Company Name: Date:

The Business Model Canvas

Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
• Who are our Key Partners? • What Key Activities do our Value • What value do we deliver to the • What type of relationship does each of • For whom are we creating value?
• Who are our key suppliers? Propositions require? customer? our Customer Segments expect us to • Who are our most important customers?
• Which Key Resources are we acquiring • Our Distribution Channels? • Which customer problems are we establish and maintain with them? Answers:
from partners? • Customer Relationships? helping to solve? • How costly are these relationships?
• Which Key Activities do partners • Revenue Streams? • Which job are we helping the customer • How are they integrated with the rest of
perform for us? Answers: get done? our business model?
Answers: • Which customer needs are we Answers:
satisfying?
• What bundles of products and services
are we offering to each Customer
Segment?
Answers:

Key Resources Channels

• What Key Resources do our Value • Through which Channels do our Customer
Propositions require? Segments want to be reached?
• Our Distribution Channels? • How are we reaching them now?
• Customer Relationships? • How are our Channels integrated? Which
• Revenue Streams? ones work best?
Answers: • Which Channels are the most cost-
efficient?
• How are we integrating our Channels with
customer routines?
Answers:

Cost Structure Revenue Streams

• What are the most important costs inherent in our business model? • For what value are our customers truly willing to pay?
• Which Key Resources are most expensive? • How do customers prefer to pay?
• Which Key Activities are most expensive? • How much does each Revenue Stream contribute to overall revenues?
Answers: Answers:

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