Professional Documents
Culture Documents
Case-study:
Read Case 1.2 (Paul Cave) [refer to the scan copy on Moodle].
QTS 1. Potential Role for Entrepreneurs in the Era of Climate Change. Entrepreneurs can play a crucial
role in addressing the challenges of climate change through various initiatives:
1. Innovation: Entrepreneurs can develop and implement innovative technologies and solutions to
reduce carbon emissions, promote renewable energy, and enhance energy efficiency.
2. Adaptation: Entrepreneurs can create businesses focused on climate change adaptation, such as
developing resilient infrastructure, sustainable agriculture, and water management solutions.
3. Education and Advocacy: Entrepreneurs can raise awareness about climate change and
advocate for sustainable practices within their industries and communities.
4. Investment: Entrepreneurs can drive investment in sustainable businesses and technologies,
fostering a transition to a low-carbon economy.
5. Policy Influence: Entrepreneurs can engage in policy advocacy to promote regulations and
incentives that support climate-friendly practices and technologies.
By leveraging their creativity, resources, and influence, entrepreneurs can contribute significantly to
mitigating and adapting to the impacts of climate change.
Case study:
1. What was the opportunity that Cave saw that allowed him to market someone else’s product
without any money?
-Paul Cave was the founder and chairman of Bridge climb, he has created opportunity for
millions of people to climb the Sydney Harbor Bridge. It was a fascinating opportunity but not
for their money.
-Provide services
-He pays the marketing costs of the services.
The Sydney harbor bridge is not his bridge.
2. Cave gives meaning to the I Ching’s hexagram in adversity, it furthers ones to be preserving’.
Give your own interpretation of this. What does Cave mean when he discusses enabling the
customers to become heroes?
This means that, customers after climbing may become well known and set their own histories
which may praised by people and their own countries.