CAVITE STATE UNIVERSITY

(CvSU)
DON SEVERINO DE LAS ALAS CAMPUS
Indang, Cavite

College of Engineering and Information Technology

Department of Civil Engineering and Architecture
Second Semester, Academic Year 2023-2024

WRITTEN REPORT:

STRATEGIC PLANNING FOR

ARCHITECTURE DESIGN FIRMS

In partial fulfilment of the requirements for the degree

of Bachelor of Science in Architecture on

BUSINESS MANAGEMENT AND APPLICATION ARCHITECTURE II

Submitted by:

201910081 I Bacal, Ronnielene B.

201911035 I Esparraguerra, Edrick G.

201910567 I Reataza, Ken Joshua C.

201910388 I Merano, Lyca H.

Submitted to:

AR.DAN MARC INIT BAGALAWIS, uap

March 05, 2024

 DEVELOPING A STRATEGIC PLAN

In the ever-changing architectural industry, characterized by continuous

advancements in trends, technologies, and client expectations, the formulation of a

well-defined strategic plan is imperative for the long-term success and sustained

growth of any architectural practice. In this lecture, we will engage in a

comprehensive exploration of the critical components necessary for the construction

of an effective strategic plan specifically designed to empower architectural firms in

their pursuit of excellence.

Understanding the Current Landscape

Understanding the current landscape is a foundational step in the strategic

planning process for an architecture firm, as it provides critical insights into the

external factors that can impact its operations and success. Market analysis involves

a comprehensive examination of the broader industry landscape, including trends,

market size, growth opportunities, and emerging challenges. By analyzing market

dynamics, such as shifts in client preferences, technological advancements,

regulatory changes, and economic trends, the firm can identify opportunities for

growth and areas of potential risk.

In addition to market analysis, competitive analysis is equally essential for

understanding the firm's position relative to its competitors. This involves identifying

key competitors within the industry, analyzing their strengths, weaknesses, market

positioning, and strategies. By benchmarking against competitors, the firm can gain

valuable insights into areas where it excels and areas where it may need to improve

to maintain a competitive edge.

Defining Vision, Mission, and Values

Defining the vision and mission of an architecture firm serves as the

cornerstone of its strategic planning process, providing a clear sense of purpose and

direction. Vision and mission statements encapsulate the firm's aspirations, values,

and objectives, guiding decision-making and inspiring stakeholders. The importance

of these statements cannot be overstated, as they communicate the firm's identity

and long-term goals to both internal and external audiences. Crafting a compelling

vision statement involves articulating a bold and inspiring image of the firm's future,

capturing its aspirations and desired impact on the world. This statement should be

ambitious yet realistic, resonating with employees, clients, and other stakeholders.

Similarly, articulating a meaningful mission statement involves defining the firm's

core purpose, values, and principles that guide its day-to-day operations and

decision-making. A well-crafted mission statement communicates the firm's

commitment to excellence, innovation, sustainability, and client satisfaction.

Together, the vision and mission statements provide a strategic framework that

aligns the firm's activities with its overarching goals and values, driving collective

effort towards a shared vision of success.

In Defining Vision, Mission, and Values, the firm embarks on a journey to

establish its identity. This begins with crafting a Vision Statement that outlines a clear

and inspiring direction for the firm's future. It is followed by articulating a Mission

Statement, delineating the purpose and core objectives of the firm, including its

target market and offered services. Lastly, defining Core Values becomes imperative,

as they serve as the guiding principles and beliefs underlying the firm's culture and

decision-making processes.
Samples:

Vision Statement:

"To be recognized as a global leader in sustainable and innovative architectural

design, transforming communities and enriching lives through our creative solutions."

Mission Statement:

"Our mission is to collaborate with clients to create exceptional architectural designs

that inspire, innovate, and endure, while fostering a culture of creativity,

sustainability, and social responsibility."

Setting Strategic Goals and Objectives

Setting Strategic Goals and Objectives is crucial for charting the path forward.

This involves identifying Long-Term Goals that align with the firm's vision and

mission. Furthermore, employing SMART Objectives, which are Specific,

Measurable, Achievable, Relevant, and Time-bound, ensures progress and

accountability. Additionally, establishing Key Performance Indicators (KPIs) enables

the firm to track performance and measure success against its strategic objectives.

Samples:

"Achieve a 20% increase in market share within the next three years by expanding

our presence in emerging markets and strengthening client relationships through

exceptional service and design excellence."

Setting strategies and tactics is a pivotal stage in the strategic planning

process for architecture firms, as it involves translating overarching goals into

actionable plans. Formulating strategies to achieve strategic goals requires a deep

understanding of the firm's strengths, weaknesses, opportunities, and threats

identified during the SWOT analysis. Strategies should be designed to leverage

strengths and opportunities while mitigating weaknesses and threats. This may

involve differentiation strategies such as focusing on a niche market or offering

unique services, or growth strategies such as expanding into new geographic

regions or diversifying service offerings. Each strategy should be aligned with the

firm's vision and mission, as well as with the specific goals outlined in the strategic

plan.

Once strategies are defined, the next step is to implement specific tactics and

initiatives to execute those strategies effectively. Tactics are the actionable steps or

activities that support the overarching strategies. For example, if a strategy is to

increase market share, tactics may include launching targeted marketing campaigns,

attending industry conferences to network with potential clients, or offering

promotional incentives to attract new business. It's essential to ensure that tactics

are SMART (Specific, Measurable, Achievable, Relevant, Time-bound) and directly

contribute to the achievement of strategic goals.

Allocating resources effectively is another critical aspect of developing

strategies and tactics. Resources include not only financial resources but also

human capital, time, and technology. It's important to prioritize resource allocation

based on the strategic priorities of the firm. This may involve investing in staff

training and development to enhance capabilities, allocating funds for research and

development to stay ahead of industry trends, or leveraging technology to streamline

processes and improve efficiency. Effective resource allocation ensures that the firm
can execute its strategies efficiently and achieve its desired outcomes within budget

and timeline constraints.

Developing Competitive Strategies

Developing competitive strategies is a vital aspect of strategic planning for

architecture firms seeking to thrive in a competitive marketplace. Market

segmentation involves dividing the target market into distinct groups based on

criteria such as demographics, psychographics, and behavior. By understanding the

unique needs and preferences of different market segments, architecture firms can

tailor their marketing efforts and service offerings to effectively target specific

segments, thereby maximizing their competitive advantage.

Furthermore, differentiation strategy plays a crucial role in positioning the firm

uniquely in the market. This strategy involves identifying and promoting aspects of

the firm's services, expertise, or approach that distinguish it from competitors.

Whether it's a focus on sustainable design, innovative technologies, or exceptional

client service, differentiation allows the firm to stand out in a crowded marketplace

and attract clients who value its unique offerings.

Innovation strategy is another key component of developing competitive

strategies for architecture firms. In a rapidly evolving industry, firms must

continuously innovate to stay ahead of the curve and meet changing client demands.

This may involve investing in research and development to explore new design

techniques, materials, or technologies, as well as fostering a culture of creativity and

experimentation within the firm. By innovating and staying at the forefront of industry

trends, architecture firms can differentiate themselves from competitors and maintain

their competitive edge in the long run.

 Overall, developing competitive strategies requires a deep understanding of

the market landscape, a focus on differentiation, and a commitment to innovation. By

leveraging market segmentation to target specific segments, differentiating

themselves through unique value propositions, and embracing innovation to stay

ahead of the curve, architecture firms can position themselves for success in a

competitive marketplace.

Resource Allocation and Implementation

Resource allocation and implementation serve as crucial bridges between

strategic planning and execution within an architecture firm. Effective resource

allocation begins with meticulous budgeting and financial planning, ensuring that the

firm's strategic initiatives and investments are adequately supported. This process

involves allocating financial resources in alignment with the firm's strategic priorities

and objectives, thereby optimizing the allocation of funds to achieve desired

outcomes.

Additionally, a robust human resource strategy is imperative to ensure the firm

has the talent and capabilities necessary to execute its strategic plans. This includes

not only the recruitment and retention of top talent but also the cultivation of a

collaborative and innovative organizational culture. By fostering an environment that

encourages teamwork, creativity, and continuous learning, the firm can enhance

employee engagement and performance. Moreover, developing leadership

capabilities is essential for guiding teams and driving change effectively.

Operational planning complements resource allocation by streamlining

workflows, optimizing project management processes, and harnessing technology to

enhance efficiency and productivity. Through operational planning, the firm identifies
inefficiencies, bottlenecks, and areas for improvement in its processes, enabling

targeted interventions to enhance overall efficiency. Leveraging technology solutions

such as project management software and Building Information Modeling (BIM)

further enhances productivity and facilitates seamless collaboration across project

teams. By integrating operational planning into the strategic planning process, the

architecture firm can ensure that its resources are utilized effectively to achieve

strategic objectives, ultimately driving long-term success and competitiveness in the

industry.

Samples:

● Launch a marketing campaign targeting key industries and geographic

regions.

● Forge strategic partnerships with developers, contractors, and other industry

stakeholders.

● Conduct market research to identify opportunities for expansion into new

markets.

● Allocate resources for staff training and development to enhance capabilities

and expertise.

Evaluating and Adjusting

Evaluating and adjusting a strategic plan for an architecture firm is a critical

process that ensures the firm stays on course to achieve its objectives and remains

responsive to changes in its operating environment. Regular review of performance

against strategic goals is essential, typically conducted at set intervals such as

quarterly or annually. During these reviews, the firm compares actual performance

metrics with the targets outlined in the strategic plan, identifying any discrepancies
and analyzing the underlying reasons for deviations. Celebrating successes and

acknowledging areas needing improvement are integral aspects of this review

process.

Furthermore, collecting feedback from various stakeholders provides valuable

insights into the effectiveness of the strategic plan and areas for improvement. This

feedback can be obtained through surveys, interviews, feedback mechanisms, and

performance evaluations. Stakeholder feedback offers perspectives from clients,

employees, partners, and others involved with the firm, enabling a comprehensive

understanding of how the strategic plan is perceived and implemented.

Based on the findings from performance reviews and stakeholder feedback,

revisions to the strategic plan may be necessary. Analysis of feedback helps identify

recurring themes or areas of concern, guiding the revision process. Engaging key

stakeholders, including senior leadership, department heads, and project teams,

ensures that proposed revisions are aligned with the firm's goals and objectives.

Revisions may include updating goals, strategies, action plans, and performance

metrics to better reflect evolving priorities and market conditions.

Effective communication of revisions to all stakeholders is crucial for

maintaining alignment and ensuring continued support for the strategic plan. By

systematically evaluating performance, gathering stakeholder feedback, and making

responsive revisions, architecture firms can adapt and refine their strategic plans to

navigate changing market dynamics and achieve sustained success.

Developing a strategic plan is a dynamic and ongoing process that requires

careful consideration, collaboration, and adaptability. For architecture firms, a

well-crafted strategic plan serves as a roadmap for navigating the complex and
competitive landscape of the industry, while also guiding decision-making and

resource allocation. By defining your firm's vision and mission, conducting a

thorough SWOT analysis, setting strategic goals, and implementing an action plan,

you can position your architecture firm for long-term success and growth in the

ever-evolving marketplace.

SWOT ANALYSIS

➢ To obtain a competitive edge, recognize and capitalize on firm's distinct

advantages. To increase productivity and effectiveness, identify problem

areas and take corrective action. Find fresh market opportunities and create

plans to take advantage of them.

HOW TO USE SWOT ANALYSIS:

1. IDENTIFY STRENGTHS

Start by determining your architecture firm's main advantages. These are the

differentiators that offer you a competitive edge over your rivals. Take into account

elements like your reputation, experience, skill, and distinctive design style.

2. EVALUATE WEAKNESSES

Examine your architecture firm's shortcomings and areas for development

with honesty. These are the things that could be keeping you from progressing to the

fullest extent of your abilities. Take into account elements like scarce resources, a

lack of specific knowledge, or ineffective procedures.

 3. EXPLORE OPPORTUNITIES

Determine the many avenues for growth and success that the architectural

business offers, and how your firm might take advantage of them. This could include

unexplored markets, new technologies, or developing trends. Take into account

elements like urbanization, affordable housing demand, and sustainable design.

4. MITIGATE THREATS

Determine and evaluate any hazards or difficulties that might have an

influence on the success of your architectural firm. These could be things like

regulatory changes, heightened competition, or economic downturns. You can create

plans to lessen their effects by being aware of these hazards.

STRATEGIC OPTION

A strategic option in a firm refers to a carefully chosen course of action that

aligns with the company's overall goals and objectives. These options typically arise

from thorough analysis of internal strengths and weaknesses, as well as external

opportunities and threats in the business environment. By selecting strategic options,

firms can optimize resource allocation, mitigate risks, and capitalize on market trends

to achieve sustainable competitive advantage and long-term success.

Marketing Strategies for Architecture Firms

I. Use Social Media

Recognizing the significance of digital marketing for architecture firms

is crucial. Utilizing free social media platforms effectively can serve as a

pathway to attract new clients.

A critical error to avoid is merely setting up social media pages and

allowing them to stagnate. Neglecting active engagement may cause early

followers to disengage and deter potential new followers.

Instead, a comprehensive social media marketing strategy is

imperative. Moreover, tailoring your approach to each platform is essential.

For instance, LinkedIn, being a professional network, should be leveraged for

networking and establishing expertise within the industry. Conversely,

platforms like Pinterest, known for their visual content, offer an opportunity to

showcase your portfolio and spark interest.

Embracing social media can provide a competitive advantage,

especially considering that many architecture firms underutilize these

platforms. Seizing this opportunity can help elevate your firm's reputation and

brand within the market.

II. Define Your Position

The concept of the 4 P`s of marketing for architects is often discussed,

emphasizing four crucial considerations architects should prioritize when

devising their marketing strategies. Among these P's, 'Positioning' stands out

as paramount. It entails clearly defining your identity and showcasing what

value you offer to clients.

 A cursory examination of various architectural firms' websites illustrates

how this aspect can be mishandled. Many firms attempt to be

all-encompassing, listing numerous architectural specialties in hopes of

attracting a wider clientele. However, this approach often backfires, creating

doubts about the firm's quality. The adage "a jack of all trades is a master of

none" aptly applies here.

To avoid this pitfall, it's imperative to establish your niche early on.

Communicate to potential clients what you specialize in and provide tangible

examples of your expertise. While some clients may not require your specific

services, those who do will be more inclined to choose your firm over a

multi-disciplinary one, appreciating your firm's clear positioning in the market.

III. Use Lead Generation Services

It may be one of the older marketing strategies for architecture firms,

but lead generation services do work. In fact, many people point to this as the

fastest marketing strategy in the sector.

Lead generation takes several forms. Cold calling is one of the most

prominent. A company will obtain the data of thousands of individuals. Using

this data, plus the information you provide about your firm, they’ll make calls

in the hope of getting people interested in your services. It’s a form of direct

marketing that does produce results. However, it can also turn people off if

they don’t want the disruption of a phone call.

Other lead generation companies use digital marketing. They’ll create

websites to advertise your services. Usually, these sites contain forms that the

company uses to capture visitor information. If a visitor enters their

 information, it gets sent to you, and you can treat it like a hot lead. After all,

this person has just shown an interest in your company.

Lead generation campaigns put you in front of a lot of people very

quickly. However, you’ll also need to prepare yourself for a lot of unqualified

leads.

IV. Invest in Your Website Portfolio

Many architectural firms are behind the curve when it comes to digital

marketing. They see their websites as simple business cards. They’ll provide

some basic details, rather than using the site to build the firm’s brand.

You should avoid this mistake because digital marketing for

architecture firms is a very powerful tool. Your website offers you the

opportunity to showcase your wares like few other marketing tools. For

example, you can host every part of your portfolio on your website to attract

potential clients. You may find that the quality of the images in your portfolio

alone could be enough to bring in new business. Make those images

shareable on social media and you’re on your way to creating a great digital

strategy.

Closely consider every message you send out via your website. Each

piece of content needs to serve a purpose. Clutter leads to bad web design,

which will turn visitors off. Remember that your website offers you the

opportunity to tell your story. Grasp it with both hands.

V. Start Speaking in Public

Does anybody in the industry know who you are? Why not? It’s

probably because you aren’t getting out there and building a reputation for

yourself. While posting content online can help you to develop your firm’s

brand, some clients are going to want to see that you are the real deal.

This is where public speaking engagements could become a crucial

technique for selling architectural services.

Public speaking offers you a captive audience. The room will be full of

people who want to hear your opinions. More importantly, as a speaker, you

place yourself in a position of authority. You become an influencer because

your opinion is now louder than everybody else’s.

Of course, you need to back that impression up with your

presentations. Public speaking won’t help if you can’t deliver a potent

message. Practice for every engagement and make sure you always have a

clear message to deliver. Get it right, and your audiences will grow, which

means more opportunities for your firm.

VI. Work on Your Elevator Pitch

Have you developed an elevator pitch for your firm? This isn’t the bulky

sales pitch that you may use in full conversations with potential clients.

Instead, your elevator pitch is a quick description of what your firm does. It

should be short, snappy, and to the point.

Ideally, your elevator pitch should last no more than a minute. That

shortness is the point. You should be able to deliver it anywhere, without

taking up too much of the listener’s time.

 Figure out your firm’s value proposition, which is the thing that

separates your firm from the competition. Work that into the pitch, alongside a

snippet of your story. Keep trimming it down until you have a pitch that

delivers the essence of what makes your company so good.

A strong elevator pitch is one of the key marketing strategies for

architecture firms. Hone yours until you know it will break the ice at the start of

any conversation. The pitch should leave the potential client wanting more, so

always keep that in mind.

VII. Get Yourself Published

Nothing builds your reputation faster than getting published. Happily,

there are plenty of options available to architects. Conducting studies and

publishing white papers will earn recognition from those in the industry. You

may open up new opportunities thanks to the quality of your work alone.

However, getting published involves more than educational work. Any

space you take up in newspapers and industry magazines is valuable for your

marketing efforts. It all adds to your air of authority. If people see you as an

expert in the industry, they’re more likely to listen when you’re selling

architectural services.

A common strategy is to mention something that you can provide to

readers in your articles. For example, you may have a booklet that offers

useful information. If your article is good enough, your readers will want to

read more.

Of course, you need to think about where you’re getting published. A

great article doesn’t mean much if the wrong people read it. Research
 relevant publications and start building connections with editors to improve

your chances of getting published.

VIII. Circulate Your Newsletter

Let’s circle back round to digital marketing for architecture firms. You

may have a great website that attracts visitors, but how do you keep those

people engaged? They may like what they see on the site, but may need your

services right now. If you don’t keep that prospect engaged, you may slip out

of his or her mind by the time they could use your services.

This is where creating a newsletter could help. Use your website to ask

visitors to opt into a weekly or monthly email. A simple form asking for an

email address is often enough. Many people offer an added incentive, such as

a free booklet, for signing up.

Once you have the user’s email address, you can start sending

newsletters. This will keep you at the top of the person’s mind, meaning

you’re one of the first ports of call when they need architectural services.

IX. Don’t Discard Old Leads

A lot of firms get rid of their old leads when they don’t come to fruition.

It’s an understandable decision. After all, why should you focus on old leads

when you can chase new ones?

That’s a valid point, but it ignores circumstance. A lead may not have

converted because the prospective client wasn’t in a position to use your

 services at that time. All this means is that you were selling architectural

services at the wrong time.

Let’s say that somebody contacted you about your services. After

some discussion, the client decided not to go ahead. There could be any

number of reasons for that.

Instead of discarding that client’s details, think about whether it’s worth

following up later on. Wait for a couple of weeks and send an email asking if

the client is still interested in whatever you discussed.

Yes, some will answer in the negative. However, others may now be in

a position to move forward. If you hadn’t contacted them, you may never have

had the chance to turn that lead into a client.

X. Adopt New Technologies

The ideas behind how to sell architectural design change constantly.

Five years ago, it was enough to create interesting models in a digital design

software package. Today, we have new technologies, such as virtual reality.

There are also new methodologies, like Building Information Modelling.

A key part of selling architectural services is staying ahead of the pack.

Clients want to work with companies that move with the times.

Think about it like this. Your company is one of five that is presenting to

a potential client. The other four companies go through their portfolios and

models during their presentations. Then, you enter the room with virtual reality

hardware. Instead of talking the client through your ideas, you can use virtual

reality to show them.

Who do you think the client is going to be most impressed with?

 Adopting new technologies will help you to market your firm. In fact,

moving forward with, or even ahead of the industry will set you apart from

your competitors.

Established strategies for expanding your architectural practice

Expanding an architecture firm is challenging but achievable with effective

strategies. These include networking, marketing, specialization, diversification,

partnerships, team building, client retention, referrals, and ongoing learning. Keeping

abreast of industry trends and having a clear vision are also crucial for success.

I. Networking: Attend industry events like trade shows and conferences to

meet potential clients and collaborators, increasing visibility and securing new

business opportunities.

II. Online Presence: Establish a professional website showcasing your work

and team, alongside a presence on social media platforms like LinkedIn,

Instagram, and Twitter. Content marketing through blogs or podcasts can also

attract clients and bolster your reputation.

III. Specialization: Focus on a niche market such as sustainable design or

healthcare architecture to differentiate your firm and attract specialized clients

seeking expert services.

IV. Diversification: Expand services like project management or interior design

to tap into new market segments and offer a comprehensive service package.
 V. Partnerships: Collaborate with other firms or professionals to broaden

capabilities, reach new markets, and share resources.

VI. Team Building: Hire and retain talented architects and staff to deliver

high-quality work, attract clients, and enhance efficiency.

VII. Client Retention: Cultivate strong relationships with existing clients to

generate referrals and sustain long-term business growth.

VIII. Continuous Learning: Stay updated with industry trends, technologies, and

design principles through conferences, workshops, and professional

development programs.

IX. Vision and Mission: Define clear goals for the firm and align efforts toward

achieving them, ensuring everyone works towards long-term success.

IMPLEMENT AND MONITOR STRATEGIC PLAN

Implementing and monitoring a strategic plan in an architecture design firm

involves several steps, focusing on setting clear goals, executing plans, and

continuously assessing progress to adapt to changes. A strategic plan outlines your

firm's vision, goals, and strategies for achieving success over a specific period.

Centralizing an architecture strategy is essential. It ensures all team members

are on the same page and that every decision aligns with the business goals. It's
about making strategic choices that guide the design, implementation, and

management of both the physical and digital realms of a company.

1. Defining Strategic Goals

Setting clear objectives within an architecture strategy is fundamental. It

allows for tracking progress against goals and making necessary adjustments in

real-time. This adaptability is crucial for maintaining a competitive edge and

achieving long-term success.

● Vision and Mission: Reiterate your firm's vision and mission to ensure

alignment with your strategic goals.

● Set Objectives: Define clear, measurable objectives that align with your firm's

long-term vision. These should be specific, measurable, achievable, relevant,

and time-bound (SMART).

2. Develop Strategies and Actions

· Action Plans: Break down each strategy into actionable steps, assigning

responsibilities, resources, and deadlines.

Consistent execution of an architecture strategy requires a structured

approach. Utilize frameworks that drive every action towards meeting the set

objectives. It's not just about having a plan but ensuring that the plan is

actionable and ingrained in the daily operations of the business.

3. Implementation

● Communication Plan: Effectively communicate the strategic plan to all

stakeholders to ensure understanding and buy-in.

 ● Resource Allocation: Ensure that the necessary resources (financial,

human, technological) are allocated to support the implementation of the plan.

● Training and Development: Provide training and development opportunities

to staff to equip them with the skills required to achieve strategic objectives.

4. Monitoring and Evaluation

● Regular Reviews: Schedule regular review meetings to assess progress,

discuss challenges, and adjust plans as necessary. This could be monthly,

quarterly, or semi-annually, depending on the objectives and overall plan

timeline.

● Feedback Mechanisms: Implement feedback mechanisms (such as surveys,

suggestion boxes, and performance reviews) to gather insights from

employees and clients about the firm's strategic direction and operational

effectiveness.

5. Adjust and Adapt

● Identify Adjustments: Identify areas where the plan may need

adjustment—whether it's reallocating resources, changing tactics, or setting

new objectives.

● Implement Changes: Make the necessary changes to the strategic plan and

communicate these adjustments to all stakeholders.

 REFERENCES

● Six Architect Business Development Strategies for Firm Growth. (2018, June

15). Www.archmark.co.

https://www.archmark.co/6-business-development-strategies-to-grow-your

-architecture-firm?fbclid=IwAR1LsXXPrXonOYSd_HmS5maLnqdwb5m5AW4l

ZlpI7ioaqXbWEOVPGvzG0a8

● SWOT Analysis Architects Template

https://clickup.com/templates/swot-analysis/architects

● Archistar Academy (2020). 10 Marketing Strategies for Architecture Firms.

Retrieve from

https://academy.archistar.ai/10-marketing-strategies-for-architecture-firms

● Billdr (n.d.). 9 proven methods for growing your architecture firm: From

diversification to staying up-to-date. Retrieve from

https://billdr.co/guides/home-renovation/9-proven-methods-architecture-firm

● The Top 9 Architecture Strategy Templates. (n.d.). Www.cascade.app.

Retrieved March 4, 2024, from

https://www.cascade.app/blog/the-top-9-architecture-strategy-templates