Chapter 2

MANAGEMENT AND PERSONNEL FEASIBILITY

This chapter discusses the basic considerations in forming the organization, the

type of business ownership, the organizational structure of the business as well as the

officers and key personnel, and lastly the project schedule.

Basic Considerations

Athens Aroma Perfume Business aims to create an immersive and sensorial

haven tailored for perfume enthusiasts. Our goal is to redefine the perfume shopping

experience by seamlessly blending elements of artistry, science, and culture, resulting

in a harmonious orchestra of fragrances. Strategically located in a bustling urban hub,

our boutique is dedicated to offering a carefully curated collection of the world's finest

perfumes. Our unwavering dedication to excellence, authenticity, and sustainability

forms the bedrock of our enterprise, ensuring that each fragrance carries a distinct

narrative and leaves a lasting impression. In this chapter, we will delve into the essential

components that form the core of our business concept and vision. This includes our

meticulous approach to selecting perfumes, our firm commitment to sustainable

practices, and our strategy for engaging and educating both seasoned perfume

aficionados and newcomers, thereby cultivating a thriving community of fragrance

enthusiasts who recognize the profound impact of scent.

The primary store will be located inside the Footbridge 2nd floor of Montalban

Town Center, Montalban, Rizal. This shopping complex is conveniently located near
Montalban's marketplace and various other establishments. This strategic positioning

presents a favorable opportunity for establishing our business within this bustling

commercial hub.

Form of Ownership

The type of business ownership of Athens Aroma will be partnership between

four (4) founders namely, Gillian Grace Monzales, Kaila Onquit, Desiree Joyce

Plazos, and Jeralyn Tan.

A partnership is a formal contract involving two or more entities collaborating to

oversee and manage a business while jointly assuming responsibility for both its profits

and obligations. This legal association arises when two or more individuals or

companies come together, typically through a written agreement, to establish a

business relationship. Each partner contributes capital to the business, and in return,

they receive a share of the profits and bear a portion of any financial losses incurred.

Athens Aroma operates as a general partnership, comprising four individuals

who share mutual skills and interests in the field. In a general partnership, a business

arrangement unfolds wherein two or more individuals jointly share ownership, assets,

profits, and the financial and legal responsibilities of the business. This collaborative

effort ensures that each person plays a substantial and active role in the day-to-day

operations, underscoring their collective commitment to the success and functioning of

Athens Aroma (Bloomenthal, 2020).

Organizational Structure

The business has a Flat or Horizontal Organizational Chart. Flat or horizontal

organizational chart has little or no levels of middle management and typically consists

of two levels: the top administrators, Swhich are the owners of the business and the

workers. In business like this, the workers have more responsibilities.

Owners

Staff 1

Reliever

Organizational Chart of Athens Aroma

Officers and Key Personnel

Professionals who work diligently to realize the company's vision play a pivotal

role in defining the success of any business. A strong new recruit should not only

enhance the existing team's dynamics but also bring fresh skills and motivation that

benefit both the group and the company as a whole. Hiring an employee who doesn't fit

into the current team or exhibits issues with temperament can have detrimental effects

on the team's morale and overall productivity.

In today's modern workplace, employees have access to a wealth of sensitive

information that is fundamental for the seamless operation of an organization. It is

imperative for businesses to have confidence in the ethical conduct of all their staff

members.

Creating and maintaining a well-crafted job description that accurately portrays

the role can significantly aid in attracting top-notch candidates who are an ideal fit for

the position. Initially, the job advertisements should outline specific requirements such

as compensation, qualifications, job specifics, and clientele. Subsequently, to enhance

the likelihood of hiring the perfect candidate, the job descriptions must focus on the

critical attributes that have been identified. Here are the job titles, descriptions,

responsibilities, and qualifications for each available position at Athens Aroma:

Job Title: Stall Owners

Stall owners are individuals responsible for overseeing a business, whether it

deals in products or services, to meet community needs and generate profit. They are
accountable for managing all aspects of the business, offering high-quality perfumes,

and motivating their staff to deliver exceptional customer service while upholding the

company's financial, quality, and strict health and safety standards. Stall owners ensure

that operations run efficiently while maintaining high standards for output, efficiency,

quality, and resource utilization.

Responsibilities:

- Oversee daily business operations, including setting goals, decision-making,

financing, and marketing strategies.

- Enhance sales, profits, cash flow, revenue, and long-term net value by

consistently delivering better results and performance for the same amount of

time, effort, resources, labor, and funds invested in the company.

- Maintain accurate records of weekly, monthly, and annual income and

expenditures, ensuring efficient execution of activities.

- Recruit and train personnel according to company policies.

- Manage the company's positive reputation and provide input for improvement.

- Handle customer concerns professionally and effectively.

Job Title: Staff Only

Number of Personnel: Two (2)

Job Description: Staff members are primarily responsible for crafting pleasing

fragrances and serving customers. They assist customers promptly and efficiently while

performing tasks related to perfume packaging, such as preparing materials and

equipment. They excel in a dynamic, high-pressure environment due to their speed,

organization, and dexterity.

Responsibilities:

- Perform opening duties to ensure the store opens on time.

- Complete daily sales reports.

- Prepare well-packaged perfumes for customers' direct and online orders.

- Address customer inquiries.

- Handle customer complaints and resolve issues promptly.

- Provide immediate assistance.

Qualifications:

- Minimum high school graduate.

- Possess a pleasant personality.

- Demonstrates productivity and good health.

Job Title: RELIEVER

Number of Personnel: One (1)

Job Description: A reliever steps in for another team member in times of need or

when conditions become challenging. This role involves full-time employment (Monday–

Sunday) with scheduled days off and requires flexibility.

 Responsibilities:

- Assist the staff during service operations and act as a substitute when the

regular staff member is on a day off.

- When necessary, provide support with cashiering duties or prepare Athen's

Aroma products for customers' direct or online orders.

- Complete daily sales reports and remit daily income to the Stall.

Qualifications:

- Completion of the provided training program.

- Flexibility and adaptability

- Willingness to work on a rotating schedule and overtime.

- Excellent communication skills.

- Pleasant personality.

- Proficiency in handling customer complaints and resolving them according to

established policies and procedures.

- Effective multitasking and time management skills while maintaining attention

to detail.

- ability to work under pressure.

- Proficient in promoting products while upholding professional standards.

The above job descriptions are designed to provide clarity regarding the roles and

responsibilities at Athens Aroma Perfumes and assist in attracting candidates who are a

perfect fit for these positions.

Wages and salary

To attract and retain highly skilled personnel, it is crucial to offer competitive

compensation packages. We will develop an extensive compensation plan based on

prevailing market rates, industry benchmarks, and the specific roles within the

organization. Factors such as experience, job responsibilities, and performance will be

considered.

Computation ---

Training Program

We will implement effective training programs to ensure that our employees are

well-prepared to excel in their respective roles. These training programs will cover a

wide range of areas, including product knowledge, customer service, sales techniques,

and safety protocols.

Specialized Training for Key Personnel

Key personnel, such as perfumers and store managers, will receive tailored

training programs that align with their specific roles. For instance, perfumers will

undergo training in perfume formulation and rigorous quality control processes, while

store managers will receive training in inventory management and customer service.
Recruitment and Selection Process

The recruitment process for Athens Aroma Perfumes will encompass the

following steps:

1. Job Posting: Vacancies will be advertised through various channels, including online

job boards and local employment centers. Application Screening: Resumes and

applications will undergo thorough review to shortlist highly qualified candidates.

Interviews: Shortlisted candidates will participate in interviews to evaluate their

suitability for the roles. Background Checks: Selected candidates will undergo

comprehensive reference and background checks. Job Offers: Successful candidates

will receive formal job offers that include details about compensation and benefits.

Athens Aroma's Recruitment and Selection Approach

Our organization will give priority to candidates who demonstrate a genuine

passion for perfumes and possess relevant skills and experience. Cultural alignment

with our values and a strong commitment to delivering exceptional customer service will

also play a significant role in the selection process.

Timeline for the Proposed Business Project

The establishment of Athens Aroma Perfumes is estimated to take approximately

six months, from the initial planning phase to the store's grand opening. This timeline

encompasses critical activities such as obtaining necessary permits, setting up the

physical store, recruiting and training staff, and preparing for the store's highly

anticipated launch.

Store Operations

Athens Aroma Perfumes will operate during standard business hours, with

specific operating hours tailored to the location and market demand. We will

consistently monitor sales, inventory levels, and customer feedback to optimize store

operations and ensure the ongoing satisfaction of our valued customers.

This chapter offers a comprehensive overview of the critical factors,

organizational structure, and operational strategies that will govern Athens Aroma

Perfumes. The success of our business venture will greatly depend on the dedication

and expertise of our team and the precise execution of these well-thought-out plans.