FINAL PROJECT: SAMPLE PROPOSAL OUTLINE

Proposal 10%: By week 5, every group needs to create their roadmap on how to meet
the project deliverables, providing a structured outline of steps need to be taken, plan to
communicate with the client, and each member’s responsibility in the group (based on
the submitted team charter).

1. Short Company Description:

(Company name, what it does, target consumers, mission statement)

2. Company’s Challenges and Marketing Goals:

3. Potential Core Idea:

(Knowing what you know already, what’s the biggest marketing initiative team will focus
on. That’s your first hypothesis – to be verified.)

4. Rationale:
(what do you based your idea on)

5. Roadmap on how to meet the project deliverables:

(project’s steps, plan of communication with the client, timeline, who in the team is
responsible for different stages of your plan - based on the submitted team charter)

6. Marketing tools, UCW recourses, reliable databases, information

sources, etc. team is planning to use: