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  • Jaquon Defour Subliminal Messages

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    Donnesa Phillips
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    Subliminal messages are techniques used in advertising and media to influence consumers unconsciously. The document discusses examples of subliminal messages in the Amazon and Baskin-Robbins logos. Specifically, it notes that the Amazon logo represents customer satisfaction and endless selection through the extended letter "a" to "z" forming a smile. It also explains that the Baskin-Robbins logo forms the number "31" through the positioning of letters in its name, representing its famous 31 flavors of ice cream.

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    Jaquon Defour subliminal messages

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    Subliminal messages are techniques used in advertising and media to influence consumers unconsciously. The document discusses examples of subliminal messages in the Amazon and Baskin-Robbins logos. Specifically, it notes that the Amazon logo represents customer satisfaction and endless selection through the extended letter "a" to "z" forming a smile. It also explains that the Baskin-Robbins logo forms the number "31" through the positioning of letters in its name, representing its famous 31 flavors of ice cream.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    3 views2 pages

    Jaquon Defour Subliminal Messages

    Uploaded by

    Donnesa Phillips
    Subliminal messages are techniques used in advertising and media to influence consumers unconsciously. The document discusses examples of subliminal messages in the Amazon and Baskin-Robbins logos. Specifically, it notes that the Amazon logo represents customer satisfaction and endless selection through the extended letter "a" to "z" forming a smile. It also explains that the Baskin-Robbins logo forms the number "31" through the positioning of letters in its name, representing its famous 31 flavors of ice cream.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    Jaquon Defour

    3A2

    Moral Education

    Thursday 29th February, 2024

    Subliminal Messages

    Subliminal messages in advertising are designed to engage people


    subconsciously OR it is a technique used in marketing and other media to
    influence people without they being aware of what the messenger is doing.

    Amazon’s logo on this billboard.

    The cute arrow shape in the logo extends the letter a to z , while curving to
    form a smile .It represents customer satisfaction, endless product selection and end
    to end service , i.e. ordering and delivered straight to your door step.
    https://youtube.com/shorts/6jFfdGWuUqo?si=rDLScw0DzjzwusgF

    Baskin Robbins isn’t just famous for its ice cream. Its famous for having 31
    flavours of it. See how the end of the “B” and the beginning of the “R” in the logo
    forms the number “31”. The colour contrast and where the brands initials are
    positioned just in the right place to help you remember what makes Baskin-
    Robbins different from other ice-cream brands.

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