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transformation strategy
In today’s era, digitisation is essential for businesses to stay relevant and competitive. However,
simply digisiting processes or data is not enough to fully realise the potential benefits. Having
an implementation strategy in place is crucial to successfully derive value from digital
transformation. Many organisations may be tempted to opt for short-term fixes rather than
embracing a strategic, long-term approach.
Quick fix solutions often address immediate issues without having a thorough understanding of
the organisation’s future goals. The lack of a strategic vision is likely to result in fragmented
digital initiatives that fail to contribute to the business’s overarching business objectives.
Though a Band-Aid solution may capture and analyse data to address the now, extracting
valuable and enduring insights from data requires a more holistic approach that leverages
advanced analytics and machine learning.
A quick fix may initially seem cost effective however it can ultimately result in increased costs
due to continuous adjustments, maintenance, and additional solutions needed to address
evolving challenges.
Here are key themes to consider when planning to deploy a long -term digital transformation
strategy:
Enhancing the Customer Experience: Today’s customers demand more seamless, digital
experiences. To increase customer stickiness and retention, organisation should strive to
improve the overall customer experience, for their end customers, internal stakeholders, and
business ecosystem alike. This could involve developing user-friendly interfaces, leveraging AI
to offer personalised services based on customer data, and utilising digital channels for
communication and engagement e.g. digital assistants.
Agile Culture: Digital innovation and transformation create a need for an agile organisational
approach and change management. Building an agile capability empowers organisations to
launch, learn, and re-launch digital initiatives, swiftly reacting to the changing macr o-
environment and micro-environment. If a business developed the ability to quickly sense and
respond to change, they can stay ahead of the curve and gain competitive advantage.