Influencing factors of the continuous usage intention of consumers of online good delivery platform

based on the unified theory of acceptance and use of technology.

Abstract

In this research, the elements (social influence, effort expectancy, performance expectancy,trust, and food
safety risk perception) have an impact on consumers' purchase intention towards online good delivery
services based on theunified theory of acceptance and the use of technology (UTAUT). With the advent
of technology, the development of E-commerce and the growth of stay-at-home economy, good delivery
platform operators have created a new technology model for online food transaction. It leads to the
sharply increase in the profit and number of purchasing, especially, in the pandemic, the government
policy to social distancing, self-quarantine in Vietnam boosted the usage frequency of online good
delivery apps to the higher level. The moderating effect of usage frequency between factors and buying
intention is also aimed to gain the perception to the decision making processes of frequent and non-
frequent customers. Up to…responses are saved and the results…