Competitive and Market Analysis
jont and Submizzion Details
= The deadline will be on Saturday, at 11.59 (WIB)
= Linkto submit the assignment is here
~The answer forthe case study will be shared on Monday after Mini Course ends
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Introduetion,
In this section, you will earn a subject that every good Product Manager should have to build
their own services which can give a good experience For the customer as wall giving another
revenue stream for the business. As a Product Manager you will need to have to give a proper
competitor analysis and create a product value proposition for your awn POP (Product
Display Page).
(Note: To make It easy and uniform for grading purposes, the startup business that you
Imagine must be a Hospitality App business).case
We knew that travel had opened up again after the pandemic hit the world, and new people
are allowed to travel within the country and even arcund the world. This is actualy 2 g00¢
time for everyone including you to start thinking about your own businass around the
hospitality industry.
Civing your customers all the information they need is critical to your sales. According to a
study, 98% of shoppers do not complete a purchase because the Information provided Is
ther incomplete or inaccurate. Since your customers can't assess the product physically yet,
‘your product detal page i the only way they can get a feel oft.
Inetruetions
You are required to do these two steps to Finish the challenge, please pay attention carefully
tothe instructions given
Step #1 - Defining your goals of product's POP
‘Always start creating a good product or feature with the goals of your product so we can have
curtain of benchmark to create a product value proposition
Step #2 - Create a specific Comparizon Feature
Analyze the direct competitor and indirect competitor of your product to understand what
they have been doing and analyze as wel the user's Feedback for that Implementation.
2. Briefly write description about the company's vision
b. create aproduct feature table
Step #3 -skilleet- create the Product Value Proposition for your PDP
List atleast 3 points that you think as a customer is needed and required te have in PDP andi
will be the Unique Selig Proposition of yaurs to attract the customer compared to other
products,
Deliverables:
1. Create a Coogle slides which describing and explaining your thought process In
completing the 3 steps given above
2. There is no maximum number of slides, but make sure every slide contains a clear and
sequence explanation.
3. Please link every source of your work within the slide and make sure that it has public
4. English s much more preferable forthe deck