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COMPETITIVE ANALYSIS: PRODUCT ATTRIBUTES

Product Customer
Product Unit Cost Delivery Total Cost of Marketing and Support Ease of Use
Performance Product Quality (pricing) (Service) Ownership Sales (Service) (Ergonomics) Product Styling
OUR COMPANY
COMPETITOR #1
COMPETITOR #2

COMPETITIVE ANALYSIS: FEATURES


FEATURE #1 FEATURE #2 FEATURE #3
OUR COMPANY
COMPETITOR #1
COMPETITOR #2

COMPETITIVE ADVANTAGE
Competitor Competitor Your
Advantages Disadvantages Advantages
COMPETITOR #1
COMPETITOR #2

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