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International Journal of Multidisciplinary Research and Publications

ISSN (Online): 2581-6187

Assessment on the Green Practices of


Accommodation Establishments in Dapitan City
April R. Jumawan1, Flordeliza P. Bandiala2, Crestle B. Bergado3, Gilbert A. Villacampa, Jr.4
1,2,3,4
College of Business Administration, JRMSU Main Campus, Dapitan City, Philippines-7101
Email address: apriljumawan@jrmsu.edu.ph, bcrestle95@gmail.com, villacampagibert@gmail.com

Abstract— The hospitality industry nowadays strives to be more 2012), which may place the industry in a highly competitive
responsible and environmentally friendly. Today, many nature of the business drive towards green revolution. This
accommodation establishments are boldly utilizing the green mark green tourism industry advocacy received a positive response
rating scheme to show that they participate in the fad of going green. worldwide and became a global phenomenon (Baker, Davis,
Adopting green practices is not only a cost-cutting endeavor, but also
about making smart use of finite resources and putting an end to the
& Weaver, 2013). On a voluntary basis, green or greening
practice of reusing, recycling, and reducing. The purpose of this certification and accreditation (Can, Turker, Ozturk, &
study was to assess the green practices used by the various Alaeddinoglu, 2014; Scarinci & Myers, 2014) has found a
accommodation establishments in Dapitan City. The questionnaire niche in international hotels. However, in the Philippines, this
was based on the Best Environmental Practices (BEP) Guide, which has been a sort of internal organizational effort, and for some,
consists of four programs to be evaluated in terms of water for the purposes of hotel branding and, eventually, for
conservation or water efficiency, energy efficiency, solid waste marketing positions (Edralin & Castillo, 2001).
minimization, and environmental purchasing. The study found out As the tourism industry faces several issues concerning
that green practices are evident among accommodation environmental impact and degradation (Eldemerdash &
establishments in Dapitan City. Their willingness to adopt and put
into practice green techniques suggests that there will be safe and
Mohamed, 2013; Kang, et al., 2012), it cannot simply turn a
enjoyable tourist activities in the city. Likewise, all participating deaf ear to this trending global landscape on greening. It also
accommodation establishments are Department of Tourism (DOT) raises concerns about sustainability issues (Brody, 2014;
accredited. It was recommended among accommodation Zuriyati et al., 2014) in tourism enterprises, where many
establishments in Dapitan to consider the sustainability and business operations, such as eco-tourism, rely on natural
continuous improvements of their practices. resources and natural landscape. According to Sustainability
Asia Pacific (2010), a body that examines new trends and
Keywords— Accommodation Establishment, Assessment, Green concepts in the hospitality industry, some hoteliers are in a so-
Practices. called sustainability dilemma, which is due in part to the
I. INTRODUCTION perceived demand to level up services and standards. The
demand from guests creates the challenge of achieving
As a result of harmful environmental conditions like climate environmental performance while satisfying stakeholders
change, numerous stakeholders in corporate organizations sufficiently to remain profitable (Baker, et al., 2013).
have put pressure on them to embrace green practices in recent Dapitan City as one of the primary tourist destinations of
years. Climate change causes not only an increase in global the province and located in the coastal area, has limited natural
surface temperatures, but also habitat loss, sea level rise, and resources to sustain with the booming hospitality industry;
extreme weather events (National Geographic, 2020). Merli et thus, it is essential to determine the green practices adapted by
al. (2019) discovered that the hotel and accommodation sector the different accommodation establishments in the locality due
accounted for roughly 20% of tourism-related emissions. To to the limit imposed by the environment. The same is also
be in line with the Paris Climate Change Agreement and the required in order for the hospitality sector to be able to sustain
United Nations' Global Goals, the hotel industry must reduce a great influx of guests and continued operation.
carbon emissions by 66 percent and 90 percent by 2030 and This study recognized the greening efforts of Dapitan
2050, respectively (United Nations, 2018). According to Yi et City’s accommodation establishments, which provide travelers
al. (2018), consumers are becoming more concerned about with the expected comfort through the efficient use of energy,
environmental issues which is driving up demand for hotels water, and materials. These establishments are investigated in
that are actively implementing green practices. In short, green their different programs on water conservations (Ahn &
practices are not merely an inviting concept for today’s Pearce, 2013; Wang, 2012), energy efficiency (Mungai &
hoteliers but have gradually evolved into an essential part of Irungu, 2013; Wang, 2012), solid waste minimization (Noor &
an organization’s strategic plan that can serve as a source of Kumar, 2014; Radwan, Jones, & Minoli, 2012) and
competitive advantage, especially with the rise of green- environmental purchasing (Moser, 2015).
conscious consumers (Verma & Chandra, 2018).
As green or eco-friendly practices in the accommodation Research Objective
sector are growing around the world, many tourism enterprises To assess the green practices employed by the different
are undergoing a paradigm shift (Kang, Stein, Heo, & Lee, accommodation establishments in Dapitan City.

159

April R. Jumawan, Flordeliza P. Bandiala, Crestle B. Bergado, and Gilbert A. Villacampa, Jr., “Assessment on the Green Practices of
Accommodation Establishments in Dapitan City,” International Journal of Multidisciplinary Research and Publications (IJMRAP), Volume
5, Issue 6, pp. 159-164, 2022.
International Journal of Multidisciplinary Research and Publications
ISSN (Online): 2581-6187

Literature Review Studies showed that perceived benefits were one of the
The notion of “green business” emerged at the end of the reasons for hotels to go green. Financial rewards are among
20th century in the wake of the ever-increasing public concern the perceived advantages of using green techniques in hotels
about the sustainability of economic development. The latter, (Chen et al., 2018) and non-financial benefits (Zaiton et al.,
in turn, was roused up by the growing awareness of 2016). The most cited financial benefit was cost-savings
environmental issues such as the accelerating depletion of (Alonso-Almeida et al., 2017; Chandran & Bhattacharya,
natural resources and the deterioration of environmental 2019), which can be achieved through the improvement in
quality. energy and water efficiency; reduce the cost for water usage,
This study was primarily anchored to the Best waste disposal, and material usage (Chandran & Bhattacharya,
Environmental Practices (BEP) for the Hotel Industry (2019) 2019). The most important aspect in enhancing managerial
that was simplified by Sumaylo (2016). The BEP, which was environmental commitment was found to be perceived
intended for hotel industries, discussed the specific aspects of financial benefits. Overall, hoteliers who are actively
a hotel’s practices towards a healthier environment or towards practicing green practices through environmental programs
a greener environment, the G-practices. and guidelines would be able to gain benefit from resource
The Sustainable Business Associates (SBA) and the efficiency (Chen et al., 2018). Besides, the managerial belief
Royal Scientific Society (RSS) collaborated to develop and about non-financial benefits, such as improved public image
publish the Best Environmental Practices Guide, which was and employee morale has also been identified as the triggering
designed to be straightforward and useful. The guide offered a factor for green practices adoption (Abdou et al., 2020; Chen
way to spot opportunities for an accommodation et al., 2018; Pereira et al., 2021). Park et al. (2014) asserted
establishment, opportunities for optimizing its activities while that perceived advantages of environmental management
lowering operational costs and environmental impacts. The showed a relatively strong relationship with hotels’
precautions are optional and not all-inclusive. The BEP Guide involvement in green practices. Moreover, Pamfilie et al.
outlined certain initiatives that will be looked upon while (2018) also revealed that perceived economic benefits promote
evaluating an accommodation establishment. the adoption of green practices among hoteliers.
In addition, the adoption of the BEP Guide’s Principles Past studies have demonstrated several beneficial
can also act as a profitable marketing tool for accommodation outcomes of green practices among hoteliers, such as better
sectors. An accommodation establishment can enhance its corporate image, operational efficiency, financial
reputation in the eyes of its stakeholders and visitors, who are performance, customer satisfaction and customers’ revisit
becoming more environmentally sensitive. intention (Alonso-Almeida et al., 2017; Kim et al., 2019; Yin
The rapidly expanding hospitality sector depends on et al., 2018). As a result, hoteliers are emphasising the value of
infrastructure, water, electricity, and other resources for implementing green measures to win over guests (Moise et al.,
consumption and enjoyment. Finding a solution to the growing 2021). A positive hotel reputation can provide it a competitive
demands of the tourist industry without harming the locals or edge, increasing its market share and staff productivity
the environment is the challenge. When the quantity of tourists (Singjai et al., 2018).
exceeds the environment’s capacity to handle them, tourism
II. METHODOLOGY
has a negative influence. Hotels have a vital part in hospitality
as the main form of lodging, and they have a big effect on the This study employed a descriptive quantitative research
environment in terms of economy, ecology, and society design to evaluate the existing condition and status of
(Mbasera, Du Plessis, Saayman & Kruger, 2016). accommodation establishments which can be considered part
Becoming green is a multifaceted process; there are of the green programs. The respondents of the study were the
various practices that can be applied when business wants to employees working from the eight (8) pension house
shift to a green behavior. Businesses should participate at least establishments in Dapitan City.
in one of “4Rs” – reduction, reuse, recycling, and recovery The primary tool was a questionnaire that was adapted
(Kassaye, 2001). Green practices are practices employed by from the study of Sumaylo (2016), in which he created and
accommodation establishments that focus on reducing the included the Best Environmental Practices (BEP) Guide. The
amount of toxicity of hazardous waste generated. These are first part, which is the profile of the accommodation
advantageous for accommodation establishments because they establishments. The second part is the profile of the
protect the environment, reduce expenses, increase customer respondents of the study, and the last part contains the green
satisfaction, brand image, and have a positive impact on the practices of the accommodation establishments in terms of
company’s reputation (Ng et al. 2018). It is also important to water conservation, energy efficiency, solid waste
note that environmental knowledge fosters awareness about minimization, and environmental purchasing.
the interconnection between organizational activities and The researchers then used the final, amended, validated,
consequences to the environment, thus stimulating the and corrected questionnaire to administer it to their respective
managers to select a development path that can strike a better respondents. The respondents’ participation in the study was
balance between economic and social development (Chan et entirely voluntary and the data gathered were subject to
al., 2014; Rahman & Reynolds, 2016). Many guests are various analyses and interpretation. A statistical software was
nevertheless willing to pay a premium to patronize green used to assist with all data analysis.
accommodations.

160

April R. Jumawan, Flordeliza P. Bandiala, Crestle B. Bergado, and Gilbert A. Villacampa, Jr., “Assessment on the Green Practices of
Accommodation Establishments in Dapitan City,” International Journal of Multidisciplinary Research and Publications (IJMRAP), Volume
5, Issue 6, pp. 159-164, 2022.
International Journal of Multidisciplinary Research and Publications
ISSN (Online): 2581-6187

III. RESULTS AND DISCUSSION ignored and is much likely to continue to increase in the future
Profile of the Respondents (Mezey, 2020).
During the survey visit, some accommodation
Results showed that all the accommodation establishment owners expressed an interest in adopting cost-
establishments in the study were Department of Tourism effective green methods in the field of water conservation,
(DOT) accredited and most of them were determined to be which may surely encourage prudent water use and promote
younger than ten (10) years in operation. daily water efficiency in Dapitan City.
According to research conducted by Zippia.com (2019)
on the demographics of hospitality employees in other TABLE 1. Green Practices in Accommodation Establishments in terms of
countries, the average age of an employed hospitality Water Conservation
employee is forty-six (46) years old. However, the results of Water Conservation/Efficiency Weighted Mean Description
the current study showed that most of the employees were 1. Check leaks and turn off
4.12 Often
unnecessary flows.
younger than the results of the survey performed by 2. Install automatic water volume
Zippia.com (2019). In addition, younger employees are more 4.06 Often
controls.
advantageous to a particular organization, because most young 3. Read the water meter regularly to
4.02 Often
people are motivated to learn, get experience, and use their identify leaks.
4. Adjust water flow according to the
skills in the workplace (The Graduate Project, 2020). type of cleaning to be done.
4.14 Often
Moreover, it was discovered that most of the respondents 5. Do not let water flow while
4.04 Often
had completed high school. According to American cleaning or rinsing.
Hospitality Academy (2017), the minimal requirement to 6. Wash only full loads in the
4.12 Often
dishwasher.
begin a career in hospitality management is a high school 7. Reuse the rinse water as flush
diploma or equivalent, such as a General Education 4.08 Often
water in garbage disposal units.
Development (GED) certificate. Regardless of whether an 8. Install self-closing faucets. 4.06 Often
employee has a high school diploma or an equivalent, 9. Install flow regulators on the
4.14 Often
showerheads/ faucet heads.
hospitality firms may recruit them for an entry-level position 10. Install low flush toilets. 4.14 Often
after high school. Average Weighted Mean 4.09 OFTEN
Ranges of the Weighted Mean:
Green Practices of Accommodation Establishments (5) 4.21 – 5.00 Always
(4) 3.41 – 4.20 Often
Table 1 reveals the green practices of the accommodation (3) 2.61 – 3.40 Sometimes
establishments in Dapitan City in terms of water conservation (2) 1.81 – 2.60 Seldom
(1) 1.00 – 1.80 Never
or water efficiency. Water conservation refers to minimising
water use and reusing wastewater for multiple purposes
(David, 2001). As reflected, it obtained an average weighted Energy efficiency refers to activities that reduce the use of
mean of 4.09 interpreted as “often” or the green practices were energy but provide the same level of energy service.
observed and practiced most of the time. This finding Accommodation establishments generally consume a
indicates that the employees were participating in water substantial amount of power and fossil fuel in various
conservation efforts of the establishments where they are operational sectors. Therefore, energy conservation has been
working. Precisely, the employees mostly do their part in the viewed as one of the most crucial areas of environmental
water conservations program through having adjustments of management in the hotel industry. The benefits of energy
water flow according to the type of cleaning to be done, the conservation apply to the bottom line of business but extend
installment of flow regulators on the showerheads/ faucet beyond money into the realm of image, industry reputation,
heads, and installment of low flush toilets. Accommodation general conservation, and social responsibility.
establishments may have high water consumption depending Table 2 reveals the green practices of the accommodation
on its standard and the type of facilities and services provided. establishments in Dapitan City in terms of energy efficiency.
Water shortages are likely to result from unchecked or The result obtained an average weighted mean of 4.17
unregulated water consumption (Sumaylo, 2016). interpreted as “often” or the green practices were observed and
Water conservation and waste reduction measures are practiced most of the time. However, there were some things
being used as important green management strategies that these accommodation establishments observed and
worldwide (Singh, Cranage, Lee, 2014; Wyngaard & de practiced continuously, such as defrosting freezers and clean
Lange, 2018). Customers are more concerned than ever about the door seals regularly ( , switch off equipment
the environment, so many businesses employ green when not in use ( , and always monitor energy
management strategies including waste reduction and water consumption by checking the electricity meters at least once a
saving. Thus, it’s clear that environmentally friendly practices month ( .
like water conservation and waste reduction in hotels are
The results also showed that the use of smart key cards in
crucial in the development of customers’ social and personal
the rooms received the lowest rating in comparison to
norms. As a result, the amount of water consumption and
everything else. This is due to the fact that not all
wastewater generation in hotels is at a level that cannot be
accommodation establishments utilize smart key cards in their

161

April R. Jumawan, Flordeliza P. Bandiala, Crestle B. Bergado, and Gilbert A. Villacampa, Jr., “Assessment on the Green Practices of
Accommodation Establishments in Dapitan City,” International Journal of Multidisciplinary Research and Publications (IJMRAP), Volume
5, Issue 6, pp. 159-164, 2022.
International Journal of Multidisciplinary Research and Publications
ISSN (Online): 2581-6187

rooms. This key card system is said to be one clear indication major source of waste. In developing countries, the lack of
that energy conservation measures are in place. facilities, skills, methods, and regulation of Solid Waste
According to Ellis (2010), one of the best greening Management (SWM) led to a poor SWM system of
activities is to reduce energy consumption in this manner. The accommodation establishments. In addition, small
use of key cards is consistent with reviews conducted by accommodation establishments have not paid intention to
Sustainability Asia Pacific (2010), which state that newer SWM practice because of lack of resources and knowledge.
technology adopted by most hospitality organizations reduces Wenger (2008) found that these greening initiatives are
energy costs. As a result, it saves money and improves almost always the best answers to problems in the modern
financial efficiency. In more developed countries around the hotel industry. He stated that rapid development in the hotel
world, most hotels, including model green hotels, embrace industry regularly coexists with a lack of infrastructure for
energy-efficiency programs that could help reduce electricity garbage disposal. The American Hotel and Motel Association
consumption and save money for the establishment. (AHMA) underlined the need for long-term strategies to
reduce all sorts of waste in order for the hospitality sector to
TABLE 2. Green Practices in Accommodation Establishments in terms of become more environmentally friendly.
Energy Efficiency
Based on a survey of these accommodation
Energy Efficiency Weighted Mean Description
1. Defrost freezers and clean the door establishments in Dapitan City, they are now making better
4.51 Always efforts but are not making much progress toward developing a
seals regularly.
2. Switch off equipment when not in
4.29 Always green hospitality business.
use.
3. Monitor energy consumption by TABLE 3. Green Practices in Accommodation Establishments in terms of
checking the electricity meters at 4.29 Always Solid Waste Minimization
least once a month.
Solid Waste Minimization Weighted Mean Description
4. Change and clean the air
4.14 Often 1. Observe the “first-in, first-out”
conditioner filters regularly. 4.49 Always
disposal.
5. Reduce general lighting during Often
4.10 2. Segregate waste materials. 4.18 Often
daytime.
Average Weighted Mean 4.34 ALWAYS
6. Use energy-saving bulbs. 4.04 Often
7. Switch-off air conditioning units Often
and set heating at minimum in 4.06 Table 4 reveals the green practices of the accommodation
unoccupied rooms. establishments in Dapitan City in terms of environmental
8. Make sure that the lights are Often
switched off when guests leave.
4.06 purchasing. As reflected, it obtained an average weighted
9. Use of smart key cards in the Often mean of 4.22 interpreted as “often” or the green practices were
4.02
rooms. observed and practiced most of the time. However, there were
Average Weighted Mean 4.17 OFTEN things that these accommodation establishments observed and
practiced all the time, such as choose and buy seasonal fruits
Consequently, the introduction of the energy efficient and vegetables ( and buy products with little
practices allows enriched guests comfort, increased hotel
aesthetic value, reduced maintenance system failures and so packaging as possible ( . On the other hand, all
forth (Cingoski & Petrevska, 2018). Tourists who are other things were practiced and observed most of the time.
knowledgeable and concerned about the environment are more These activities serve as prerequisites for creating carbon-
likely to pay for renewable energy than other tourists neutral hotels and are similar to the Green Certification
(Kostakis & Sardianou, 2011). Further, Chou (2014) and Standards set by numerous international organizations, which
Wang (2012), argue the necessity of the energy use and the also serve to identify and accredit green hotels. It is expected
hotel environmental performance. therefore, that pollution in Dapitan City won’t be an issue if
Table 3 reveals the green practices of the accommodation greening activities are continuously and consciously observed.
establishments in Dapitan City in terms of solid waste Likewise, environmentally preferable purchasing involves
minimization. choosing products and services that will have no negative
In general, the employees have always employed effect on the human body, society and the environment when
activities toward solid waste minimization as evidenced by the competing with products and services that serve the same
weighted mean of 4.34 interpreted as “always” or the green purpose, adding to the traditional parameters of price, quality,
practices were observed and practiced all the time. Relatively, and functionality (Van Der Merwe, 2022). He further asserted
the employees revealed certain activity such as always that purchasing decisions, particularly in the tourism and
observing the “first-in, first-out” disposal ( and hospitality industries, can have substantial effects on the
environment and society. They import a lot of commodities,
often observed and practiced in segregating waste materials.
including food, from far-off nations to satisfy customer needs
Waste management in hotels is important as it is getting
since they are constantly under pressure to impress and meet
increasingly difficult to dispose of waste (Lawson, 2018).
guest expectations. The benefits of adopting
Sharma (2016) indicated that solid waste accumulation and
an environmentally preferable purchasing approach are
littering was a negative indicator which highly impacted on
numerous. The environment, the customer or the supplier are
the tourism industry. In the tourism business, accommodation
all potential beneficiaries.
is considered as an essential element to attract tourists and a

162

April R. Jumawan, Flordeliza P. Bandiala, Crestle B. Bergado, and Gilbert A. Villacampa, Jr., “Assessment on the Green Practices of
Accommodation Establishments in Dapitan City,” International Journal of Multidisciplinary Research and Publications (IJMRAP), Volume
5, Issue 6, pp. 159-164, 2022.
International Journal of Multidisciplinary Research and Publications
ISSN (Online): 2581-6187

TABLE 4. Green Practices in Accommodation Establishments in terms of 2. Formulate proper regulations for disposal of both liquid
Environmental Purchasing
and waste management.
Environmental Purchasing Weighted Mean Description
1. Choose and buy seasonal fruits and 3. Accommodation establishments in Dapitan City may adapt
4.45 Always BEP schemes in order to formalize itself towards greening
vegetables.
2. Use fresh products with little or no
4.16 Often activities which could also be a sort of corporate
preservatives and food coloring. citizenship-driven activities in their establishment.
3. Buy products with as little
packaging as possible.
4.22 Always 4. More research be done not only in the tourism and
4. Buy in bulk rather than individually hospitality industry but also in production industries and
4.18 Often
packaged items. service industry.
5. Choose concentrated, environment 5. A replicate research study after five or more years to
4.20 Often
and health- friendly cleaning agents.
6. Avoid using plastic cups or ascertain whether the situation would have changed.
4.12 Often
disposable table wares
Average Weighted Mean 4.22 OFTEN REFERENCES
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April R. Jumawan, Flordeliza P. Bandiala, Crestle B. Bergado, and Gilbert A. Villacampa, Jr., “Assessment on the Green Practices of
Accommodation Establishments in Dapitan City,” International Journal of Multidisciplinary Research and Publications (IJMRAP), Volume
5, Issue 6, pp. 159-164, 2022.
International Journal of Multidisciplinary Research and Publications
ISSN (Online): 2581-6187

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April R. Jumawan, Flordeliza P. Bandiala, Crestle B. Bergado, and Gilbert A. Villacampa, Jr., “Assessment on the Green Practices of
Accommodation Establishments in Dapitan City,” International Journal of Multidisciplinary Research and Publications (IJMRAP), Volume
5, Issue 6, pp. 159-164, 2022.

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