CD03 - Introduction To Submodalities

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Patterns Of Excellence CD 3 –
Ultimate Success Formula
By Adam Khoo
© 2007 All Rights Reserved. Adam Khoo Learning Technologies Group Pte Ltd
www.Patterns-Of-Excellence.com
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I was in Richard Bandler’s training watching a demonstration that he did with such
elegance. I was amazed that the total proficiency that he showed and it also gave me an
indication that such a skill could be learnt. It was not about the fixed way the technique
could be used, it was all about showing the attitude of curiosity and exploration covered
with the basic methodology of modeling. I watched as Richard began to wizardry. And
when he was done using Submodalities, the entire room was full of awe and the
transformation that took place.
Let me first of all issue you a warning to those of you who are attempting to understand
Submodalities for the first time. This program will not work unless you learn how to
apply the models flexibly under the guidance of our trainers and coaches. There is a
distinct difference in trying to learn this intellectually, and really learning it from first
hand experience.
Those of you who are revising this because you have gone through the experience
however, will understand this. Take this as your revision of a concrete experience in your
trainings that you have participated in. Those of you who remember the physiology
model exercise during the program will also remember that creating shifts in physiology
allows you to get into the same state as another person.
A simple, and yet effective approach of changing states can help you to understand what
someone else might be feeling. However, there is another way we can tap into another
state. This is through the internal representations of your thought patterns. We mentioned
before that our internal thoughts are made up of internal pictures and sounds. By seeing
certain pictures and sounds, we get different experiences.
For instance, if you are procrastinating on something, it is very likely that you are playing
images that make you feel bad. It is likely that the thoughts you have are disempowering,
burdening and maybe even destructive. So, have you ever considered why such images
are empowering or lousy in nature? I wonder if you realized that images that are
empowering are actually coded in a very different way compared with images that make
you feel lousy.
Let us play a little imagination game for a while. Imagine that you could see a picture of
two people, side by side, in your mind, and one of them is someone you like intensely,
and the other is someone you dislike intensely. Here are a few questions for you and I
would like you to make a mental checklist. Which image is brighter? Which image is
larger? Which image is closer to you? Which is a movie? Which one is a stirred image?
Which one is in colour? And which one is in black and white? Is there one in 3-D and the
other in 2-D? Is there any sound or voice that you might have in either of these pictures?
What are the different sounds or the voices?
You may open your eyes now. These finer distinctions in your thoughts are known as
Submodalities. Submodalities can be defined as the keyboard to your brain. Some people
even refer to Submodalities as the building blocks of their experience. Whichever
definition you prefer,
Submodalities help us make distinctions mentally. That is why we can tell whether we
like something, we feel motivated, or dislike something and procrastinate. All of us use
Submodalities at a very unconscious level. But knowing how to use Submodalities
effectively will allow you to get a greater control over your own internal experiences, so
that you can put yourself in any state that you want.
Before we can use submodalities to create change, we need to know how they can be
changed specifically. Let us take a moment to think of that image. Each of these images
can be shifted depending on the nature of the distinctions. So, it is important for us to
make the appropriate kind of distinctions. An analog submodality is one which does not
have finite and concrete distinction. In fact, in between each measure or mark, we have
infinite possible measures.
For example, on our analog watch, we have measures for minutes, seconds, milliseconds,
and other distinctions in between milliseconds that we may not even have names for yet.
This is an analog distinction. However, a switch that turns something on or off has only
two distinctions. They are no in betweens. Hence, this is a digital distinction.
Let us take a look at the checklist that you have downloaded from our website, or that
you have taken from your manual to ensure that you know how to make these distinctions.
Which of these distinctions is analog and which is digital? As we proceed through the
rest of the CD, I would like you to take your time to mark off which you think is a Digital
Submodality and which is Analog Submodality. Explaining the submodality checklist,
some of you might be unsure of the terms we refer to. So, I shall explain them in detail in
this segment.
Now, close your eyes for a moment and take the time now to imagine, “what it will be
like spending an enjoyable time with a spouse or a friend?” Got that image? Take all the
time you need. But once you are there, I want you to look at that image.
Did you see this image as if you were looking out through your own eyes? If so, it means
that you are associated into your own body, looking out at the world, pretty much as you
might be when you are sitting at your desk and working. Even as you look around right
now, and open your eyes as you do this, you are associated in your body.
However, imagine if you were to step out of your body, and somehow leave your body
over there. Now, you can see your body and yourself over there cannot you? This is an
disassociate image, meaning to say that you are looking at the situation where you can
see yourself from a third person perspective.
As you continue to think about the picture you just created, I want you to think about how
bright or dark the image is. Some of you might wonder what it means to be bright or dark.
I would suggest that you compare it against your own subjective benchmark. The
brightness is related to your own subjective judgment, and you might want to allow your
personal judgment to be as accurate for yourself as possible. Since all submodalities are
subjective anyway, we cannot really argue what your submodalities are really like, or
whether your submodalities are right or wrong.
Notice that brightness and darkness, being relative terms, could go on two ends of the
spectrum, from bright white to a black patch. Most other submodalities tend to be similar
to this one, such as size, distance, colour and focus. The reason for the similarity is that
they can be shifted in the same fashion.
For instance, size of images in our minds can be made either bigger or smaller. And they
can be shifted in this way because they are analog submodalities. Distance, colour and
focus are considered analog submodalities that can be shifted along a continuum.
However, this is not the case for dimensions, panorama, movement and location. In the
case of dimensions, we can only use two or three dimensions in our mind.
There is no such thing to us as a half dimension. These distinctions are known as digital
submodalities.
For instance, panorama versus bordered images – Some people get a bit confused about
what is a panoramic versus a bordered image. All you really need to think about is the
difference between the last photograph you saw and compare that to a borderless view of
a vast ocean horizon. The vast ocean view is a panoramic view, whereas the photograph
that you saw is bordered.
Submodalities work by giving us meaning to an internal representation or thought. For

instance, go back to a situation where you were feeling very motivated. What do I mean
by motivated? It is an experience of you being able to get things done, the sensation that
you are capable of doing something, or even compelled to do something. I once asked
someone what he meant by motivation and he said, “Well, having to go to work in the
morning. Otherwise, I will get fired!” Well, experiences like that are actually quite
motivating, although you may not want to have that kind of experience for too long.
Motivation can also include experiences such as having to go to the toilet and rush in the
morning. States such as feeling hungry, and wanting to go and eat something, would also
be similar situations. These are naturally occurring situations where you are motivated to
get up and go. However, other instances, such as being awarded the first prize in a
competition could also be equally motivating or similarly, being promoted in a job. All
these are instances of motivation.
Now, go back to a time when you really had this feeling of motivation. Close your eyes,
or leave them open, depending on how well you visualize. Either way, see what you see,
hear what you hear, and feel what you feel. Give it a rating from the scale of one to ten,
and rate if you motivation was one – very, very mild, or ten – extremely intense.
In this first exercise, I want you to hold the image in your mind as clearly as you can.
Now, take a look at the submodalities, and start to make shifts on each of the
submodalities to notice what happens to the level of intensity. For instance, right now,
notice the level of intensity in your state of motivation. If your image is associated, I
would like you to disassociate. Notice the level of change in intensity. Does it go up or
does it go down? Make a mental note on that or write it down on your submodality
checklist.
On the other hand, if your image was already disassociated, I would now like you to
associate and step inside that image, such that you are looking out through your own eyes,
and notice what happens to the intensity of that emotional motivation. Got it? Which one
has got the greatest positive impact on the intensity of emotions?
In this exercise, what you need to do is to begin to find out the direction in which creates
the greatest positive impact, meaning to say, the one that intensifies the intensity of
positive emotions. I would like you to stop for a moment and run through your
submodality checklist right now to identify which of your submodalities move in a
direction that greatly impact the positive emotions and increases the intensity of those
emotions. Do it now! One thing that I used to do, particularly when we were all having
fun in our training, was to go to someone and put that person into an intense state of
ecstasy, enthusiasm and enjoyment for no good reason. There was one point in time
where I got on of the participants to go into an experience of enjoyment. Then, I
intensified the submodalities in a way that made it so impactful that his face lit up, and he
was smiling from ear to ear. I told him, “Close your eyes.” and he closed his eyes. I said,
“You might begin to wonder about an enjoyable time in your life that made you feel
enthusiastic, or when you were having fun, feeling good about yourself.”
At that point in time, he began to look as if he was really, really having fun. It seemed
like he had a wonderful set of images inside of his mind that began to pump in a whole
lot more of energy inside his face. And I said, “In an absolute state of ecstasy” and his
face just lit up.
Whichever the experience I told you, you can make out the images clearly and begin to
intensify them. And from the moment you intensify them, you might feel the sensation of
thrill going right down from the top of your spine, down like a bolt of energy. I certainly
noticed that the point in time, his breathing began to intensify. And it might even make
your hair stand with excitement. Notice the picture and begin to intensify by two times.
Make it bigger and brighter, closer and more focused, such that you can see the mental
movie of your enjoyment, moving at the rate and speed that will intensify your
experience of it fully. Completely associate into those feelings and notice how much
more powerful you can feel these emotions. Notice the sounds and make them as loud
and as close to you as you need them, to multiply the intensity by five times.
By the time I was done, he was glowing red, just like the decorations on a Christmas tree.
When you have the opportunity, simple approach anyone who you feel might need to feel
better about themselves, and just go through the submodality intensification process.
It is a better alternative to taking coffee, having to smoke, or eating a lot. And, it is much
healthier too. So, let us go back to that state of motivation and I hope that you have
already completed that exercise by shifting your submodalities.
Make sure that you start at the top and begin to shift every single submodality. Shift it
one after the other. This means that, if you are shifting the associated one into
disassociation, check and see if you feel more intense with it disassociated or more
intense, feeling it associated. Then, after that, change it back to the original image. It is
only after you change it back to the original image, then you go on to the next
submodality.
Check out which one leads to the intensification of your state of motivation. Change it
back to the original and then go on to the next submodality, and so on. The key objective
of this exercise is to identify the key submodalities that you have, that will create the
greatest change to the intensity of your state. The submodality that creates the greatest
change in the intensity is also known as your ‘driver’. In NLP, some trainers call this a
‘critical submodality’. For our purposes, we just call it a ‘driver’. Remember, when you
take the submodalities and begin to shift them, you can shift analog submodalities in two
different directions.
For instance, if your image is bright, you could either make it darker, or even brighter.
Also, recognize that in order to use a positive state, you should intensify the positive state,
rather than diminish it. If you have not completed this exercise, just go ahead and pause
this CD and complete the exercise now.
Great! What did you notice about yourself in this exercise? Did you find that there were
certain things that you did that actually increased the intensity of the emotion? Were there
things that you did that diminished the intensity of the motivation? I am sure you realized
by now that there is a way of intensifying positive emotions. But, you can also use the
reverse process to diminish the intensity of negative emotions. And that is precisely the
exercise that we are about to do next.
This time for the second part of the exercise, I would like you to pick an emotion that is
negative in nature. For instance, it could be a feeling of discomfort, feeling of frustration,
or maybe even plain hate for somebody. Go through the same submodality exercise as
you did earlier, except that instead of looking for the submodalities that increased the
intensity, I would like you to find the submodalities that create the greatest change in the
intensity by decreasing it.
Go ahead and identify the drivers for your negative experience right now. How was that
exercise? I believe that you have discovered that you can actually shift your
submodalities anytime you choose. Although this is a very minor pattern in the
submodalities repertoire, you have actually mastered one of the most powerful skills in
the world. There is a very important lesson to learn about the way we represent
information.
Many times in the real world, because people do not understand how to take charge of
their own submodalities, they end up reducing the intensity of their internal states. For
instance, have you noticed that there are some people whom we might praise and they
shy away from that praise? What do you think is going on in their heads? More often than
not, the internal representation is not as compelling when you shy away from the praise
and say,
“Ah! No.” Have you also noticed that some people who are always complaining about
their day at work? And complaining again about injustices that had been done to them,
and the injustices that had been done to them five or ten years ago? What do you think is
going on in their heads? Chances are, for such people, their internal representation is too
compelling. I would like to take the analogy of a cockroach. Imagine you have an adult
cockroach running around in your living room. Will you be able or willing to smack or
crush it with your bare hands? For some, yes, they dare to do it.
However, even if you are able to do it, would you actually pick up, scrap up the
cockroach carcass in its juices in your hands and smell it, and then complain that it really
stinks? No! A person in the right frame of mind will take the carcass and dispose it in a
way that is most hygienic and safe.
Unfortunately, this analogy relates too closely to real life. Most people have programmed
themselves to look at lousy images and intensify those images and as if to scrap off the
cockroach, bring it up to their nose and smell it, and “Argh!” and say, “It smells
horrible!” Imagine if these people could learn to be in control of their images, and
therefore, have a choice not to make bad things worse. And have the option to make good
feelings great. Would not the people feel even more empowered to do the things they
wanted to do?
Let us talk a little bit about resources. What are resources? These are things that are
experiences that make you feel a particular way. There are many types of experiences and
they include making simple successes, past enjoyments, physical sensation, emotional
experiences and even special victories. All resources tap into the state, make you feel
resourceful. If you want to feel resourceful, you need to tap into the events of the past
that made you feel resourceful.
This way, you will be able to exhibit the behaviors associated with that resource. If you
felt somewhat fearful, what resource would you need? Well, you could probably think up
of states, such as determination, or even a sense of calm, or better still, a combination of
both. It does not matter that the times you experienced these resources were not exactly
the same situation that you are experiencing now. All you really want to do is to be able
to tap into that state and become more powerful.
Likewise, even if you did not experience that state as powerfully as an intensity scale of
ten, just go in there because knowing how to control your submodalities means that you
can intensify the power of that resource. So, just go ahead and experience what it might
be like.
The next exercise we want to do is known as Mapping Across. Mapping of submodalities

requires you to understand a few concepts. First of all, you should know that every
resourceful memory has a structure that you can identify through the submodalities
checklist.
Secondly, you can take the structure or the experience of the resourcefulness, and use that
to change the feeling or structure or an experience that does not feel as resourceful as it
should be. For instance, if you felt confident in a past, you can take the same confidence
and put it in your new situation, so that even if you used to feel a little bit unsure of
yourself in this new situation, you could use that confidence to bolster that confidence in
that new situation.
Let us do an experiment. Take an experience where you procrastinated in doing

something. But, the state of procrastination should be one where you know that if you did
do it, it would benefit you. Go to that time now and identify the submodalities of
procrastination. What state must you be in, in order to do what you suppose to do? My
guess is that you will need a state called motivation instead of procrastination.
Could you think of a time where you were motivated? Maybe, when you are compelled to
get something done? Think of that situation and identify the submodalities behind that
state. Once you have done that, go back into the situation of procrastination. And now,
change the procrastination submodalities, such that they are motivation submodalities
instead. For instance, if the submodalities of procrastination were dark, closed and in
color, but the submodalities of motivation were bright, closed and in color, then,
visualizing yourself in the situation of procrastination just changing the level of
brightness by making it brighter.
You will not have to change anything else because they are the same, and since your
mind codes it that way, changing those will not make much of a difference in your coding
of experience. As you do this exercise, just remember to identify the differences between
the two experiences of procrastination and motivation, and make changes only to those
that are different. In NLP, we call them ‘the difference that makes the difference’.
Since both of them are coded differently, it must be the difference in that coding that
creates the bulk of a change of experience. What you might expect as the outcome of this
experiment will be that the situation of procrastination will now appear more motivating
to you. You might even feel more compelled to go out and get that thing done. Go ahead
and spend the next few minutes doing this now.
How was your experience? I believe that the primary benefit that you have experienced
here is in the choice of creating the state that you desire. For most people, this exercise
would have help to create a change in the procrastination experience completely. If not,
to at least to reduce the state of procrastination. However, there are some exceptions to
the rule.
First, submodality work does not remove problems. It merely helps someone to be more
resourceful in order to be able to deal with the problem. Secondly, in the mapping across
exercise, you may find that the problem actually worsens. There are some reasons for this.
If you think that the problem situation is one that you do not really want to change,
submodality change would not work for you.
If this problem is associated with the strong underlying belief about yourself or the
situation, then, submodalities may create change at one level. But, you will need to create
a bigger change at the level of beliefs.
Finally, another reason why submodalities do not create massive change is due to the
personality of that person. There are some people who are known as ‘polarity responders’.
Those who respond to the direct opposite as what they are told to do. This filter in NLP is
known as the ‘Matter Program’, which will be covered in the Master Practitioner
Training.
Whenever we elicit certain states, we want these states to remain uncontaminated because
we want to use them in the most appropriate and effective way. So, for instance, if I want
to elicit sadness, I would need you to go into a time when you were really depressed.
However, by the time I finish eliciting that state,
I could either anchor it, and anchoring is dealt with in another CD, or I could actually get
you to use the state in order to go into a less intense state of sadness. Whatever the case,
the moment I want to shift you from one state to the other, if I want to elicit two different
sets of states,
I would have to break your state in between. So, this will be more experiential once we
go through The Switch Pattern, and our next activity is The Switch Pattern.
Our brain is by far one of the most powerful tools in the world. Habitual performance is
created on the fly. We hardly have to sit down and design our experiences. However, this
short cut comes at a ridiculous price. Most people form habits and then think that they
cannot change them anymore.
I think it is from my own experience that I say that habitual performance can make or
break you. But, if it is at breaking point, it would be a smart choice to decide to create a
new and empowering habit instead, do not you think?
How do habits form? Let us take a peek into our brain for the moment. We know that we
have got brain cells known as neurons. Habits are formed when neurons begin to branch
out to other neurons through a communication mode called an action potential. This is a
small electrical impulse that runs through our brain cells that help to form neuro-
connections.
The closest visual representation is much like what might happen if an octopus were to
extend on of its tentacles to touch another octopus. When a connection is formed, we
have a neuro pathway. The more this neuro pathway is used, the more solidified it
becomes.
So, when do we get these electrical impulses in our head? All the time! Think about it
this way: Every time you wake up, you wake up in a particular way and move in a
particular fashion, and carry out a particular sequence or steps in order for you to get out
of bed, and off to work. And this is a pattern of habit for you every single day, is not it?
Likewise, is not it true that sometimes when you see someone, you might just feel lousy?
Think, boss! The key issue is some of these habitual patterns take place when you least
expect or want it to happen.
In such a situation, you will have to use a technique to get a new pattern installed and let
the old pattern die away. This technique is known as The Switch Pattern, developed by
Dr. Richard Bandler. The Switch Pattern uses distance as a driver because distance tends
to control other submodalities. For instance, if you made an image go further into the
distance, the picture tends to become smaller, less focused, and tends to lose colour along
the way. In order for us to do The Switch Pattern effectively, we need to identify the
characteristics of effective change processes using The Switch Pattern.
Creating behavioral change processes, not imaginary static outcomes. It is important to

focus on the outcome of the change that you want to create. For instance, if your problem
situation is overeating, you cannot simply imagine yourself being thin. You have to think
of behaviors you will be exhibiting in order for you to eat less.
For instance, you could deliberately choose to see yourself, or imagine yourself eating
half of what you normally eat. You could deliberately choose to eat only up to seventy
percent of your stomach’s capacity and drink more water. For instance, clearly imagining
the feeling of what it is like when you eat up to seventy percent of your stomach’s
capacity.
Likewise, if you are procrastinating, just visualizing yourself doing work is not going to
cut it. What do you want to feel instead? How would you help yourself to get there? You
will have to see yourself do something to change your state. For instance, if you
procrastinate, you might have to visualize the image of yourself feeling the fear of the
consequences if you did not do it.
Some of you already do this. You think about how bad the consequences will be if you
did not get it done right now. Alternatively, you might choose to do something else that
changes your state, such as doing a set of fifty push ups to suck yourself up. Once you
know of a behavior that you can do to change your state, see yourself doing the desired
behavior clearly.
Speed is important because it seems to fuse the wiring in one’s brain. If you were
standing in the middle of the road, about five hundred meters away, and there was a car
heading towards you at ten kilometers per hour, would it give you any sense of urgency
to really scramble our of the way? Probably not! You could even move out of the way in
slow motion because you have enough reaction time. However, in the same scenario, if
the care was headed towards you at a screeching two hundred kilometers per hour, would
even take another second to consider if you should get out of the way? Speed seals in the
neurological heart wiring. So, when you are working with submodalities, the speed of
change needs to be quick, rapid, as fast as you can say, “Swish!”
Now, we know that the importance of single direction comes from our experiments
earlier on. For instance, the closer the image, the greater is the intensity. Well, if that is
the case, which state would we want to intensify?
Obviously we want to intensify the positive result or state. So, our desired image should
be set inwards and not outwards. Likewise, if the image is more distant, then, this reduces
intensity, which we use this for the cue image instead. So, always remember, cue image
must always set out and desired image must always be set in.
To add to the impact of The Switch Pattern, you should use visual, auditory and
kinesthetic cues altogether. For instance, when you are seeing the image, make the image
as vivid as possible. Rehearse the path of movement, so that you can imagine it
disappearing clearly into the distance. If you think you cannot visualize very clearly, get
into the right physiological state first.
Change your posture, and your breathing. Then, always remember, that when you send in
your image or feeling more resourceful, say that phrase, the auditory phrase that you
would say, if you were in that state. This will fire off the same neurology that gets you
into that state.
Finally, always use the kinesthetic element as you are flinging out your image into the
distance. The greater the feeling, the greater is the impact of the change.
Every Switch Pattern needs around five to fifteen times of rehearsal. Each rehearsal
should be done as rapidly as possible until the shift in images becomes instantaneous. A
lot of the time, the impact in the change of The Switch Pattern actually comes within the
first three to five times.
However, we are not looking for the impact that you feel. We are looking for how it
gradually becomes almost habitual and very normal to you? That is the indication that the
repetition has sunk into your neurology, and allowed yourself to create a shift
instantaneously.
It is always important for you to test the change. In NLP, we use this test as and ecology
check to see if the consequence of the change is favorable to the person in the future.
Sometimes, this is known as a future pace that is going out to the future and imagining
changing and having that change in place. Check and see whether it is favorable, and
whether it is even possible to imagine such a change. Once it is favorable, we can say that
the intervention has been successful.
If not, we can always go back and reconfigure the variables in the technique in order to
allow us to reach an ecological effective intervention.
I will interchangeably use the term, The Cue Image and The Trigger Image. The Cue
Image adjusts certain characteristics that we must know of in order for us to be able to
identify.
First of all, the cue must be a sensory trigger that led to the subsequent problem behavior.
For instance, if you see your boss’ face, and then you produce lousy work, the boss’ face
is the Cue Image. It is not an image of your doing a lousy work. So, what we want to do
is to use the original sensory cue image, i.e. your boss’ face, to trigger of a new behavior.
For example, to be able to do work excellently, so that the next time you see the Cue
Image appearing in your real life, what do you choose to do? Instead of choosing to
produce lousy work, you will now choose to produce excellent work instead.
There are a certain examples I want to share with you so that you can be very clear how
cue image selection works in a Switch Pattern. Has there ever been a time where you
wanted to get your desk cleared out?
I had an interesting experience when I first shifted to our new training centre. My
previous habit was to keep taking things out and leaving them on my desk. After
exploring my own habit, I discovered that one reason why I kept have a messy desk was
because I had a lot of unfinished business.
Although I had built in a habit of making sure my desk was clear, it also meant that, if I
cleared my entire mess, I might forget to do some things because I filed them away,
leading to my forgetting about them. Sometimes, if there were important things, I get
myself into trouble.
So, what I did was to take the cue image as a messy desk. In my mind, I would visualize
that the cue image will now trigger off the sense of urgency, it will lead me to clear the
work. This will ultimately allow me to put aside things that I did not need at the moment.
Unfortunately, there might be some people who would imagine a cleared desk as the cue
image, and then switch in the sense of cleanliness, which in my case, will not have been
ecologically effective.
So, what I would like you to do is to continue to generate more of such examples of how
the Switch Pattern can work, and begin to employ them in your day to day life.
Now, let us go to the Switch Pattern in action. I would like you to close your eyes and
think of the last sensory trigger that you last saw, or heard, that led to you to having the
problem behavior. What is that cue image? Take some time to design this.
Now, I would like you to think of the desired behavior you would be doing instead of
what you had done in the past. See yourself doing it and notice how you might feel if you
were doing this well.
Say what you might say to yourself when you do this well. Take your time to complete
this. Great! Now, clear your mind. Bring back the cue image, and send it out to the
distance by grabbing hold of the image in your mind and flinging it out with a ‘Swish’.
Notice the speed as it goes out into the distance, and how it is getting smaller, smaller,
smaller, smaller and darker until it ‘Poof’, it disappears. Now, from that distant point,
send in your image of your desired behavior with a ‘Swish’. Notice how fast it comes in
and catch it. Once you catch it, step into the image, fully associate with the picture, and
say what you would say to yourself in that precise situation.
Great! Clear you mind. Now, if you felt that, that was a little bit fast, what I would
recommend you to do would be to rewind the CD, go back to that spot, and run through
that entire process once again. Let us repeat this process by just using the Auditory Cues.
Ready? Prepare your cue image. Now, when you hear ‘Swish’, I want you to send out the
image as quickly as you possible, then, send in the desired image in one fluid motion.
When you associate with that image, say the phrase to yourself immediately. Ready? Get
ready! Bring out that image, and go ‘Swish’. Clear your mind. If you thought that was too
fast, repeat the process yourself now, at a slower pace.
When you are ready, just do this again. Bring out your cue image, and send it out, bring
in the desired behavior image, and associate in it, and say what you need to say. Let us
get ready.
Ready? Right! Bring out your cue image and go ‘Swish’. Clear your mind. Get ready one
more time. ‘Swish’! Clear your mind. Do it faster. Ready? ‘Swish’! Clear your mind.
You are ready? Bring out your cue image, ‘Swish’! Clear your mind.
Now, on your own, just repeat this process another five to fifteen times. Pause, the CD to
do it on your own! Now, test if your Switch Pattern has worked for you. Go out into the
future where you will see your cue image. You will know if your test has worked when
you see your desired image suddenly appearing in place of your cue image. If not, go
back and switch the image furiously until you test it again.
There are some people who think that visualizing means throwing the image away. For
instance, if the cue image in the computer, some people mistakenly think that you should
actually physically go to the computer, rip it out of its sockets and fling it into a distance.
Well, this could be potentially hazardous, not to mention, a waste of money, and be
careful not to get caught by dispensing the killer litter. Of course, we are talking about
distancing yourself from that image in your mind. So, it is important to make a distinction.
It does not mean taking your alarm clock, or any other appliance and throwing it out the
window. So, it is important! However, if you really feel like taking something and
throwing it away, just imagine me at a distance and take out your wallet. That should do
just fine. Another point of caution is this: The Switch Pattern does not work all the time
because you may not have the prerequisite knowledge in order for you to make the
intervention effective. Therefore, it does not mean that The Switch Pattern is ineffective,
if it does not reach its desired outcome.
And, deeper layers, for instance, belief systems, attitude, and values, some of these can
actually stand in your way in making a Switch Pattern work for you. In order to deal with
this effectively, you should make it a point to see how submodalities relate to values and
attitudes and beliefs. And I would suggest, after completing your values and beliefs
segment, return to this segment to review it once again.
We have a structure for memories and experiences through submodalities. Do you think
we have a structure for attitudes, beliefs and values? You bet! In fact, values, attitudes
and beliefs were formed as a result of past memories, so that the submodalities become a
highly changed and intense.
As part of an advanced exercise, you should review the sections on values and beliefs and
return to do an exercise where you might take values and beliefs that you did not think
were useful or important to you, and diminish their set of values and beliefs using
submodalities. Reduce the intensity of a value that you did not feel that was useful for
you. Much further work on advanced submodalities will continue in your Master
Practitioner Training.
The Future Pace concept is important because it basically means to go out into the future
and to imagine what it would be like to notice yourself having made your changes.
Inherent to your Future Pace is your Ecology Check, where you decide whether you had
made a choice that was useful for you.
In order for you to check that it is useful for you, think about the people and the situations
you will be in, and imagine how things might go for you if the adopted new behavior is
working. Would it benefit you? Or would it be a problem for you? Think also in relation
with the people who matter most in your life.
Some people make the change using the Switch Pattern that is not ecological for them.
For instance, they were timid and now they want to be flamboyant and attract attention.
This might be useful for someone who needs to make a breakthrough. However, you can
imagine the consequences if a happily married person were to have an outcome like that.
It may well turn out that this person’s family might just breakup completely, and that is
certainly not ecological in the modern sense of the word.
As I mentioned earlier, by the time you have completed this part of the program, you
might either be confused, or absolutely clear. Either way, you are beginning to stretch
your understanding of NLP. Submodalities are the essence of NLP and the basis of how
we can construct new realities, new filters of perception to the world around us. I would
suggest that you begin to take the time to make full use of the skills here by
experimenting and exploring your submodalities to the fullest.
About Adam Khoo

Adam Khoo is an entrepreneur, a best-selling author and a peak
performance trainer. A self-made millionaire by the age of 26, he
owns and runs three businesses with combined annual sales of $20
million.
He is the CEO of Adcom Pte Ltd, an advertising agency, the co-

founder of Event Gurus Pte Ltd, an event management company and
the CEO of Adam Khoo Learning Technologies Group Pte Ltd.
He is also the best-selling author of six books including ‘I Am Gifted, So Are You!’
that was ranked MPH#1 best-seller in 1998 and 1999. His other books include ‘How to
Multiply Your Child’s Intelligence’ and ‘Clueless in Starting a Business’.
His book ‘Master Your Mind, Design Your Destiny’ which was the second highest
selling book in Singapore in 2004, was on the best-sellers list for 36 consecutive weeks.
His book ‘Secrets Of Self-Made Millionaires’ also hit the No.1 spot on the bestsellers
list in Singapore 2006. His latest book is ‘Secrets Of Millionaire Investors’, which has
also reached the bestsellers list once again.
Adam holds an honors degree in business administration from the National University of
Singapore. As an undergraduate, he was ranked among the top 1% of academic
achievers and became a pioneer in the Talent Development Program, which is the
university’s Gifted program.
Over the last 15 years, he has trained over 245,000 students, teachers, professionals,
executives and business owners to tap their personal power and achieve excellence in
their various fields of endeavor. Some of his corporate clients include Tupperware,
Ministry of Defence, American International Assurance, Prudential, Lux Asia, Rolls
Royce Marine and many more.
His success and achievements are regularly featured in regional media like the Straits
Times, the Business Times, the New Paper, Lianhe Zaobao, Channel News Asia, Channel
U, Channel 8, Newsradio 938, The Hindu, The Malaysian Sun and many more.
Click on the links below to visit some of Adam’s websites:

www.Adam-Khoo.com
www.SecretsOfSelf-MadeMillionaires.com
www.Millionaire-Book.com
www.SuccessWithNLP.com
www.PavingTheWayToTheTop.com
www.SecretsOfMillionaireInvestors.com
www.WealthAcademyInvestor.com

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About Adam Khoo

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Click on the links below to visit some of Adam’s websites:

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