Older Sibling Method

Older Sibling Method

When it comes to purchasing products, people tend to be influenced by various factors, and one
of them is the influence of someone with status. This phenomenon is commonly known as the
"older sibling method" and has been observed in many consumer behaviors.

The older sibling method is based on the idea that individuals tend to look up to someone who is
older, wiser, and more experienced than them. In the context of purchasing products, this could
be an older sibling, a parent, a friend, or anyone with whom the person has a close relationship
and trusts their opinion.

In this case GorillaMind signed a young up and coming Lifestyle Fitness TikToker right as he
was early in growth. He goes by the name of Soosh.

Once Soosh started wearing YoungLa, all of the followers who looked up to Soosh wanted to
now wear YoungLa as well. These younger fans eventually turned into big fitness creators
themselves as well and then started promoting YoungLa as well.

Today YoungLa has hundreds of Young Fitness Lifestyle creators that go viral on the daily
promoting their clothing for 10%-30% (estimate) commission on everything they sell through
their custom link or discount code.

This “Older Sibling Method” can be used for any new up and coming market created by TikTok
or any viral social media trend or you can tackle this same exact industry as YoungLa as its still
new and has room for more brands that have different styles, vibes or uses.

Ex. Supplements for women, Pump Covers, Cropped Gym Wear, Old School Gy Wear etc…

You can use Printful + Shopify + The app Shortly by Short Link as a combo to accomplish this.

This method can work to force almost any “Proven Product” to become a company with massive
Brand Equity.

“Don’t build or buy a house, the new house is a digital Brand.”