Chapter one

The Digital Environment

(1) As digitization spreads, the level of connectivity across devices, people and
locations …………
A- decreases
B- increases
C- remains constant
D- none of the above
(2) ............. are key dimensions of the digital communication environment.
A- Audiences
B- Marketing, Technology
C- Applications
D- All of the above
(3) ............. are a growing part of the internet and are enabling users to access the
internet remotely.
A- Wireless networks
B- Wired networks
C- social networks
D- Data and information
(4) Applications provide business with a lowly effective mechanism for broadening
target through markets, improving customer communications and enhancing
customer relationships.
A- True
B- False
(5) service providers make use of highly sophisticated customer databases.
A- True
B- False
(6) ............. refers to the performing online commercial activities, transactions over the
internet.
A- E-business
B- E-marketing
C- E-commerce
D- None of the above

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(7) E-business refers to both financial and informational electronically mediated
transactions between an organization and any second party it deals with.
A- True
B- False
(8) Online tools for human resources can be produced by ………..
A- E-business
B- E-marketing
C- E-commerce
D- Both A, B
(9) ............. refers to B2B transactions to obtain resources needed by an organization
from its suppliers.
A- Sell-side e-commerce
B- Sell-side e-business
C- Buy-side e-commerce
D- Buy-side e-business
(10) Internet marketing isn't used directly to support sell-side e-commerce.
A- True
B- False
(11) The Internet should be used to encourage one-way communication, which may be
extensions of the direct- response approach.
A- True
B- False
(12) push mechanism is particularly important to have good visibility in search
engines.
A- True
B- False
(13) Business to consumer (B2C) refers to ………….
A- the process of buying products and services directly between business and
consumers.
B- the process of selling products and services directly between business and
consumers.
C- the process of selling products and services directly between businesses.
D- none of the above.

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(14) B2C e-commerce is an exchange between producers and end consumers of
goods, services and implicit knowledge about goods and services.
A- True
B- False
(15) .............. are one of the types of online B2C business models that are links who
don't actually own products or services that put buyers and sellers together.
A- Direct sellers
B- Online intermediaries
C- Advertising - based B2C
D- Community-based sites
(16) Community-based sites help marketers and advertisers promote their products
directly to consumers.
A- True
B- False
(17) ............... Charge a fee so consumers can access their content.
A- Fee-based
B- Direct sellers
C- Online intermediaries
D- None of the above
(18) Businesses and organizations exchanged goods and services in the …………
model.
A- B2B
B- B2C
C- C2B
D- Both A, B
(19) Consumers aren't a direct factor in B2B transactions.
A- True
B- False
(20) ............... involves transactions between a manufacturer and wholesaler, or a
wholesaler and a retailer.
A- B2C
B- B2B
C- C2C
D- C2B

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(21) ............ provides a robust environment in which businesses can find out about
products and services.
A- Internet
B- Websites
C- Shoppers
D- Marketing
(22) B2B covers a small number of applications, which enables businesses to form
relationships with their suppliers.
A- True
B- False
(23) ................ refers to informational or financial transactions between consumers,
but usually mediated through a business site.
A- B2B
B- C2C
C- C2B
D- B2C
(24) ................ is one of the types of online presence that enables purchase of
products online.
A- Transactional e-commerce site
B- Portal site
C- Services - oriented relationship - building website.
(25) Transactional e-commerce sites support the business by providing information
for consumers that prefer to purchase products online only.
A- True
B- False
(26) Services - oriented relationship - building websites is one of the types of online
presence such as ………….
A- Amazon
B- British Gas
C- Yahoo
(27) ................... refers to a gateway of information.
A- Portal
B- Media site
C- Transactional e-commerce site
D- Both A, B

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(28) one of the benefits of e-commerce is that there are national boundaries on the
internet.
A- True
B- False
(29) The implications for marketing planning in a digital world involves growing sales
through ………… prices, .............. distribution or …………….. product range.
A- cheaper, narrower, smaller
B- cheaper, wider, greater
C- more expensive, wider, greater
(30) The implications for marketing planning in a digital world involves saving costs
by replacing sales and telemarketing staff with offline sales.
A- True
B- False

Thank you