TECHNOPRENEURSHIP 101

Objectives

• Describe Technopreneurship
• Discuss the different processes involved in creating and
planning a start-up
• Learn what a Minimum Viable Product is
• Do the basics of an elevator pitch
• Do the need to turn local idea into a global tech
business.
Technopreneurship = Technology + Entrepreneurship

Technopreneurs
Technopreneurship is not a product but a
procedure to come up with innovations with the
help of technology. It is about making
improvements and bring ample benefits in
reducing cost in putting up the business.
An Idea and two people

Look at the company logos below and see if

you can think of what they all have in
common:
The steps in Technology Entrepreneurship
A big part of becoming a successful technopreneur are the stages in the
process.

1. Ideation
It’s you and your partners talking about good ideas. It’s about
thinking of solutions for a particular problem.
Ideation as a system (Todd Reilly):

2. Incubation
This is the time you build a solid representation of your idea. A
picture paints a thousand words. A demo paints a thousand
feedbacks. It is important that you have something to show
people regarding your idea.
Creative Incubation:
3. Validation
This is a very important step as this is where you find out if your idea
actually solves a real world problem. All ideas are good but not all of them
can be turned into a good business.
4. Iteration, Incorporation and Scale
Ideas and their development needs to go through repeat cycles of
development to prove that they do indeed solve a particular problem.
Components of a Start-Up

1. The People
Normally you have two people in the start-up: The Chief Executive Office (CEO) is
the business guy and the Chief Technology Officer (CTO) is the technology guy.
Occasionally you will find a start-up also has the Head of Product which is usually
the person who figures out what are the features of your product and the talks to
potential customers to validate the product.

2. Getting Investors
This is not an easy task. For every one hundred start-ups out there only a few
will get funding from angel investors. You may have a good idea but it might
not be an investable one. Out of ten good investable ideas half of them may
fail in the next six months.
The Technopreneurship Journey
The Elevator Pitch

Things you need to think about in your pitch:

A. What is the size of the market?
B. What is the pain point/problem?
C. What is the opportunity/product?
D. What actions will you undertake to solve the problem?
E. What’s the benefit to stakeholders?
Identifying the need and opportunity
Mark Zuckerberg at Startup School 2013 Y Combinator Oct 25, 2013
The Technopreneurship Journey

If two engineers can come into a garage in California and create a hundred
billion dollar company, why can’t you create it?

Activity
1. Think of 3 real world situations that may need improvement or
fixing.

2. Think of 3 ideas for each situation you listed above.

Summary
In these slides you have learned about what being a
technopreneur means. You also learned the steps needed to start
your own business as well as the things you need to do to develop
your ideas.