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globally influential and famous company around the world requires specific plans and
strategies. Here are some strategies that also address different aspects.
About price: We must research the global perfume market to know what kind of
income the audience we want to target has. From there, it is possible to come up with
a skimming pricing strategy or a market penetration pricing strategy for the product.
The estimated price for the product ranges from about $10 to $100.
Audience age group: Ranging from 18 to 50 years old, including target groups
from teenagers to middle-aged. Because this is the age when you are an adult, you can
ask your parents for money or if you are working and have a stable income, you can
buy and use quality products. This is also a popular age group so it is easy to know
their interests and needs.
New name for the perfume: Naming a perfume helps the brand become closer to
customers and become more known to everyone. However, you also need to consider
changing the brand name, ensuring that the name is suitable for the market and user
language.
New slogan: Creating a slogan as well as changing a new name for a product
brand requires precision, brevity, and succinctness, but must also make an impression
and help customers remember the brand.