Teed Research Electric Vehicle acceptance in Belgium een eet uy ereThe Belgian Electric Vehicle Study “Would diving electric be interesting for me?” The nue of epinions on this opie are ‘extensive, but neutral fects and igure are hart fn As Belgumi largest ree online automotive magazine VROOM be, we noticed that many of our Customers and followers are very unclear about the operational and financial impact of diving ‘letra in comparison fo driving on fos fuel, During the month of February 2022, ve launched a esearch campaign that helped users to ‘ind ageurate and neutral information on whether driving electric would be beneficial for them. Thisintisive suit thn VROOM e's broader ston to become Belgurrs most intutve and personalized car comparison webs ‘During the one month esearch period over 8.200 Belgian etzens ils nthe caraign ‘survey, whichis almost 10 mes the amount of people who showed interest ina sim ‘campaign tnt ran sary 2020. The martsts interest and momentum for new energy vehicles s high and illonly accelerate In this por, we analysed the participants views, needs and concerns ie hope you wil find this cutcome insping and nnavaive oiny. we can create transparency on were we stad in the shift towards sustainable Detsonal mobility and which roadblocks are sito be overcame Donald Wolfs, CEO VROOM beContext on the ASCO CC eur mul ii Poli Hee See en Popicteeioe eaeneny eee ed ete ed eer ey enero eon rete) Core ea reer eee RT Ng Se eee nS Cee et eccn) ene ter Se eect ae ona eet ripper nanmericee bis Oe eee een eee Berens Suey Dey Srey Pere een nated cee oni Soe er eee Sree ea Peer ements eee ee1 We aimed to mirror the Belgian Mobility market 5.200 participants have been surveyed during the month o ebruary 2022 Among ther, approximately 400 participants took part in a deep dive session Flanders Wallonia Brussels 57% 39% 4% Nationa & Regions! goverment wil be banning carbon-emiting vehicles ‘overtime: Amilestone extract 2026 © racine 2029 0 Sygemtttraen “enonevaa 2030 0 neDesne Pratt cop Raion 2035 © osyemniorientars| Research methodology User journey extracts: ane e2e6 VROOM® 61 We noticed a relatively equal interest in this topic for all three regions {Given he highest prosctie push towards electric crivingin Flanders, compared to the policies st in Wallonia and the Brussels Capital Region we ‘ected ths to reflect nthe eative meet of ta nhabtan inthis aman, However, we nticed that he relaive interest between Flanders, Wallonia and the Brussels Capital Regions relatively equal, vith 3 Walloon regions showing the highest reative interest Within Flanders, the highest EV interest was natied in Limburg, whereas the lowest intrest was in West Flanders ‘Within Wallonia, the Nghest EV interest was ntioed in Walloon Brabant whereas the lowest interest wasin Hainaut ‘Absolute interest per province Relative intrest per province ee, a TT — | TS ee eo 2 — —_— seial 2| The urban-rural differences between the regions reflect in the driving patterns + Belgians on average rive 82klometers per day, ith Walloon civng 0 klometers, Flemish residents driving 78 kiometers and Brussels Capital Region residents diving 6 klometers + charging session” fr 82 km would approximately take + Athome: 234 minutes, using a simple socket or 96 minutes using some walbox + Publt: 78 minutes using a defaut pub charger ‘or 6minutes using 3 fast charger + On a yearly basis, Walloons indicate diving ‘anproxmately 22800 kn wich is approniitely 3.500, im more thn Flanders nhabtants and approximately 53000 km moe than Brussels Capital Region inhabitants Moreover, par of the reason is thet Wallons indicate ‘using highways more often than thes Flanders and Brussels counterparts + 99% of alparticipants indicate that mixed rave (combination of highway & cy drving) isthe dominant form of travel inal thre regione 250m oem vaag ote pr dey o Average iets par yea a rth ROOM =| Having convenient charging options is crucial for EV acceptance “ref pariants pratercharging tome, Preference ochre ‘isprtemce especialy ah nana nd Maton wah pelstoe test ard anne ct fen ntheBrasee Copia Regon stots ™ alder cirgngot hare : “oatngatnstoman mere pempeie.om rgverge that vel eer Net ‘hen conenenrargrgmetad snob a “eau gest cei aston pets (Fluvius, Sibelga..) have confirmed that the energy, Gicarhondesageomotctaectense am Sener ehrpng he vee hese we noel oo Besides, the planned move fromthe dual day and i as om = rapier cacy rf shout faten Mnntercentesbecagelateae wy _ nll tre et re Sen gum # andes = Grusels Cptal Regan = Wane VROOM® 10| Flanders is leading in available (semi-)public charging infrastructure and will continue to do so Flanders has taken a clear lead in ters of public charging infrastructure At the end of 2021, Flanders counted approximately $3800 publ charging stations withthe highest presence n Ghent (678 public charging stations) “This elects in public charging station pr 1.138 citizens inthe Flandre region, vith Wallonia and the Brussels Capital Region lagging berind with espectal 1 charging station pe 7.60 citizens in the iallonia regen ana 1 ehargng station per 1.895 cizens in ine Brussels Capital Region = Knowing that people prefer to charge at home when they have the ‘option the focus of the publ charging role should be set primatiy on ees wibereinviual charging optons are limite ‘order o create as mary opportunites for convenient charging as possible Whereas inthe Brussels Capital Region, the nee for publc charging infrastructures the highest. the curent capacity and ambition per ‘cenit’ sfarlower than in Flanders. This partly refit the contrasting ‘ecisions of exes and regions on how to handle the vehicle ‘2cceptance within age cies towards the future. On one side cities Ie Brussels fea the need to enable EV adaptation by providing the right publ infesucture. On the other hand, thee is a plea wl to feduce individual car usage wit large cies ‘tribution Publ Charging point nBlpum on 2021 ator Brussels ome andere 238% Foreseen semi-pubic charging infrastructure 38.000 2005 Flanders Tog.onaby 2020 Brussels Capital Region 17-0000 2008 Wallonia 7.000 2005 VROOM® 11Part 3 Preferred brands & mode| The shift towards elect ‘When giving participants the opperunty to compare ther favourite ecto vehicle Glected based on their mobify ee) with an intemal combustion engine based vehicle, we noticed that + The established brands BMW, Audl an Volkswagen score strong in terms of electro vehice interest. + The BMW's and Audis success ees on he popularity of individual models +The populaty of BM I highly drvenby he performance ofthe 1M. The interest in this model out times higher than the ‘combined intrest forthe x3, ban i). + Wecan noice a similar situation at Aut with the Q4 eetron and (04 Sportback e-tronleaing the brand interest The combined Interest n these models more than thee times higher than the combined interest in ther eecic models urn the Aud porto, + For Volkswagen, 2 more balanced et up was noticed, with simiar interest Inthe D3 and Io, closely flowed bythe 10S +The now let vehicle brands Teala and Polestar, which hadto put Considerable effors int ther market ent, haveaready established a ‘strong brand postion + Skoda, Kia and Hyundal ato usethe shi towards electric vehicles to reposition her brand positioning by achieving 2 strong balance between the price pont vehicle range, vehicle quay andin-vehile(8gtl) experience. This reposttonng seems fo be working out well with 2 ‘Significant increase of interest ther elecie vehicles compared to thei intemal combustion engine driven vehicles enables manufacturers to reposition themselves Most popular brands © wre Audi 11.5% @ Wokowagen 102% Tres 9e @® siodsnox @® Kare Polestar 6.9% BI reugect as BD vercedes ene 6.1% @® Hyunssis.on ANN| Certain car brands use the shift towards electric to reposition themselves ‘When ging patcipants the opportunity ta cernpae a favorable electric vehicle (celected based on thelr mabilty needs) wth an intemal combustion engine based vehicle, wenticed that + The average real price ofthe top 10 vehicles was $1.24023 euro. Accorcing tothe 2022 Deote Gobal Automotive Study, 80% of Belgian consumers are viling to pay 2 mavrram amex ef 5.000 euro This confirms that the meres is present. but the high etal prices could bea bottleneck for inca ‘Most leasing comparies aim to offer electric vices ata monthly rate equal f internal combustion engine vehicles, which works well ormecily nthe Shor term. The effects on the residual vale an therefore suocessful chote ofthese lease companies is abe Seen inthe future ‘The average range othe top 10 models was 44 km. Knowing tat this is significantly higher than the average dally range civen, we conclude that range ‘arse stl plays an important role the selection of EV models (6 ater in his presentation or more deta). When choosing a vehicle people expect 10 have ul reedom interme of cing range and benchmark the desed range uth the range of her curren inemat- combust powered venice Most popular models, 280 208 ze 12 % EpAteeeds WET, LEO MLALTS TILL Leese HS YEATES LE PUGET SS FUE Way? a 1“| Most popular brands per region Belgium Flanders 1 @ mw @ aw = 2 om awd su 3 @ Vorswagen @ voisvagen = 4 F tee ® siota t 5 @ Stats Poster fe Brussels @ wosvagen T ten @ ow cap Ka us rv, em Wallonia @ ow T en cap fu & KH @ woiteragen env ee ‘When giving participants the oppoctnity to cornpare a favorable electric vehicle (selected based on thelr mobilty needs) with an internal combustion enginebased vehicle, wenatced that “ven comparing the regonal ferences in brand popular, BMW remains in the dominant postion in Flanders and Wallonia Inthe Brussels capital region, Volsivagen and Teslahave a higher popularly, due oa fret vehicle mix (se later inthis resentation for more deals) Especially inthe Brussels capital region and Wallonia, Kia and Tesla score higher than inthe northen part of Belgium ROOM = 51 Most popular models per region Flanders KODA E297 ut 4et0n Porch Tyetn| voteagen 0 Vatsogen BS 436 km €50,832 Brussels capi otswagen 103 SKODAEeCi¥ Voawogen 104 D209 Sng Peugeot 208 Paige 008 suv 410 km €40,934 Wallonia KOON Enya we nus teen " Paget 92008 60¥ « Poser 2 ” eva Seng ” 392 km €41,450 VROOM® 161 What incent Incentives (%) ving seu btgavontomtch + Key reasons for peopleto switch to oectric vehicles are the lower usage cost nde ecological benefits. + Besides, especialy for company car oamnersthere ae the fgeal Imeentives and tne fact that many corporations abige ei sat to ‘site before he ofl regulations come ino effet + Subsidies score ver ow in Belgium given that besides tax inoantive. no specie Subsidies ar being allocated ring the ‘campaign period izes and prevents people from going electric a Disincentives(%) Lumeadareng ane Net ra eco Lackerpwte cana open ohare tte Teo ton pot Luntassmountof stale Tempo tera nevgh ot tnt +The price point isthe most important factor for peopl not to sch to ‘decviovenicls, Knowing that 31% of al Belgian ctizens search for acarin a fange of upto 1500 euro and 65% ma range of up to 20.000 70 the ‘ably of affordable EVs for private vials stays limited at this point in time" + Range anaety sn he lack of (publ) charging ootons remain an important botteneck mn EY adaptation “Besides, theres sta significant amount of peaple who voice their concen ‘that electric vehicles ae nt truly ecological act te technology i nt on point yet VROOM® 17[eohTe Vien) Future outlook Ms =oOur takeaways Par elt etelg eee ee eee eee re ae eee ce = which was based on vluntay interest in electric vices ~ had ten times more interest than sr ee eee et ee eee eet ee ee eee te eee a Se ee eet Se ei eae Eietecsce eeu) i Se ee er ue ear Dee ere cancel ee eee eee 2030. Koawing that atthe end of 2021, there were approximately 5.000 charging stations available and thatthe Cee eee ee eee en eee heen ec ims ara etree rear cea = Driving range (perspective) although we ae atthe pont where the electric range of new vehicles i gating closer tothe Se ee ke ee ee eer Ed ec eed Ms ooRS ed For questions we can be reached by email Cee ony Cr ened Reet Dee iene ener gee VROOM &