Ways to Build a Brand - Activity Worksheet .

Complete the tasks below to apply your knowledge.

1. What is a brand? Define the term in your own words.

2. Why is having a strong brand important in business?

3. Identify and explain each of the ways a business can build a brand,then provide examples of
businesses who do this effectively.

Ways to Explanation Example

Build a Brand

USP

Advertising

Sponsorship

The use of
Social Media
4. In your opinion, which of the ways discussed would be the most effective at building a brand?
Ensure you justify your reasons.

5. Choose a business and analyse the ways they build their brand.
Chosen Business:…………………………………………………………………………………………

Unique Selling Point Advertising

Sponsorship The use of Social Media