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  • Keterangan

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    sidhiwilly12
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    This document outlines key business strategy concepts including value propositions, mission, vision, brand, target audience, marketing, acquisition, activation, referral, revenue, and retention. Specifically, it defines value propositions as the benefits and unique aspects that will be delivered to customers, and retention as getting users to return frequently in order to monetize their behavior and referrals. The overall goals are to define the company's purpose, long-term vision, and brand, then acquire and activate customers in a way that drives referral, revenue, and continued engagement.

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    This document outlines key business strategy concepts including value propositions, mission, vision, brand, target audience, marketing, acquisition, activation, referral, revenue, and retention. Specifically, it defines value propositions as the benefits and unique aspects that will be delivered to customers, and retention as getting users to return frequently in order to monetize their behavior and referrals. The overall goals are to define the company's purpose, long-term vision, and brand, then acquire and activate customers in a way that drives referral, revenue, and continued engagement.

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    3 views2 pages

    Keterangan

    Uploaded by

    sidhiwilly12
    This document outlines key business strategy concepts including value propositions, mission, vision, brand, target audience, marketing, acquisition, activation, referral, revenue, and retention. Specifically, it defines value propositions as the benefits and unique aspects that will be delivered to customers, and retention as getting users to return frequently in order to monetize their behavior and referrals. The overall goals are to define the company's purpose, long-term vision, and brand, then acquire and activate customers in a way that drives referral, revenue, and continued engagement.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    Keterangan :

    VALUE PROPOSITIONS

    Promise of value to be delivered (benefits and unique differentiation).

    MISSION

    The company’s purpose and reason for being.

    VISION

    The company’s long-term, aspirational business goals.

    BRAND

    Complete expression of the company that is being communicated creating an experience in the
    public, both rational and emotional.

    TARGET AUDIENCE
    The customers (existing + ideal) the company serves.

    MARKETING

    The company’s market position relative to competition.

    ACQUISITION

    Getting visitors from scalable channels.

    ACTIVATION

    A measurable first happy experience to get to ‘aha moment’.

    REFERRAL

    Users referring the product to their peers.

    REVENUE

    Monetizing users behavior.

    RETENTION

    Getting users to come back to AARR sections (as much as possible).

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