LONGPEST analysis

MARIJUANA GROWING INDUSTRY

The LONGPEST analysis is an expanded version of the traditional PEST analysis, providing
a comprehensive evaluation of factors influencing a business or industry at local,
national, and global levels. In the accompanying table, we assess political, economic,
socio-cultural, technological, and environmental factors, considering their impact on the
subject matter across different geographical scales. This analysis aids in understanding
the intricate interplay of various dimensions, offering insights into strategic decision-
making processes.

Factors Local National Global

1. Political and Legal status of National laws and Global trends in
Legal Factors marijuana regulations on marijuana
cultivation in marijuana legalization and
Catalonia cultivation and regulation
consumption
Enforcement of Impact of national International laws
local regulations on policies on and treaties
marijuana marijuana industry governing cannabis
production and growth and trade and use
trade criminal activity
2. Economic Economic impact Economic Market size and
Factors of marijuana contribution of growth projections
cultivation on local marijuana for global cannabis
economies cultivation to industry
national GDP and
employment
Revenue generated Supply chain Economic
by marijuana impact of implications of
cultivation and marijuana marijuana
trade in Catalonia cultivation on legalization and
national and trade (increased
international revenue, job
markets creation, and
potential market
growth
opportunities)
3. Socio- Social acceptance Cultural attitudes Media portrayal
Cultural, of marijuana uses towards marijuana and public
in Catalonia use and perception of
Environmental,
legalization efforts marijuana industry
and Media
Factors
 Environmental Media coverage of Socio-cultural shifts
impact of marijuana-related influencing
marijuana issues and marijuana
cultivation legislative acceptance and
practices developments usage
(deforestation,
water depletion,
pesticide use, and
soil degradation,
affecting
ecosystems and
biodiversity)
Local media Global trends in
coverage of mental health and
marijuana industry medical marijuana
and law usage
enforcement
4. Technological Technological Research and Technological
and Scientific advancements in development innovations in
marijuana initiatives for marijuana
Factors
cultivation and marijuana cultivation,
processing cultivation and processing, and
technologies processing delivery
Innovation in Scientific research Global scientific
extraction methods on medicinal collaboration and
and product properties of research initiatives
delivery systems marijuana in marijuana
compounds science and
medicine

In the LONGPEST analysis table provided, an in-depth examination of the cannabis

industry in Spain is conducted through the lens of various factors impacting the industry
at the local, national, and global levels.

Political and Legal Factors:

Local: Refers to the specific legal status and enforcement of regulations regarding
marijuana cultivation within Catalonia, a region in Spain where significant cannabis-
related activities take place.
National: Encompasses broader national laws and regulations governing marijuana
cultivation and consumption across Spain, including the impact of national policies on
industry growth and criminal activities.
Global: Entails the overarching global trends in marijuana legalization and regulation,
including international laws and treaties influencing cannabis trade and use worldwide.
Economic Factors:
Local: Examines the economic impact of marijuana cultivation on local economies within
Catalonia, including revenue generated and supply chain effects specific to the region.
National: Focuses on the economic contribution of marijuana cultivation to Spain's
national GDP and employment rates, as well as the supply chain impact on national and
international markets.
Global: Considers the broader market size, growth projections, and economic
implications of marijuana legalization and trade on a global scale.

Socio-Cultural, Environmental, and Media Factors:

Local: Analyzes the social acceptance of marijuana use, environmental impacts of
cultivation practices, and local media coverage and law enforcement efforts within
Catalonia.
National: Explores cultural attitudes towards marijuana use and legalization efforts
across Spain, as well as national media coverage and legislative developments shaping
public perception.
Global: Considers the broader media portrayal and public perception of the marijuana
industry globally, alongside socio-cultural shifts influencing acceptance and usage
patterns worldwide.

Technological and Scientific Factors:

Local: Investigates technological advancements in marijuana cultivation and processing
specific to Catalonia, including innovations in extraction methods and product delivery
systems.
National: Examines research and development initiatives for marijuana cultivation and
processing across Spain, alongside scientific research on the medicinal properties of
marijuana compounds.
Global: Considers technological innovations and scientific collaboration in marijuana
cultivation, processing, and medicinal applications on a global scale, impacting industry
practices and advancements worldwide.

Madalena Costa