UNIVERSITY OF ENERGY AND NATURAL

RESOURCES
DEPARTMENT OF AGRIBUSINESS AND
CONSUMER STUDIES
Course Title and code: Marketing of Agricultural produce
303

Index Number: UA2308688

Below are suggestions to improve the marketing of

agricultural produce.

1. Enhancing Market Linkages; one measure to improve

marketing of agricultural produce is to enhance
market linkage. This can be done by establishing
direct connections between farmer and consumers,
such as farmers, market or community-supported
agriculture (CSA) programs. With the elimination of
intermediaries, farmer can sell their produce at better
 price and consumers can access fresh, locally grown
products.
2. Implementing effective packaging and branding;
another measure is to focus on effective packaging
and branding of agricultural produce. This involves
creating attractive packaging that stands out on store
shelves and clearly communicate the product quality
and origin. Additionally, developing a strong brand
identity can help differentiate the agricultural produce
from competitors and build trust among consumers.
3. Utilizing digital marketing strategies; the use of digital
marketing strategies can also greatly improve the
marketing of agricultural produce. This includes
creating a professionals websites, engaging in social
media marketing, and utilizing online market place.
This platform can help reach a wider audience,
increase visibility, and allow for direct communication
with consumers.