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Title: Mastering the Art of Literature Review: Unlocking Opportunity Recognition

Welcome to the world of academic exploration, where literature reviews serve as gateways to
uncovering valuable insights and recognizing opportunities. Crafting a comprehensive literature
review is an essential skill for scholars, researchers, and students alike. However, it's no secret that
this task can be daunting, often presenting challenges that require careful navigation and expert
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Understanding the complexities of literature review writing is the first step towards mastering this
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form a cohesive narrative. From identifying relevant sources to synthesizing diverse perspectives,
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One of the primary challenges in writing a literature review is the sheer volume of available
literature. Navigating through countless articles, books, and research papers can be overwhelming,
leading to confusion and frustration. Additionally, ensuring the credibility and relevance of sources
adds another layer of complexity to the process.

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execution. Balancing the presentation of various viewpoints, theories, and methodologies while
maintaining clarity and cohesion is no easy feat. Without proper guidance and expertise, it's easy to
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RMIT University Learning Lab. (2022). Writing a literature review. The researcher will conduct a
literature review to identify other research that relates to the research question. As small-scale
research, this only further implies the diversity of circumstances and a variety of factors that can
influence this entrepreneurial process. You might look at databases including ERIC and Academic
Search Premier. If you’d like any assistance as you complete your literature review, please don’t
hesitate to reach out to one of our literature search specialists. Structuring a literature review
Directing the argument and synthesising sources Being critical in your literature review. For
example, say you’re investigating workload obligations and their relationship to faculty retention and
job satisfaction in higher education. What are the main questions and problems associated with this
idea that have been addressed to date. These sections are important for highlighting key findings
that you’ve discussed in that section and tying them back to your research focus. Keeping the logical
sequence is very important, so having a good writing example will be a serious advantage. The
literature review has a two-fold purpose: to justify the focus of your study and to provide a rationale
for your methodological approach. First of all, blend discussion and analysis of different studies
together within your paragraphs, avoiding the dreaded “reads like an annotated bibliography”
comment from your reviewers. Your finished chapter will be presented in clear and concise academic
prose, so that the focus remains on synthesis and analysis of research to prove the need for your
proposed study. These filters can typically be used to seek out articles within a specific publication
timeframe. In this aspect, a business network can be the customers she communicated with that led
to them revealing how they felt about the prices. This was becoming a challenge yet an opportunity
for the company. These will then be useful in locating additional sources for your chapter. Aside
from information dissemination, social networks will enable the entrepreneur not only to recognize
opportunities but likewise can enable him to expand an already existing business by indirect
advertising and recommendation through word-of-mouth. As of the present time frame, to gain
access to social networks’ sea of information may no longer be that indispensable, as the internet has
made interconnections and communications to even millions already possible. In addition to
keywords, you can make your search much more focused and systematic by taking a moment to
learn about the search filters available through the search interface. Other characteristics, aside from
creativity, also play important roles in alertness like optimism, and keen perception of entailed risks
(Baron, Feb. 2006). A prominent premise is the one by Robert A. To demonstrate skills in library
searching; to show command of the subject area and understanding of the problem; to justify the
research topic, design and methodology. To emphasize this point, I will say again that you need to
focus on research articles that are published in peer-reviewed journals when selecting your sources.
The Importance of the Literature Review in Research. Education, in fact, normally limits or restrains
an entrepreneur’s vision of opportunity because of his knowledge specialization: generally,
opportunities relating to a person’s line of study or specialization makes a person toe the single line,
i.e., teachers go to book publishing, dentists become dental suppliers and technicians, architects and
engineers become builders and constructors, etc. However, to become a successful entrepreneur, you
need more than a great opportunity. Overview of Qualitative Research Gay, Mills, and Airasian. A
simple idea or problem can result in creating a thriving brand. In addition to that, with her experience,
she was in a better position to recognize certain changes in terms of customer satisfaction, tastes, and
preferences. Other theories and premises on opportunity recognition though differing in sequence and
interpretation are all cognitive of the importance of empirical data, the factors in the external
environment, changes in industry structures, availability of resources, people’s culture, etc.
Such discussion in your literature review will be important for clarifying how a qualitative
phenomenological approach will be optimal in answering your own specific research questions about
how faculty make sense of and interpret workload factors as influential on their job satisfaction and
retention decisions. And, we’ll stay with you through any additional feedback from your advisors.
University of Reading. (n.d.). Starting your literature review. You want to make sure that you have
identified something that you are looking for, rather than just randomly searching. The following
research study sought to explore and investigate the associations of employee engagement factors
with employee engagement. Collecting Data. The collection of data is an extremely important part of
all research endeavors, for the conclusions for a study are based on what the data reveal. Other
characteristics, aside from creativity, also play important roles in alertness like optimism, and keen
perception of entailed risks (Baron, Feb. 2006). A prominent premise is the one by Robert A.
Moreover, consider reading your work aloud, so that you know where you need punctuation, pause,
or a division. Otago Polytechnic is part of Te Pukenga - New Zealand Institute of Skills and
Technology Learn more. This then leads to more specific keyword searches like faculty resistance,
faculty involvement, faculty departure, faculty development, and so on. Study about employee
engagement has become a very popular and important concept in organization and business studies.
Chapter 2 Selecting and Defining a Research Topic Gay, Mills, and Airasian. The replies were
entertained from Millennials employees with work experience of one year and above. Academic
Research and Dissertation Consulting Coursework Assistance. Although the majority of your sources
will need to be recently published, an exception is typically allowed for seminal sources. Show Hide
video script In this video, I’ll be talking with you about the literature review chapter, which master’s
and doctoral candidates often find to be the most challenging chapters in their studies. To emphasize
this point, I will say again that you need to focus on research articles that are published in peer-
reviewed journals when selecting your sources. And, let’s imagine that you are interested in exploring
faculty members’ perspectives on how workload influences retention and satisfaction using a
qualitative phenomenological approach. These leadership styles are: laissez-faire, autocratic,
participative, transactional, and transformational. The skin whitening glutathione has become a major
global business. It is often the largest piece of writing master’s or doctoral candidates have
completed at this stage of their academic careers, and it can seem overwhelming at first glance. If it
has, often the question needs to be changed or modified, so that an original contribution to the
research is made. When approaching the literature review chapter in your study, it’s very important
to keep in mind the overall purpose of this chapter in your larger study. Be aware that many — but
not all — databases provide access to research that has been subject to peer review prior to
publication. In this aspect, a business network can be the customers she communicated with that led
to them revealing how they felt about the prices. More examples given and classified to test degree
of fit and usefulness of categories. False context: Giving examples out of context or using nothing
but hypothetical scenarios. Franchising allocates the business to numerous areas where there is
perceived business due to its population’s consumer trends and preferences, and such other external
factors like culture, demography, etc. The people factor is constantly present in the scenario of
business feasibility and opportunity recognition, for they are the patrons in any business venture.
Also, ensure to create an outline for each section and check if you want to add or delete any content.
It’s basically a hint for the following researchers. The theoretical or conceptual framework provides
the basis for developing your research questions, as well as interview questions in qualitative
research. Finally, corporate culture and internal communication have a positive and significant
influence on millennial employee engagement. Show Hide video script In this video, I’ll be talking
with you about the literature review chapter, which master’s and doctoral candidates often find to be
the most challenging chapters in their studies. Before sharing your materials with us, we will send
you our Non-Disclosure Agreement, which guarantees that your work materials, and even your
identity as a client, will never be shared with a third party. This is of course your research gap —
and if you check out our video on the problem statement, you’ll see that this gap in knowledge is of
central importance in justifying the need for your study. There are also several extra points that may
be clarified with the literature review examples. Each employee will go the extra mile and strive for
work results to be above what is expected in time and energy characterized by vigor, dedication, and
absorption. The Creation Theory of Opportunity Recognition The creation theory of opportunity
recognition can be described simply as the creation of new products or ideas that possess the
potential to generate economic value (Baron,2006). This could be a new or alternative business
concept, product or service that satisfies customers’ needs and expectations. Keeping the logical
sequence is very important, so having a good writing example will be a serious advantage. It is an
essential test of the research question against that which is already known about the subject. Your
initial keywords might include faculty retention, faculty turnover, higher education retention, higher
education job satisfaction, and so forth. Against the backdrop of this context, talent management is
giving sleepless nights to top HR professionals. However, leadership has indirect influence to
employee engagement through working env. You need to figure out how each piece of writing fits
together as well as identifying any missing pieces. Because of this, it’s often one of the most
challenging sections in graduate research. You want the original studies these texts refer to, and this
applies to your entire dissertation, not just the literature review. Similarity: Claiming there is no real
difference between two things even when there is. We get so many requests for dissertation
consulting around the literature review. These will then be useful in locating additional sources for
your chapter. Illegitimate definition: Closing down alternatives by giving a restrictive definition.
How have approaches to these questions increased our understanding and knowledge. Start with the
general sources, then move on to abstracts and indexes. Also, consider depicting the past researcher’s
work on the subject, as it may add more credibility to your work. Statistics Make data-driven
decisions to drive reader engagement, subscriptions, and campaigns. Very often, the specific goal
may not be consciously known to us. Studies have shown that entrepreneurs have more diverse
networks than non-entrepreneurs as supported by authors Renzulli, Aldrich, Moody, Stuart and Ding
(Dyer, et al 2008). It’s certainly the most lengthy and detailed, and requires some very advanced
skills in terms of literature searching, review and interpretation of existing research, and composition.
Then, as it’s not specific to higher education, you would find appropriate research to situate this
theory to this specific group of employees.
However, the employee engagement among millennial employee is lower than the previous
generation. Then, after you’ve identified a handful of articles that relate to your own topical focus,
check out the keywords listed on each of these studies. According to Beetson (2008),
transformational leadership occurs where the leader takes a visionary position and inspires people to
follow. Make a list of terms and phrases that are associated with this idea and might be useful to
research regarding your topic. First of all, blend discussion and analysis of different studies together
within your paragraphs, avoiding the dreaded “reads like an annotated bibliography” comment from
your reviewers. Although the sheer volume of research and writing required for the literature review
can be quite daunting, with some careful preparation and an organized approach, there are definitely
tricks to completing this chapter successfully. These leadership styles are: laissez-faire, autocratic,
participative, transactional, and transformational. Although having articles with tips and
recommendations is good, the presence of an accurate sample is much better. In a modern firm, the
labor composition is undergoing drastic changes, with an increased share of Millennials or
Generation Y. Embed Host your publication on your website or blog with just a few clicks.
Similarity: Claiming there is no real difference between two things even when there is. One option is
journals that print abstracts in a subject area which can provide an overview of the scope of the
available literature. Introduction to Educational Research Gay, Mills, and Airasian Overview. For
your convenience, here, we have shared everything about the literature review and its presentation
steps. Research articles published in peer-reviewed journals are definitely the highest priority for
inclusion in this chapter. Extremities: Ignoring center ground positions by focusing only on the
extreme ends of a spectrum of alternatives. Tautology. Our recommended credit includes the
statement: Written by, or adapted from, Vanderbilt University Libraries (current as of.). If you remix,
transform, or build upon the material, you must distribute your contributions under the same license
as the original. Each paragraph summarizes a separate study in isolation from the others. This is why
so many new researchers seek help from a dissertation consultant when they hit this chapter of their
studies. Millennials individuals with birth years between 1980-2000 recruited with Information
Technology and Information System enabled services sector of Poona, National Capital Region,
Gurgaon, Bangalore, Ahmedabad were considered for the same. Induction: A statement whose truth
or falsity is made more probable by the accumulation of confirming evidence, referring to instances
of reasoning in which statements are made about a phenomenon based on observations of instances
of that phenomenon. Typically found in newspaper or magazine articles. Goals. The factor of
previous knowledge and experience related to the industry is the obvious one with the entrepreneur
having more than 25 years of practical knowledge in the specific sector. Regardless of your
methodology, though, it provides the explanatory framework used to interpret the meanings of your
results or findings in your discussion chapter. Design a means by which you will record what you
find and how you will cross-reference materials. However, leadership has indirect influence to
employee engagement through working env. However, if there are some points that need clarification
or are missing from the overall context, they should be mentioned. To demonstrate skills in library
searching; to show command of the subject area and understanding of the problem; to justify the
research topic, design and methodology. Regardless of your methodology, though, it provides the
explanatory framework used to interpret the meanings of your results or findings in your discussion
chapter. Under this scenario, the entrepreneur’s intelligence, creativity and alertness will be his
perfect guide, plus access to a wider social network made possible by today’s wireless technology.
The research method used is a Systematic Literature Review of relevant research. Also, these
summary and synthesis sections are important for noting along the way any important gaps in the
research literature that you have just discussed. It is a piece of academic writing through which
students can demonstrate their knowledge and understanding of the literature on the topic they have
chosen for discussion. Although having articles with tips and recommendations is good, the presence
of an accurate sample is much better. Below are the general guidelines on which this part is usually
based. Add Links Send readers directly to specific items or pages with shopping and web links.
Identification, evaluation and exploitation (Gonzales) can be analogously interpreted as:
identification of a product or concept (creation); evaluation on how to improve or innovate on a
product (discovery); exploitation of an opportunity by realization or actual application (can be
allocative). It serves the current digitalizing age, fast, easy and defines international boundaries. A
broad definition of the literature review is a narrative argument that contains information, ideas,
data, and evidence in order to illustrate how a topic has been investigated and researched in the past.
What are some possible search terms? 13 Possible Search Terms? Firesetting, arson Children, youth,
teens, adolescents Travis Hirschi, social control, social learning, social bond, attachment,
commitment, involvement, belief Social psychology, criminology, juvenile delinquency 14 Tools to
Help Exploratory research Reference sources, textbooks Previous readings Subject indexes built in to
databases 15 Sources Possible sources Know your databases. And, we’ll stay with you through any
additional feedback from your advisors. Start with strong, ideas-focused claims, expose
methodological weaknesses, and point out unresolved issues or controversies. The Discovery Theory
of Opportunity Recognition The discovery theory of opportunity recognition refers to market
variables which needs are unmet, or waiting to be discovered. Second, you need to develop this
chapter so that it provides a rationale for your chosen methodological approach. We’ve covered the
typical basic requirements of the chapter in terms of length and number of sources, so let’s move on
now to talk in more detail about the underlying aims of this chapter. If too many citations appear for
a question then it is too broad, and a more focused question needs to be asked. The literature review
has two main goals: First, you want to justify the focus of your study and make a clear (and well-
supported) argument in favor of it. Other theories different from these three are mostly analyses
which can be directly related to the three abovementioned theories. However, the employee
engagement among millennial employee is lower than the previous generation. Library Tips for the
DBA Literature Review. Welcome. Your hosts Susan Stekel Sommer Berg QUESTIONS. Research
articles published in peer-reviewed journals are definitely the highest priority for inclusion in this
chapter. You can use their samples to improve your literature review or order a custom one. But is
the engagement level of Millennials really as low as reported. Before sharing your materials with us,
we will send you our Non-Disclosure Agreement, which guarantees that your work materials, and
even your identity as a client, will never be shared with a third party. This is of course your research
gap — and if you check out our video on the problem statement, you’ll see that this gap in
knowledge is of central importance in justifying the need for your study. It’s certainly the most
lengthy and detailed, and requires some very advanced skills in terms of literature searching, review
and interpretation of existing research, and composition. Discoveries of better product editions easily
promote obsolescence of electronic and computer products but alert traders also recognized
profitable opportunities for these: they are promoted and exported to third world countries, where
markets are less discerning and demanding. A case in point is the business of event organizing, like
the wedding planner: couples getting married are often caught in the hub of activities that distract
them from their regular jobs, coupled with unfamiliar paper works, down to the minutest detail,
enough to keep the couples’ nerves at each other. Introduction to Educational Research Gay, Mills,
and Airasian Overview. This will enable him to distinguish new solutions to market and customer
needs and demands, and to promulgate new products and services that are not presently available.
This study aimed to describe the influence of corporate culture and internal communication on
employee engagement of millennial employees. Research Report. HOW MENTORNET
PORTFOLIOS ARE UNPACKED. Different scholars have argued their views in relation to almost
every aspect of entrepreneurial activities. Chapter 13 Post-Analysis Considerations Gay, Mills, and
Airasian. This refers to the presentation of a series of paragraphs that separately discuss different
studies, especially in the absence of transitional language to tie these studies together. If too many
citations appear for a question then it is too broad, and a more focused question needs to be asked.
The level of work engagement among bank employees plays an integral role to retain and grow bank
customers. Some of the past study findings will be used to measure the rising trend of Millennial
employee engagement in the firm. Be systematic and thorough, working on the abstracts and indexes
by making consistent references as you go along. However, Baron’s theory of pattern recognition is
based on past experiences, or what can be considered already historical data (past) or prior
knowledge. Coupled with the VUCA world, the forces of glocal market, talent divergence and gig
economy has created an ensnarling talent crunch for organizations. To obtain seminal pieces, as for
example to support discussion of your theoretical framework, you can relax or expand the timeframe
for publication. The wedding planner, with her retinue of assistants and runners, depending upon the
scope of work as agreed upon, can take care of everything from the invitation, the whole wardrobe,
down to the catering. The factor of previous knowledge and experience related to the industry is the
obvious one with the entrepreneur having more than 25 years of practical knowledge in the specific
sector. This is central to defining a current research gap, and here, we’ll use your study’s
foundational elements, and in particular the research questions, as our guide. The potential for
discovery may be present to fill a particular void or need; or the discovery may be just accidental, or
unplanned or unsearched, and the opportunity was just thrust spontaneously because of external
factors uncalled for. Researchers have placed efforts for introducing the role of creativity as part of
the entrepreneurial opportunity recognition process since the 1940s, describing it as a personality trait
that the majority did not possess (Schumpeter, 1934). One common way to approach a literature
review is to start out broad and then become more specific. This was becoming a challenge yet an
opportunity for the company. You might also think about the interests of your own and other
researchers in the field. These are people who are said to have a business eye, and are normally open
to new experiences and changes. The research process usually begins with a research question. What
are the main questions and problems associated with this idea that have been addressed to date. State
the definition and purpose of qualitative research. 1.1 Define qualitative research. 1.2 Describe the
purpose of qualitative research. 1.3 Identify four unique characteristics of qualitative research. Care
has been taken to collect data from the entire research universe. To show the appropriateness of the
techniques used to gather data and the methodological approaches employed. There is likely some
type of written literature review in every social science article you have ever read. Clearly, the chore
of locating 50-80 sources that are directly relevant to your study is a time-consuming one. Clearly,
the chore of locating 50-80 sources that are directly relevant to your study is a time-consuming one.
This is essentially a signal by top industry professionals to its employees unanimously that should see
the VUCA world as a permanent condition.
But is the engagement level of Millennials really as low as reported. Academics argue, to a certain
extent, that now all networks provide the same quality and quantity of information. When one area
of the writing proves difficult or premature, it is perfectly acceptable to move to another area, and
complete the writing of the review in a non-linear fashion which can be reorganized in the final
draft. (Generally, the introduction or abstract is written last). In order to conduct your search
effectively, you need to determine pertinent keywords that might be associated with research that is
pertinent to your own topic. Nevertheless, with both scholars and practitioners increasingly
recognizing the importance of this field and related research areas, an aspect receiving the most
attention is the opportunity recognition and idea generation process. We respect the confidentiality
of your project and will, at your request, supply you with a Non-Disclosure Agreement before
discussing specifics. In addition to keywords, you can make your search much more focused and
systematic by taking a moment to learn about the search filters available through the search interface.
As a note, general reference texts on a theory or subject, or on a particular methodology, are NOT
what you’re looking for. However, leadership has indirect influence to employee engagement
through working env. The ultimate goal of this study is to discover innovative employee engagement
tactics and models that can help companies grow and retain valuable Millennial employees. A person
may see the possibility in anything and everything. A great way to start your search is to use your
variables of interest as keywords. There’s actually a fairly large range in terms of length for this
chapter. This is because you may need to go back to undertake further searches of the same source
using different terms. Your search might also be required to be written up as part of the methods by
which you did your research. One option is journals that print abstracts in a subject area which can
provide an overview of the scope of the available literature. In this particular case, the entrepreneur
did not touch on the topic of entrepreneurial alertness, and the discovery was obviously not achieved
after purposeful market research. The proper sequence allows moving from one question to another,
avoiding chaos in writing. E.g., a body part in the standard literature review samples often is
organized chronologically, moving from the older findings to the newest research. Extremities:
Ignoring center ground positions by focusing only on the extreme ends of a spectrum of alternatives.
Tautology. Also, these summary and synthesis sections are important for noting along the way any
important gaps in the research literature that you have just discussed. Other types of literature
searches come after this initial search, when you’ve found some strong initial sources to include in
your chapter. Education and exposure to social environment are also key factors. In this theory, the
new product or concept will likewise create the market for it (Baron,2006; Dyer, et al, 2008). This
mindset is an essential key to a successful business and life. Chapter 3 Preparing and Evaluating a
Research Plan Gay, Mills, and Airasian. Authors from our team are degree holders and also have
considerable writing experience. Forced analogy: Using an analogy without recognizing the
applicability of other contradictory analogies. Namely, it is through the research findings and
contributions of scholars like Shane, Lumpkin, and Gilad that there are several affecting factors
identified and modeled accordingly. Goal: to understand a common or uncommon social
phenomenon by observing the detail of the elements that makes it a phenomenon in order to provide
an empirical basis for a valid argument. This study aimed to describe the influence of corporate
culture and internal communication on employee engagement of millennial employees.

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