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Sarojini Naidu Road, near Mulund Court, Ashok Nagar, Mulund West, Mumbai,
Maharashtra – 400080.
OCTOBER 2022
1
PROJECT REPORT
On
Submitted to
By
Sarojini Naidu Road, near Mulund Court, Ashok Nagar, Mulund West, Mumbai,
Maharashtra – 400080.
OCTOBER 2022
2
Declaration by learner
I the undersigned Miss / Mr. HRITHIKA RAJU JETHANI here by, declare that the work embodied in this
project work titled “A study on digital payment gateway and user preference, focusing on unified payment
interface”, forms my own contribution to the research work carried out under the guidance of Dr. Arjun
Lakhe is a result of my own research work and has not been previously submitted to any other University for
any other Degree/ Diploma to this or any other University.
Wherever reference has been made to previous works of others, it has been clearly indicated as such and
included in the bibliography.
I, here by further declare that all information of this document has been obtained and presented in
accordance with academic rules and ethical conduct. Name and Signature of the learner Certified by Name
and signature of the Guiding Teacher
Certified by
Name and signature of the Guiding Teacher
3
CERTIFICATE
This is to certify that Ms/Mr HRITHIKA RAJU JETHANI has worked and duly completed her/his Project
Work for the degree of Master in Commerce under the Faculty of Commerce in the subject of Banking and
Finance and her/his project is entitled, “A study on digital payment gateway and user preference, focusing
on unified payment interface” under my supervision.
I further certify that the entire work has been done by the learner under my guidance and that no part of it
has been submitted previously for any Degree or Diploma of any University.
It is her/ his own work and facts reported by her/his personal findings and investigations.
Date of submission:
4
ACKNOWLEDGEMENT
To list who all have helped me is difficult because they are so numerous and the depth is so enormous.
I would like to acknowledge the following as being idealistic channels and fresh dimensions in the
completion of this project.
I take this opportunity to thank the University of Mumbai for giving me chance to do this project.
I would like to thank my Principal, Dr. Sonali Pednekar for providing the necessary facilities required for
completion of this project.
I take this opportunity to thank our Coordinator Dr. S.A. Pawar for his moral support and guidance.
I would also like to express my sincere gratitude towards my project guide Dr. Arjun Lakhe whose guidance
and care made the project successful.
I would like to thank my College Library, for having provided various reference books and magazines
related to my project.
Lastly, I would like to thank each and every person who directly or indirectly helped me in the completion
of the project especially my Parents and Peers who supported me throughout my project.
5
INDEX
2
Chapter 2- Review of Literature 23-28
6 Bibliography 85-87
7 Annexure 89-92
6
CHAPTER 1
INTRODUCTION
7
A STUDY ON DIGITAL PAYMENT GATEWAYAND USER PREFRENCE,
FOCUSING ON UNIFIED PAYMENT INTERFACE
CHAPTER 1- INTRODUCTION
This paper studies Unified Payment Interface (UPI), a new age payment system introduced in
India by National Payment Corporation of India. Unified Payment Interface is a mobile centric,
real time interbank payment system which has the potential to transform and universalize
digital payments in India. The paper traces the evolution of payments systems in India and
examines in detail the technology behind Unified Payment Interface focusing on its
architecture and security systems through empirical and theoretical literature review. UPI is a
significant advancement as compared to extant payment system in terms of cost, ease of use
for consumers, settlement times and security and has witnessed good user adoption. Its
modular application programming interface (API) based architecture will enable development
of innovative solutions for consumersand businesses. UPI is currently in its infancy stage and
development of merchant centric UPIsolutions will greatly increase the user adoption. UPI can
help bring a large part of the population within the ambit of digital economy and can be a great
tool for financial inclusion in India
Keywords -
Mobile Payments, Real Time Payments, Unified Payment Interface, Digital Payment.
8
Background
The “Digital India” is the Indian Government’s flagship program with a vision to
convert India into a digitally empowered country. “Faceless, Paperless, Cashless” is
one of supposed function of Digital India. Digital payment system has gained
importance nowadays, especially after demonetization. The government is taking
essential steps to encourage the public to use payment gateway platforms. To
promote payment gateways, it has declared discounts on purchases of certain
products digitally. It has also introduced UPI (United Payment Interface) which is
app based to transact across multiple banks. Another improved version is set to be
unveiled by the government, which makes banking transactions though mobile
phones without internet by a platform called USSD (Unstructured Supplementary
Service Data). These initiatives have provided extensive boost up to the digital
payment system in the country. Government’s other initiatives like BHIM and UPI
are supporting in transition and faster adoption of digital payments. Electronics
Consumer transaction made at point of sale (POS) for services and products either
through internet banking or mobile banking using smart phone or card payment are
called as digital payment. Background with the rapid development of science,
computer and network technology, electronic-commerce (ecommerce) has become
a routine part of human life. Since it can provide new impetus to develop business
in enterprises, it is convenient for customers, especially in Business to customer
(B2C) commerce. The customer can order at home and save time for doing more
things. There is no need to visit a store or a shop. The customer can visit different
stores in the Internet in a very short time and compare the products with different
characteristics. Such are price, color and quality. Furthermore, online payment
systems have a very important role in e-commerce. E- commerce enterprises use
online payment systems that refer to paperless. In April 2009, National Payment
Corporation of India was formed with the objective to integrate all the payment
mechanisms in the country and make them uniform for retail payments.
payment gateway. It helps us to know the kind of service used by the users, which
are provided by the payment gateways service providers. The Study also aims to
find out the factors influencing the perception of the Customer preference with
respect to Charges and risks. Recently, the RBI had issued certain guidelines that
allow the users to increase their limit to Rs.1,00,000 based on certain KYC
verification. PayTM is currently the leader in the segment has about 125 million
wallet users. It sees about 60 million monthly transactions on its platform.
Significantly, as per an IAMAIIMRB‟s Digital Commerce 2015 Report, only about
eight per cent of buyers pay online using m-wallets, while 21 per cent prefer to pay
using debit card, 16 per cent prefer credit cards and majority 45 per cent prefer Cash-
on-delivery mode of payment. According to reports, the early adopters of wallets
were in the northern and western parts of India, but due to the drop in smart phone
prices and 3G tariffs, virtual wallets are growing pan India. Leading private telecom
operator Airtel too operates Airtel Money. PingPay, PayZapp, Idea Money and m-
pesa are some of the wallets operated by telecom players and banks. Cab aggregator
Ola has launched Ola Money, an independent wallet for mobile recharge and money
transfers. The mobile wallet user base in India has even surpassed the total number
of credit cards issued in the country. The RBI data shows that till November 2015,
around 22 million credit cards have been issued by 55 banks, while a rough estimate
shows there are more than 100 million wallet users in India. Digital wallets are the
best bet to usher in digital payments. There are three key drivers: 1. Strong growth
in smart phones: The digital payments landscape in India has witnessed
unprecedented growth largely driven by increased Smartphone penetration. Smart
phone user base has increased by 60% in the metros, but more importantly, it is the
penetration in the tier 2 and 3 areas which is of critical importance. 61 million people
from tier 2 and 3 use smart phones for onlineshopping.
2. Adoption of Aadhaar & UPI: Data availability along with Aadhaar based
authentication will allow for seamless adoption of the digital wallet. Initiatives such
as Aadhaar, UPI will have a catalytic effect on the industry. Improved 3G & 4G
services: 3G and 4G services are being offered at extremely affordable prices, giving
a huge boost to mobile commerce. With 4G becoming more and more affordable,
we expect Smartphone users from tier 2 and 3 regions to adopt digital wallets.
The growth in spending on the Internet, together with the underlying need for secure
10
transactions, increases the importance of online payment systems. Online payment
systems can be broadly defined as the means and processes involved in conducting
transactions online; however, this description can be expanded to include the online
intermediaries. Online payment systems have been around for several years, yet are
now becoming ubiquitous with the increased common use of the Internet. Some of
the benefits provided by online payment systems include improved cash flow
efficiency, guaranteed transactions, reduced costs, increased protection of sensitive
information, and increased protection of the payment provider. Given that fraud is
a prevalent concern with online transactions, secure online payment systems are
particularly important. Despite the growth and importance of online payment in the
current global economy, little academic literature exists in this area that integrates
the disparate research streams about online payment systems and describes their
implementation. Further, online payment processes are largely ignored by
traditional textbooks, yet it is important for students to understand online payment
because it represents the most significant shift in payment in the last two hundred
years. IS students are likely to be involved in implementing, purchasing,
maintaining, or interacting with these processes. For example, several instructors
note the need or desire to include online payments into e- commerce curriculum.
11
company. Hundreds of methods exist for a business to create a dynamic website and
collect customer information, but far fewer allow for the easy collection of funds.
Online payment providers improve cash flow efficiency for small incremental costs.
Many services offer the ability for customers to make a one-time payment or to pay
by subscription. Both methods tend to involve corresponding transaction fees,
depending on the type of account the customer selects. Transaction fees facilitate
more sales without large upfront costs.
Guaranteed Transactions
Online payment providers help reduce some of the risks associated with online
purchasing by guaranteeing transactions with proper support and by protecting
sensitive information [Wright, 2002]. If customers are not confident that a company
will provide them with guaranteed transactions, they may refuse to conduct business
with the company, with devastating effects on revenues. Online payment providers
offer straightforward ways of assuring business transactions over the Internet. One
way is by collaborating with larger companies and major financial institutions to
obtain the resources necessary to guarantee payments. For example, PayPal teamed
up with Wells Fargo to provide greater functionality and stability to its service.
Reduced Costs
Online payment providers help reduce costs on both the business side and the client
side ofa transaction by reducing the paper work, processing time, and human
resources needed to complete it. More important, they may also reduce data-entry
errors because customers enter their own information into the system rather than
relying on a customer service representative to enter the data for them. Online
payment providers also allow companies to eliminate the need for expensive servers,
software, and administrative staff. Many businesses do not possess the capital to
purchase and configure their own servers, nor do they want to worry about
maintenance. Furthermore, using an online payment provider can reduce costs
associated with server downtime. Since small businesses are particularly susceptible
to losses caused by system downtime (much more than larger businesses [Ball,
2001]) reducingof downtime is important in these environments. Using a provider
also greatly reduces the need for technically proficient developers and
12
administrators assuring the reliability, timeliness, and efficiency of the payment
system.
Online payment providers can also decrease the potential for payment fraud by
1. Banking cards: Cards are among the most widely used payment methods and
come with various features and benefits such as security of payments, convenience,
etc. The main advantage of debit/credit or prepaid banking cards is that they can be
used to make other types of digital payments. For example, customers can store card
information in digital payment apps or mobile wallets to make a cashless payment.
Some of the most reputed and well-known card payment systems are Visa, Rupay
and MasterCard, among others. Banking cards can be used for online purchases, in
digital payment apps, PoS machines, online transactions, etc.
2. USSD: Another type of digital payment method, *99#, can be used to carry out
13
mobile transactions without downloading any app. These types of payments can
also be made with no mobile data facility. This facility is backed by the USSD along
with the National Payments Corporation of India (NPCI). The main aim of this type
of digital payment service is to create an environment of inclusion among the
underserved sections of society and integrate them into mainstream banking. This
service can be used to initiate fund transfers, get a look at bank statements and make
balance queries. Another advantage of this type of payment system is that it is also
available in Hindi.
3. AEPS: Expanded as Aadhaar Enabled Payment System, AEPS, can be used for
all banking transactions such as balance enquiry, cash withdrawal, cash deposit,
payment transactions, Aadhaar to Aadhaar fund transfers, etc. All transactions are
carried out through a banking correspondent based on Aadhaar verification. There
is no need to physically visit a branch, provide debit or credit cards, or even make a
signature on a document. This service can only be availed if your Aadhaar number
is registered with the bank where you hold an account. This is another initiative
taken by the NPCI to promote digital payments in the country.
4. UPI: UPI is a type of interoperable payment system through which any customer
holding any bank account can send and receive money through a UPI-based app.
The service allows a user to link more than one bank account on a UPI app on their
smartphone to seamlessly initiate fund transfers and make collect requests on a 24/7
basis and on all 365 days a year. The main advantage of UPI is that it enables users
to transfer money without a bank account or IFSC code. All you need is a Virtual
Payment Address (VPA). There are many UPI apps in the market and it is available
on both Android and iOS platforms. To use the service one should have a valid bank
account and a registered mobile number, which is linked to the same bank account.
There are no transaction charges for using UPI. Through this, a customer can send
and receive money and make balance enquiries.
5. Mobile Wallets: A mobile wallet is a type of virtual wallet service that can be
used by downloading an app. The digital or mobile walletstores bank account or
debit/credit card information or bank account information in an encoded format to
allow secure payments. One can also add money to a mobile wallet and use the same
14
to make payments and purchase goods and services. This eliminated the need to use
credit/debit cards or remember the CVV or 4-digit pin. Many banks in the country
have launched e-wallet services and apart from banks, there are also many private
players. Some of the mobile wallet apps in the market are Paytm, Mobikwik,
Freecharge, etc. The various services offered by mobile wallets include sending and
receiving money, making payments to merchants, online purchases, etc. Some
mobile wallets may charge a certain transaction fee for the services offered.
6. PoS terminals: Traditionally, PoS terminals referred to those that were installed
at all stores where purchases were made by customers using credit/debit cards. It is
usually a hand held device that reads banking cards. However, with digitization the
scope of PoS is expanding and this service is also available on mobile platforms and
through internet browsers. There are different types of PoS terminals such as
Physical PoS, Mobile PoS and Virtual PoS. Physical PoS terminals are the ones that
are kept at shops and stores. On the other hand, mobile PoS terminals work through
a tablet or smartphone. This is advantageous for small time business owners as they
do not have to invest in expensive electronic registers. Virtual PoS systems use web-
based applications to process payments.
7. Internet Banking: Internet banking refers to the process of carrying out banking
transactions online. These may include many services such as transferring funds,
opening a new fixed or recurring deposit, closing an account, etc. Internet banking
is also referred to as e-banking or virtual banking. Internet banking is usually used
to make online fund transfers via NEFT, RTGS or IMPS. Banks offer customers all
types of banking services through their website and a customer can log into his/her
account by using a username and password. Unlike visiting a physical bank, there
are to time restrictions for internet banking services and they can be availed at any
time and on all 365 days in a year. There is a wide scope for internet banking
services.
8. Mobile Banking: Mobile banking is referred to the process of carrying out financial
transactions/banking transactions through a smartphone. The scope of mobile
banking is only expanding with the introduction of many mobile wallets, digital
payment apps and other services like the UPI. Many banks have their own apps and
customers can download the same to carry out banking transactions at the click of a
15
button. Mobile banking is a wide term used for the extensive range or umbrella of
services that can be availed under this.
9. Bharat Interface for Money (BHIM) app: The BHIM app allows users to make
payments using the UPI application. This also works in collaboration with UPI and
transactions can be carried out using a VPA. One can link his/her bank account with
the BHIM interface easily. It is also possible to link multiple bank accounts. The
BHIM app can be used by anyone who has a mobile number, debit card and a valid
bank account. Money can be sent to different bank accounts, virtual addresses or to
an Aadhaar number. There are also many banks that have collaborated with the
Economical and less transaction fee: There are many payment apps and mobile
wallets that do not charge any kind of service fee or processing fee for the service
provided. The UPI interface is one such example, where services can be utilized by
the customer free of cost. Various digital payments systems are bringing down costs.
Waivers, discounts and cashbacks: There are many rewards and discounts offered
to customers using digital payment apps and mobile wallets. There are attractive
cash back offers given by many digital payment banks. This comes as boon to
customers and also acts a motivational factor to go cashless.
Digital record of transactions: One of the other benefits of going digital is that all
transaction records can be maintained. Customers can track each and every
transaction that is made, no matter how small the transaction amount this.
16
One stop solution for paying bills: Many digital wallets and payment apps have
become a convenient platform for paying utility bills. Be it mobile phone bills,
internet or electricity bills, all such utility bills can be paid through a single app
without any hassle.
Helps keep black money under control: Digital transactions will help the
government keep a track of things and it will help eliminate the circulation of black
money and counterfeit notes in the long run. Apart from this, this may also give a
boost to the economy as the cost of minting currency also goes down.
INDUSTRY PROFILE
Unified Payments Interface (UPI) is a system that powers multiple bank accounts into a single
mobile application (of any participating bank), merging several banking features, seamless fund
routing & merchant payments into one hood. It also caters to the “Peer to Peer” collect request
which can be scheduled and
paid as per requirement and convenience
With the above context in mind, NPCI conducted a pilot launch with 21 member banks. The pilot
launch was on 11th April 2016 by Dr. Raghuram G Rajan, Governor, RBI at Mumbai. Banks have
started to upload their UPI enabled Apps on Google Play store from 25th August, 2016 onwards.
17
How is it unique?
• Immediate money transfer through mobile device round the clock 24*7 and 365 days.
• Single mobile application for accessing different bank accounts.
• Single Click 2 Factor Authentication – Aligned with the Regulatory guidelines, yet provides
for a very strong feature of seamless single click payment.
• Virtual address of the customer for Pull & Push provides for incremental security with the
customer not required to enter the details such as Card no, Account number; IFSC etc.
• Bill Sharing with friends.
• Best answer to Cash on Delivery hassle, running to an ATM or rendering exact amount.
• Merchant Payment with Single Application or In-App Payments. Utility Bill Payments, Over the
Participants in UPI
• Payer PSP
• Payee PSP
• Remitter Bank
• Beneficiary Bank
• NPCI
• Bank Account holders
• Merchants
18
• Safer, Secured and Innovative
• Payment basis Single/ Unique Identifier
• Enable seamless merchant transactions
Benefits for end Customers:
• Round the clock availability
• Single Application for accessing different bank accounts
• Use of Virtual ID is more secure, no credential sharing
• Single click authentication
• Raise Complaint from Mobile App directly
Benefits for Merchants:
• Seamless fund collection from customers - single identifiers
• No risk of storing customer’s virtual address like in Cards
• Tap customers not having credit/debit cards
• Suitable for e-Com & m-Com transaction
Product
21
CHAPTER 2
REVIEW OF LITERATURE
22
CHAPTER 2- REVIEW OF LITERATURE
In their study reported that the single interface across all NPCI systems
besides creating interoperability and superior customer experience. The UPI
seeks to make money transfers easy, quick and hassle free. The proliferation
of smart phones, the availability of an online verifiable identity, universal
access to banking and the
introduction of biometric sensors in phones will proactively encourage
electronic payment systems for ushering in a less-cash society in India.
The study reported that UPI is a tool with compatible features that can make
monetary transactions easy and affordable to the customers though it is
difficult to sideline the challenges. A strong Aadhar platform (UID)
combined with statistics for the country pertaining to increased financial
inclusion, Smartphone adoption and telecom subscription indicate positive
prospects for UPI whereas competition from mobile wallets and possible
cases of failure from banks to overcome technical errors especially relating
to the front-end platform designed by them may negatively impact the scope
of this innovative payment tool.
23
matriculation and internet
savvy, he or she will be inclined to use the digital payment mode. It was also
found that in the areas/region where education level is high such as Delhi
NCR and other metropolitan area, the possibility of acceptance of digital
payment is much higher. The growth of users of Smartphone and internet
penetration in such area also facilitated the adoption of digital payment.
Kadam (2020)
Digital payment methods are often easy to make more convenient & provide
customers the flexibility to make payments from anywhere and at anytime,
These are a good alternative to traditional methods of payment and speeded
up transaction cycles. Post demonetization, people slowly started embracing
digital payments and even small time merchants & shop owners started
accepting payments through the digital mode.
25
Mhmd. Moinuddin (2017)
The study focuses about how a terminal component can receive a portion of
data related to a payment for at least one of a good or a service. A mobile
device can include at least one mobile payment card (m-card), wherein the
m-card is created by establishing a link to an account associated with a form
of currency. The mobile device can employ public-key cryptography (PKC)
to securely and wirelessly transmit a payment to the terminal component
utilizing the m-card and linkedaccount.
Sivathanu (2019)
This study aims to investigate the actual usage (AU) of digital payment
systems by the consumers during the period of demonetization (from
November 9, 2016 to December 30, 2016) in India.
This paper studies the Critical Success Factors’ (CSFs) for the adoption of
Digital Payment System in India. There are few studies about the literature
on CSFs for the adoption of the digital payment system in the Indian context.
This study is an attempt to cover this gap. In this study, we reviewed the
theories for adoption modelat the individual level used in Information
System (IS) and discussed four technology model including “Technology
Acceptance Model”
Roy (2018)
27
This study is an attempt to identify, which modes have been emerged as top
most for making payment of their transactions. The paper has highlighted
the many issues of on-going development happened in the market after
demonetization of money which has been announced by the Indian Prime
Minister, Narendra Modi on 8 November 2016, of all ₹500 and ₹1000
banknotes. The study has found that Ewallet payment method is more
preferred than any other payment methods. Keywords: Preferences,
Cashless payments, Demonetization & Payment Mode.
28
CHAPTER 3
RESEARCH METHODOLOGY
29
CHAPTER 3- RESEARCH METHODOLOGY
Statement of Problem
During demonetization, digital payment took place and had a lot of significance. In
recent days after all situations getting normal, again cash transactions are increased.
It is important to study how the digital payment gateway is working in these days.
Objectives
• To know the customer preference and level of satisfaction towards the UPI scheme.
• To study about awareness of UPI payment services.
• To study the problems faced by customers in using UPI scheme.
Research Methodology
This research paper uses descriptive research. Primary data will be collected
through google forms from respondents by drawing a sample size of 200. Data
which is collected will be analysed and interpreted in systematic analytical
presentation though graphs.
✓ Sampling - Integrative Sampling
✓ Sources of data – Primary Data (Based on respondents), Secondary Data
(Based on several articles, research papers of different universities and
international journals.
✓ Tools of data collection – Questionnaire
• Secondary Data
The research started with secondary data which is available on different
websites, journals and other profiles by different experts.
Primary Data
The primary data is being collected through google forms from different
respondents who may have different way of perception. To collect this
data, the sample size is considered 200 and the analysation is done with
30
the help of questioner tool.
Methodology
Using Statistical Package for Social Science (SPSS) following test were administered
1. Reliability Test
2. Simple percentage analysis
3. Chi-Squared Tests.
31
CHAPTER 4
DATA ANALYSIS AND INTERPRETATION
32
Chapter 4
The data which is collected from primary sources is presented in percentage and
graphical method.
Valid Cumulative
Frequency Percent Percent Percent
Valid Male 106 53.0 53.0 53.0
Female 94 47.0 47.0 100.0
Total 200 100.0 100.0
33
Interpretation
The collected data shows that 53% of respondents are male and 47% respondents are
female.
Valid Cumulative
Frequency Percent Percent Percent
Valid 18 to 25 Years 90 45.0 45.0 45.0
26 to 35 Years 67 33.5 33.5 78.5
36 to 45 Years 37 18.5 18.5 97.0
46 Years and 6 3.0 3.0 100.0
above
Total 200 100.0 100.0
Interpretation
The collected data shows that 45% respondents are from age category 18 to 25
years. Hence it is showing that most of the respondents are from youth
generation.
34
Table 4.3 Occupation
Valid Cumulative
Frequency Percent Percent Percent
Valid Student 57 28.5 28.5 28.5
Freelancer 54 27.0 27.0 55.5
Employee 71 35.5 35.5 91.0
Other 18 9.0 9.0 100.0
Total 200 100.0 100.0
Interpretation
The majority of people are employee with 71% of total responses followed by
student, freelancer and other fields.
35
Table 4.4 Income Level
Valid Cumulative
Frequency Percent Percent Percent
Valid 5000 to 10000 ₹ 18 9.0 9.0 9.0
10001 to 20000 ₹ 67 33.5 33.5 42.5
20001 to 30000 ₹ 20 10.0 10.0 52.5
30001 ₹ and 95 47.5 47.5 100.0
above
Total 200 100.0 100.0
Interpretation
The majority of people that is 47.5% people belong from 30001 ₹ and above
income category. Followed by 33.5% and others.
36
Table 4.5 Awareness of UPI payment
Valid Cumulative
Frequency Percent Percent Percent
Valid Fully Aware 131 65.5 65.5 65.5
Partially 69 34.5 34.5 100.0
Aware
Total 200 100.0 100.0
Interpretation
The above data shows that 65.5% respondents are fully aware of UPI Payment and 34.5%
respondents are partially aware of UPI
37
Table 4.6 Frequency to use UPI in a week
Valid Cumulative
Frequency Percent Percent Percent
Valid Less than 10 73 36.5 36.5 36.5
times
More than 10 127 63.5 63.5 100.0
times
Total 200 100.0 100.0
Interpretation
The data shows that 63.5% respondents use UPI for more than 10 times. 65%
people do use the UPI less than 10 times in a week.
38
Table 4.7 No. of years using UPI
Cumulative
Frequency Percent Valid Percent Percent
Valid Less than 1 year 14 7.0 7.0 7.0
1 to 2 years 18 9.0 9.0 16.0
2 to 3 years 54 27.0 27.0 43.0
3 years and above 114 57.0 57.0 100.0
Interpretation
The data shows that majority of respondents that is 57% are using UPI from
more than 3 years or above.
39
Table 4.8
Valid Cumulative
Frequency Percent Percent Percent
Valid Beginer 16 8.0 8.0 8.0
Average 40 20.0 20.0 28.0
Knowledge
Advanced 74 37.0 37.0 65.0
Knowledge
Expertise 70 35.0 35.0 100.0
Total 200 100.0 100.0
Interpretation
The data above shows that 37% respondents are having advanced knowledge to
use UPI as it is a majority of responses.
40
Table 4.9 Cashback motivation
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 168 84.0 84.0 84.0
No 32 16.0 16.0 100.0
Total 200 100.0 100.0
Interpretation
The above data shows that majority of people that is 84% get motivated by
cashback. 16% people shows that they do not get motivated from cashback.
41
Table 4.10 Problem of waiting time while transferring through UPI
Cumulative
Frequency Percent Valid Percent Percent
Valid Often 73 36.5 36.5 36.5
Rare 66 33.0 33.0 69.5
Never 61 30.5 30.5 100.0
Total 200 100.0 100.0
Interpretation
The data says that 36.5% people face problem of waiting oftenly while
transferring the money through UPI.
42
Table 4.11 Problem during login process
Cumulative
Frequency Percent Valid Percent Percent
Interpretation
In above data the majority of people says that they rarely face the problems during UPI
login process that is 65% respondents.
43
Table 4.12 The UPI Payment is fully secured.
Valid Cumulative
Frequency Percent Percent Percent
Valid Strongly Agree 75 37.5 37.5 37.5
Agree 67 33.5 33.5 71.0
Neither agree nor 6 3.0 3.0 74.0
disagree
Disagree 20 10.0 10.0 84.0
Strongly Disagree 32 16.0 16.0 100.0
Total 200 100.0 100.0
Figure 4.12
Interpretation
44
Table 4.13 There are too many steps involved while processing the
transaction through UPI.
Valid Cumulative
Frequency Percent Percent Percent
Valid Strongly Agree 55 27.5 27.5 27.5
Agree 72 36.0 36.0 63.5
Neither agree nor 19 9.5 9.5 73.0
disagree
Disagree 39 19.5 19.5 92.5
Strongly Disagree 15 7.5 7.5 100.0
Total 200 100.0 100.0
Interpretation
The above data shows that the majority of people that is 36% says that they do agree
for the statement that there are too many steps involved while processing the
transaction through UPI.
45
Table 4.14 Please rate the easy use of UPI (5 is considered as Very Easy
and 1 is considered as not easy at all)
Cumulative
Frequency Percent Valid Percent Percent
Valid 1 2 1.0 1.0 1.0
2 2 1.0 1.0 2.0
3 12 6.0 6.0 8.0
4 106 53.0 53.0 61.0
5 78 39.0 39.0 100.0
Total 200 100.0 100.0
Interpretation
The above data shows that 53% of the respondents are agree that using UPI
is an easy process.
46
Table 4.15 The service provided by UPI is convenient (5 - very
convenient, 1- Not convenient at all)
Figure 4.15 Data showing the rating on the basis of convenience of UPI services
Interpretation
The present data shows that 36% people of total respondents gave the rating of
5 as they are strongly saying UPI is a convenient services.
47
Table 4.16 The UPI System Services provide good layout. (5 - Very Good, 1 -
Not good at all)
Valid Cumulative
Frequency Percent Percent Percent
Valid 1 12 6.0 6.0 6.0
2 12 6.0 6.0 12.0
3 12 6.0 6.0 18.0
4 94 47.0 47.0 65.0
5 70 35.0 35.0 100.0
Total 200 100.0 100.0
Figure 4.16 Data showing rating given by respondents based on UPI layout
Interpretation
The above data shows that majority of people that is 35% people gives the rating of
4 for UPI layout.
48
Table 4.17 The UPI service contribute to the customer needs. (5 - Strongly yes,
1 - Not at all)
Interpretation
As per above the data, most respondents gives the rating of 4 for the UPI service
contribution towards customer needs.
49
Table 4.18 Rating for PayTM (1 - Very Bad, 5 - Very Good)
Cumulati
Frequency Percent Valid Percent ve
Percent
Valid 1 8 4.0 4.0 4.0
2 12 6.0 6.0 10.0
3 33 16.5 16.5 26.5
4 68 34.0 34.0 60.5
5 79 39.5 39.5 100.0
Total 200 100.0 100.0
Interpretation
The above data showing the majority of respondents that is 39.5% people gives the
rating of 5 for PayTM services.
50
Table 4.19 Google Pay
Cumulative
Frequency Percent Valid Percent Percent
Valid 1 12 6.0 6.0 6.0
2 12 6.0 6.0 12.0
3 37 18.5 18.5 30.5
4 90 45.0 45.0 75.5
5 49 24.5 24.5 100.0
Total 200 100.0 100.0
Interpretation
45% people have given the rating of 4 for Google Pay services.
51
Table 4.20 PhonePe
Cumulative
Frequency Percent Valid Percent Percent
Valid 1 12 6.0 6.0 6.0
2 12 6.0 6.0 12.0
3 12 6.0 6.0 18.0
4 101 50.5 50.5 68.5
5 63 31.5 31.5 100.0
Total 200 100.0 100.0
Interpretation
52
Table 4.21 Amazon Pay
Interpretation
The data indicates that most of the people have given the rating of 5 for
Amazon Pay services.
53
Table 4.22 LazyPay
Interpretation
According to collected data, most of the respondents have given the rating of 4 for
LazyPay.
54
Table 4.23 Paypal
Interpretation
According to collected data, majority of respondents gives the rating of 4 for Paypal
UPI payment service.
55
Table 4.24 MobiKwik
Figure 4.24 Data based on the rating provided by respondents for MobiKwik
Interpretation
As per collected data 38.5% people have given the rating of 4 for Mobikwik services.
56
Table 4.25 Preference of UPI payment for Bill payments
Interpretation
57
Table 4.26 Preference of UPI for Recharge of phones, DTH services
Cumulative
Frequency Percent Valid Percent Percent
Valid 1 12 6.0 6.0 6.0
2 12 6.0 6.0 12.0
3 12 6.0 6.0 18.0
4 48 24.0 24.0 42.0
5 116 58.0 58.0 100.0
Total 200 100.0 100.0
Interpretation
58% of total respondents majorly prefer for Mobile phone recharges and
DTH service recharges.
58
Table 4.27 Preference of UPI payment for Movie, bus, train booking.
Cumulative
Frequency Percent Valid Percent Percent
Valid 1 12 6.0 6.0 6.0
2 12 6.0 6.0 12.0
3 12 6.0 6.0 18.0
4 116 58.0 58.0 76.0
5 48 24.0 24.0 100.0
Total 200 100.0 100.0
Figure 4.27 Data based on preference of UPI payment for movie, bus, train booking
Interpretation
According to data 58% people prefer the UPI most for Bus, Train and Movie booking.
59
Table 4.28 Online Payment of food orders.
Cumulative
Frequency Percent Valid Percent Percent
Valid 1 12 6.0 6.0 6.0
2 12 6.0 6.0 12.0
3 23 11.5 11.5 23.5
4 104 52.0 52.0 75.5
5 49 24.5 24.5 100.0
Total 200 100.0 100.0
Figure 4.28 Data based on preference of UPI payment for food orders
Interpretation
The collected data indicates 52% of the total respondents have given the rating of 4 for the
preference of UPI payment for food orders.
60
Table 4.29 Preference of payment through UPI at the shops
Cumulative
Frequency Percent Valid Percent Percent
Valid 1 12 6.0 6.0 6.0
2 12 6.0 6.0 12.0
3 49 24.5 24.5 36.5
4 62 31.0 31.0 67.5
5 65 32.5 32.5 100.0
Total 200 100.0 100.0
Interpretation
As per collected data majority of respondents says that they prefer most to pay
through UPI at the shops.
61
Reliability Analysis
Table 4.30
N %
Cases Valid 200 100.0
a
Excluded 0 .0
Total 200 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbanch’s
Alpha X 100
0.879 X 100
= 87.9%
Interpretation
The calculated data indicates that 87.9% of the data is reliable considering all the
responses.
62
Factor Analysis
The individual statements based on likert scale and rating examined using factor
analysis which is based on 11 individual statements.
Table 4.32
Interpretation
63
Table 4.33
a. When components are correlated, sums of squared loadings cannot be added to obtain a
total variance.
Interpretation
Eigen Value represents the total variance explained by each factor. Percentage of
the total variance attributed to each factor. All the 11 statements which is used for
the study is now reduced and grouped into 4 components which has similarity. Out
of 4 components generated, Component 1 contributed 40.361%, component 2
contributed 59.876%, Component 3 contributed 69.946. All these contributions
cumulatively stand for an overall contribution of 69.946%.
64
Table 4.34
Component Matrixa
Component
1 2 3
The UPI Payment is fully secured. .023 .074 .663
There are too many steps involved .081 -.089 .791
while processing the transaction
through UPI.
Please rate the easy use of UPI (5 is .285 .348 .128
considered as Very Easy and 1 is
considered as not easy at all)
The service provided by UPI is .135 .830 -.026
convenient (5 - very convenient, 1-
Not convenient at all)
The UPI System Services provide .086 .801 .099
good layout. (5 - Very Good, 1 - Not
good at all)
The UPI service contribute to the .123 .802 -.112
customer needs. (5 - Strongly yes, 1 -
Not at all)
Rate the purpose of your UPI use (5 .941 -.040 -.045
- Most preferable, 1 - Do not prefer
at all) [Bill Payments]
Rate the purpose of your UPI use (5 - .931 -.045 -.024
Most preferable, 1 - Do not prefer at
all) [Recharges]
Rate the purpose of your UPI use (5 .937 -.080 .000
- Most preferable, 1 - Do not prefer
at all) [Movie, Bus, Train Booking]
Rate the purpose of your UPI use (5 .940 -.116 -.015
- Most preferable, 1 - Do not prefer
at all) [Food orders]
Rate the purpose of your UPI use (5 - .892 -.123 -.032
Most preferable, 1 - Do not prefer at
all) [Paying at shops]
a. 3 components extracted.
65
Interpretation
Table 4.35a
66
Gender * Awareness of UPI Crosstabulation
Awareness of UPI
Female Count 57 37 94
Expected Count 61.6 32.4 94.0
Interpretation
From the above calculation of cross tabulation, we have tried to find out the inter-
relationship between gender which is an independent variable and awareness of UPI
services which is dependent variable. The table shows the responses collected from
male and female gender individually.
Table 4.35b
Chi-Square Tests
Asymptotic
Significance Exact Sig. (2- Exact Sig. (1-
Value df (2-sided) sided) sided)
Pearson Chi-Square 1.855a 1 .173
Continuity Correctionb 1.471 1 .225
Likelihood Ratio 1.855 1 .173
Fisher's Exact Test .183 .113
Linear-by-Linear 1.846 1 .174
Association
N of Valid Cases 200
a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 32.43.
67
b. Computed only for a 2x2 table
Symmetric
Measures
Approximat
Value e
Significanc
e
Nominal by Nominal Phi .096 .173
Cramer's V .096 .173
N of Valid Cases 200
Interpretation
• The value of Pearson Chi-Square is 1.855
• The corresponding p-value of the test statistics p= 0.173
• Since the value of p is more than criteria value of significance level (0.05)
• The Null hypothesis (H0) is accepted in this test.
• It indicates that there is no relationship between gender and problem
of waiting time during transferring the money online. (H0).
Correlation analysis
68
Correlation between gender and purpose of using the UPI. (Money transfer)
Table 4.36
Correlationsa
a. Listwise N=200
Interpretation
69
Table 4.37
Correlationsa
Gender Recharges
a. Listwise N=200
Interpretation
Correlation between gender and purpose of using the UPI. (Movie, Bus, Train Booking)
Table 4.38
70
Correlationsa
Movie, Bus,
Gender Train
Booking
Pearson
Gender 1 -
Correlation
.
0
6
5
Sig. (2-tailed) .
3
5
9
Pearson
Movie, Bus, Train Booking Correlation -.065 1
Sig. (2-tailed) .359
a. Listwise N=200
Interpretation
71
Table 4.39
Correlationsa
Gender Food orders
a. Listwise N=200
Interpretation
Correlation between gender and purpose of using the UPI (Paying at shops)
72
Table 4.40
Correlationsa
Paying at
Gender shops
a. Listwise N=200
Interpretation
Linear Regression
Table 4.41
73
Model Summary
Above table shows the multiple regressions of UPI service and service
contribute to the customer needs. The model summary table shows R-
square for this model is
0.110. This means that 11 percentage of the variation in UPI service and
service contribute to the customer needs can be explained by seven
independent variable. Table also shows Adjusted R Square for the model
0.078 and Std. Error of the Estimate 1.073.
Table 4.42
ANOVAa
Sum of
Model Squares df Mean Square F Sig.
74
b. Predictors: (Constant), Mobikwik, PayTm, Google Pay, Lazy Pay, PhonePe,
Amazon Pay, Paypal
The ANOVA Table, as showed in the above table shows the F proportion
for the regression model that demonstrates the factual criticalness of the
general regression model. The F proportion is determined as a similar
route for the regression model examination. The difference Independent
variable that is related to a subordinate variable is alluded to as clarified
fluctuation. The rest of the absolute change in Independent variable that
isn't related with subordinate variable is alluded as unexplained
fluctuation. The larger the F ratio the more will be the variance in the
dependent variable that is associated with the independent variable. The F
ratio =3.401. The statistical significance is .002 - the “Sig”. So we can
reject the null hypothesis that no relationship exists between the two
variables. There is relationship between independent and dependent
variables.
Table 4.43
Coefficientsa
Unstandardized Coefficients Standardized Coefficients
Model t Sig.
B Std. Error Beta
75
a. Dependent Variable: The UPI service contribute to the customer needs. (5 - Strongly
yes, 1 - Not at all)
• b1=0.325
• b2=-0.090
• b3=0.087
• b4=-0.049
• b5=0.451
• b6=-0.700
• b7=0.226
76
CHAPTER 5
SUMMARY OF FINDINGS,
SUGGESTION AND CONCLUSION
77
CHAPTER 5
SUMMARY OF FINDINGS, SUGGESTION AND CONCLUSION
Summary of Findings
Unified Payments Interface (UPI) is one of the most significant disruptions in the
payments industry in India. As with any new technology, problems persist until UPI
becomes stable. It is predicted that cards will be history within upcoming 5 years.
Until then, cards are likely to co-exist with mobile payments until the latter becomes
mature, reliable and scaleable. Cards may also still live as legacy international
standard until global standards on mobile payments evolve.
Meanwhile, in response to UPI’s rise, we have mVISA and Masterpass. In the first
phase, UPI is restricted to banks and its partners. The recent controversy involving
PhonePe and ICICI bank has demonstrated that not all banks are really keen on
partnerships as this implies losing territory to startups and private players.
In the current design, PSPs (i.e., banks) can give a separate API to anyone to build UI
and for limited functionality (collect alone) apps. There is also a passing mention
about opening up UPI for independent developers.
UPI as a platform must also mature technically before opening up layers for
developers. This is important so that customers don’t get exposed to the beta-
platform.
A majority of digital transactions in India is fulfilled by UPI. According to a recent
KPMG report, the global digital payments market is expected to touch $10.07 trillion
by 2026. From close to 1.5 million locations accepting digital payments in 2016-17,
the number of merchants accepting digital payments modes has increased to over
10 million. The path to achieving these numbers lie in the hinterlands, where the
masses still pay in cash and use feature phones that restrict online transactions.
Converting offline payments to online mode will be important in achieving this
growth.
The secret sauce behind digitisation is the rapid adoption of technology that
becomes a solution only after it solves a specific challenge. UPI has been hailed as
the future of digital payments in India, a solution that’s adding newness, stirring an
uprising of new world order in payments.
Seems like Karnataka has been pushing the right buttons. 30.10% of India’s digital
78
transaction makes the southern heart the numero-uno in UPI transactions. Namma
Bengaluru lived up to its name and gobbled 40.06% of UPI transactions among the
top 15 cities of India. Maharashtra has seen a steady flow of 14.37% of UPI
transactions, while Pune contributed 8.7% towards the growth. No rest for the
growth rate in Andhra Pradesh, as thenumbers pile up to a healthy 11.90%, which
makes Hyderabad the second most-digitised city after Bengaluru.
Reliability Analysis
The calculated data indicates that 87.9% of the data is reliable considering all the
responses.
Out of 11 statements, 3 individual statements contribute more towards the study (69.946%)
(Money Transfer)
Conclusion
Bankers are divided on the UPI story so far. One group believes UPI is only
attracting deal- seekers who will switch back to traditional methods of payments
once the deals are gone. Others say the cashbacks and rewards are essential to
creating new habits and onboarding users on to digital payments in a country where
cash still rules. That while payments to merchants are desirable as they create value,
incentives are necessary to chart a path toward that.
UPI has brought a big change in peerto-peer payments and a lot of recurring cash
transactions have perhaps moved to UPI. This is a big positive for the payments
ecosystem,” said Sujatha Mohan, head of digital and new initiatives at RBL Bank,
which runs its own UPI app named BHIM RBL Pay. “Merchant adoption on an
interoperable manner has begun but is not at scale. If scale is achieved then this
payment method (UPI) will be as ubiquitous as a (credit or debit) card. Industry
estimates suggest that more than 90% of UPI transactions are peerto- peer.
Regulators do not differentiate peer-to-peer payments and payments to merchants
under UPI transaction data.
80
BHIM registered impressive transaction volumes initially, because of its novelty
factor as well as the referral bonuses the government announced for drawing more
people to the app. That in itself was a novelty.
The Reserve Bank of India (RBI) has been trying hard to make the Indian economy
a ‘cash free economy’. It is finding ways to reduce the transactions based on cash in
the entire financial system. The UPI system seeks to make the transfers of money
easy, convenient, hassle-free and safe. As of now, 29 major banks are a part of the
UPI system out of which 15 banks have already started integrating the interface into
their smart phone apps and this number will multiply very fast as the system gains
popularity.
In conclusion, ETF or Digital Payment Gateway have been around for many years
and the economy has greatly benefited from this technological advance. An
electronic payment system such as credit cards has facilitated monetary transactions
and even provides a way to finance everyday purchases through credit. Because of
this, bitcoins are gaining popularity but there are still many questions and
considerations of a virtual economy. However, the risk of identity thefts, market
euphoria, and privacy issues will always exists. As history has showed us, new
technology can cause irrational exuberance that only leads to overvalued securities
and ultimately end in a financial collapse. Nonetheless, new financial technology is
not yet perfected and can be very costly. But with new innovations and proper usage,
financial technology can be the key to successfully managing one’s money. The
number of transactions via real-time payments system, the Unified Payments
Interface (UPI), were 1.2 times higher than the number of debit card transactions in
2018-19, according to the Reserve Bank of India's annual report.
According to the report, there were as many as 5.35 billion UPI-based transactions,
compared to 4.41 billion debit card payments. In a first, UPI-based transactions
overtook debit card payments, indicating a shift in consumers' choices and
preferences as far as digitalpayments are concerned. Besides UPI and debit cards,
National Electronic Fund Transfer (NEFT), prepaid payment instruments such as
wallets, internet banking are some other popular e- payment options.
81
The jump is phenomenal, considering UPI was launched three years ago by the RBI-
backed National Payments Corporation of India. During 2017-18, there were 915.2
million UPI transactions, compared to 3.34 billion debit card transactions.
During 2018-19, the number of card payment transactions carried out through credit
cards and debit cards was 1.8 billion and 4.4 billion, respectively. Prepaid
instruments recorded about 4.6 billion transactions worth ₹2.12 trillion.
“The acceptance infrastructure also witnessed substantial growth, the number of
point of sale (POS) terminals increased by 21% to 3.72 million at the end of March
2019, from 3.08 million at the end of March 2018. However, during the same period,
the number of ATMs witnessed a decline from 222,247 to 221,703," the annual
report said.
Another popular mode of electronic payments, mainly used by businesses, NEFT
system handled 2.3 billion transactions worth ₹228 trillion in 2018-19, up 19.1% in
terms of volume and 32.3% in terms of value against the year ago. The report said
the NEFT facility was available through 144,927 branches of 209 banks.
In a boost to the government’s digital payment plan, the banking regulator said it
will make online payment system NEFT available 24x7 from December.
The report also said that the next-generation NEFT will lead to higher degree of
automation and state-of the-art features ensuring conformity to global standards.
“Introduction of ISO 20022 messaging format in NEFT would standardise messages
across the payment and settlement systems and ensure interoperability between
payment systems. The Reserve Bank will consolidate its network and storage for
easier manageability and monitoring," it said.
Suggestion
• As times and resources were one of the critical factors limiting the study,
future research should apply more timeframe and allocate more resources to
conduct the study in Bangalore city to obtain larger sample size to better
represent the overall consumer population in Bangalore.
• Study should include more variables that able better understanding about its
effects on consumer’s choice of preference as it will help consumers
population purchasing behaviour through Unified Payment Interface.
82
• There are other UPI service providers other than considered in to this study
which should be included in future studies.
• Majority of the responses belong to student; the suggestion is to concentrate
on equal occupational status for better understanding the intension to
preference towards UPI payment services.
• This study was majorly focused on Unified Payment Interface only. In future
analysis to maintain the comparative analysis it is necessary to take some
more way of payments.
83
BIBLIOGRAPHY
84
BIBLIOGRAPHY
85
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of Digital Wallets. International Journal of Advanced Studies of
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Websites
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ANNEXURE
88
ANNEXURE
1. Gender
o Male
o Female
o Others
2. Age
o 18 to 25 Years
o 26 to 35 Years
o 36 to 45 Years
o 46 Years and above
3. Occupation
o Student
o Freelancer
o Employee
o Business Man
o Other
89
7. Since how many years you are using UPI?
o 1 to 2 years
o 2 to 3 years
o 3 years and above
10. How you face the problems of waiting time while transferring through UPI?
o Often
o Rare
o Never
90
13. There are too many steps involved while processing the transaction through UPI.
Strongly Agree Neither Agree Disagree Strongly Disagree
Agree Nor Disagree
1 2 3 4 5
PayTM
Google Pay
PhonePe
Amazon Pay
LazyPay
Paypal
Mobikwik
91
19. The UPI services provide good layout
1. 2. 3. 4. 5
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