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    16 views32 pages

    Advertisingage 20121231

    Uploaded by

    Boul Estudio

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
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    AdvertisingAge = oy 32%S71 era : eer Bee ia? | Pe Pa ice) vi ) Poaanncod rt San aT 8B 3 2013 - OY Peas pti Pare ; atti TE a ee Se rea Retry pear rr ety eS Ta aL IN ‘WED LIKE TO DISCUSS WITH YOU. (OK. LOTS OF NUMBERS.) PLUS, WE Co ASSES STU St Prd ern Sea ET rere Fear EOP eae ALL OTHERS BY A WIDE MARGIN | AM SO EXCITED ey TTT tot | WORKING WITH YOU curs KICKED ( ALL YOU NEED IS LOVE ‘We're humbled by the adoration. But seriously— we love our media partners as much as they love us. Ifyou want to be overjoyed about your own digital marketing efforts in 2013, contact us at 888-717-8873 or sales@rocketfuel.com. We'll be happy to share the love. rocketf Artificial intelligence. Real results. ‘Amsterdam -Allanta- Boston - Chicago Dallas eto Harbury London LosAngolas- Now York Raleigh-Durham Redwood iy San Fancioo Toronto - Washington DC Happy holidays to you and yours. BRIEFINGS te.com Starbucks urges political unity as fiscal-cliff deadline approaches Hankering for a pliteal messge ith that late? Mead to. Starbucks, whose founder CEO tions handvrke Inthe days leading upc focal lf? deadline, progress of pres as MSc ld Reuters be “wll make his sch ig” "The message rte for lawrers, tour whether oF ne Ie wl reach the lear Reuters pointes or tat whe thre fae many Strbucis rea the White Hose, the concentration of eles much lower round the Capitl, and many House and Senate members hive coleman her ols. The mesa ay not even (0 es toners SarhukrFE toe iste tbe tile Mr 2inemo ti enpyes Mj ask you "WIN?" oF "What Go the words ean tell them ts hoi om them, eeebaing the sprit at as alnays Tide diferences tht die us" Starbucks has partnered with The Washlngion Pox and The New York Times New year to bring marketers new faces on regulatory front Marketer: Get ready to play a litle Among theses expected tose plenky ‘defense onthe regulatory font. Whe the of regulatory actin during the. next 12 prosint vt chinngin 200, avarey of months: pracy, marketing to boomers lier cme erat eC espera cere tat eee ‘human jon Lows wlstep downatier prudoet), caged oad and beverage of the year, and whe senior advertising and socal media practices. to maintain tc deductons for adrertsing bys for the AN, mm Randi Zuckerberg: Ask before you share photos | ZEN aussi 21h Dial esiquene” tthe Facebook fan last week alter Rand Zuckerberg plod photo shonin her brdher Marka eters Feactng 1 the new Poke moble app. A Facebook rend pice pad tet to 40,000 flloners, rang the ire of Ms, ected wor ons .0cimm {x "akin is peacy Stings to mae ‘hem more wer rend Dial etiquette Akay ck perio tere psig ars photo pub" Ns, Packrbengewecte ober [32 est pas @ INSIDE anu 20 heen ‘rare zov2m REVIEW Soi are B90 Yosisbest moan oer Vial angen Kany 2012 Bal See iy pod he chases Sir oars ce at? Paes Behe e BEST Autoweek is pleased to present the winners of Best of the Best Car and Truck 2013: 2013 TRUCK: MERCEDES-BENZ GL 2013 CAR: PORSCHE BOXSTER S$ poten Re Nene To learn more about the best cars & trucks for 2013, visit autoweek.com BRIEFINGS Toyota to retake title of largest automaker Selling food to kids is $1.79B biz—and increasingly digital Ad rates soar at 1) a i UN UU Tea Ad Age’s almanac of industry data and analysis. Who's rising, who's falling. Biggest players and brands. The numbers you need to know. Stat. WANT a(t) rn fs OG DEEPER iia Pest RO aC a OC Std MARKETERS MEDIA Tut STORIES OF THE YEAR DATA DOMINATES Noten ih hate ssl mada hav no Sponey dois on P38) EWANICK EXITS GM Ing wee puling ad sponding fom th com JC PENNEY REINVENTS RETAIL ‘going, messoging and Burn. HURRICANE SANDY SOCKS ADLAND Hurizane Sandy it the indutios we cover fet or. New Yor, Nw Jrcy on ion “BECAUSE | AM PISSED THAT ... [OUR STORY] HAS BECOME ONE OF DOOM AND GLOOM, DEMISE AND EVEN DEATH.” Mary Berner, on wy abe bostme CEO ofthe MPA, NEWSWEEK ENDS IN PRINT MARISSA MAYER NAMED YAHOO CEO in Jy appre fomas Goole DIGITAL DIMES TO MOBILE PENNIES athe meiner? Atonning 7 mi m2 me TOS = mu 700800 Rg ADVERTISERS: 1 T0 34 ‘TO US, VERTIS SPENDS 20, OLARS LIS. SE WONT PEOPLES UD ACENY OSTEO 2as 11 Prt Gant Go 2 Veroncmeuneon COMCAST CORP! fo « xan ao EJ ee ues 6 PerqesOmsno. 7 fast 0 ewan Ep. 2 cone! ‘eng Fen Witney aan cit gaze eae ae no7 Pee tore uma” ams as ants ww 8 Teena tare ‘spun aaa Wend Jon Now Bmmie NMS SAS take) i Wat te osaniia tts 3a Masa 1S Fathom Tiina 7A WMO * ICIS i Tey aici. ‘ey ogse ais ana Tt Bankeranwia on aru NC Ve tse ams 18 Satins Con esse an iw ss 8 Tepecon anys mi eas Retna Memes Cee tae coe renee! Eirtey ie Sent e | See emt Poe cree es tenants oO Eo 8 2 © _Spintoeal ou. Ovi Po tan Nato tay 0k] amas) BB Beda Maawey oh. a Hw Medicom stb aaa sa 5 2 Welw fomwiontonn WHA Ama 69S 8H Nmecon tre tau aa ae ea 1B se Pamyt arts usa ua gma aS Bw Neda tr The i aaa as om acon econ fai Uo” Yate aaa oD Veen aoe ‘at 6a ea Ce ee ee a wan en su sues wa Sia 2B Sond ‘ihe twa was amo sa 3 MiowostGon fino SSS RSS Soest aon) ee nd Motorola Mobility (2011 worldwide Era Go ec een ee TE) ADVERTISERS: 35 TO 68 TL ACERT PEON 201, NLS SE UPOATED PROFLE AND AGE UTES ace Kraft in October 2012 split in two: Mondelez International, a global snacks company (Cadbury, Nabisco, Trident), and Kraft Foods Group, Pie erat era ce eeeta Nene Cts} ea reson ws a Wesmnln ‘biotin pss saa wa as aed ae a i ‘er, mom ams) Prone Cor iy ian Oi ies tacos ron fo we stake et ioeonhesse ews 2 ‘St ar Mea Arnnane Ga. Sco magen Ce te nah ee pet “ti Winona ac te Latte. en ome setuse eee ee ewe ene eater nee! eee cent er racee it enter eee LEN ECCT eth tcen treaties DesscteTekem(FMoia) So, ermny eo ‘ann a 13 event ‘Wagon ee) Bac Buyes fii om Volkswagen in August 2012 formed an integrated automotive group with Porsche, bringing the sports-car and SUV brand under its umbrella. Oe ener Le ae een ties Ens Cer cect? Bone Ce, Ma, a7 Cie ew sms ms Bema 2 2 He ‘ein at em as es wise © @ Manbe icin wis mas) was es Bestia. iow aa ee 1a goto Gp nneniy ethos) Poon we waa ee cocance, se ose saw aa 1 @ vilefopoac, Soiree oo ma) eS ws Eg ADVERTISERS: 69 TO 100 [TORUS AEN PONG 201A MLNS SEUPONE ROLES AN AEC ISTE um mnott0 ap 7 tyne Se ar sss sous ss 35 ser Stowe iweseaGermy saw oe Keg oo. ci son suo zyme ww Sit ai oie sen tise 5 Decwshscews isbn) tir Cn. sana ao me aaa 1 toes oe wos 2 ms Cando ry re Pep nen eS a or ce er Ce ner ronson) SPU ow Wa Srarneco ian en Oe Sap Cat 4 a nw cay to SR im 0 © temteyca ne Pernt ser sere C een bet ms rccnn ee Cian ng with a 27% spending boost in 2011, The travel firm operates Se Can eee Re ‘oy Sone, Deke Cam, ngiowod Ca. id Bde tio ae aa 1 Gae SueFaneice uu me Henle PuctosCa anata seme SSS 1% orPpporsrupp eee Free asa ae aie s)eia)e) ep a etna then hb Germany Frere ea serene emteatt rays r tat roe Sane aa COR UCR aac Cute como ciara Cece heer eee Renita 0 6 ory nen a a 86 nbn. x. ting xe ea aa 3 Camer ‘Seegen Eemicy aS GA) aa ae Stoney Fewaron cat. aati ms as ae ra DS CoN eeu n ULSNd 13. STATE FARM 14, CHASE 1ATeT LVERIZON 15. APPLE ae 3. CHEVROLET 16. T-MOBILE 17. HONDA 18. ALLSTATE 19. NISSAN @ 7.GHCO 20. LOREAL PARIS 8, MACY'S ——} ar 21, HOME DEPOT |] Ss Pee (a nee 5 = 11. WALMART 12. PROGRESSIVE 25. BUDWEISER 4 Ss EEE AD SPENDING PER PERSON “Highest and lowest spending per capita among world’s largestad markets. Highest Switzerland ($744). Lowest: India ($5). Worldwide ad spending per person: $71. Table shows 10 highest ‘and 10 lowest out of universe of 30 biggest ad markets. See all 30 at AdAge.com/annutal2013 a 2 tom: Tm tees ikne 0 8 0 mw ee nae us st a « « oe ——s 4 ue 1s at 8 es | ae ee 2 Jpn sx a} as ‘0 coms sce (EE oe i Sanaa a2 2 Masia 95 an 388 nit oN swe 2 roms mss = tudo un nae re | soe 2 They 83 uw rn ar) 7% China a #23 oer Indonesia 98 |) “te indo s| a ce 73 NA Te Proc anata i 2 Love 4 one . EE Coen io Toye Coe otonage MederitCap 1 ecketBeear 12. ating rye 14 dro ones gGeeeee s gghes ‘WORLOWIDE MAJOR-MEDUA AD SPENDING BY REGION Tho eee ona 3 Woram Ere tau 22 1 cool ander arene ara Fast word 5 0 U.S. AD SPENDING TOTALS BY MEDIUM _Measured?-media spending from Kantar Media 100 LNA' totals. Dollars in millions onaanr Snde oy ay = ar adel comppe aed, ee wana aw mae waa me 3 Son m7 sme wm 32 Syscews TY oe une ras eV tat a4 am a) Nae al at els um ge ae amas Date um ams ws as amet om am ss ami Measoet nde a vas sas (SRE N ase mou Maines m3 4 Newer mu nt 2mm rare $0 oe Sit eres ws sa Talenttg mA ‘See paren mom 2 Ps rate a os ‘or epowarns| mss Crate} Ocoee gat) Insaco sas IS INNOVATIOF ed Me Cet a THE HOW OF Wass ts: YOU SHOULD PLAY.” ran ae St ie ] COLLECTIVE ‘APPLELOSES ITS WAY ‘ridges were warped an ate towns wore ‘misplaced bythe Apple Maps app that tat sed tthe ‘Google Maps thw month ater, KOMEN BURNS ITS BRAND FOLLIES try aint th cts. wth rhea ‘THEBK-BLIGE CHICKEN FIASCO Fesings and eos “JOHN CARTER’ CRASH LANDS 0 dare John Carter” should have bean 3 fo isner Tne Eagar Ris rough are: tater ton otf chit fh Rss. “1M TIRED OF BRONCO BAMA AND MITT ROMNEY.” Colorado 4 ie Video othe cha ven sy pa mesaging im her home FACEBOOK IS LIKEA WHAT? Not content wit having half he planet locket Ino te soci media a ng od Sting io happen You so, ie cha BUTT-SHAPING SHOES BUSTED COVERS OF THE YEAR Ly Nat ees — nivestadagecom INTERVIEW RUSSIA FEMRUARY, LANA DEL REY ghey us" anchor San tars. The usr oten of re, meamvhia epee ow ah achves he HARPER'S BAZAAR MARCH, cwFYNETH PALTRONT (ma or Garrat Patra uses ‘ota to anaw above ear fos com THE NEW YORK TIMES MAGAZINE ‘MARCA 4, TH LONDON EYE an ie Ohne ering and le tay vera ine Kon rsd tages. "thess ancmatis se ghan {ooraphads mien ties day he tld the “moe “bu you can costo mor than eta eamet=asing of etched te THE NEW YORKER 9 21, “SPECTRUM OF LIGHT” tong mariage become kon spat Coufuy and ath wht edo egte ‘srt 868 Stake ss on The New vst cers lt ro ator ‘SPORTS ILLUSTRATED JUL so, WEEE PEN STATE” ‘Tha NCA in ty fine er Sate S80 mit on oor the Sandusky sands anne the {atl poy wm pasteaion play or {ouryeors ond vost ol oft ira snc aid a a BLOOMBERG BUSINESSWEEK NOV. 1, °IPS GLOBAL WARMING, STUPID Hurricane Sandy dovestated the northeast tins inte Otober ooding pans of New Yerk iy, rl mese want and {ating pore to mains eel toa bus ress mogecna suprisingly, to make the Songer dn pon cob NEW YORK Where Sioomberg Busnenswesk spe fon wah py | rie tiaar prin ofthe treo borat Soy eek VICE ‘NOVEMBER, THE SYRIA ISSUE The Syrian cone dt taco Meh photo oka had Klae”-sy0 rmsoradon FLAUNT ‘NOVEMBER, LNGHTON MEESTER Sind aved se mute or an iging cover TIME DEC. 31, PERSON OFTHEYEAR ne, Preston Ohne dove cific Fgctatone to wou to alo ea ett {onn achoo shootings: mes tng. Sovr phot uemodto capture de mood ml MEDIA 100: 1 T0 33 YE US, EA REVENUE 201, LARS MLSE ROPES ND RAS FED TO: i012 Rupert Murdoch by mid-2013 plans to split his empire into two firms: Fox Group, facused on media and entertainment (cable, TY, film), and a new News Corp., focused on newspapers, books and education. is Meno Co. oe a Coren co is ee as 1 Gon Mouton att aR aT oe ee Weta. Nowe ise ar aa eae a na at ae tm a9 ee me ow Vac! eno tase i ee CeCe) HW Vere Camarieine ewer 0 oe ‘me ia rnc ine eta ee a iS Cate Cmmericvine ‘Stee on ne 8 i cabin Syne Co? a ee Sas tence Meta. rr a . mo 8 1 Chorumelcormunestne Sen Atos a oe ° o 2 Sp. ‘ie om oe ° 1 ews en et a0 ef 6 Whines Tear a ‘ ° ‘uo ice a é @ 2 Yous ‘Simpl 28 é pmicast Corps NBC Universal in August 2012 sold fs 15.8% stake in SEC eer eyes eres re ARETELEVSION NETWORKS and Hearst Corp. Disney and Hearst now each own 50% ‘Sirus XM Rado NewYork c er ine i a wor ee wee Pee Pry cette erecta TY oer an TRUM Seno rien (overt rea eee Z 5 ih MEDIA 100: 34 10 67 YET US MED REVERIE 201 ULAR UALS. SE PROFS ND RSS OF MEAT: eg cnnime2 3 Meantoon CT) =. ss = © © Sm a = 5 5 To Weingart woes wee ae ‘ee =e Aa Hon Yo ta ss oe a = 0 8 2 eneSentmerainnet Cap Sa ne at a ° ‘ Weer eae PUN teen ee SRM Tne ene Pro) Ny Peeters retin CE we 5 5 8 Ubeny Meda can* Eons ae 2. 2 fe a Ga iirc ino ee a) Ww DeLeon! Gen Ee of GA Satnek Communion Stu un oe oo 1G Modocononmineains Ca Metso NY un 28 Saas «a oe sor, Rete, UK Ma ae he @ Gest Stcaoena Cate a nar Ag ace = Ce an a Goo ene eno i we Ta Te 0 Modetons apa Meda) see Fr rr 5151 Sacer Bontet eu nor a ° ‘ oe ITY) Pea inde continues to comtidate WOW in 2012 purchased Fd, AM Knolouy (No. 100 in 2011's Media 100 ranking) No. 5Time Warner Cable 1 pulls \ 5, acquiced Insight Communications (No. 49 in the 2011 ranking TN © « = ca EW Seip ‘ec annie nine ti ed ‘iwi one on rere ores Sou, Fame are ‘Simfoclce eon no ‘aca ‘ate BERR PSH ARE ado SgareGuke Ca Hew Yok Fayon id enone, Mat ie New Yok. EBay doesn’t consider itself a media company, but it has a growing Prenat arte ine rrr nrane renee ee ty Pt Ree etree te cnrtt tess tose Rs seneaaty rh MEDIA 100: 68 T0 100 YEU EU REVENUE 201. OARS LIS, SE PROFS AND ARMS OF MEX 0: yaaa = = «9 = © © 8 9 © 7 Cast Mansi Com. aso 7 oo © 0 @ 0 71 Westra, oo © «© mw oO ‘ M72 act Togs 7 ot ‘ Hap a Se ae oreo ae Nee tin Yo AM Bol con. ate Tole Teese Stra ten Yor enya Enna a. ee lee egte Commun Newoaper eine fiaisie)a)as a) 20 BS eeeR SES Mi, A a ee cers ee ate acres eye rete teen cert ee Ree eee Ce Teer errr UNMesALNTVEeR) Pees ee er) ‘con Gannon. BG tt Mas ton tcc Go Ber ch une Pr os Gro eons a tir ora ai Ee eeee eee eRe CE eect eer nnn s with Expedia in 2005, Expedia spun off TripAdvisor in 2011. Liberty eee ee ee ee ere een hee eee eer AMINA PA Ten eS ‘CABLE NETWORK (:) << Ba) \VIDEO/BROADBAND BROADCAST TV an uncommon sense of the consumer.” ATL Eos oly vesTs) ar) to AQVERTISING/ MARKETING: SERVICES JOBS : ‘stma00 ADAGENCY JOBS ‘0m a00 MEDIA JOBS (TV, RADIO, NEWSPAPER, MAGAZINE) \ s.900 INTERNET MEDIA \ ‘noo aot 7003= 20h 208562007 mt ae Bui FT DECEMBER 2007 GAL 0a SEA DECEMBER 2008 eal JUNE 2010 al HA 8 HE NOVEMBER 2011 een0 MARCH 2012 MAGAZINES cote 012: | "sine peak en suuy 2012 ase Cay Porcont of jobs fost october sore: | "sine ja pent 113000 te December 2000 PEOPLE TO WATCH By Kon Wheaton — heohcatondadage.com ‘ALEX BOGUSKY ‘Now that he foshiones hime a consumer {vocae, marin marking pert ‘hesoda and ood compares tngeed by ‘nn=probly woh Asx Bopuey heart ‘eturadto adand Avave mae mo 03, the quaaion wnat hoot he she on Sthuwadrersng urvese HARRIS DIAMOND Moca woRLGROU seceO of Mccann (gourd ight an apeney newer sera to MICHAEL FRANCIS Inga ocaae ax CMO~folowes bya yar as ‘making the opt fim Drow orvortide branding, sing one ‘Stor prose and anos manager BRAD JAKEMAN erst ‘tthe cater of Peps "Ue for Now” cam Pononiobal Breage Coup page ‘Sremor the bande mating scomabne RON JOHNSON sore 1s boon alt a yar sine on Johnson, ‘Ait etl an aa Rsv fo ‘emoxined Je Fenny. Pan or the rte awa yt sbandoned hi lane MAURICE LEVY unas ‘aio nas bean watering tne sve hoe (£0 for yours she's ul hi Par sad fmpre. Andris sppetts for acguuore theta day sore tay erable, Ais Pubs ever s-reduny awe ‘many wonder he got on gant fea up he love a morger vith once Fig company. iorpuble Grp of os. BOB MCDONALD PROCTER & GAMBLE With slower saas grout, saing sop JEFF STRATTON ‘MeDonAys Jeff Svanon took hie post ce McDonalds penton and sve ot ay ase ope MARK THOMPSON ‘THe NeW yORK TIMES 4880s a ind no eee fat former enensive ek Thomo Paya sy pain the my Sova sanc, {ote Thompson antral oss on Tne New Yon imos 2. sch ower JEFF ZUCKER ow ‘ar ih poo tere at NBG Univer lo 30 70 72 PEOPLE WE'LL MISS MERRILEE CRAIN, 69 Mersioe Paterson Cin was secretary (cae rede ang Aa Age Earn ht bo, business and fray acti, Sho "ne Gourmet Gti forthe arch ‘ot Dimes in Ch Sndwes e board thao am and people povted or for avce an JAMES E. BURKE, 87 amos Burk, 95 CEO of Jonson &

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