ATTENTION

ANALYSIS
REPORT
ANALYSIS: https://delivery.doubleapaper.com
Design Type: Desktop
Content Type: Landing
TECHNOLOGY

The following results of your design analysis were 90%

generated using an AI deep learning algorithm
trained with 70000 images from real eye-tracking Acc
ura cy
studies. for w
eb d
esig
ns
Thus, the algorithm can simulate human vision with
90-96% accuracy within the first 3-5 seconds of inter-
action.

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Acc
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Focus Map

Are most important ele-

ments seen?
If users can't find what they are looking for
within seconds, they're gone.

Your design must answer three questions:

What is your product?

Why should the user care about it?

Where should the user go next?

Answers to these questions should be visible in

the Focus Map.

Focus Map hides the areas that are ignored by users in the first
seconds and reveals what they notice.
Clarity Score

Is your design clear and

easy to understand?
Cluttered design makes it difficult for important ele- Moderate difficulty
ments to stand out and to understand the main message.
51 %
Your Clarity Score is 51% which is Moderate difficulty, try:
Reducing the visual impact of redundant elements;
Reducing the amount of text;
Increasing white space;
Adding clear, and aesthetic image. 30 - 60%

You have lower clarity than 58% of the most popular web- 95 - 100 - Too simple
sites 60 - 95 - Optimal clarity
30 - 60 - Moderate difficulty
0 - 30 - Severe difficulty

Clarity Score shows how clear or cluttered the design is for a new user. It takes into account various aspects of your design – the
amount of text, text size, and text contrast, color saturation, number of images, and their size.
Attention Heatmap

Does attention go where

you want it to?
The most important elements whether it’s
headline, subheading, CTA or logo, must be
noticed in the first seconds.

What is one key element in your design?

Is it the most dominant focal point in the
heatmap?

Determine the order of importance of ele-

ments in your design. Does it correspond to
the heatmap hotspots?

Less Attention More Attention

Heatmaps show which elements attract attention. It reveals the most dominant focal point - the part that stands out the most.
Also, you can see the distribution of attention – is it concentrated or scattered.
Percentage of Attention

Do key elements get as

much attention as you
want?
You can check your design’s visual hierarchy by de-
termining the visibility of your most important de-
sign elements:

CTA - 1.5%

CTA - 0.3%

CTA - 2%

CTA - 0%

Percentage of Attention is a metric that provides quantitative attention data - an exact percentage of attention a particular
object receives. AOIs represent objects (e.g., headings, CTA buttons) that you want to test in the design.