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    The document discusses several topics related to the online cosmetics market in Vietnam including: 1) The online cosmetic market in Vietnam is worth billions of USD and is growing rapidly. 57% of Vietnamese consumers shop for cosmetics online. 2) Factors that influence consumers' decisions to purchase cosmetics online include attitude, subjective norms, and perceived behavioral control according to the Theory of Planned Behavior. 3) The online retail market in Vietnam is expected to continue growing strongly in the coming years, driving further transformation in the retail sector.

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    The document discusses several topics related to the online cosmetics market in Vietnam including: 1) The online cosmetic market in Vietnam is worth billions of USD and is growing rapidly. 57% of Vietnamese consumers shop for cosmetics online. 2) Factors that influence consumers' decisions to purchase cosmetics online include attitude, subjective norms, and perceived behavioral control according to the Theory of Planned Behavior. 3) The online retail market in Vietnam is expected to continue growing strongly in the coming years, driving further transformation in the retail sector.

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    © All Rights Reserved
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    5 views2 pages

    Link Tham Khảo

    Uploaded by

    Thao Nguyễn
    The document discusses several topics related to the online cosmetics market in Vietnam including: 1) The online cosmetic market in Vietnam is worth billions of USD and is growing rapidly. 57% of Vietnamese consumers shop for cosmetics online. 2) Factors that influence consumers' decisions to purchase cosmetics online include attitude, subjective norms, and perceived behavioral control according to the Theory of Planned Behavior. 3) The online retail market in Vietnam is expected to continue growing strongly in the coming years, driving further transformation in the retail sector.

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    © All Rights Reserved
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    of 2

    https://mof.gov.vn/webcenter/portal/ttpltc/pages_r/l/chi-tiet-tin-ttpltc?

    dDocName=MOFUCM180241

    https://mof.gov.vn/webcenter/portal/ttpltc/pages_r/l/chi-tiet-tin-ttpltc?dDocName=MOFUCM112168

    https://www.studocu.com/vn/document/truong-dai-hoc-kinh-te-dai-hoc-quoc-gia-ha-noi/quan-tri-hoc/
    luan-van-cac-nhan-to-anh-huong-den-quyet-dinh-mua-my-pham-truc-tuyen/38047316

    https://vneconomy.vn/thi-phan-my-pham-viet-tri-gia-ty-usd.htm

    đặt vấn đề

    https://thanhnien.vn/57-nguoi-viet-mua-my-pham-qua-mang-185829043.htm

    https://www.tinnhanhchungkhoan.vn/thi-truong-thuong-mai-dien-tu-viet-nam-tang-truong-25-dung-
    dau-dong-nam-a-post336314.html#:~:text=N%C4%83m%202023%2C%20quy%20m%C3%B4%20th
    %E1%BB%8B,chuy%E1%BB%83n%20%C4%91%E1%BB%95i%20s%E1%BB%91%20trong%20doanh

    https://gmp.com.vn/tong-quan-thi-truong-my-pham-viet-nam-2021-n.html

    cơ sở lý luận

    https://luanvan99.com/mua-sam-truc-tuyen-la-gi-bid176.html

    trong giáo trình hvnt cô hoa

    https://luanvan99.com/hanh-vi-nguoi-tieu-dung-la-gi-bid131.html

    https://vanban.chinhphu.vn/default.aspx?pageid=27160&docid=99376

    cơ sở thực tiễn

    https://sti.vista.gov.vn/tw/Lists/TaiLieuKHCN/Attachments/317277/CVv168S5852021028.pdf

    TPB: https://people.umass.edu/aizen/f&a1975.html

    Ajzen L, Fishbein M (1975). Belief, Attitude, Intention andBehavior: An Introduction to theory and
    research, Addition-Wesley, Reading, MA

    Philip: https://opac.atmaluhur.ac.id/uploaded_files/temporary/DigitalCollection/
    ODljY2E4ODIyODViZjFkODgzNDUxYWZlNWFhZmY2MGE5MDc0ZDVmYw==.pdf

    Kotler, P., & Armstrong, G. (2018). Principles of Marketing (17th ed.). Pearson Education Limited

    Tam: https://murdoch.is/teaching/slides/2014-COMPGA11-7.pdf

    Bình dương:
    https://sti.vista.gov.vn/tw/Lists/TaiLieuKHCN/Attachments/317277/CVv168S5852021028.pdf

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