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NEW SNACK PRODUCT

PROFIT AND LOSS STATEMENT


EXAMPLE

YEAR 1 YEAR 2 YEAR 3

$ % $ % $

SALES $1,500,000 100.0% $1,750,000 100.0% $2,000,000

VARIABLE COSTS:
COST OF GOODS $450,000 30.0% 30.0%

GROSS PROFIT $1,050,000 70.0%

FIXED COSTS:
ADVERTISING/PROMOTION $750,000 50.0% 50.0%

NET PROFIT (BEFORE TAXES) $300,000 20.0%

NOTES:
1. Assume a cost of goods of 30% of sales (unless you can calculate actual costs less than 30%).
2. Calculate your fixed costs budget as equal to 50% of your sales and then consider it a fixed cost.
%

100.0%

30.0%

50.0%

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