BUILDING YOUR

BRAND ROADMAP
We all live out our brands on a day-to-day basis. The questions below will help you
develop your roadmap - in other words, how to get from where you are now, to where
you want to be, and how to live out that brand. Take a moment to consider each one.

Sharing Your Ideas

Where are you sharing your ideas now (for instance, speaking up in meetings, blogging,
speaking on webinars, etc.)?
I don't share my ideas on social media or professional platforms. I just shared them with my
colleagues at Ruwwad and with my besties sometimes.

Think of someone you admire at your company or in your industry who has a prominent profile.
Where do they share their ideas (that perhaps you could work toward)? Be specific.
Reem Mahmoud / Sarah Abdallah / Lara Wehbe --> They shared their ideas on Linkedin by
writing regular posts and sharing their achievements.

Your Network
Who are the five people you spend the most time within your professional life now?
Gardenia Homsi / Check my linkedin

Who are five people you admire, whom you’d like to get to know better and spend more time
with in the future?

Fouad Mrad, Sarah Abdallah, Chris Zoghbi, Lara Wehbe, Reem Mahmoud

Leadership Roles
What leadership roles do you hold now, if any (for instance, head of your local alumni group, or
chair of the environmental issues committee at work, or captain of your office’s softball team)?
Kids Genius Trainer

Think of someone you admire at your company or in your industry who has a prominent profile.
What leadership roles do they have (that perhaps you might consider in the future)? Be specific.
Chris and Reem are co-founder of Zaka, Fouad is an AI instructor with Zaka, SArah abdallah is
the career acceleration programs with Anera, Lara wehbe is a ML engineer with CME

DORIE CLARK
DORIECLARK.COM