SCHOOL COMMUNICATION PLAN Saes

Republic of the Philippines
Department of Education
REGION III – CENTRAL LUZON
SCHOOLS DIVISION OF TARLAC PROVINCE
Concepcion North District
SAN AGUSTIN ELEMENTARY SCHOOL
Concepcion, Tarlac
SCHOOL COMMUNICATION
PLAN
February – July 2022
RANDY O. BALUYUT
SCHOOL DRRM CORDINATOR
ARLENE M. PINEDA
PRINCIPAL - II
Background
Address: Tobias St., San Agustin (Murcia), Concepcion, Tarlac

Contact Number: 09994453309
Email Address: 106410.sanagustines@deped.gov.ph
Concepcion, Tarlac
With the technical guidance from the Department of Health (DOH) and other child health
expert organizations, the Department of Education (DepEd) formulated the operational guidelines
on the pilot implementation of face-to-face learning modality in preparation for the eventual school
reopening. The guidelines aim to ensure that students, school staff, their families, and surrounding
communities are afforded the maximum amount of protection against COVID-19.
The pilot implementation of face-to-face classes will provide essential insights on the
expansion of reopening of schools, hence,the coordination of the Central Of fice and schools is
critical in this undertaking.
Objectives
This communications plan aims to:
• Guide key communicators of the pilot face-to-face classes in developing and crafting
messages and interventions to concerned stakeholders; and
• Provide documentation and media management protocols for the pilot run of face-to-face
classes; and
• Establish field coordination and crisis management protocol for possible scenarios for the
duration of the pilot face-to-face classes.
Stakeholder Mapping
As long as the threat of COVID-19 exists, education stakeholders face daunting challenges in
the reintroduction of physical classes.
Communication will play a big role in establishing interventions to address issues that may
hamper the pilot implementation and its eventual expansion.
INTEREST AND COMMUNICATION

STAKEHOLDER CORE MESSAGE
INFLUENCE STATUS ISSUE
Unfamiliarity with the
High interest, Let’s take care of each
LEARNERS ‘new normal’ protocols
High influence other
of face-to-face classes
Information overload
TEACHERS AND High interest, due to health protocols
Let’s guide each other
SCHOOL PERSONNEL High influence that must be observed
and/or implemented
Anxiety due to risk
High interest, exposure of their Let’s protect our
PARENTS
High influence children attending children together
face-to-face classes
COMMUNITY Mid-level interest, Lack of awareness, Let’s do our part
MEMBERS High influence cooperation together
Communication Strategies
To further communicate to concerned stakeholders the core messages for a safe return to
schools, below are the proposed communication interventions in the national and local level.
CORE MESSAGE AUDIENCE POSSIBLE RESPONSIBLE

COMMUNICATION OFFICE/

Concepcion, Tarlac
INTERVENTION STAKEHOLDER
 Posting of
learner-friendly
IEC materials in
common school
areas
School Head,
 Conduct of
School Information
learners’
Let’s take care of Coordinator
Learners orientation
each other SDRRM Team,
 Coordination
School Officials,
with parents
Teachers
 Delegation of
student health
champions
(handwashing,
do’s and don’ts)
 Provision of
bite-sized
information and
IEC materials
 Availability of
School Head,
direct contact
School Information
officials
Let’s guide each Teachers and School Coordinator
 Reinforce
other Personnel SDRRM Team,
communication
School Officials,
efforts for
Teachers
informed
decisions on
vaccines
 Feature school’s
best practices
 Provision of
direct contact
numbers to
School Head,
school
School Information
 Feature stories
Let’s protect our Coordinator
Parents of parent’s
children together SDRRM Team,
support to the
School Officials,
implementation
Teachers
 Conduct of
parents’
orientation
Let’s do our part Community Members  Conduct of wide School Head,
together community- School Information
wide orientation Coordinator
 Feature of SDRRM Team,
School Officials,

Concepcion, Tarlac
stories about
community
support and
preparations
Teachers
 Development of
Video Ad on
Safe Return to
School
Communication Materials
A. General
1. Vacc2School elements can be retained for consistency purposes
2. All communication materials must have a localized version
3. Posters and other outdoor materials must be posted in heavy traffic locations (school gates,
hallways, restrooms, etc.)
4. Printed materials (brochures, flyers) must be distributed to participating stakeholders
B. Tactics
1. Traditional Media
a. Print collaterals (posters, flyers, brochures)
i. FAQs on Pilot Implementation of F2F Classes
ii. Guide on Step-by-step Daily Routine for Learners, Parents/Guardians, and Teachers
iii. Contact Numbers of School Officials/Health Officers
iv. Handwashing Procedures
v. COVID-19 Benefit Packages for DepEd Personnel
2. Social Media
a. Facebook
i. Infographics
ii. Informational videos
b. Tiktok
3. Production*
a. Video ad
i. Omnibus video on safe return to school operations
ii. Guide on Step-by-step Daily Routine for Learners, Parents/Guardians, and
Teachers
b. Radio ad
i. Omnibus video on safe return to school operations
ii. Guide on Step-by-step Daily Routine for Learners, Parents/Guardians, and
Teachers
3. Giveaways
a. Vacc2School items (shirt, facemask, alcohol spray, umbrella, pen, mug, notebook,
calendar, etc.)
C. Audience-specific (pegs from UNICEF)
1. Learners

Concepcion, Tarlac
2. Parents
3. Teachers and School Personnel

4.

Concepcion, Tarlac
D. Sample materials
1. Guide on step-by-step daily routine (English and Filipino)
2. FAQs on pilot implementation of face-to-face classes
3. Philhealth COVID-19 benefit packages for DepEd personnel
Calendar Of Activities
ACTIVITY TIMELINE POSSIBLE OUTPUT
Pre-Implementation
Coordination Meetings with January – February 2022 Photo documentations
Barangay
Training on Health and January – February 2022 Photo documentations
Nutrition IEC materials
School LAC Session on school February 28, 2022 Photo documentations
contingency planning IEC materials
School LAC Session on February 28, 2022 Photo documentations
Communication Plan and IEC IEC materials
materials
Multi-level and multi-sectoral February 24, 2022 Photo documentations
orientation (community,
parents, school personnel and
learners)
School classrooms January – February 2022 Photo documentations
preparations
School Classroom inspection January – February 2022 Photo documentations
Dry run/Simulation March 1, 2022 Photo documentations
Media update via Facebook March 1, 2022 Photo documentations

Concepcion, Tarlac
Post
During Implementation
Start of pilot phase March 7, 2022 Photo documentations
Monitoring of pilot situation March 8, 2022 Photo documentations
Coordination meeting March 8, 2022 Photo documentations
Monitoring of compliance to March 1 to July 2022 Photo documentations
health standards and protocols (Every Friday of the month) Monitoring form
Post-Implementation
Progress report and March 18 to July 2022 Photo documentations
assessment of the (Every Friday of the month) Forms
implementation of in-person
classes
Submission of in-person March 21 to July 2022 Photo documentations
Classes Progress Report (Every Monday of the month) Forms
Coordination
1. An online group composed school head, school personnel, GPTA, stakeholders must be
established.
2. School Head and SIC will collect a list of involved field information officers and their contact
numbers for easier coordination.
3. Weekly meetings can be set up by the school head together with the school personnel, GPTA ans
stakeholders.
Prepared by: Noted: Checked and Reviewed:
RANDY O. BALUYUT ARLNE M. PINEDA OMAR N. DIMARUCOT

School DRRM Coordinator School Head Project Development Officer II
Recommending Approval:
NOEL L. LINSAO Ed.D.

Chief Education Supervisior, SGOD
APPROVED:
By the Authority of the Schools Division Superintendent
ARMANDO C. CAPILI EdD

Assistant Schools Division Superintendent


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Republic of the Philippines

Address: Tobias St., San Agustin (Murcia), Concepcion, Tarlac

INTEREST AND COMMUNICATION

CORE MESSAGE AUDIENCE POSSIBLE RESPONSIBLE

Address: Tobias St., San Agustin (Murcia), Concepcion, Tarlac

Address: Tobias St., San Agustin (Murcia), Concepcion, Tarlac

C. Audience-specific (pegs from UNICEF)

Address: Tobias St., San Agustin (Murcia), Concepcion, Tarlac

3. Teachers and School Personnel

Address: Tobias St., San Agustin (Murcia), Concepcion, Tarlac

Address: Tobias St., San Agustin (Murcia), Concepcion, Tarlac

Prepared by: Noted: Checked and Reviewed:

RANDY O. BALUYUT ARLNE M. PINEDA OMAR N. DIMARUCOT

NOEL L. LINSAO Ed.D.

By the Authority of the Schools Division Superintendent

ARMANDO C. CAPILI EdD

Address: Tobias St., San Agustin (Murcia), Concepcion, Tarlac

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