
2. Using technical coefficients
3. International comparisons
4. Possibilities for export or for import substitution
5. Econometric models
6. Utilization of the result of family budget surveys
7. Forecasting without statistical data
3.6 Uncertainties in Demand Forecasting & Market Planning
Demand forecasts and market planning are subject to error and uncertainty
which from three principal source.
A. Data about past and present market
B. Method of forecasting
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C. Environmental Change
Uncertainties count…
The analysis of past and present markets, which serve as the spring board for the
projection exercise, may be vitiated by the following inadequacies of data:
Lack of Standardization: Data pertaining to market features like product,
price, quantity, cost, income, etc. may not reflect uniform concepts and
measures.
Few observations: observations available to conduct meaningful analysis
may not be enough.
Influence of abnormal factors: Some of the observations may be
influenced by abnormal factors like war or natural calamity.
2. Method of forecasting:
Operate in
No Group
Bahir Dar
1 National organizations ,unions and Regional 1000
2 NGOS 200
4 Privet Companies 300
5 Professional and Development Associations 100
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Computer training PLC
Marketing Plan
Pricing: Our price strategies are intended to serve our potential customers
with reasonable price by giving quality products and services.
The following table shows the price of each of our products.
Distribution:
We will distribute our products using different agents and shops.
The agents facilitate the distribution processes by taking commission.
Product Forecast:
We hope that the future awareness of the society towards the products
and services might increase; as a result our estimate demand capacity of
distribution will also increase.
Promotion:
In order to raise awareness in the society the business will use television,
radio, memos, social media and newspaper
Controls:
Controlling the teaching and learning process by reviewing the curriculum.
Adopting inventory system by suing perpetual and periodic inventory
controlling mechanism.
Competitors Analysis:
Many competitors might inter into the market.
42
By taking this into account, our PLC will diversify its service and product
and use different means of distribution and promotion.
Product and service plan
A. Products
Computer professionals:
It will have a capacity to train 1600 skilled and qualified professional
customers within in a year.
Soft ware engineer:
It will train 400 executives who are responsible for the managerial
decision making.
Companies that send executives for short-term business meetings are
also voluntarily trained for promotional purpose and to show the
training center Excellencies.
Import computer Devices:
43
It will constantly grow and expand its employment service by getting
job opportunities for its trained customer and we will search immediate
employment opportunities for them to be employed.
In raw materials study as part of the feasibility study, the experts assigned for the
task to identify
The required types of inputs,
their sources and brief assessment of alternative types of inputs,
their relative merits in terms of quality of the product (and hence
competitiveness in the market); and
alternative sources of supply;
Describe general availability of
Raw materials,
Auxiliary materials,
Factory Supplies, and
Utilities
List annual supply requirements of material inputs;
44
Raw materials
Summarize availability of critical inputs and possible strategies of acquiring
these inputs;
Determine the procurement period of each imported input, if any.
Outline costs related to procurement and storage of inputs (stores, containers
of required type; transport costs required e.g. forklifts etc.), and
Identify the number of personnel required for this function giving due
emphasis for quality of man power
4.2 Location and cite
Feasibility study should determine the location and site suitable for the
proposed project.
The choice of a location should be made from a fairly wide geographical
area, within which several alternative sites can be considered.
The main criteria or requirements for selecting proper locations should
always be determined at an early stage of the study.
The qualitative analysis of these key requirements would then allow the
assessment of a number of potential locations and the rejection of those not
fulfilling the key requirements.
This involves the identification and analysis of:
a. Access to raw material and the corresponding weight;
b. Access to market and the corresponding weight;
c. Access to basic infrastructure like power, communication, water, road,
etc. & corresponding weights;
d. The implication on labor supply and issue of residence;
e. Cultural considerations, etc.
f. However it should be noted that the choice of location is not always based
on a systematic step-by-step analysis and assessment
g. The promoter of the project may suggest a location at an earlier stage
without undertaking the above analysis.
Once the location of the project is decided, alternative sites have to be analyzed
and the final selection made.
45
Here the ff requirements & conditions are to be assessed:
a. Ecological conditions on site (soil, site hazards, climate etc)
b. Environmental impact (restrictions, standards, guidelines)
c. Socio-economic conditions (restrictions, incentives, requirements)
d. Local infrastructure at site locations
e. Strategic aspects (future expansion, supply & marketing policies)
f. Cost of land
g. Site preparation and development, requirements and costs
h. This task is followed by description of location and plant site selected, and
the statement of significant costs.
Production Program
The range and volume of products to be produced depends primarily on the
market requirements and the proposed marketing strategies.
This preliminary production layout defined in accordance with the marketing
concept, and in the qualities and quantities required.
After the required sales program has been determined, the detailed
production program should be designed in a feasibility study.
The production program should define the levels of output to be achieved during
specified periods and it should be directly related to the specific sales forecasts.
Production Program
Plant Capacity
Feasible capacity
Refers to the attainable capacity under normal working conditions, taking
into account not only the installed equipment and technical conditions of
the plant, but also the management system applied.
Nominal capacity
Plant Capacity
47
In determining the capacity of a plant the following factors are taken into
account:
The marketing concept and the volume of sales, and
The minimum available economic size of production technology and
equipment
A. Engineering
After selection of technology, the next task is to prepare the plant layout,
drawings, basic design and engineering.
These charts and drawings should adequately reflect the interrelationship
between
environmental conditions and constraints,
socioeconomic infrastructure,
technology flow,
constructions and
Material flow and inputs.
The plant layout and basic engineering are prepared in accordance with
the selected technology and know-how.
48
2. Selection of Machinery and equipment
3. Civil engineering
The feasibility study should provide plans and estimates for the civil works related
to the project. This should cover
site preparation and development,
factory and other buildings,
civil engineering works relating to utilities,
transport,
emissions and effluent discharge,
internal roads,
fencing and security, and
other facilities and requirements of the plant.
Civil engineering works are fairly project-specific and have to be related to a
particular plant site and facilities may be required.
The plans and estimates for the civil engineering works should be detailed for
cost estimates and implementation scheduling.
49
The nature of each construction should be defined, including modular
construction where appropriate, the quality of construction materials and the
quantities and cost of materials required.
Detailed civil engineering drawings are usually not required before the start of
project implementation.
The estimates for buildings and other constructions should be based on unit
costs such as building costs per square meter in the plant surroundings.
and civil engineering works, the feasibility study should provide an overall
proposal and offers received from suppliers and the contractors but will
B. Technology Selection
50
Planning of the acquisition and absorption of this technology and the
corresponding know-how.
51
General Management
Finance, financial control and accounting
Personnel administration
Marketing, sales and distribution
Supplies, transport, storage
Production:
Main plant
Service plants
Quality assurance
Maintenance and repair
The organizational structure of the company can also take a number of
shapes, the most common being the pyramid shape, which has the following
three organizational levels:
Top management
Middle management, and
Supervisory management
B. Human Resources
The successful implementation of any operation of an industrial project
needs different categories of human resources- management, staff and
workers-with sufficient skills and experiences.
The feasibility study should identify and describe such requirements and
assess the availability of human resources as well as training needs.
On the basis of the qualitative and quantitative human resources
requirement of the project, the availability of personnel and training
needs, the cost estimates of wages, salaries, other personnel-related
expenses and training are prepared for the financial analysis of the
project.
In case an economic evaluation is intended, the costs of unskilled labor
should be shown separately.
52
Human resources as required for the implementation and operation of
industrial projects need to be defined by categories, such as management
and supervision personnel and skilled and unskilled workers, and by
Functions:
general management,
production management and supervision,
administration,
production control,
machine operation and
Transport.
The numbers, skills, & experience required depend on:
the type of industry,
the technology used,
plant size,
the cultural
socio-economic environment of the project and location and
The proposed organization of the project.
Since the lack of experienced and skilled personnel can constitute a significant
bottleneck for project implementation and operation, extensive training
programs should be designed and carried out as part of the implementation
process of investment projects.
ABC computer training PLC will acquire a land and construct buildings
that enable training activities and offices to facilitate its work.
Through time it will expand and open branches in different areas in
Amhara region.
ABC computer training PLC will be equipped with necessary office and
communication facility.
53
Requirement for potential applicants’ qualification:
ABC computer training PLC will have a management body to deal with
strategic issues.
The managing director who handles all the routine managerial decision is
countable to the management body of computer training PLC.
There are two executives under the managing director to carry out major areas of
service.
Marketing Head: will pursue all the marketing process. He /She is
responsible to make contacts with the target customers and maintain
good working relationship/partnership with them.
Training office head: will handle all the activities related to computer
training quality and buying and selling of computer and other related
material.
Organization Structure:
54
Location & Site
The area for establishing computer training center is in Bahir Dar city.
Selecting this area will have the following advantages.
The presence of Bahir Dar university
Availability of infrastructure,
Most of the target customers are found within and few kilometers radius
of this area,
Proximity to skilled manpower,
Proximity to market and distribution agents.
Introduction
Financial analysis is the assessment, analysis and evaluation of
the required project inputs,
the outputs to be produced/generated/ and
the future net benefits, (expressed in financial terms)
The project’s direct benefits and costs are calculated in financial terms at
prevailing (expected) market prices.
55
This analysis is applied to appraise the soundness and acceptability of a
single project as well as to rank projects on the basis of their profitability.
Financial analyst should be able to collect relevant information on:
1. Initial investment costs distributed over the implementation of the project;
2. Operating costs of the imagined operational unit/firm/ over its operating life;
3. Revenue, both forecasted sales and selling price
Identification of project cost and benefit is the first step in project financial
analysis
In identifying costs and benefits of a project, objectives play important role.
Simply
a cost is anything that reduces an objective, and
a benefit is anything that contributes to an objective.
Here the problem is each participant in the project may have many objectives.
57
3. The cost of buildings and civil works
4. Miscellaneous fixed assets
1. The cost of land and site development
Land charges and payment for lease
Cost of leveling and development
Cost of laying approach roads and internal roads
Cost of gates and tubes wells
2. Plant and machinery
Cost of imported machinery
Cost of local or indigenous machinery
Cost of stores and spares
Foundation and installation charges
3. The cost of buildings and civil works
1. Intangible assets
Patents, licenses, copy rights, and goodwill.
58
Preparatory studies, feasibility studies, specific functional studies and
investigations, consultant fees for preparing studies, supervision costs,
project management services, e
2. Preliminary expenses includes
registration and formation expenses,
legal fees for preparation of memorandum and articles of associations
and similar documents.
Costs of advertisements, brokerage for mobilizing resources,
shareholders, expenses for loan application and its processing.
3. Other Pre-operation expenses. These include:
Rents, taxes, and rates
Trial runs, start-ups and commissioning expenditures;
Salaries, fringe benefits and social security contributions of personnel
engaged during the pre-production period;
Pre-production marketing costs, promotional expenses, creation of sales
network,
Training costs, including all fees, travel, living expenses etc;
Traveling expenses interest and commitment charges on borrowings
Insurance charges and mortgage expenses interest on differed payments,
Miscellaneous expenses
C. Plant and Equipment Replacement Costs
identify the items to be replaced and then estimate the costs for
replacement
59
Costs associated with the decommissioning of fixed assets at the end of the
project life, minus any revenues from the sale of the assets is termed as end
of life time cost
2. Tangible Benefits
For any project tangible benefits appear, however valuing them might be
difficult.
In general the following benefits can be expected from a given project :
Increased production
Quality improvement
Changes in time and location of sale
Changes in product form (grading and processing)
60
Cost reduction through technological advancement
Reduced transport costs
Loses avoided
Other kinds of tangible benefits
3. Intangible benefits
creation of job opportunities,
better health and reduced infant mortality,
better nutrition,
reduced incidence of disease,
National integration,
National security, etc.
4. Intangible costs
Displace of workers,
Increase disease incidences,
increase regional income inequality,
Destroy or reduce the lovely (beauty) of an area, etc.
All those intangible benefits and costs must be carefully identified and
where possible, be quantified although valuation is impossible (not reflected
in market prices).
These costs and benefits will not usually appear in financial accounts but
should be in economic accounts
Means of Financing
Means of Financing
Inputs
Derived from technical studies, financial market expectations, and
understanding of the project using different inputs and assumptions
Calculations
62
Revenue
Construction, operating and maintenance costs
Accounting and Tax
Debt financing
Distributions to equity
Project IRR
Outputs
Contain a summary of project metrics important to management for
informed decision making
It include Income statement, balance sheet, cash flow statement
63
The selling price used may be the present selling price: it is generally
assumed that changes in selling price will be matched by proportionate
changes in cost of production
Sales and production are closely interrelated. Hence they may be estimated
together.
In order to make estimates of sales & production, the following details must
be furnished for each product until the maximum capacity utilization of the
plant
Installed capacity
Number of working days
Number of shifts
Estimated production per days
Estimated annual production
Estimated out put as a percentage of plant capacity
Sales after adjusting stocks
Value of sales
One typical approach is to predict sales by researching the size of the
market for the product or service and then estimate what sales will be
assuming the business gets some small percentage of that market.
The problem with this approach is that the market share assumptions are
often pulled out of thin air.
They sound good on paper – "Hey, we only need to get 1% of the market
and we'll make a wealth." -- but without any sales history to back them
up, they're often way off base.
You can avoid the problem by researching sales results that have been
achieved by other companies with the size of yours.
64
Look to see if they have published or sell reports about the industry,
information about changes in same-store sales, and other data that will
be useful to you.
look for articles and editorial pieces about changing trends in the
industry that might affect sales in the future.
2. Online search average annual sales of the product
3. Review Census data for your industry (product).
4. Visit your local library and the nearest Small Business Development Center
Ask if they can help you to make realistic sales projections.
ask their experience/ information which can help you predict sales
65
It represents operating liquidity available to a business, organization, or
other entity.
Along with fixed assets such as plant and equipment, working capital is
considered as part of operating capital. Gross working capital is equal to
current assets.
Working capital= current assets - current liabilities.
If current assets < current liabilities, an entity has a WC deficiency
(deficit) or Negative WC.
Knowing WCR concept is essential for any entrepreneur wishing to
ensure that his business is financially sound.
Current asset
Cash 50,000
Inventory 75,000
Total 145,000
Current liability
Total 62,000
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the analysis of the structure of project financing and
The computation of the capital costs of a company.
In the case of rehabilitation, modernization and expansion projects, the
financial statements of the existing company are usually the best
source of information and the basis for starting the financial analysis.
There are basically two categories of financial statements:
Net income statement is linked to the balance sheet; and
Cash flow table for financial planning.
Financial Statements
A. Net income statement
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For further information refer UNIDO manual (1991) (page 272)
B. Balance sheet
It is a statement showing
the accumulated assets
the wealth-of a company and
how this wealth is financed.
The sources of finance are treated as the aggregate liabilities of the
company, those providing it with funds, namely the investors (equity
shareholders) & the group of creditors, banks and debenture holders.
By definition both sides of a balance sheet, representing assets and
liabilities, are equal.
The projected balance sheet in the feasibility study should consist of
estimates of key items, such as
cash and other current assets (raw materials, accounts receivable,
work-in-progress, and finished products),
fixed assets,
equity and loan capital and
current liabilities that are required for the smooth performance of the
enterprise.
The series of projected balance sheets shows the projected development of
accumulated assets & how these are financed.
Further information, refer UNIDO manual (1991) (page 273)
5.6 Project Selection Criteria
Once costs and benefits have been identified, quantified and priced (valued),
the analyst is trying to determine which among various projects to accept,
which to reject.
There are two methods for measuring the worthiness of projects:
1. Undiscounted
2. discounted methods.
68
The two critical points important to note:
First, there is no one best technique for estimating project worth; each has
its own strength & weakness.
Second, are only tools of decision-making, they are necessary conditions
but not sufficient condition for final decision.
There are many other non- quantitative & non-economic criteria for making final
decision of project selection.
1. Undiscounted Method
A. Ranking by inspection
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First, it fails to consider the time & amount of net benefits after the
payback period.
Second, it does not adequately take into account the time value of
money.
Based on payback period criterion, project I & II have equal higher rank (4
years) than project III (5 years).
This method fails
70
to consider the time & amount of net incremental benefit after the
payback period- project III.
it equally rank both project I and II, yet we know by inspection that we
would choose project II over project I because more of the returns to
project II are realized earlier.
This method is a measure of cash recovery, not profitability.
71
first the total net incremental benefits will be divided by the time it will
be realized to arrive at average annual net incremental benefits, and
Then this average value will be divided by total investment costs.
Thus project I, II & III will have average annual proceeds per unit of outlay
of 0.36, 0.40 and 0.37, respectively.
Hence, project II will be chosen.
This criterion has automatically introduces a serious bias toward short-
lived investments with high cash proceeds.
3. Average income on book value of the investment
This is the ratio of average income to the book value of the asset after
subtracting depreciation stated in percentage terms.
This measure is useful and commonly used way of assessing the
performance of an individual firm
This measure does not take into consideration the timing of the benefit
stream.
In the above example, assuming strait-line deprecation for all project,
average income on book value can be calculated as follows:
72
Present values are better than the same values in the future and earlier
returns are better than later.
This shows that money has time value. Thus, to include the time dimension
in our project evaluation, we have to use discounting methods.
Suppose a bank lends 1567.05 Birr for a project at 5% interest rate. The
project owner is supposed to repay the principal & interest rate after 5
years. How much the owner will have to pay at the end of 5 years? A t -= P(1
t
+ r)
At 2000
P= = =1567 . 05
( 1+r ) ( 1+ 0 .05 )5
t
The difference between the two is the interest rate used for compounding
assumes a viewpoint from here to the future, whereas discounting looks
back ward form the future to the present respectively.
For financial analysis, the discount rate is usually the marginal cost of
money to the firm (project owner).
This often will be the rate at which the enterprise is able to borrow money.
If the incremental capital to be obtained is a mixture of equity and
borrowed capital the discount rate will have to be weighted to take account
of the return necessary to attract equity capital on the one hand and the
borrowing rate on the other
74
0 600.00 800.00
4 473.30 604.99
8 363.03 439.56
12 266.41 298.20
15.44 192.53 192.56
16 181.23 176.61
20 105.71 71.37
24 38.41 -20.24
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NPV
600
800
Project A
15.44
Project A
Discount rate (%)
The problem with this method is that the value of r (IRR) can only be found by
trial and error.
The procedure can be described as follows:
1. Select an arbitrary value of r;
2. Calculate the value of the right hand side equation with this value of r.
3. If the RHS value <I reduce the value of r.
4. If RHS >LHS, increase the value of r; continue until this the RHS is very
close to the LHS.
When the RHS is more or less equal to LHS, it is that value of r, which is the
IRR.
What does IRR really mean?
It is the maximum interest that a project could pay for the resources used if
the project is to recover its investment and operating costs & still break even.
It is the maximum rate of interest that a project could pay if all resource were
borrowed.
The IRR is a very usefully measure of project worth.
IRR represents the rate of return on uncovered balance; and
IRR represents the command rate of return earned on initial investment
for the life of the project.
How do we use IRR for selection criterion?
Basically a project will be accepted if its IRR is equal to or greater than the
opportunity cost of capital.
In financial analysis the lending interest rate is usually taken for decision-
making.
But in economic analysis the IRR must be compared against the social
rate of discount
77
opportunity cost of capital at the margin if saving is taken as a
enumerative and
the rate of decline in marginal utility of income if consumption
taken as a enumerative.
If we take the previous two projects (project A & B), project A gives a greater
NPV than NPV of B as long as the discount rate is below 15.44% and hence
project A will be preferred to project B.
Therefore, as long as the opportunity cost of capital the discount rate, is
less than 15.44%, we never know for sure that project B would contribute
more (to the owner in financial analysis & to the economy in economic
analysis).
But if the discount rate or opportunity cost of capital, either in consumption
or saving, is greater than 15.44% project B would be ranked first in both
measures of project worth.
C. Net Benefit - investment Ratio
The formal selection criterion for the net benefit - Investment ratio measure
of project worth is to accept all projects with a ratio of 1 or greater when
they are discounted with appropriate rate - in order, beginning with the
largest ratio value and preceding until available investment funds are
exhausted
78
This ratio determines if project will have a net benefit greater than the
investment at some stated amount of return on capital.
The measures of project worth may give different ranking if projects that are
being compare are different in their:
Cash flow structure
Magnitude of costs and benefits
Life time
If a firm or government has unlimited funds, projects with a positive NPV,
the IRR value > OC of capital (discount rates), and the B-C ratio >1 will all
be chosen.
If there is limited funds, and if different criterion gives rise to different
results, a decision must be made as to which criterion to use for selection.
Project Appraisal
If a firm has a number of proposals which have NPV>0 (IRR>K) but cannot
undertake all these projects because of the limited availability of funds at
present.
Since the objective of investment decision making is to maximize the NPV of
the chosen package of investments the following procedure may be followed
for selection (appraisal).
Consider all combinations which can be accommodated with in capital
budget constraint.
79
choose feasible combination which has the highest NPV
Example: A firm has a capital budget constraint of Birr 100.000 and six proposals
with the following characteristics.
The set of proposals which can be accommodated within the budget of Birr
100,000 and their NPV are
Set Outlay required NPV
1,3 100,000 43000
1,4,6 90,000 41000
1,5,6 85,000 41000
2,3,6 95,000 44000
2,4,5,6 100,000 46000
3,4,5,6 90,000 44000
This part of the project proposal will clearly show the profitability of the ABC
computer training PLC.
It covers cost to start up as well as ongoing operating cost and the cash flow
for the coming 5 years.
These will be depicted on
an income statement,
a balance sheet,
80
cash flow statement,
break even analysis,
Source and application of funds.
Source of finance: All members are expected to contribute equal amount of
finance, resource materials and their skills.
Cost of the project
Description Cost in Birr
Acquisition of land 600,000.00
Cost of constructing the center 2,000,000.00
Cost of Equipment and office furniture 600,000.00
Vehicles 450,000.00
Pre-operating expense 60,000.00
Sub-total 3,710,000.00
Allowance for contingency (9%) 333,900.00
Margin for working capital (12%) 445,200.00
Sub-total 779,100.00
Total Cost 4,489,100.00
Financial analysis
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Utilities like electricity, telephone and water are expected to cost 10% of
sales.
Other indirect costs like transportation, maintenance, repairs and other
are also assumed to be 10% of sales.
Wages and salaries are expected to be Birr 542,600.00 and would rise
at the rate of 5% per year.
Administrative cost (fixed, will be Br. 200,000.00 per year.
This will include salaries of management staff and other fixed costs, which
are related to the administration and finance department.
The selling expense including all promotional and marketing related costs
will be assumed to be 10% of sales.
The depreciation rates will be as follows
Building 8%
Equipment and office furniture 12%
Vehicle 10%
Pre-operating expense 10%
The company plans to retain 40% of the net profit and 60 % of it will be
distributed to the partners equally, starting from the third year of
operation.
Tax rate is taken as per the law, 35% of the net profit.
After understanding the above assumptions then the projected financial
statements can be developed.
To prepare a forecasted income statement, balance sheet and a cash flow
statement, first we have to prepare depreciation schedule and revenue
allocation schedule.
In the following slides of the business plan we will see all prepared projected
financial statements.
82
Building (8%) 2,000,000.00 160,000.00 160,000.00 160,000.00 160,000.00 160,000.00
furniture (12%)
(10%)
Exp.
Year
Particular
2014 2015 2015 2017 2018
Daily sell 10 10 10 10 10
Year
Particular
2014 2015 2016 2017 2018
Daily sell 5 5 5 10 20
83
Price 12,650 12650 12650 12650 12650
Year
Particular
2014 2015 2016 2017 2018
Daily sell 1 1 2 3 3
(25% of salary)
84
Particular Year
capacity
Description Year
Description Year
85
Photo copy machine 8,199,000.00 10,658,700.00 26,236,800.00 46,734,300.00 48,191,900.00
PARTICULARS Year
sales)
sales)
Other expense
86
Net cash flow 7,904,640.00 9,848,393.00 3,932,834.00 6,560,318.00 9,064,034.00
Construction
Particular 2014 2015 2016 2017 2018
period (2013)
RECEIPTS:
PAYMENTS:
87
period (2013) 2014 2015 2016 2017 2018
Assets
Current
balance
Fixed Asset
depreciation
Liability and
owners equity
Owners equity
Investment Appraisal
In this part of the project proposal, we will try to analyze the return on investment of the
We the net present value and profitability index method in the analysis of project financial
profitability.
The following tables show us the net present value (NPV) of the business by using 12%
88
(12%)
NPV 26,762,473.79
Financial analysis
= 31,251,573.79- 4,489,100.00
= 26,762,473.79
Generally
The ABC computer training service PLC has a positive net present value
89
SCBA is a methodology developed for evaluating investment projects from the
point of view of the society.
SCBA aids in evaluating individual projects with in the planning framework
which spells out national economic objectives and broad allocation of
resources to various sector of the economy.
In other words SCBA is concerned with tactical decision making with in the
framework of macro level.
The main purpose of SCBA is to determine which project will increase
welfare once distributional impact is considered.
In an economic analysis of a project it is implicitly assumed that a dollar
received by any individual will increase the community’s welfare by the
same amount as a dollar received by any other individual.
But an extra dollar given to a very poor person will usually increase the
person’s welfare by much more than would a dollar given to a rich
person.
Here the project analysts will not be only concerned to determine the level
of project’s benefits and costs but also who receives the benefit and pays
the costs.
Rationing
Prescription of minimum wage rate
Foreign exchange regulation
2. Externality
Both positive and negative
3. Taxes and subsidy consideration
Are transfer payments not considered here
4. Concern on saving
Here it is given much value than consumption
90
5. Concern for redistribution
The poor society give much value than the rich
6. Merit wants
Women empowerment, regional equality, assisting the poor etc
7. Misleading of consumer’s surplus.
We may select project with higher consumer surplus, but not benefit
the poor
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The projected financial benefits and costs are often a good starting point for
identifying economic benefits and costs, but two types of adjustments are
necessary.
First, include or exclude some costs and benefits.
Second, revalue inputs and outputs at their economic opportunity
costs (efficiency prices).
The difference b/n financial and economic analysis
FA looks at the project from the perspective of the implementing agency while
EA looks at a project from the perspective of the entire country, or society
FA assesses items that require monetary outlays while EA assesses the
opportunity costs for the country.
FA is based on the actual prices that the project entity pays for inputs and
receives for outputs while EA are based on the opportunity costs to the
country.
Items to be include or exclude in economic analysis
1. Sunk Costs
Are costs incurred in the past
For both FA and EA, the past is the past, are not considered.
What matters are future costs and future benefits?
Ignoring sunk costs sometimes leads to seemingly paradoxical, but
correct results.
2. Transfer payments
Are payments made among different persons/economic agents / but
are not related to any particular resources cost.
They do not reflect changes in national economy.
Hence they have to be excluded from all estimates of economic costs
and benefits analysis of a project.
They affect the distribution of income though they don’t affect the
overall level of resources available to the economy/society/.
So they are important to assess gainers and losers
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3. Externalities (±)
New projects will lowers the price of its output and the old consumers pay
a lower price for same product (CS gain).
when supply is rationed at a price below what consumers would be
willing to pay for public goods gain CS.
Therefore it should have to be considered in economic cost benefit analysis
of a project.
6. Subsidies (-)
Subsidies shift control over resources from the giver to the recipient and do
not constitute a cost to society.
Because the flows net out (benefit overset cost), they are not a cost to
society.
Nevertheless, because subsidies often flow from government to the project
entity, they are part of the project's fiscal impact, and analysts must take
care to show them explicitly.
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7. Donations and Contributions in Kind (+)
Both entails cash out lays, but omitted from EA and FA.
In both cases assessing the quality of the project independently of its
financing mode is what matters most.
Another reason for excluding debt service from EA is that debt service
does not entail a use of resources, but only a transfer of resources from
the payer to the payee.
Shadow prices are the value of the contribution to the country’s basic
socioeconomic objectives made by any marginal change in the availability of
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Items should be Revalued in EA
The rate at which the future steams of costs and benefits are
brought into common denominator, the present values.
A project will be profitable to society if NPV of the project to society is
greater than zero.
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Here the question is,
how should a projects economic/social benefits and costs be measured,
and
what common unit of account should be used to expressed the benefits
& cots of the project
The two methods of measuring in economic costs & benefits analysis of a project
are:
UNIDO approach and
SER - shadow exchange rate (assuming OER does not accurately reflect the
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Example: Valuation at Domestic Price
In the Table below it has been estimated that the country has a foreign
exchange premium of 30% & shadow exchange rate is therefore (1+0.30) X
OER.
All tariffs and taxes are deducted from the domestic retail price of textile
and their tradable component (FX) is inflated by the SER to obtain the
domestic price equivalent of the import price.
The economic cost of domestic transport and handling is then added.
Valuation of imported textile inputs using the domestic price approach (in Million
Birr)
Item Financial cost Economic cost
Internal transport; 50 50
* The market price of transport includes a 25% fuel tax. Since fuel equals has of
total transport costs it economic value = 40 - (40x0.25) = 30.
Here benefits & costs measured at world price to reflect the true
opportunity cost of outputs and inputs
Official exchange rate taken as the numéraire
It does not mean that project accounts are necessarily expressed in foreign
currency.
The unit of account can remain the domestic currency, but the values
recorded are the foreign exchange equivalent, how much net foreign exchange
is earned
This method originally came in the context of import substitution policies
pursued by many LDCs in the 1950s & 1960.
It was thought that if a project was analyzed at world prices, this would an
indication of
whether it could survive in the long term in the face of international
competition, and
Whether its output could be obtained more cheaply from international
sources.
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If world prices are used, the economic price at which to value a project’s
output is
its export price if it adds to exports, or
its import price if domestic production leads to a saving in imports.
Similarly, on the cost side, the price at which to value a project input is
its import price if it has to be imported, or
Export price if greater use leads to a reduction in exports.
This adjustment applies for traded goods).
A project that produces export goods can be assessed as: Net Present Value
(NPV) = OER (X-M) - SCF.D
Where - OER- official exchange rate
X- Exported goods in foreign currency
M- Imported goods in foreign currency
SCF- standard conversation factor
D- Price of non-traded goods in domestic currency
To summarize, as long as SCF is the ratio of OER to SER, the two
approaches UNIDO and Little-mirrless - differ only to the extent that
SER is different from the OER.
Valuation of imported textile inputs using the border price approach (in Million
Birr)
Internal transport* 50 40
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* The conversion factor for transport, which puts the domestic price of transport
into its border price, =0.8, hence the transport’s economic value = 50X0.8=40.
Valuation of export garment outputs using the border price approach (in ‘000 Birr)
(b) The net of taxes price is decomposed into its traded and non-tradable cost
elements.
For non-traded goods by their very nature one or two decomposing is a pre
requisite to their valuation in terms of world prices.
The non-tradable items are further decomposed into traded and non-tradable
and the procedure continues until in successive rounds the original inputs or
outputs are restated in terms of traded components and labor.
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After one or two rounds of decomposition, then;
1. The non-tradable components will be valued at the domestic price &
multiplied by a conversion factor,
2. Traded components will be valued at border prices
3. Labor at the shadow wage rate.
There always remain items that are non-tradable and for which there is only
domestic market.
To estimate the accounting prices for all other non-tradable goods (inputs and
outputs) we use conversion factors.
A typical list of conversion factors includes:
Unskilled and skilled labor
Some of the main non-tradable sectors
Consumption conversion factor
Standard average conversion factor,
The discount rate,
Shadow foreign exchange rate, etc.
It ensuring that a project’s impact on the income of the low income groups
receive a higher weight than the same dollar impact of the income of the
high-income groups.
The introduction of these distributional weights enables projects to be
assessed on the basis of distributional as well as efficiency objectives.
In economic analysis, project-generated-changes in consumption enjoyed by
all income groups are weighted at unit, d = 1.
In social analysis income accruing to (or being taken from) lower income
groups would typically be given a distributional weight greater than one, d > 1.
Income accruing to a high-income group would be given a weight less than
one, d < 1.
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A project that benefit a low income group would therefore have a
higher social NPV than that benefits a high income group, if all other un-
Project A Project B
If distributional weights 1 1 1 1
We select project B., a pure economic analysis with no weight for income distribution
If distributional weights 2 1 2 1
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Chapter Seven: Environmental Impact Assessment
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The term "strategic environmental assessment" (SEA) applies to policies,
plans and programs most often proposed by organs of state.
It is a tool of environmental management forming a part of project
approval and decision-making.
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1. Identifying, predicting, and evaluating economic, environmental, &
social impacts of development activities.
2. Providing information on the environmental consequences for decision
making.
3. Promoting environmentally sound and suitable development by
identifying appropriate alternatives and mitigation measures.
Importance of EIA
1. Screening
2. Scoping
3. Baseline study
4. Impact prediction
5. Impact assessment
6. Decision Making
7. Mitigation
8. Producing the environmental impact statement
9. EIA review
10. EIA follow up
1. Screening:
2. Scoping
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It is defining the issues that need to be addressed, i.e., those impacts
that have a significant effect on the environment.
It is essential for focusing the available resources on the relevant
issues.
3. Baseline study
It is collecting all relevant information on the current status of the
environment against change attributed the project
4. Impact prediction
It involves forecasting the likely changes in the environment that will
occur as a result of the project.
5. Impact assessment
It requires interpretation of the importance or significance of the
impacts to provide a conclusion
It can ultimately be used by decision-makers in determining the chance of
the project application.
6. Decision making
It answer whether the project is to be given approval or not and
if it is to be given, under what conditions
7. Mitigation
Taking measures to reduce or remove environmental impacts.
8. Producing environmental impact statement (EIS)
It is a formal document for outcome of an EIA in non-technical summary
It sets out factual information relating to the development, and all the
information gathered relating to screening, scoping, baseline study,
impact prediction and assessment, mitigation, and monitoring measures.
EISs are very important public documents intended to inform the public
of the nature and likely consequences of a development in time to
comment and/or participate in the final project design.
9. EIS review
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Review can take a number of forms:
1. purely an ad hoc process whereby the document is read and
commented on by decision-makers;
2. more formalized and expert opinion is sought; or
3. Formal review methods designed specifically for the purpose.
It should enable the decision-maker to decide whether
1. the EIS is adequate (eg whether it is legally compliant),
2. the information is correct, and
3. it is unbiased.
screening,
alternatives,
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preliminary assessment,
scoping,
mitigation,
main EIA study
environmental impact statement,
review and
monitoring
1. Screening
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It should involve all interested parties such as proponent & planning or
environmental agencies & members of public.
The results determine the scope, depth & terms of reference to be
addressed within an Environmental Impact Statement
Once the site has been selected, the number of issues usually decreases
and attention to detail increases.
5. Main EIA study
Building on and deepening the preceding steps to predict the extent and
magnitude of impacts and determine their significance.
A variety of methods can be used including:
1. checklists,
2. questionnaires,
3. matrices,
4. overlays,
5. networks,
6. models and
7. Simulations.
The study should incorporate consideration of mitigating
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6. Environmental Impact Statement (EIS)
7. Review
Expected outputs
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7.5 Methodologies and tools
1. Ad hoc methods
Used when time constraints & lack of information require that the
EIA must rely exclusively on expert opinion.
2. Checklists and matrices
Are good tools for organizing and presenting information?
3. Sectorial guidelines
an appropriate technique for conducting initial environmental
analysis.
4. The systematic sequential approach (SSA)
Provides a proven approach to “thinking through” the causal chain:
activity - changes - impacts - mitigation.
5. Networks
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Have been designed to cope with need for quick assessments to deal
with rapid changes in many parts.
7.6 CBA of Environmental Impacts
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These C&B can be expressed monetarily in terms of:
willingness to pay for environmental improvement or
willingness to accept as compensation for environmental degradation
We can have the following methods
1. Direct monetary methods
2. Direct surveys-based methods
3. Indirect market based methods
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maximum amount they are willing to pay for an improvement or
the maximum amount they would accept as compensation or
the maximum amount they would accept to prevent the change in the
case of environmental degradation.
The data are then statistically analyzed and aggregated across
households to arrive at a valuation of the environmental change.
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Environmental Parameters
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Chapter Eight: Forecasting cash flows
Introduction
It is estimating or anticipating the cash inflow and outflow for the future
period by the management of the business to make sure that the business
will have sufficient funds to carry out the activities on a regular basis
The main Goal of forecasting the cash flow is to understand the liquidity position
of the business.
Quantitative forecasts often use historical data, such as previous sales and
revenue figures, production and financial reports and website traffic
statistics.
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Looking at seasonal sales data, for example, can help you plan next year’s
production and labor needs based on last year’s monthly or quarterly
figures.
Also it use projections based on statistical modeling, trend analyses or other
information from expert sources such as government agencies, trade
associations and academic institutions.
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For example, they can compare the volume of sales to the changing
seasons
If results show that sales tend to increase or decrease depending on the
time of year, the company's sales would be the dependent variable as it
relies on the season
From here, they can examine how closely these two variables are related
to gain a more accurate picture of how different seasons will affect
future sales demand.
2. Econometrics model
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5. Trend or time series analysis
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It includes interpretation of data combined with professional expertise
you have developed over time on the job.
You might forecast demand by holding focus groups of customers to
discuss and gauge their reactions to several new product features your
company is considering.
Include asking your
sales people to project their sales for the year by month or
Distributors if they foresee any upcoming slowdowns or buying
increases during certain times of the year.
They are primarily based upon judgment and intuition
They are especially important when sufficient information and data is not
available so that complex quantitative techniques cannot be used.
The widely used qualitative methods are:
Jure of executive opinion
Opinions of the sales person
Consumers’ expectations
Delphi method
The sales people being closer to consumers can estimate future sales
in their own territories, more accurately.
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Based on these and the opinions of sales managers, reasonable trends
of the future sales can be calculated.
These are good for short range planning since sales people are not
sufficiently sophisticated to predict long-term trends.
Consumers’ expectations
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Such conditions exist in case of routine and repetitive decisions concerning
day-to-day operations of business.
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Chapter Nine: Risk analysis of a single investment
The problem for the project analyst is how to handle uncertainty within
the rational framework provided by cost benefit analysis, so that it can be
taken into account when selecting projects.
Uncertainty is inherently unpredictable and non-quantified.
But, at certain times, the effects of specified uncertain events can be
quantified.
Risk refers to the probability of an event occurring and can be quantified.
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It will be influenced by cyclical factors changes in tastes and
technological developments,
such influences are likely to be particularly important sources of
uncertainty if the project’s output will be expected or sold in an
unprotected local market
stage;
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It helps to design risk management strategies to avoid, eliminate
Sources of Risks
Specialist knowledge
Past experience
Checklists of previous problems
Information gathered during technical, social, institutional and
environments appraisals
Statistical analysis and simulations
Interviewing
Brainstorming
Creation of cause/effect diagrams
Is the most popularly method used for analysis of risk which applied to
uncertainties.
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Sensitivity analysis should be applied already during the project planning
stage, when decisions concerning major inputs are being taken
The purpose of sensitivity analysis is to tell us the factors, which are
liable to have the greatest influence over project success and failure.
Once these factors have been identified it is then possible to deign
appropriate mitigation measures.
Sensitivity analysis shows how the NPV or other criterion of merit changes
with variations in value of any variable (sales volume, selling price per unit,
cost per unit etc.).
It is the process of seeing what changes in value of the dependent variable is
consequent on a change in the value of one or more of the variables that
determine it.
It generally involves considering the effect on NPV of plausible variations in
some of the assumptions made.
The common practice is to vary them by fixed percentage
Purpose of sensitivity analysis (‘what if’ analysis):
To enhance our understanding of the structure and working of the
project;
To guide us in the design of the project so that high NPV or IRR are
obtained;
To suggest areas and means by which risk can be reduced.
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Variables most commonly varied in sensitivity analysis are:
Firstly
discount rate
Secondly
total investment costs,
implementation times,
output levels and prices,
the volume of demand,
the level of capacity, and
operating cost
This exercise can be performed by
assigning values to the critical variables corresponding to reasonably
pessimistic, normal & optimistic scenarios, and
Computation of the discounted cash flows (IRR or NPV) and any ratios
etc. chosen as a yardstick for investment appraisal.
With the help of sensitivity analysis it is possible to
identify the most important project inputs, such as raw materials,
labor and energy,
determine any possibilities of input substitution, as well as
Discover the critical elements of the marketing concept.
We can apply switching values in Sensitivity analysis
Switching value (SV) is the change in the value for the variable
concerned required to reduce the NPV of the project to zero.
NPV 1
SV =( )P %
NPV 2 −NPV 1
Where:
NPV1 is the base value for the project NPV and
NPV2 is the new resulting from as assumed change in
price (or quantity) from P1 to P2,
SV is the switching value
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Example: take the Hides & Skins Project as follows.
Situation I: Assume that the sales revenue of a Hides and Skins Project goes
down by 10% while the total cost of the project remains the same.
The NPV of the project at a discount rate of 10% is reducing from 1,321,800
to – 3,654,000.
To reduce NPV to zero would therefore require a change in sales revenue of:
SV= ( 1321800
−3616700−1321800 )
∗10 %=−2. 7 %
SV=
( 1312800
−1459800−1312800 )
∗10 %=−4 . 8 %
The project is very sensitive to an increase in the cost of hides and skins,
but it is not as a critical factor as fluctuation in sales revenue (2.7%
increase sufficient to reduce NPV to zero at a discount rate of 10%).
Situation III: Assume that the production level achieved by the project is 10%
below the level expected.
A 10% reduction in the level of production reduces the NPV to –6,700 (i.e.,
to just below zero).
To reduce the NPV to zero would therefore require a decrease of:
( 1312800
−6700−1312800 )
∗10 %=9. 95 %
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The project is less sensitive to changes in production level than it is to
changes in the price of the main raw material.
This is because the cost of unprocessed hides and skins is over 50% of the
sales value and so when the production goes down the costs go down
significantly as well as the benefits.
It is quite common for agro – processing industries to be less sensitive to
production levels than to the price of the main raw material.
Situation IV: The discount rate used for calculating NPV is an uncertain
variable.
For this reason a project’s NPV should be tested at rates which are
both above and below the best estimate for the discount rate.
For the Hides and Skins Project, the NPV at various discount rates is
as follows:
These data show that the project’s NPV will be negative if the actual
discount rate is 15%.
The project will have a positive NPV up to a discount rate of 13.1% (the
project’s IRR).
It can be seen that the IRR is also a switching value.
However the relationship between the NPV and the discount rate is not
linear.
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Consequently, a scope of possible future outcomes is observable and
develops the paths leading to the outcomes.
It does not rely on historical data and does not expect past observations to
remain valid in the future.
Instead, it tries to consider possible developments and turning points,
which may only be connected to the past.
Scenario analysis is the process of estimating the expected value of a
portfolio after a given period of time, assuming specific changes in the
values of the portfolio's securities or key factors take place, such as a
change in the interest rate.
Scenario analysis is commonly used to estimate changes to a portfolio's
value in response to an unfavorable event and may be used to examine a
theoretical worst-case scenario.
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The break-even point can also be defined in terms of
physical units produced, or
The level of capacity utilization at which sales revenues and production
costs are equal.
The sales revenues at the break-even point represent the break-even sales
value, and the unit price of a product in this situation is the break-even
sales price.
Break-even Analysis
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The level of unit sales prices and variable and fixed operating costs
remain constant, that is, the price elasticity of demand for inputs and
outputs is zero;
The break-even values are computed for one product; in case of a variety
of products, the product mix, that is, the ratio between the quantities
produced, should remain constant.
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Simulates a model’s outcome many times to provide a statistical
distribution of the calculated results.
To use a simulation analysis, you must have
Estimates on (most likely, pessimistic, and optimistic) plus
The likelihood of the estimate being between the most likely and
optimistic values.
Steps of a Simulation Analysis
It is applicable to investments
characterized by high uncertainty and
Requiring a sequence of related decisions to be made over a period of
time.
The decision tree method builds on concepts used in
the risk analysis method and
Analyzing investments.
It permits the use of
subjective probability estimates or
Empirical frequency distributions for some or all factors affecting the
decision.
It is applicable to investments
characterized by high uncertainty and
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Requiring a sequence of related decisions to be made over a period of
time.
The decision tree method builds on concepts used in
the risk analysis method and
Analyzing investments.
It permits the use of
subjective probability estimates or
Empirical frequency distributions for some or all factors affecting the
decision.
It is a convenient method for representing and analyzing a series of
investment decisions to be made over .
Each decision point is represented by a numbered square at a fork or node
in the decision tree.
Each branch extending from a fork represents one of the alternatives that
can be chosen at this decision point
At the first decision point there will be two alternatives.
The forks in the tree where chance events influence the outcome are
indicated by circles
A node representing a chance event generally has a probability associated
with each of the branches emanating from that node .
This probability is the likelihood that the chance event will assume the
value assigned to the particular branch.
The total of probabilities leading from a node must equal 1
Each combination of decisions and chance events has some outcome (in
this case, NPV) associated with it
Project risk management is the art and science of identifying, analyzing, and
responding to risk throughout the life of a project and in the best interests
of meeting project objectives.
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Risk management is often overlooked in projects, but it can help improve
project success by helping
select good projects,
determining project scope, and
Developing realistic estimates.
A definition of risk is “the possibility of loss or injury.”
Negative risk involves understanding potential problems that might
occur in the project and how they might obstruct project success.
Positive risks are risks that result in good things happening;
sometimes called opportunities.
The goal of project risk management is to
minimize potential negative risks and
Maximizing potential positive risks.
It involves executing the risk management process to respond to risk events.
Work arounds are unplanned responses to risk events that must be done
when there are no contingency plans.
Main outputs of risk management are:
Requested changes.
Recommended corrective and preventive actions.
Updates to the risk register, project management plan, and
organizational process assets.
9.9 Project Selection Under Risk
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Suppose you are implementing a project that increases a manufacturing
plant’s capacity.
The project involves installing new equipment and building workforce
capacity.
After months of careful project execution and risk management, you close
the project successfully.
This is when theoretically the project should provide value to the project
sponsor.
However, what if, during project selection, the stakeholders did not consider the
risk of low demand for the manufactured product?
The extra plant capacity provided by the new project would be an
absolute waste.
The money spent on the new project could have been used on another
project that would have given greater returns.
Therefore, it is imperative to conduct Risk Management and Project
Selection simultaneously.
For project selection techniques refer what you learn in financial analysis
part.
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Chapter ten: Advanced risk analysis techniques: firm
and market risk
Introduction
137
Recently, an alternative approach to portfolio diversification has been
suggested in the literatures that combines risk and return in the
optimization problem.
Before constructing a portfolio, you need to work out how much you can afford
to lose, both financially and psychologically.
This is your risk tolerance.
Losing too much money late in your career may mean your portfolio will
never recover.
Losing more money than you are comfortable with can result in stress
and irrational decision making.
You should never be in a situation where you can lose enough capital to
cause you to make irrational decisions.
To determine your risk tolerance properly,
you should speak to a financial advisor
use one of the tools wealth managers often include on their websites
considering your portfolio value, time horizon, monthly income, monthly
expenses and the reliability of your income.
138
consider your temperament and how much you are psychologically
prepared to lose.
Risk tolerance can be rated as high, moderate or low.
If you are at least 20 years off retirement age, have a reliable income
stream and some cash savings, your risk tolerance will be high.
In the case of a market crash you will have time for the market to recover
and you won’t need to draw from your portfolio.
If you are approaching retirement age or may lose your source of income,
your risk tolerance will be low.
Losing money on your portfolio close to, or during retirement, will result
in drawing capital from an impaired portfolio.
Risk tolerance is closely related to risk appetite (desire) and risk capacity.
Your risk tolerance will change only gradually over time.
At any given time, it will dictate your risk capacity.
Risk capacity can also be thought of as the amount of risk that must
be taken to achieve investment goals.
Risk appetite considers both tolerance and capacity, and the
investment landscape at any given time.
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Inflation risk
Reinvestment risk
Concentration risk
Interest rate risk and
currency risk
1. Standard deviation
140
2. The Sharpe ratio
141
There are two methods of calculating VaR – using either a normal
distribution, or simulations.
VaR is widely used for quantifying risk by banks and regulators.
However, it has also been widely criticized and is no longer used by
portfolio managers very often.
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Value of these funds doesn’t fall during market corrections which
result in volatility across other asset classes.
Mean-variance Portfolio
143
Portfolio theory deals with the selection of portfolios that maximize expected
returns consistent with individually acceptable levels of risk.
Each security has its individual systematic – non diversified risk, measured
using coefficient beta
It indicates how the price of security / return on security depends upon
the market forces.
Assessment Process
144
Assumptions of CAPM
There are many investors;
Investors are price takers and they can’t influence the market individually
All investors are looking ahead over the same(one-period) planning
horizon;
Information is freely and instantly available to all investors;
Each investor cares only about expected return and standard deviation;
All investors have the same beliefs about the investment opportunities;
Taxes and transaction costs are irrelevant;
Investors can borrow and lend at the one risk-free rate.
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