Most managers want to innovate; however, they think it is impossible and hard to manage.

How should they handle it:

- Innovation is important to organisations because it helps differentiate your business from
others → stay competitive and stay ahead of the market
Leading: Every organisation needs to have a role model → influence and cause impact on the
organisation as a whole
- Some role model will be the one who breaks the rules and regulations to help innovate and
contribute new benefits to the organisations → Nothing in the rules and regulations to take
place, and think about what should be put in this innovation and rules.
- Accepting the risk of spotting and backing new ideas → minimizing the risk of inhibiting
creativity.
Planning: Don't ask them what to do w the design thinking process when they did not know
what it is clearly about

Innovation takes place in every step of the organisation → If you separate employees into places, how
can you have a linking team.

Ex: Instead of buying machinery, the people will rent it → a lot of money being made
Car leasing (?) Most people do not buy cars in the US, but instead leas it
Organising: To see whether they have good resources and culture, climate to support the
employees.
Controlling: Make sure there is a process that was going through in the cycle.
Looking at their annual report, there will be a metrics focus on the metrics related to the innovative
ability → Focus on the KPI
Using the tools

Voice of the customer: empathy map, proposition canvas, customer journey, etc…
DFM is to take customer needs to the manufacturing process